The document discusses three poster ideas for a horror film called "Deactivate". Idea 1 involves creating a puzzle-like poster with the film's tagline embedded amongst words related to horror. Idea 2 features a large bloody knife with the title revealed by blood falling down the blade. Idea 3 presents a character's face with the title over their head and tagline on either side, to appear as the character's thoughts. Further development of Idea 3 explores positioning half a character's face or lips whispering in an ear to generate mystery and intrigue for the audience.