Mum’s favourite’ milk

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This document discusses branding strategies for a new milk brand called "Mum's Favourite Milk". It aims to target mothers, families and children by creating an emotional connection with consumers through themes of home, wholesomeness, nutrition, family and freshness. The brand also wants to stand out from competitors by leveraging the importance of emotional ties over perceived nutritional differences between milk products.

Health & Medicine Business

‘Mum’s Favourite’ Milk
Stephen Baldwin – 7553307
Luke Meshios – 8316261

Target Audience
• Mothers
• Families
• Children

Common Themes
• Home
• Wholesomeness
• Nutritional
• Plain
• Family
• Fresh

Importance of Emotional
Ties
• Consumers don’t truly believe there’s a huge
difference between products (Klein,p20, 2002)

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