1. Fear in his eyes suggests that something is taunting him, the fact that he is facing the camera, it portrays that he is unaware of her presence. There is a contrast between the clearness of the face and the distortion and blurriness of the woman’s face. Dull colours reflects the mood that they are trying to create for example, scary, eerie and mysterious. The fogginess is a convention of supernatural films as it indicates signs of mystery and creates a tense and jumpy atmosphere. Using the name as a selling point for the film The tag line is short and therefore easy for people to remember. It also leaves people with the question in their head and lets them know that the film is going to be ghost related. The key image of the poster is half of the characters face. Our attention is drawn to his eye which is ironic because he cannot see the ghost behind him. Due to the fact that half of his face is shown it could suggest that his mind is split between sight and thoughts. What I mean by this is that if he used his sight he wouldn’t think anyone was there, but if he went with his brain, the clues tell you all.

3. Blurriness of the fog suggests that everything is uncertain or unclear The font of the writing suggests someone has written it on the window The title suggests that there is an unpleasant/unwanted presence around The dirty window suggests that it has been abandoned The fact you cant see the face raises enigmas because it causes you to wonder who it is and why they are hidden. The empty background suggests that it is in a secluded area Word play is used ‘fear moves in’ suggesting that it uninvitingly moves in, giving away clues to the audience about the story line. The dirty window suggests that it has been abandoned The empty background suggests that it is in a secluded area