Leadgevity is a digital marketing agency that provides various online marketing solutions including email, display, search, social media, and contextual advertising. It has over 80 years of combined experience in the industry. Leadgevity works with both large and small businesses to develop customized digital marketing campaigns that generate leads and sales through performance-based models.

2. About Us
Digital marketing solutions are constantly evolving business models. It takes
steadfast devotion and ongoing research to stay on top of the digital trends.
Leadgevity takes on these challenges with the intention of learning, mastering
and molding digital marketing into a better space..
At Leadgevity, we see each new hurdle as an opportunity to improve our
processes and take our service to the next level. The seasoned executive team at
Leadgevity brings a wealth of knowledge and experience to an ever-evolving
industry, with over 80 years of combined experience. Our leadership has built a
the strong foundation that has kept our business expanding over the years.
Leadgevity has been instrumental in helping create and standardize industry-
wide compliance practices to ensure top lead quality for agencies, while
providing innovative ads.
Now that digital marketing is essential for success, Fortune 500 companies and
small businesses alike will continue to call on Leadgevity to provide quick and
effective results. Leadgevity is the leader in Digital Marketing Solutions.

3. Agencies
Your clients look to you to provide them with cutting edge marketing plans. When these plans call for digital marketing
solutions, you are left with a choice: do you invest the time and resources into developing your own internal strategy, or create a
strategic partnership with experts in the field?
Leadgevity is the leader in digital marketing solutions. Through our multi-channel online approach you can market your clients
directly to consumers over the internet. Society has morphed into a place where branding alone is not enough, it is the
performance of the campaign that determines success. Leadgevity delivers unprecedented performance, while providing instant
access to reporting metrics and allowing you to spend your marketing dollars where they will be the most effective.
By working with Leadgevity, you harness the power of our expertise in the industry for your clients. Our core team has over 80
combined years of experience with digital marketing solution campaigns across a wide variety of verticals. We can work with
you to develop a campaign for each of your clients that will allow you to grow your business with them, while saving costs and
adding value at the same time.
We take the agency-to-agency relationship very seriously. We understand your clients need to be treated by your partners the
same way you would treat them. It is our priority to provide your clients with the highest level of service possible.
Our internal traffic sources and strong relationships with thousands of direct traffic sources, make us ready, willing and able to
provide you with as many customers as you can handle. We do all the heavy lifting and day-to-day campaign management while
you focus on what you do best — running your business.
Leadgevity will build a customized digital performance based campaign to ensure your clients achieve all their goals. We will
provide you with a dedicated and experienced account manager to supervise every detail of your campaign. The account
managers will provide valuable feedback and consulting to make sure your objectives are met and your goals are accomplished.

4. How We Do It
Leadgevity is the digital marketing solution provider that
excels in performance and continues to deliver results
exceeding those of the competition.
Our Cross Channel Advertising displays your ad in front of the
right customer and at the right time and place. We combine
our multi-faceted ad solution with intelligent algorithms and
ad targeting technology that helps you zero-in on your target
customers so that you can get more leads and sales.
In today’s 24-hour society, you need around the clock
attention. Our core team of experts understand that every
client has different needs. Our passion is to create customized
solutions for agencies, delivering the best possible results. As
a Leadgevity client, you will be provided with knowledgeable
and dedicated account managers that will provide you the
service you deserve.

5. Performance Based Model
• CPA (Cost Per Action) – Is a pricing model for many digital marketing
campaigns where the advertiser pays only for a specific action
• CPL (Cost Per Lead) – Is a pricing model for digital marketing campaigns where
the advertiser pays for a completed lead
• CPS (Cost Per Sale) – Is pricing for a digital marketing campaign in which the
advertiser pays for a completed sale
• CPI (Cost Per Install) – Is pricing for a digital marketing campaign in which the
advertiser pays for a completed mobile application install
• CPC (Cost Per Click) – Is pricing for digital marketing campaigns in which an
advertiser pays for a click to a specific landing page or website
• CPM (Cost Per 1,000 Mailings) – Is pricing for a digital marketing campaign
where an advertiser pays on impressions or mail sent
• Pay-Per-Call - Is pricing for a digital marketing campaign where an advertiser
pays for a qualified customer to be driven to their call center

6. Cost per Lead (CPL)
Currently, through our powerful
internal traffic and strong
relationships with direct traffic
sources, Leadgevity drives over
10,000 leads a day with the ability
to scale up volume when needed.
The cost of leads is based on the
complexity of the lead form and
vertical.
On the following page you will see
examples of the lead generation
forms being currently used from
some large name brands.
Through Leadgevity multi-channel online approach your
clients will get the leads they need from their target audience.
Leadgevity can build your clients customized digital
performance based campaigns from start to finish.
Leadgevity works with some of the most recognized brands in
the world, building effective campaigns to generate leads.

7. CPL Examples

8. Cost per Sale (CPS)
A Cost per Sale (CPS) campaign is a Digital
Marketing Solution where you as an
advertiser pay for each visitor who
purchases your product via an
advertisement placed by Leadgevity.
By utilizing Leadgevity traffic sources and
coming to market with a Cost per Sale
pricing model, Leadgevity is able to insert
advertisements into Tier 1 traffic positions.
These traffic positions have traditionally
been reserved for brand name advertisers.
Currently, through our powerful internal
traffic and strong relationships with direct
traffic sources, Leadgevity drives 1,000’s of
sales day with the ability to scale up volume
when needed.

9. Cost per Install (CPI)
CPI (Cost Per Install) is a solution focused
on driving distribution of any mobile
application on iOS, Android, and/or
Windows Mobile Instead of running a
CPC or CPM campaign, an advertiser can
run a CPI campaign that is focused on
getting users to actually download AND
run the application. Advertisers are not
charged until the application is actually
run.
Currently, through internal traffic and our
relationships with direct traffic sources
Leadgevity is currently driving over
25,000 installs per day.

11. Email
Email is one of the most effective digital marketing
solutions in delivering your message to a large, select
group of consumers. It allows unprecedented
scalability, while maintaining a consistent quality-
advertising medium.
We have worked on both ends of the spectrum for
over 12 years, our email compliance exceeds all US
standards, we are constantly evolving and are the
first to market. Our methods and proprietary mailing
platform keep us far ahead of the competition.
Leadgevity drives millions of new customers to large
and small businesses alike, while delivering
exceptional quality.

12. Display
There are several verticals to display marketing;
it is an excellent choice for people looking for
direct response, branding, or a combination of
the two. Your ads will be displayed next to
premium content on the top websites in the
world. Display marketing is capable of
delivering huge results in a short time span.
We provide traffic through direct placements
with top-tier direct traffic sources across the
globe as well as utilizing our partnerships with
major ad exchanges. You can be certain that
every aspect of your campaign is fully managed
by Leadgevity.

13. Search
Google, Yahoo, and Bing, among others, have revolutionized the way the
public finds information on the internet. There is no better time to get
your product in front of consumers than when they are actively searching
for it. When you open up your campaign to the search marketing channel
through Leadgevity, you put yourself in the perfect place for great
branding and large returns.
Search marketing is able to target traffic by keywords, geographic
locations, and time of day, which can be altered based on your goals for
the campaign. As a result of fine tuning, you can be sure you are going to
generate the largest amount of results.
Without a comprehensive search marketing strategy, you are invisible to
the billions of online users searching every single day. Take advantage of
our platform and let us put you in front of the most targeted audience
available online.

14. Social Media
Facebook's astronomical growth heralded the arrival of
social media as a new marketing channel in its own right.
Social media has grown into a marketer’s dream with it’s
unique appeal and the ability to reach a large audience in a
short amount of time.
One of the major benefits of social media marketing is the
ability to target demographically on a level that was
previously impossible. This allows for creative campaigns
that appeal directly to a specific age group or social status.
Social media is such an exciting channel because of the viral
component. You can get any initial message out through
your campaigns and, if the public likes what you have to say,
they can easily share your message with friends and family
with a few clicks.
Social media marketing is a brand new way to electrify your
campaigns with the viral power of sites like Facebook,
YouTube and Google+.

15. Contextual
Contextual marketing, one of the newer
marketing channels to appear on the scene,
allows for extremely creative strategies in your
clients’ campaigns. It can be targeted by
keywords as well as domains, so you are able to
target viewers of specific websites.
Over the last couple of years, the industry has
seen a larger number of advertisers opening up
to contextual marketing. It is the least saturated
channel that we offer.
By presenting your campaigns to consumers as
they are viewing content relating to your
vertical, we can deliver quality leads. Contextual
marketing works especially well for lead
generation and list building campaigns.
Contextual traffic can give you a decisive edge
over your competitors.

16. Mobile
Mobile advertising is on the rise and has become a very
viable source for the digital performance based
marketing arena. As smart phones take over the market,
this medium will only continue to grow and dominate
the marketing industry. Mobile advertising has many
unique possibilities; mobile is a two-way media, which
means not only can the user see the advertisement but
they can also interact with it. This results in faster, more
immediate ways to measure the performance of the ad,
quicker optimization and a greater bang for your buck.
Mobile phone users already outnumber TV’s, PC’s and
laptops, so the user base alone provides unmatched
scalability. When you combine these interactions with
applications, click to call, MMS and SMS advertising, you
see the power this has for agencies’ success.
Mobile advertising is a billion dollar industry; having
doubled in the last two years, it is projected to more
than double over the next two. Leadgevity can plug your
clients into this abundant resource of users and get
them in front of their desired audience.

17. Other
Services
USER ACQUISITION — Do your clients need new users or consumers?
Leadgevity can assist in any and all parts of the development of customer
registration pages as well as directing targeted users to such a form.
NEWSLETTER REGISTRATION — If your client is working to build up their in-
house mailing list Leadgevity can deliver select registrants via their targeted
traffic sources.
FACEBOOK LIKES — Getting more Facebook Likes can be challenging and
time consuming, Leadgevity can help your clients generate a large number of
Likes in a short amount of time.
YOUTUBE VIEWS — Does your client have a YouTube Channel with great
videos but no views? Leadgevity will send viewers to your clients’ videos,
which, in turn, will create a steady following.
TWITTER FOLLOWERS — If your client’s are active tweeters but not reaching
their mass market, Leadgevity will target the Twitter users that will benefit
your client and become active followers.
GOOGLE +1’S — The Google Gods have spoken and Google +1’s are now a
priority for site rankings. Leadgevity can deliver the Google +1’s that will
increase site ranking organically and raise its’ authority with Google.

18. Tracking & Technology
Leadgevity, in their strategic partnership with LinkTrust, a technology
company based in Lehi, Utah, provide an unparalleled 99% accuracy in
tracking. Leadgevity utilizes the following advancements in technology to
deliver real-time results filled with the analytical data required for every
marketing effort to be successful.
In today’s digital age, the faster you receive and compile data, the faster
you make decisions. Without real time data, budgets are depleted,
customers are lost, and irrecoverable branding issues are created.
Utilizing the emerging technology and ability to display vital information
eliminates the guess work, and creates a true ROI scenario.
• Offer management, and tracking for every type of digital campaign
conducted on the internet today
• CPA/CPL Pixel Tracking with backup tracker (avg. 99% accuracy)
• CPC tracking (Click based)
• Pay Per Call (Track calls like clicks)
• Database server-side data capture (100% accuracy)
• Query string and SEO friendly URLs
• Encrypted single-use cookies (100% Secure)

19. Compliance
Leadgevity is not only 100% Can Spam compliant, but
we also exceed almost every mandate. We understand
that it is your brand and reputation, as well as ours,
attached with all marketing efforts; mistakes cannot be
afforded. Leadgevity executive team has been leaders
in the compliance realm since the founding of the
company, adhering not only to Can Spam, but also the
FTC recommended best practices for online marketing.
Our partnership with Optizmo allows us to offer:
• Email suppression list compliance
• Advanced analytics
• Accountability management
• Monitoring, tracking, and logging
Our system monitors, tracks, and keeps a log of all
system activity. You can view the log history of all
campaigns, mailers, and suppression lists as well as go
back and isolate IP addresses, action items, etc. All
system logs interrelate for cross referencing and
auditing purposes

20. Why Leadgevity?
Because we get it
In a market that is constantly changing, you can rest assured that Leadgevity is always on
the cutting edge. When it comes to taking care of clients’ digital marketing solutions,
through dedication and research, Leadgevity is able to stay ahead of the competition
while maintaining consistency. It is with these marketing solutions that Leadgevity
exceeds today’s pace, while giving you the ROI your organization deserves.

21. Contact Us
Leadgevity
Phone: 720-486-5456
Email: dane@Leadgevity.com
384 Inverness Pkwy. Suite 250
Englewood, CO. 80112
www.Leadgevity.com