7. Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-8032 C21 Access America Career Development Center 143 North Main Street Phone: 860-378-1456 Toll Free :1-800-525-7793 Fax: 860-276-0369 Offices Under Regional President Beverly A. Peterson The Real Estate Scool Of New England Pre-License School Branford Phone: 203-483-7710 Fax : 203-481-6439 Access America Call Center Customer Service 411 143 North Main Street Phone: 860-621-8378 Fax : 860-276-0369 Transaction Management Center Online 143 North Main Street Phone: 860-378-1479 Fax : 860-276-0369 Branford, CT Office 265 East Main Street Branford, CT 06405 Phone: 203-481-7247 Toll Free :1-800-289-2100 Fax: 203-481-6439
8. Branford Branford, CT Office 265 East Main Street Branford, CT 06405 Phone: 203-481-7247 Toll Free :1-800-289-2100 Fax: 203-481-6439 Nancy Laggis Orlando REALTOR -BROKER CENTURY 21 Access America
9. Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Direct Line: 203.599.2903 Southington
10. Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone: 203- 634-1876 Toll Free :1-800-525-7793 Direct Line : 203.599.2903 Fax: 203-237-4142 Meriden Our Purpose To establish lifelong relationships with the families and households in our marketplaces by providing sound advice, outstanding service and reliable results when it comes to any of their real estate needs.
17. www.c21accessamerica.com Our Website is not only an IDX website with the entire MLS in Connecticut and RI. This also has Web 2.0 technology with access to neighborhood statistics from Trulia and Closed area statistics from Zillow. This gives the consumer the power to make informed choices right online! As you can see this site has a GOOGLE server, the potential buyer or seller can search using Key Words , like ‘Water Front ’, ‘Bank Owned’, ‘ East Side’, ‘walk to school ’ and so on. If you are searching for a good deal on a bank foreclosed property, or want water front property, near the train, or a large back yard you can actually search for these things just like the Google search you are used to! Google Base Search Engine allows you the option to search by key words, or by price range and town and styles See Next Page for Property Details and contact opportunity 178 Results!
18. www.c21accessamerica.com NAR Statistic: 24% of the consumers actually FIND their home on line! Trulia shows what is on the Market now in the area, Zillow shows what has sold in the neighborhood See Next Page for comparable closed properties
19. This site was developed by John & Kate Rowles of Newport. This is an Ecommerce website designed to give the customer an experience similar to Amazon or Ebay. www.c21accessamerica.com
20. CENTURY 21 ® Access America Lead Shooter When a prospective customer puts a request in on the Century21.com website or the C21accessamerica.com website, the request gets forwarded to the agents cell phone within minutes! Allowing the agent to call the customer and give information or make an appointment. Our Website! Our Website is an IDX website with the entire MLS in Connecticut and RI! Agents have the opportunity to have their own with the same capabilities!
21. A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, 2009 we were the only CENTURY 21 office to receive the Centurion Award! We are on track to do it again! Page Market Share Century 21 Access America Last 12 Months
23. Bridgeport, CT Office 3850 Main Street Bridgeport, CT 06606 Map It with Google Maps Phone: 203-374-9451 Toll Free : 1-800-722-0187 Fax: 203-374-9706 Access America Offices Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Map It with Google Maps Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Branford, CT Office 265 East Main Street Branford, CT 06405 Map It with Google Maps Phone: 203-481-7247 Toll Free : 1-800-289-2100 Fax: 203-481-6439 Southington, CT Office 117 North Main Street Southington, CT 06489 Map It with Google Maps Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-8032 Watertown, CT Office 429 Main Street Watertown, CT 06795 Map It with Google Maps Phone: 860-274-8200 Toll Free :1-800-240-2952 Fax: 860-274-0382 Stamford, CT Office 27 Strawberry Hill Avenue Stamford, CT 06902 Map It with Google Maps Phone: 203-326-3399 Toll Free :1-800-243-5295 Fax: 203-326-3388 Wethersfield, CT Office 449 Silas Deane Highway Wethersfield, CT 06109 Map It with Google Maps Phone: 860-263-2121 Toll Free :1-800-343-2166 Fax: 860-263-2144 Wolcott, CT Office 246 Wolcott Road Wolcott , CT 06716 Map It with Google Maps Phone: 203-879-2339 Toll Free :1-800-240-2952 Fax: 203-879-2102 East Greenwich, RI Office 387 Main Street East Greenwich, RI 02818 Map It with Google Maps Phone: 401-885-6260 Toll Free : 1-800-818-2100 Fax: 401-885-5360 Coventry, RI Office 1025 Tiogue Avenue Coventry, RI 02816 Map It with Google Maps Phone: 401-828-2100 Toll Free : 1-800-343-0227 Fax: 401-821-5889 Newport, RI Office 640 Thames Street Newport, RI 02840 Map It with Google Maps Phone: 401-849-9192 Toll Free : 1-800-876-2429 Fax: 401-849-5871
86. Put me to work for you! CENTURY 21: The Gold Standard. Page Nancy Laggis Orlando 265 East Main Street Branford, CT 06405 Phone: 203-481-7247 Cell: 203-988-2866
87. Thank you! Page Nancy Laggis Orlando CENTURY 21 Access America 265 East Main Street Branford, CT 06405 Phone: 203-481-7247 Cell: 203-988-2866 Toll Free :1-800-525-7793 x 2904
Editor's Notes
You may customize the presentation as much or as little as you want depending on your comfort level with PowerPoint. I provided a brief overview of my portfolio as well as some background about me. If you have any questions, please feel free to ask. [ Insert information about your personal background if desired and include any credentials and training you have received. The object here is to convince your seller that they are making the right choice with you. ]
Thank you for taking the time to look at my resume. Direct Line: 860-378-1470 Text: 203-623-1950 Email: guidonej@cox.net
Century 21 Access America is one of the top five CENTURY 21 Firms in New England
Let me give you some background on my company. CENTURY 21 Access America has been in business for over # 20 years. We have approximately # 100 agents in the Southington and Meriden Offices. We have the Number One, TOP PRODUCING CENTURY 21 Office in the State of Connecticut for the last 2 years, and the top CENTURY 21 firm in Connecticut since 2002. One of the reasons we have maintained this position is we focus on getting our buyers and sellers to the closing table, by providing the best information to help them make informed choices to help all parties make good qualified decisions. As far as Century 21, I think you already recognize the strength of that name because you called our office. But let me just show you some of the Millward Brown statistics, and this was an independent survey that was done, that showed how we measure up against our competition. And as you can see looking at these charts that we came out head and shoulders above our competition, especially as the most recognized name in real estate.
The Offices owned and operated under Regional President Beverly A. Peterson include the highest producing Century 21 office in Connecticut for 2008. We look forward to a prosperous and successful 2009
All things Real Estate – that is what we do, that is all we do, that is what we do BEST!
My home office.
The Purpose of Career Development is to establish lifelong relationships with the families and households in our marketplaces by providing sound advice, outstanding service and reliable results when it comes to any of their real estate needs. Every agent with CENTURY 21 Access America has been through Ralph Williams Bottom Line University Training, an internationally recognized program exclusive to us in our market areas. Every agent that takes a phone call, does an open house, works with the top trainer in the country on best practices for today’s consumer, in today’s ever more complicated market place.
.TMO- WE HAVE IT ~ No other company in the State of Connecticut offers this service! ’ ‘ Managing a Transaction that WILL close!®’ In this industry, today, one out of four Deposited Listings or Sales falls through due to a variety of things, mostly due to time elements of the contract or miscommunication or technical errors and most problems we find could be avoided With Transaction Management Online. In our company, since we instituted this program the Deposit to Close Ratio has gone up 60%, meaning very very few of our transactions run the risk of not closing. What does that mean to the customer? The cost of, the Mortgage Application, locking in the rate, the appraisal, the home inspection, the other inspections that might be necessary such as a survey, the well, or the septic, all costs that are property specific, is money saved. To the Seller, they have confidence and assurance that their home will now close and they can go ahead and make plans for their next move. So- how does this all happen? When the property goes under deposit the entire transaction folder is handed into the secretary who makes a copy and sends it to the TMO Company, located in our corporate office. The Transaction Managers are licensed real estate agents with real estate with financing knowledge and experience. They look the entire transaction over, and make sure all the paperwork is in, and follow up to be sure every I is dotted and T crossed. They scan the file online, where it goes into a website. TMO then contacts our customer and introduces themselves as another point of contact, should their agent be at a closing or at showings and need a question answered or a task completed right away, like the appraiser calling and needing access to the home, or the mortgage underwriter calling requesting the work verification be sent in right away (she would call the client and arrange for the work to be done). They will also give our client a password and instructions to go online and view the entire file, along with a task list of what needs to get done in order to get to the closing table. As each task gets completed it gets checked off. The client can also email the agent or the Transaction Manager from the website with any questions. The transaction is then stored online! The customer for any reason will have access to that paperwork for that period, whether for taxes or possibly putting it on the market again!
I am going to market your home to this person (believe me when I tell you there are plenty of single women out there that make 90,000 a year, and you might not know it by talking to them! They are between 25 – 35 and they are in control of their world! They shop online and get advice from their peer group! ) The advantage that you have Mr. Seller is that we at Century 21 actually have the most recognized name in the industry. We get more hits on our website than any other brand! People don’t find us through a search engine, they type in www.century21.com ! In the industry today the number one source of calls is the Internet! Number 2 is Signs!. So the first thing we are going to do is make sure we get your home online so it can be viewed 24/7! We have FOUR internet sites that we use, Century21.com, C21accessamerica.com, Realtor.com and Courant.com. The Courant is the most widely read and searched newspaper in Connecticut, when buyers are looking for open houses that is where they go!
I am going to market your home to this person (believe me when I tell you there are plenty of single women out there that make 90,000 a year, and you might not know it by talking to them! They are between 25 – 35 and they are in control of their world! They shop online and get advice from their peer group! ) The advantage that you have Mr. Seller is that we at Century 21 actually have the most recognized name in the industry. We get more hits on our website than any other brand! People don’t find us through a search engine, they type in www.century21.com ! In the industry today the number one source of calls is the Internet! Number 2 is Signs!. So the first thing we are going to do is make sure we get your home online so it can be viewed 24/7! We have FOUR internet sites that we use, Century21.com, C21accessamerica.com, Realtor.com and Courant.com. The Courant is the most widely read and searched newspaper in Connecticut, when buyers are looking for open houses that is where they go!
I am going to market your home to this person (believe me when I tell you there are plenty of single women out there that make 90,000 a year, and you might not know it by talking to them! They are between 25 – 35 and they are in control of their world! They shop online and get advice from their peer group! ) The advantage that you have Mr. Seller is that we at Century 21 actually have the most recognized name in the industry. We get more hits on our website than any other brand! People don’t find us through a search engine, they type in www.century21.com ! In the industry today the number one source of calls is the Internet! Number 2 is Signs!. So the first thing we are going to do is make sure we get your home online so it can be viewed 24/7! We have FOUR internet sites that we use, Century21.com, C21accessamerica.com, Realtor.com and Courant.com. The Courant is the most widely read and searched newspaper in Connecticut, when buyers are looking for open houses that is where they go!
I am going to market your home to this person (believe me when I tell you there are plenty of single women out there that make 90,000 a year, and you might not know it by talking to them! They are between 25 – 35 and they are in control of their world! They shop online and get advice from their peer group! ) The advantage that you have Mr. Seller is that we at Century 21 actually have the most recognized name in the industry. We get more hits on our website than any other brand! People don’t find us through a search engine, they type in www.century21.com ! In the industry today the number one source of calls is the Internet! Number 2 is Signs!. So the first thing we are going to do is make sure we get your home online so it can be viewed 24/7! We have FOUR internet sites that we use, Century21.com, C21accessamerica.com, Realtor.com and Courant.com. The Courant is the most widely read and searched newspaper in Connecticut, when buyers are looking for open houses that is where they go!
Now, I’ve already shared with you a lot of things that my company has done as far as awards and achievements. But some of the things I would like to share with you now are: Proven Strategies we have done as a company have given us an edge, kept us in a number one position, brining us more buyers more leads generated by proven market strategies I will get into, but the above represents our market share in our local office showing ‘we know how and where to find buyers, we know how to make things happen, we know how to negotiate a contract that can close, manage a transaction so it will close, and we back our work with a written guarantee!’ TM So, basically, what this means is, we have a plan for helping you get more money within the timeframe that you need. What do you think?
Offices and Service Centers located throughout Connecticut and Rhode Island
Since 1979, the CENTURY 21 System has raised more than $98 million on behalf of Easter Seals and stands as the organization’s all-time leading contributor. About Easter Seals Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical and mental disabilities, and other special needs. For more than 85 years, we have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals create life-changing solutions so that people with disabilities can live, learn, work and play in their communities. Support children and adults with disabilities at www.easterseals.com . Discuss any Easter Seals you and your office have participated in. This is also relevant for adults who are caring for a parent etc. who may have special needs.
Many sellers and buyers too, relate to us previous experiences they have had in the buying and selling process. They are pleasantly surprised at the amount of good information we give, at the transparency of the buy and sell experience and the level of knowledge and expertise we bring to the table. Getting the buyer and seller successfully to the closing table is only part of what we do.
Now, I’ve already shared with you a lot of things that my company has done as far as awards and achievements. But some of the things I would like to share with you now are: The average days on market in our area is about # days. The average days on the market for my company is # days. the average list price to sales price ratio in our area, meaning what percentage of the asking price was obtained is: In our area, it’s about #% . In my office, it’s #% (should be higher than the MLS average) . So, basically, what this means is, we have a plan for helping you get more money within the timeframe that you need. What do you think?
Standard services like the Century 21 yard sign are an important part of the home sale process. Century 21 has one of the most recognized yard signs in real estate. In fact the gold post is so well known that if you saw the sign itself, without the board with our name or logo on it, buyers would still know it’s a Century 21 office. I can say that because my office has had calls just like that. The bottom line is that yard sign not only helps let all the people around you know that your home is for sale, but all potential buyers driving by are going to know it. You know, we love calls off of yard signs because these callers already know where the house is located and they’re already sold on the curb appeal. Yesterday, when I drove by to drop off the pre-listing package, I was thinking a good place for the sign would be right there on the corner where you could see it from both streets; maybe between your mailbox and your flower bed. What do you think? In addition to the standard marketing services we provide, I want to mention to you some of the other services that Century 21 offers. We’re going to use the following: internet marketing, national advertising, our global referral network, our seller service pledge and our quality service survey to bring more buyers to your home. Allow me to show you more about those services.
When you want the whole package, you want “The Gold Standard.”
Here are some statistics obtained from the Millward Brown study. Millward Brown is an independent consulting firm which surveys consumers. As you can see from these figures, the Century 21 brand name is at the top of consumers’ minds.
My Marketing Plan
Homefinder.com is owned by a group of major newspaper companies and therefore have a network of over 130 local newspaper web sites. Your listing will be enhanced on the national site homefinder.com and all of these other web sites.
Century 21 is dedicated to driving traffic to century21.com. We utilize marketing tactics such as banner advertising, search engine marketing ( bidding on search terms) and search engine optimization to increase traffic to century21.com . This results in more people seeing your home on century21.com.
In 2008 we launched our own branded channel on Youtube.com. On this section visitors can watch our commercials and agents can upload video of their listings. Video will continue to grow as a media in which to market listings. Marketing programs like this allows us to develop a relationship with Generation X and Generation Y consumers. We also have a brand Facebook page, can be followed on Twitter and have a free iPhone app. It positions us a contemporary company who understands technology. We become a more relevant brand with this consumer and develop a higher level of preference.
Note to Sales Associate: This slide stresses the importance of the Internet and the continued partnership with the real estate professional. As I’m sure you are aware, Internet use has become a predominate practice in most households. Its important that your listing have a stellar web presence on Century21.com. I will explain how I plan to do this in a moment.
This research from the National Association of Realtors shows the increasing importance of the internet in the home buying process. Each year more and more buyers find the internet more useful and the newspaper less important/useful when searching for homes. You will also see that more and more buyers are finding their home on the internet, this number will continue to grow. The percentage of buyers who find the home they purchase in the newspaper has significantly decreased as has newspaper circulation. As your agent I will make sure that home gets the online exposure it deserves.
Read statistics regarding recent home buyers. Everyone’s day and dollar are continually shrinking which is why its very important to address the needs of today’s Internet home buyers. These statistics were obtained from the most recent National Association of Realtors report. In Online Marketing the Internet is the link between you and your customer. Online or Interactive Marketing presents opportunities for tremendous profit A poorly targeted online advertising campaign or an ineffective web page can equate to throwing dollars out the window. But the upside is huge. Today’s Buyers and Sellers are online and they want you to be there too. Note to Sales Associate: Ask the sellers what they think of these statistics and what they have in mind for marketing their property.
Century 21 has an aggressive listing distribution strategy to maximize the online exposure of your home. Research from the National Association of Realtors shows that consumers are conducting much of their research online and in many cases find their home online. We provide maximum exposure so that more potential buyers see your property. Your home will appear on some of the top real estate sites like Trulia, Yahoo etc. It will also appear on sites like Frontdoor.com which is owned by Scripps Network ( owner of HGTV, Food Network, Fine Living Network DIY TV). All of our listings are enhanced on homefinder.com and their network of local newspaper web sites. Today’s home buyer is searching online. We’re ready for their visit on the web twenty-four hours a day, seven days a week. Every open house we conduct will show up on Century21.com and Openhouse.com.
Century21.com Homepage Discuss how having an extensive and quality web presence helps generate leads and influences buying behavior. Century 21 has one of the most hit websites, averaging over 2 million hits per month. We have over 278,000 listings on our website. I know that the proof of a good website is how long you stay once you find it. Users that come to our website stay an average of 13 minutes. Not only do we give searchers listings to look at, but we also give them lots of information on owning a home. In just a second, I’ll show you a couple of resources available to home buyers and sellers. Point out the following features that a Consumer would use… Buy, Sell, Finance, Learn and Contact links to most sought after information Quick Search (Shortcuts) for a property or office Ability for consumer to register and customize site with saved properties, search criteria, etc. Discuss the types of photos you would like to take of their home and which features you would like to highlight. Ask the sellers about some features of their home for which they are most proud.
Note to Sales Associate: You should be well-versed with how to navigate the Century21.com web site. You should be able to answer questions about the site and what value it can offer both buyers and sellers.
CENTURY 21 has provided us with a comprehensive vehicle to take advantage of how users search the internet and what they are looking for. Once we secure your listing we will place it on Century21.com where anyone looking to move into the area will see it. Not only do we have a popular website that’s going to market your property, the listing page will also provide neighborhood information as well. Our Enhanced Listing Tool provides me with the ability to highlight you listing by adding a slide show, virtual tour, extensive photos, floor plans, a descriptive narrative and even a Hispanic description for the century21espanol.com website. We’ve also got a tool called Neighborhood Profiles on your listing page that will provide a profile of the neighborhood. It will pinpoint the schools and houses of worship as well as other neighborhood demographics. This is also a great tool that can provide assistance if you are looking for information on the area you are moving to. Our Century 21 Mortgage Co provides buyers with a pre-approval in as little as 20 minutes through their new Four to the Door ® mortgage process. Buyers can call in on our toll-free number and get pre-approved, not just pre-qualified, but pre-approved, guaranteed within the same day. We guarantee to close within the time frame that they need. When we get buyers pre-approved, you can feel more confident about the transaction running smoothly and closing on time.
Another feature of the web site is the Enhanced Listing Tool and it gives me a great way to showcase your listings on Century21.com. I can add up to 20 photos of the listing, add floor plans, a virtual tour, a slide show, and a detailed property description in both English and Spanish. The Spanish property description will appear on century21espanol.com. I As an agent if you are not familiar with this I recommend that you enroll in the “Enhanced Listings on Century21.com” VSS session for more details regarding this tool.
NAR statistics show that customer follow up is not a strength of real estate agents. You can now use the listing traffic reports as a reason to follow up with your sellers on a weekly basis. You can either call them with the info or drop it off with them.
If your office does not use the Realtor.com Company Showcase Program please delete these slides. If you so participate here are the talking points: Realtor.com is the number one real estate web site. As a service to our sellers we enhance all of our listings on the website. As you can see there is a difference in how showcased properties appear compared to basic listings which many of our competitors have (if this is true in your market). Our listing show the consumer how many photos we have, have headlines, a logo and are highlighted so they stand out. If you can bring in hard copy examples of what your competition’s basic listings look like on Realtor.com and what your listings look like. Be sure to pick one of your listings that is fully enhanced, over 20 photos, video, headlines, enhanced text, your photo etc.
Here is an example of basic listing, Basic listings only have 4 photos, no headlines, no logo, no video, no enhanced text, no agent or office contact info. There is no email address which makes it hard for a consumer to contact you.
This is an example of a fully showcased property and all of the benefits.
Realtor.com also powers the home search on other websites including top search engine MSN.com., which is also in the top 5 real estate sites.
By showcasing your home on Realtor.com I also have access to a traffic report showing how views and visits your home is receiving on century21.com . I can email this to you or print this out and send it to you each week .
Century 21 is also the only national brand to enhance all of their listings on homefinder.com and their network of over 130 newspaper web sites. This provides extensive exposure for your home. Here you see the difference between a basic listing and an enhanced listing on homefinder.com.
Enhanced listings also receive priority placement and appear at the top of the search (do your homework first and check to see who else is enhancing in your marketplace and who else has priority placement. In many markets we dominate the priority placement section.
If the consumer clicks on your listing, they will be directed to www.century21.com detail page.
If the consumer clicks for more details they are directed to the detail page on www.century21.com
Consumers are directed to www.century21.com when they click on “Additional Property Detail”
Frontdoor is presented by HGTV. Consumers are sent to www.century21.com if they click on get more info.
Consumers can click and get more detail and then are given the option to see the “Listing’s Website” which will direct them back to www.century21.com
If the consumer clicks on “get more info” they will be directed to the listing page on www.century21.com
Consumers can get more detail on this site then if they click on “more info” they too will be directed to www.century21.com
I, as a CENTURY 21 sales associates can also use eNewsletters and eGreetings to showcase your home. If you ‘d be willing to share your email address with me, I can send you samples of these. As well I can send you updates, copies of advertising and any feedback I receive from interested buyers. Direct mail and email campaigns to potential buyers will compliment the other forms of local advertising we will provide to you. Posting your property on our Century21.com website will provide prospective buyers with a convenient first hand look at your home while the local Multiple Listing Service will make sure that all area brokers and agents know that you home is for sale. Finally I will hold Open Houses which will allow buyers to get an up close and personal look.
Online Marketing. To be where the customer is.
We spend multi-millions of dollars every year on the Century 21 national advertising campaign. Even though that is not going to advertise your house, specifically, these campaigns are designed to build name recognition and trust. So, once again, we’re going to attract more buyers just through name recognition. If you were to go to a city where you didn’t know anyone and you wanted to look for a house there’s a pretty good chance you would start with Century 21 because of reputation and name recognition.
Century21.com Homepage Discuss how having an extensive and quality web presence helps generate leads and influences buying behavior. Century 21 has one of the most hit websites, averaging over 2 million hits per month. We have over 2 78 ,000 listings on our website. I know that the proof of a good website is how long you stay once you find it. Users that come to our website stay an average of 13 minutes. Not only do we give searchers listings to look at, but we also give them lots of information on owning a home. In just a second, I’ll show you a couple of resources available to home buyers and sellers. Point out the following features that a Consumer would use… Buy, Sell, Finance, Learn and Contact links to most sought after information Quick Search (Shortcuts) for a property or office Ability for consumer to register and customize site with saved properties, search criteria, etc. Discuss the types of photos you would like to take of their home and which features you would like to highlight. Ask the sellers about some features of their home for which they are most proud.
To give you an idea of our global network here, along with our U.S. site, are internet sites from our partners in Canada and Mexico. The statistics on the right side of the page speak for themselves.
Century21.com Homepage Having an extensive and quality web presence helps generate leads and influences buying behavior. Century 21 has one of the most hit websites, averaging over 2 million hits per month. We have over 2 78 ,000 listings on our website. I know that the proof of a good website is how long you stay once you find it. Users that come to our website stay an average of 13 minutes. Not only do we give searchers listings to look at, but we also give them lots of information on owning a home. In just a second, I’ll show you a couple of resources available to home buyers and sellers. These are the features that a Consumer would use… Buy, Sell, Finance, Learn and Contact links to most sought after information Quick Search (Shortcuts) for a property or office Ability for consumer to register and customize site with saved properties, search criteria, etc. This is where we will discuss the types of photos you would like us to take of your home and which features you would like us to highlight.
CENTURY 21 has provided us with a comprehensive vehicle to take advantage of how users search the internet and what they are looking for. Once we secure your listing we will place it on Century21.com where anyone looking to move into the area will see it. Not only do we have a popular website that’s going to market your property, the listing page will also provide neighborhood information as well. Our Enhanced Listing Tool provides me with the ability to highlight you listing by adding a slide show, virtual tour, extensive photos, floor plans, a descriptive narrative and even a Hispanic description for the century21espanol.com website. We’ve also got a tool called Neighborhood Profiles on your listing page that will provide a profile of the neighborhood. It will pinpoint the schools and houses of worship as well as other neighborhood demographics. This is also a great tool that can provide assistance if you are looking for information on the area you are moving to. Our Century 21 Mortgage Co provides buyers with a pre-approval in as little as 20 minutes through their new Four to the Door ® mortgage process. Buyers can call in on our toll-free number and get pre-approved, not just pre-qualified, but pre-approved, guaranteed within the same day. We guarantee to close within the time frame that they need. When we get buyers pre-approved, you can feel more confident about the transaction running smoothly and closing on time.
Another feature of the web site is the Enhanced Listing Tool and it gives me a great way to showcase your listings on Century21.com. I can add up to 20 photos of the listing, add floor plans, a virtual tour, a slide show, and a detailed property description in both English and Spanish. The Spanish property description will appear on century21espanol.com.
The Century 21 Slide Show feature on property listings is a great enhancement for online listings. Buyers can preview a home before requesting a showing. Special effects such as background music, creative descriptions and narration can be added to a listing’s slide show to make the home more compelling to prospective buyers.
The CENTURY 21 System provides worldwide referral services for today’s customer creating more opportunities for our System offices. This referral network is the largest in the world with over 8,000 offices and 143,000 sales associates worldwide. The CENTURY 21 Global Referral Network is an Internet based referral system available for all participating CENTURY 21 offices. Through the advanced technology of the system, real estate offices around the country are sending thousands of leads through the system bringing you more buyer opportunities. In fact, through our network I can get you information on housing, the community and more relative to the area where you are moving, and set you up with an agent who can assist you with your new home search?
Read statistics regarding recent home buyers. Everyone’s day and dollar are continually shrinking which is why its very important to address the needs of today’s Internet home buyers. These statistics were obtained from the most recent National Association of Realtors report. In Online Marketing the Internet is the link between you and your customer. Online or Interactive Marketing presents opportunities for tremendous profit A poorly targeted online advertising campaign or an ineffective web page can equate to throwing dollars out the window. But the upside is huge. Today’s Buyers and Sellers are online and they want you to be there too. Note to Sales Associate: Ask the sellers what they think of these statistics and what they have in mind for marketing their property.
Regarding the market analysis, here is the research we’re going to review to determine a good price for your property. We will look at several categories, including properties that recently sold, because that tells us what other buyers are willing to pay for property like yours. This is similar to what an appraiser is going to use when a buyer applies for financing and it is the category we should to give the most consideration. We also look at currently listed properties and those that are under contract because they are your competition. Homes similar to yours that are currently on the market or under contract are a great benchmark against which to evaluate your ideal price point. Finally we review similar listings that have expired. We know in the majority of cases when a property doesn’t sell, it is because it’s overpriced. Essentially, we’re drawing the line that states, “If we go there, we’re going to wind up on the expired list.” And every time a house gets listed, it’s going to wind up on one of two lists. It’s either going to be on the sold list or the expired list. Example: As mentioned before, we’re going to put the most emphasis on the sold’s. So, if you look here at 123 Elm Street, it has ½ bath more than yours. It’s a little bit larger in square footage, but it only has a one-car garage. Note that it took about 90 days for it to sell. We look at this one right here, 160 Oakwood Avenue, it’s a little bit larger. It has an extra car garage over and above yours. But it’s on a smaller lot and it doesn’t have the Florida room like you have. These are the two most like yours. Now, Oakwood took about 120 days to sell. If we look at these two and we see that these two are the most like yours, then we go up here and we look at your competition, your closest competitor, what their priced at. This leads me to believe that your property should probably be priced somewhere around $240,000 - $244,000.
There are a lot of services that you need in conjunction with a real estate transaction and we have developed special relationships with many service providers to help bring you discounts and special service considerations. Our CENTURY 21 Local Connections program and the CENTURY 21 Home Protection Plan, as outlined above, are just a few of these relationships. These services help both buyers and sellers through the home sale and purchase process.
The Seller Service Pledge is a pre-printed marketing material that has been developed to let your customers know exactly what they can expect. Use the “Seller Service Pledge” as a closing tool to let your customer know you are dedicated to providing quality customer service. There are 21 pledge points with space to add another if you’d like. While it’s not a contract, it is signed by you and your customer to solidify the promises you make as their agent. The 2-part NCR format makes it easy to leave a copy with your buyers and keep a copy for yourself.
In 1991, the CENTURY 21 System became the first nationally franchised real estate organization to contact every client nationwide to gauge customer satisfaction. Surveys are anonymous. The goal is for honest answers to straightforward questions.
Direct Line: 860-378-1470 Text: 203-623-1950 Email: guidonej@cox.net
Thank you so much for your time. Allow me to review the paperwork with you so that you are comfortable with the process.