The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.

1. Google Ad Words: Digital Marketing Agency
Since Google isthe searchking,everyone desirestogettheirsite tobe rightat the topof listingsso
whentheirfocusoncustomersgo lookingforinformationstronglyrelatedtheirbusiness,those
customerslocate themfirst.PayingforGoogle PAYPER CLICK advertisingisagreatstep-aroundto
searchvisibilitysince seocantake weeksbefore yougetresults - andonlyif youare utilizingapowerful
strategy.
Like a companythat is builtaroundwritinganddevelopinghighquality,unique onlinecontent,ourfocus
isdrivingrisesintrafficandchange via organicand natural search.On the otherhand,we understand
that Promotionshasitsadvantagesforthose small businessesthatcanaffordto pay to drive traffic.
Righthere isa quicklookat the majoradvantagesand disadvantagestohelpyoudecideif theyhappen
to be trulyworth it:
Pros
Theywill allowyoutoaimfor the rightcustomers.Youcan tailoryourYahoo advertisingsothattheyare
appearingtothe customersyouwant foryour business. Youcanchoose variableslike keywords,time
zones,andmore to obtainthe exposure youwantwithjustthe rightsearchbase.That way,you focus
your time andeffortsonthe customerswhoare likelytowantyourproducts,ratherthan wastingtime
or moneyonthose whomay.
Theygive youincreasedexposure rightaway.Youdon'thave to hang on monthsforyour SEO strategy
to getstartedon payingoff and yourPageRankto getstartedon slowlyclimbingup.YahooAdsare a
great wayto steadilyincrease yoursite (if youhave the budgetforit) orto give a huge boostto a new
productlaunch.
Theywill give youapotential SEOboost.There issome speculationabouthow preciselymuchpaid
advertisingplayintosearchalgorithms,sometimesmarketerssuggestthatthe advertisinghelpyouto
improve the rankingof yoursite.Atthe veryleast,theyare doingdrive more trafficto yoursite,which
doesimprove yourposition.
Disadvantages
Theyare incrediblyexpensive.Eventhoughyouare targetingkeywordswith low competition,youwill
still wrapuppayinglotsof moneyforyourads. For anyone whoistargetingcompetitive keywords,you
shouldpaya lot foron the board, butmay have to pay evenmore togetrankingyour ad highenoughto
getseen.If perhapsyou are juststartingout,Google Adsmightbe outof yourbudget - unlessyouonly
give attentiontocampaignsthatkeepgoingfora day or two.
A lotof learningfromyourerrorsisrequired.SimplyputtingupaGoogle AdWords won'tbringabout a
floodof traffic.Youmust experimentwithkeywords,pricesforbids,headlines,andmore toget results
fromyour ad and that can take time.

2. Personally,IneverclickGoogle ads.Andasa smart Netuser,youcouldbe thinkingexactlythe same.
But, the truth is,mostpeople still don'trealize thatthe 'paid'listingsoveraGoogle resultspage are in
realityads.Infact, Google makes1 HUNDRED MILLION DOLLARS everydayfromsearch advertising.
Visitus here http://ppchire.com/ for more details.