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Social Media - BTS 
Aggregation of information & 
the disintegration of France’s political landscape
value
value
How does this 
value transfer 
affect politics ?
link 
old media 
information 
distribution model 
social network 
information 
distribution model
link 
old media 
information 
distribution model 
social network 
information 
distribution model 
link = influence
new old media 
information 
distribution model 
social network 
information 
distribution model 
link = influence
value
influence
influence
influence
Google stole the aggregative “value” 
from the newspapers
Facebook & Twitter stoled 
the recommandation “value” 
from the newspapers
‘The internets’ stoled 
political influence (and ad money) 
from the old medias
2013
‘engagement’ - i.e. conversation 
is done on Facebook, 
not on the media website
Facebook is where peer to peer 
influence happens
aggregation 
audience
political view 
on information 
statistical view 
on information
#Ferguson
Link 
Curatoring
Business 
intelligence 
Technology 
watch
Political 
news 
Conversation 
community
Adressing 
a mindset
‘fachosphère’
Banned from 
traditional media 
‘fachosphère’
Political refugee 
on social media 
‘fachosphère’
Years ahead in terms 
of experience in political usages 
of social media 
‘fachosphère’
Facebook has changed the way 
political ideas are discussed
idea
political 
mindset 
idea
idea 
political 
indset 
influencial 
idea
political debate 
the old way
political debate 
the old way
atomization of the political debate 
around ideas
From albums to tunes, 
iTunes destroyed the music 
industry’s traditional package
atomization of the political debate 
around ideas
atomization of the political debate 
around ideas
atomization of the political debate 
around ideas 
Politics on 
Facebook
Politics on 
of medias
Facebook as a platform 
for political debate
Facebook as a platform 
for political debate 
changes the rules of politics 
•No need to agree on 
everything 
•Opposites ...
Europe as a 
threat to social 
welfare 
capitalism 
as an 
alienation 
Russia as an 
alternative to 
USA’s influence 
Isla...
Politics as a network of 
connected ideas
• Ideas packaged by 
political parties 
• Party centric 
communities 
• Take it or leave it 
‘political packages’ 
marketi...
• Old school vertical 
organization 
• GenY doesn’t have 
much power 
•Wasn’t banned from 
TV, didn’t need to go 
elsewher...
Hostile takeover, based on 
core ideas competition & 
the ability to master 
modern communication tools
How does Facebook 
affect politics 
in your country ?
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape
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Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape

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Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape

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Sciences Po. Paris - Social Media Behin the Scenes - Aggregation & disintegration of French political landscape

  1. 1. Social Media - BTS Aggregation of information & the disintegration of France’s political landscape
  2. 2. value
  3. 3. value
  4. 4. How does this value transfer affect politics ?
  5. 5. link old media information distribution model social network information distribution model
  6. 6. link old media information distribution model social network information distribution model link = influence
  7. 7. new old media information distribution model social network information distribution model link = influence
  8. 8. value
  9. 9. influence
  10. 10. influence
  11. 11. influence
  12. 12. Google stole the aggregative “value” from the newspapers
  13. 13. Facebook & Twitter stoled the recommandation “value” from the newspapers
  14. 14. ‘The internets’ stoled political influence (and ad money) from the old medias
  15. 15. 2013
  16. 16. ‘engagement’ - i.e. conversation is done on Facebook, not on the media website
  17. 17. Facebook is where peer to peer influence happens
  18. 18. aggregation audience
  19. 19. political view on information statistical view on information
  20. 20. #Ferguson
  21. 21. Link Curatoring
  22. 22. Business intelligence Technology watch
  23. 23. Political news Conversation community
  24. 24. Adressing a mindset
  25. 25. ‘fachosphère’
  26. 26. Banned from traditional media ‘fachosphère’
  27. 27. Political refugee on social media ‘fachosphère’
  28. 28. Years ahead in terms of experience in political usages of social media ‘fachosphère’
  29. 29. Facebook has changed the way political ideas are discussed
  30. 30. idea
  31. 31. political mindset idea
  32. 32. idea political indset influencial idea
  33. 33. political debate the old way
  34. 34. political debate the old way
  35. 35. atomization of the political debate around ideas
  36. 36. From albums to tunes, iTunes destroyed the music industry’s traditional package
  37. 37. atomization of the political debate around ideas
  38. 38. atomization of the political debate around ideas
  39. 39. atomization of the political debate around ideas Politics on Facebook
  40. 40. Politics on of medias
  41. 41. Facebook as a platform for political debate
  42. 42. Facebook as a platform for political debate changes the rules of politics •No need to agree on everything •Opposites can talk together •No more barriers between traditional political groups •Influence can happen between two opposite political mindset
  43. 43. Europe as a threat to social welfare capitalism as an alienation Russia as an alternative to USA’s influence Islam as a threat Nation-state as an identity religion as a threat diversity as an enrichment
  44. 44. Politics as a network of connected ideas
  45. 45. • Ideas packaged by political parties • Party centric communities • Take it or leave it ‘political packages’ marketing an electoral issue • Ideas come in autonomous corum • Idea centric Communities • Pick n’ mix & DIY politics
  46. 46. • Old school vertical organization • GenY doesn’t have much power •Wasn’t banned from TV, didn’t need to go elsewhere • Networked organization (fachosphère) • GenY very influencial • Took ‘political asylum’ on ‘alternative media’ (the internet)
  47. 47. Hostile takeover, based on core ideas competition & the ability to master modern communication tools
  48. 48. How does Facebook affect politics in your country ?

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