Anthony Leaper and myself postulate on the role of CRM technology today in a world where digital and physical interactions converge seamlessly, and where for many their first brand experiences will be digital ones. How does this impact customer engagement? And what does this mean for the traditional technologies supporting CRM?
Human Factors of XR: Using Human Factors to Design XR Systems
From CRM to the Customer-Managed Relationship
1. CRM Evolution
From CRM to the Customer-Managed Relationship
Jamie Anderson, VP Global Product Marketing, Customer LoB, SAP
Anthony Leaper, SVP, SAP JAM
2. Power to the people “…and the Left Wing talk
about giving the power to
the people… you
know…anybody knows that
the people have the power.
All we need to do is awaken
the power in the people.
People are unaware, it’s like
they’re not educated to
realise that they have the
power.”
John Lennon, 1969
7. 48hours of YouTube uploads 204,1667,667 email messages
2,000,000Google queries
684,478Facebook shares
$272,070 consumers spend
100,000Twitter tweets
47,000Apple app downloads3,125Flickr photos
27,778Tumblr blog posts
3,600Instagram photos 34,722Facebook likes
2,083Foursquare check-ins
571new websites
347Wordpress blog posts
217new mobile web users
Source: Domo, Inc.
Every minute – of every day
13. The right insight at the right time
Specific to your industry
Integrated to your enterprise
With an experience that drives results
SAP 360 Customer for
Marketing
Sales
Service
Commerce
Social
It’s time to engage your customers like never before.