The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.
Little Orange is a mobile app that helps increase the footfall traffic for local businesses like restaurants, spas, salons, grocery shops, drug shops etc by offering attractive cashbacks to the app users and also help increase the business of the vendor by providing him digital business solutions.
Presentation at 91SpringBoard by GrowthFolks
Date - 21-12-2019
Google has already invested heavily in artificial intelligence, and Smart Bidding is one of the many results of that investment.
The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.
Little Orange is a mobile app that helps increase the footfall traffic for local businesses like restaurants, spas, salons, grocery shops, drug shops etc by offering attractive cashbacks to the app users and also help increase the business of the vendor by providing him digital business solutions.
Presentation at 91SpringBoard by GrowthFolks
Date - 21-12-2019
Google has already invested heavily in artificial intelligence, and Smart Bidding is one of the many results of that investment.
The question is are your product and services easy to find where it matters most ? Do your message connect and inspire action in a meaningful way
You can count in Creative Sonic’s Digital and creative capabilities and experience for your marketing consulting services.
OUR SERVICES:
1: Digital Marketing
2: Interactive Technology
* OUTDOOR LED
* INDOOR LED
* INTERACTIVE KIOSK
* VIDEO WALL
* HOLO BOX
* DIGITAL NAME TAG
* VIDEO BROCHURE
3: Web Solutions
* Design
* Develop
* Hosting
* E-Commerce
* Mobile App
4: Printing Services
Starting from your logo corporate identity until you receive the final printed hard copy we are with you
The question is are your product and services easy to find where it matters most ? Do your message connect and inspire action in a meaningful way
You can count in Creative Sonic’s Digital and creative capabilities and experience for your marketing consulting services.
OUR SERVICES:
1: Digital Marketing
2: Interactive Technology
* OUTDOOR LED
* INDOOR LED
* INTERACTIVE KIOSK
* VIDEO WALL
* HOLO BOX
* DIGITAL NAME TAG
* VIDEO BROCHURE
3: Web Solutions
* Design
* Develop
* Hosting
* E-Commerce
* Mobile App
4: Printing Services
Starting from your logo corporate identity until you receive the final printed hard copy we are with you
From CRM to the Customer-Managed RelationshipJamie Anderson
Anthony Leaper and myself postulate on the role of CRM technology today in a world where digital and physical interactions converge seamlessly, and where for many their first brand experiences will be digital ones. How does this impact customer engagement? And what does this mean for the traditional technologies supporting CRM?
What's Possible: Finally Finding the Elusive HR Buyer in the Digital WorldSinch
Reaching HR buyers online may be difficult, but it’s certainly not impossible. ReTargeter founder & CEO Arjun Dev Arora speaks to his digital advertising company’s experience with the HR market against a backdrop of the history of display advertising and digital media as a whole.
In this deck, you’ll learn not only about the history of digital, but about its future. You’ll learn about connecting online campaigns with offline activity, how you can leverage the power of the Internet to reach only the right people, and the growing, inevitable shift toward new media.
Based on research and interaction with some of our 400 clients across sectors and converted to a single generic presentation for all .By RewardPort ,Loyalty and rewards specialist .
7 Reasons Why Calls Drive Top Profits in Direct ResponseEddie Treizman
Our Web prevalent life has caused many Marketers to forget a basic tenant of success in Direct Response:
The Goal is to Maximize Profitability, not to Minimize Costs.
Generating conventional Inbound Calls plays a key role in ensuring success and profitability in Direct Response Marketing.
StampU is India's first digital loyalty program with a simple visit based reward approach rather than the usual complicated points based reward approach which was the Industry trend. StampU's mission is to make a simple and easy to use loyalty program available to people through which they can earn, visualise and spend their loyalty rewards across multiple merchants.
StampU has created a loyalty ecosystem which is easy and affordable by all categories of merchants. StampU increases customer retention and engagement by 10X.
Available at more than 70+ merchants ( Restaurants, Salons ) in Delhi-NCR.
How to Build a Killer Customer Loyalty Program for Your Business Kabbage
The concept of a customer loyalty program is simple – your customers are rewarded for repeating their business, and your revenue as a business increases from their support. Most big brands from Starbucks to Safeway, Walgreens and Best Buy feature customer loyalty programs. But customer loyalty isn’t just for big business – it’s a key strategy for small business owners to scale revenue and build lasting relationships with the people who matter most – loyal fans of your business and product. In this webinar, we’ll go over everything you need to know to build a killer customer loyalty program, including:
- How to define customer loyalty and why it's important
- How to do customer loyalty right: the dos and don'ts
- Using data and mobile to drive loyalty
- Importance of branding and fraud prevention
- Loyalty apps and tools to use
- How customer loyalty can be used in each business industry/vertical
Pay Per Lead is a pricing model where the advertiser only pays when the action undertaken results in the delivery of a lead. In a typical pay per lead agreement the advertiser only pays for leads delivered under the terms of the agreement. Pay Per Lead agreements can mitigate risk for an advertiser.
The question is are your product and services easy to find where it matters most ? Do your message connect and inspire action in a meaningful way
You can count in Creative Sonic’s Digital and creative capabilities and experience for your marketing consulting services.
OUR SERVICES:
1: Digital Marketing
2: Interactive Technology
* OUTDOOR LED
* INDOOR LED
* INTERACTIVE KIOSK
* VIDEO WALL
* HOLO BOX
* DIGITAL NAME TAG
* VIDEO BROCHURE
3: Web Solutions
* Design
* Develop
* Hosting
* E-Commerce
* Mobile App
4: Printing Services
Starting from your logo corporate identity until you receive the final printed hard copy we are with you
The question is are your product and services easy to find where it matters most ? Do your message connect and inspire action in a meaningful way
You can count in Creative Sonic’s Digital and creative capabilities and experience for your marketing consulting services.
OUR SERVICES:
1: Digital Marketing
2: Interactive Technology
* OUTDOOR LED
* INDOOR LED
* INTERACTIVE KIOSK
* VIDEO WALL
* HOLO BOX
* DIGITAL NAME TAG
* VIDEO BROCHURE
3: Web Solutions
* Design
* Develop
* Hosting
* E-Commerce
* Mobile App
4: Printing Services
Starting from your logo corporate identity until you receive the final printed hard copy we are with you
From CRM to the Customer-Managed RelationshipJamie Anderson
Anthony Leaper and myself postulate on the role of CRM technology today in a world where digital and physical interactions converge seamlessly, and where for many their first brand experiences will be digital ones. How does this impact customer engagement? And what does this mean for the traditional technologies supporting CRM?
What's Possible: Finally Finding the Elusive HR Buyer in the Digital WorldSinch
Reaching HR buyers online may be difficult, but it’s certainly not impossible. ReTargeter founder & CEO Arjun Dev Arora speaks to his digital advertising company’s experience with the HR market against a backdrop of the history of display advertising and digital media as a whole.
In this deck, you’ll learn not only about the history of digital, but about its future. You’ll learn about connecting online campaigns with offline activity, how you can leverage the power of the Internet to reach only the right people, and the growing, inevitable shift toward new media.
Based on research and interaction with some of our 400 clients across sectors and converted to a single generic presentation for all .By RewardPort ,Loyalty and rewards specialist .
7 Reasons Why Calls Drive Top Profits in Direct ResponseEddie Treizman
Our Web prevalent life has caused many Marketers to forget a basic tenant of success in Direct Response:
The Goal is to Maximize Profitability, not to Minimize Costs.
Generating conventional Inbound Calls plays a key role in ensuring success and profitability in Direct Response Marketing.
StampU is India's first digital loyalty program with a simple visit based reward approach rather than the usual complicated points based reward approach which was the Industry trend. StampU's mission is to make a simple and easy to use loyalty program available to people through which they can earn, visualise and spend their loyalty rewards across multiple merchants.
StampU has created a loyalty ecosystem which is easy and affordable by all categories of merchants. StampU increases customer retention and engagement by 10X.
Available at more than 70+ merchants ( Restaurants, Salons ) in Delhi-NCR.
How to Build a Killer Customer Loyalty Program for Your Business Kabbage
The concept of a customer loyalty program is simple – your customers are rewarded for repeating their business, and your revenue as a business increases from their support. Most big brands from Starbucks to Safeway, Walgreens and Best Buy feature customer loyalty programs. But customer loyalty isn’t just for big business – it’s a key strategy for small business owners to scale revenue and build lasting relationships with the people who matter most – loyal fans of your business and product. In this webinar, we’ll go over everything you need to know to build a killer customer loyalty program, including:
- How to define customer loyalty and why it's important
- How to do customer loyalty right: the dos and don'ts
- Using data and mobile to drive loyalty
- Importance of branding and fraud prevention
- Loyalty apps and tools to use
- How customer loyalty can be used in each business industry/vertical
Pay Per Lead is a pricing model where the advertiser only pays when the action undertaken results in the delivery of a lead. In a typical pay per lead agreement the advertiser only pays for leads delivered under the terms of the agreement. Pay Per Lead agreements can mitigate risk for an advertiser.
REFERIT’s revolutionary platform leverages the influence of the trusted referrals of friends and family to harnesses the power of mobile app marketing for ultimately increasing the volume and quality of leads to businesses. The mobile app, website, and mobile marketing ecosystem offers a unique app-based method for businesses to reward customers for sharing and promoting their services. REFERIT® embraces the strength of personalized, peer-based recommendations to facilitate trusted referrals among consumers and help eliminate wasted sales and marketing dollars.
REFERIT's advanced mobile technology makes print and e-mail promotions redundant and cost prohibitive. Billions are invested in print, e-mail and social media promoting discounts, offers and rewards. These messages are diluted and obsolete. E-mails are quickly forgotten and printed materials thrown out. We've developed our Referral Ecosystem to be simple, unique, and compelling. Everyone uses the phone to run their life and by putting everything on their phone we allow referrals to be shared seamlessly.
Dealocx [Consumer Internet]: Dealocx is a unique hyper-local rewards program that allows customers to gain rewards points for transacting or eating out at partnered outlets. The reward points collected can then be redeemed from the app for doing Mobile Recharges, Bill Payments and Online Shopping from Amazon, Flipkart and other E-Commerce Websites.
By definition, the term "sales" refers to all activities involved in selling a product or service to a consumer or business. But in practice, it means so much more.
Check out our new mobile platform that can help your business engage and reward your customers. Our platform allows you to reward your customers to promote your brand across their social network. We also offer a tool to help generate new content straight from your customers - who said content generation was expensive?
Check out our deck today!
Here is the information shared to the Douglas Elliman real estate group in Palm Beach Florida. Douglas Elliman has produced $2B in sales over the past 12 months, netting $100M in commissions paid. This group averages $12.7M in sales a day so far in 2021.
The app “BechDe”, focuses on forming on business where anyone can sell or buy, advertise and even auction any used or second-handed things to/from all over India.
The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team.
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands.
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Securing your Kubernetes cluster_ a step-by-step guide to success !
Dealite me Slide Show
1.
2. Local retailers want more customers and want them to be loyal. The problem: They need a better way to gain exposure to the people who live nearby, convert them to customers and make them loyal.
3. The people who live nearby visit other businesses near the retailer. The DealiteMe solution: Our technology enables businesses to partner with each other and gain exposure to each other’s customers in an intelligent and seamless way.
4. We all know that businesses already leave fliers, business cards and offers at other local and like-minded businesses to get new customers. New approach to a proven strategy: DealiteMe simply utilizes technology to make it work more efficiently. It also takes the strategy to a higher level by incorporating a built-in rewards program.
5. The app will save the consumer money, and because of its exclusive discovery concept, will have a treasure hunt appeal to the social, entertainment-driven shopper. New approach to a proven strategy: The application provides the new customer consistent incentives to remain loyal and make repeat purchases. This makes DealiteMe the anti-Groupon.
6. The size of the marketplace is enormous and our patent pending model is different than any other deal app. Why could this be a big opportunity? Every local merchant in the world is a prospect, as they all desire new customers and customer loyalty.
7. Internet coupon distribution was up 92% and consumer redemption of these coupons was up over 360% in 2010 alone. Why could this be a big opportunity? 74% of US consumers now participate in rewards programs.
8. The app will also serve as the merchant’s intelligent loyalty program. The merchants introduce our app to their customers instead of handing them punch cards. Built-in loyalty program: Can bring DelightMe another user with every customer they serve.
9. Thus, our merchant network becomes an efficient app distribution and branding channel. Built-in loyalty program: Most merchants want a loyalty program but don't know where to start. DelightMe makes it easy!
10. Built-in loyalty program: Merchants we have spoken with want our solution because there are zero upfront costs and they will do just about anything to bring in new customers.
11. One of the more unique characteristics of this app is that it has an opportunity to grow virally among the merchants as well as the customers. Viral drivers: The app could spread very quickly as the merchants invite other merchants to join their circles so that their deals can be seen by more people.
12. These are real time deals! Advertisers want to get in front of people right when they are in the area. Right person, right time, right place! Businesses spend tons of money to reach people while they are sitting in their living room. Wouldn't they rather be getting deals in front of people right when they are next door?
13. Monetization: DelightMe collects a percentage of the money that is spent by the consumer to purchase the deal, similar to the Groupon revenue model.
14. Competition: Our model is different than any other competitor. However, the primary competitors in the local deal app space are Foursquare, Yelp, Levelup, Groupon and Shopkick.
15. Competition: The deal app space is very hot. As a young company, FourSquare already has a 600 million dollar evaluation and Yelp’s evaluation is now over 100 Million. We believe our intelligent business model has the potential to surpass both.
16. It is hyper local, relevant, loyalty driven, cross-marketing that every local business dreams of. We’re better because: DealiteMe enables businesses to get deals to their specific target audience, who are in their area, who are interested in their types of products and fit their target demographic.
17. We are able to track the effectiveness of a campaign or a partnership and the merchant can change it anytime. We’re better because: We leverage partnerships and social recommendations within closed circles.
18. Our team is comprised of a former Google engineer, tech startup pros, experienced entrepreneurs and several high level advisors. Our team:
19. Local retailers need a better way to gain exposure to the people who live nearby, convert them to customers and make them loyal. Summary: Our unique model motivates people who live nearby to try a business and be more loyal.
20. Summary: Thus, DealiteMe is a centralized loyalty program that also serves as a cross-marketing platform that drives customers to local retailers.