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DAY 3
What is Mapping?
Mapping is a methodology used to link community resources with an
agreed upon vision, organizational goals, strategies, or expected outcomes.
Mapping focuses on what communities have to offer by identifying assets
and resources that can be used for building a system. It is not a "one-shot"
drive to create a published list or directory, but rather a catalyst for joint
planning and professional development, resource and cost sharing, and
performance-based management of programs and services.
Why is Mapping important?
Creating a map or an inventory is more than just gathering data and
information. It is a development and empowerment tool.
An important process of discovering the hidden and potential assets in a
community creates new relationships and new possibilities.
It is beneficial to revitalize relationships and mutual support, rebuild
communities and neighborhoods, and rediscover collective power.
Process of Mapping
Regardless of where mapping takes place or the content being mapped, the process is the
same.
Recognize a vision and aligned goals
Collaborate to identify the type of mapping to be completed, data collection strategies,
and related timelines.
Collect data
Analyze the data to identify assets and overlaps, as well as any priorities that lack
resources.
Design strategies to build on strengths and eliminate gaps.
Implementation of the action plan or strategies designed by the stakeholders--employing
the resource map in a strategic way to accomplish the established vision and goals of the
community.
Note :It is critical throughout the mapping process that partners meet on a regular
basis and that a leader convenes the group.
Types of Mapping
Mapping of Community Engagement
Mapping of sources/ assets
Mapping of Stakeholders
Community Mapping
A community mapping is a participatory process for assessing the
situations in a community and documenting the knowledge of
community members.
Process of Community Mapping
The mapping process involves :
members of an organization going through a community in a structured
activity format
talking to community members
learning about the needs and resources in the community
documenting the findings
reporting the findings to community members in community meetings.
Tools/Indicators for Mapping
Community Engagement
Thinking through the following questions and issues will help in the mapping of community
engagement.
 What level of participation is it hoped will be achieved?
 How to identify the stakeholders?
 Communications.
 Stage of the engagement process.
 Resources.
 Are there any limitations?
 Timely feedback and next steps.
 Tools to help choose a method.
 Methods
Levels of Community Engagement
Sunderland Community Development Plan (2008, p.7) identify way of
thinking about different levels of Mapping Community Engagement:
Being Informed Consultation
Being Asked
Commenting on Decisions Engagement
Developing Solutions
Delivering Services Partnership
How can community mappings
benefit organizations?
It can help organizations to:
 provide better services
 improve linkages with government agencies and NGOs
 advocate on behalf of the community.
 mobilize community members and other stakeholders to address
community needs.
Stakeholders Mapping
Stakeholder mapping is a collaborative process of research, debate,
and discussion that draws from multiple perspectives to determine a
key list of stakeholders across the entire stakeholder spectrum.
Process of Stakeholders Mapping
1. Identifying: listing relevant groups, organizations, and people
2. Analyzing: understanding stakeholder perspectives and interests
3. Mapping: visualizing relationships to objectives and other stakeholders
4. Prioritizing: ranking stakeholder relevance and identifying issues
IDENTIFYING:
Phases of Stakeholders
Mapping
The first step in the mapping process is
to understand that there is no magic list
of stakeholders. The final list will depend
on your business, its impacts, and your
current engagement objectives—as a
result it should not remain static.
ANALYZING:
Phases of Stakeholders
Mapping
Once you have identified a list of
stakeholders, it is useful to do
further analysis to better understand
their relevance and the perspective
they offer, to understand their
relationship to the issue(s) and each
other, and to prioritize based on their
relative usefulness for this
engagement.
MAPPING:
Phases of Stakeholders
Mapping
Mapping stakeholders is a visual exercise
and analysis tool that you can use to
further determine which stakeholders are
most useful to engage with. Mapping
allows you to see where stakeholders
stand when evaluated by the same key
criteria and compared to each other and
helps you visualize the often complex
interplay of issues and relationships .
PRIORITIZING
STAKEHOLDERS &
IDENTIFYING
ISSUES :
Phases of Stakeholders
Mapping
It is not practical and usually not
necessary to engage with all
stakeholder groups with the same
level of intensity all of the time.
Being strategic and clear about
whom you are engaging with and
why, before jumping in, can help
save both time and money. .
Tools/Indicators for Stakeholders Mapping
Thinking through the following questions and issues will help in the mapping of
community engagement.
 Is our list focused on relevant stakeholders who are important to our current
and future efforts?
 Do we have a good understanding of where stakeholders are coming from,
what they may want, whether they would be interested in engaging with our
organization, and why?
 How can we further understand and qualify these stakeholders? Through
discussions with internal colleagues? Reading reference reports? Finding specific
blogs or Twitter accounts to follow?
 Based on our prioritized stakeholders, can we define a granular level of
engagement? Will this list inform tactics, formats, and investment
considerations?
 Have we given thought to what type of resources (expertise, people, and
budget) we need to support our engagement strategy and follow-up activities
Source / Asset Mapping
 Community asset mapping is a process where participants make a map
or inventory of the resources, skills and talents of individuals,
associations and organizations.
 Mapping focuses on what communities have to offer by identifying
assets and resources that can be used for building a system.
.
Categories of Assets/ Resources
 The assets of individuals: These are Individuals’ skills, knowledge, networks,
time, interests and passions. They can be described as skills of the heart, head
and hand. Residents are asked what is good about where they live and what
they could bring to make life better for their community.
 The assets of organisations: this is not just the services that organizations
deliver locally, but also the other assets they control, for example, parks,
community centers and faith buildings. In fact, it covers anything that could be
put to the use of a community to improve its wellbeing. It includes staff and
their influence and expertise, which they can use to support new ideas.
Categories of Assets/ Resources
The physical assets of an area: what green space, unused land, buildings,
streets, markets, transport are in the area? Mapping these assets helps
people to appreciate their value and to realise the potential productive uses
they could be put to.
The economic assets of an area: economic activity is at the heart of rebuilding
a community. What skills and talents are not being used in the local
economy? How do local associations contribute to the local economy by
attracting investment and generating jobs and income? Could public
spending in the area be used to employ local people instead of outside
professionals? How could the residents spend more of their money in local
shops and businesses and increase local economic activity?
Categories of Assets/ Resources
The cultural assets of an area: everyday life is full of creativity and culture.
This involves mapping the talents for music, drama, art and the opportunities
for everyone to express themselves in ways that reflect their values and
identities, improves understanding and tackles their lack of a ‘voice’.
Significance of Resource Mapping
Benefits of Resource Mapping include :
 Identification of new resources to develop, enhance, and sustain
goals
 Determination of whether existing resources are being used
effectively to achieve expected outcomes
 Improved alignment and coordination of resources
 Enhanced coordination and collaboration among stakeholders with
relevant resources
 Development of new policies and legislation to better meet goals
and objectives.
Summary
In summary, mapping (community, stakeholders and resource)is a
process that requires
 strong partnerships;
 clear goals that everyone in the partnership support;
 good communication;
 commitment to collecting relevant data and analyzing the data
for gaps and overlaps;
 on-going evaluation to ensure continuous improvement;
 and specific, strategic actions based on the information learned

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Day 3 mapping, resource, community & stakeholders

  • 1.
  • 3. What is Mapping? Mapping is a methodology used to link community resources with an agreed upon vision, organizational goals, strategies, or expected outcomes. Mapping focuses on what communities have to offer by identifying assets and resources that can be used for building a system. It is not a "one-shot" drive to create a published list or directory, but rather a catalyst for joint planning and professional development, resource and cost sharing, and performance-based management of programs and services.
  • 4. Why is Mapping important? Creating a map or an inventory is more than just gathering data and information. It is a development and empowerment tool. An important process of discovering the hidden and potential assets in a community creates new relationships and new possibilities. It is beneficial to revitalize relationships and mutual support, rebuild communities and neighborhoods, and rediscover collective power.
  • 5. Process of Mapping Regardless of where mapping takes place or the content being mapped, the process is the same. Recognize a vision and aligned goals Collaborate to identify the type of mapping to be completed, data collection strategies, and related timelines. Collect data Analyze the data to identify assets and overlaps, as well as any priorities that lack resources. Design strategies to build on strengths and eliminate gaps. Implementation of the action plan or strategies designed by the stakeholders--employing the resource map in a strategic way to accomplish the established vision and goals of the community. Note :It is critical throughout the mapping process that partners meet on a regular basis and that a leader convenes the group.
  • 6. Types of Mapping Mapping of Community Engagement Mapping of sources/ assets Mapping of Stakeholders
  • 7.
  • 8. Community Mapping A community mapping is a participatory process for assessing the situations in a community and documenting the knowledge of community members.
  • 9. Process of Community Mapping The mapping process involves : members of an organization going through a community in a structured activity format talking to community members learning about the needs and resources in the community documenting the findings reporting the findings to community members in community meetings.
  • 10. Tools/Indicators for Mapping Community Engagement Thinking through the following questions and issues will help in the mapping of community engagement.  What level of participation is it hoped will be achieved?  How to identify the stakeholders?  Communications.  Stage of the engagement process.  Resources.  Are there any limitations?  Timely feedback and next steps.  Tools to help choose a method.  Methods
  • 11. Levels of Community Engagement Sunderland Community Development Plan (2008, p.7) identify way of thinking about different levels of Mapping Community Engagement: Being Informed Consultation Being Asked Commenting on Decisions Engagement Developing Solutions Delivering Services Partnership
  • 12. How can community mappings benefit organizations? It can help organizations to:  provide better services  improve linkages with government agencies and NGOs  advocate on behalf of the community.  mobilize community members and other stakeholders to address community needs.
  • 13. Stakeholders Mapping Stakeholder mapping is a collaborative process of research, debate, and discussion that draws from multiple perspectives to determine a key list of stakeholders across the entire stakeholder spectrum.
  • 14. Process of Stakeholders Mapping 1. Identifying: listing relevant groups, organizations, and people 2. Analyzing: understanding stakeholder perspectives and interests 3. Mapping: visualizing relationships to objectives and other stakeholders 4. Prioritizing: ranking stakeholder relevance and identifying issues
  • 15. IDENTIFYING: Phases of Stakeholders Mapping The first step in the mapping process is to understand that there is no magic list of stakeholders. The final list will depend on your business, its impacts, and your current engagement objectives—as a result it should not remain static.
  • 16. ANALYZING: Phases of Stakeholders Mapping Once you have identified a list of stakeholders, it is useful to do further analysis to better understand their relevance and the perspective they offer, to understand their relationship to the issue(s) and each other, and to prioritize based on their relative usefulness for this engagement.
  • 17. MAPPING: Phases of Stakeholders Mapping Mapping stakeholders is a visual exercise and analysis tool that you can use to further determine which stakeholders are most useful to engage with. Mapping allows you to see where stakeholders stand when evaluated by the same key criteria and compared to each other and helps you visualize the often complex interplay of issues and relationships .
  • 18.
  • 19. PRIORITIZING STAKEHOLDERS & IDENTIFYING ISSUES : Phases of Stakeholders Mapping It is not practical and usually not necessary to engage with all stakeholder groups with the same level of intensity all of the time. Being strategic and clear about whom you are engaging with and why, before jumping in, can help save both time and money. .
  • 20. Tools/Indicators for Stakeholders Mapping Thinking through the following questions and issues will help in the mapping of community engagement.  Is our list focused on relevant stakeholders who are important to our current and future efforts?  Do we have a good understanding of where stakeholders are coming from, what they may want, whether they would be interested in engaging with our organization, and why?  How can we further understand and qualify these stakeholders? Through discussions with internal colleagues? Reading reference reports? Finding specific blogs or Twitter accounts to follow?  Based on our prioritized stakeholders, can we define a granular level of engagement? Will this list inform tactics, formats, and investment considerations?  Have we given thought to what type of resources (expertise, people, and budget) we need to support our engagement strategy and follow-up activities
  • 21. Source / Asset Mapping  Community asset mapping is a process where participants make a map or inventory of the resources, skills and talents of individuals, associations and organizations.  Mapping focuses on what communities have to offer by identifying assets and resources that can be used for building a system. .
  • 22. Categories of Assets/ Resources  The assets of individuals: These are Individuals’ skills, knowledge, networks, time, interests and passions. They can be described as skills of the heart, head and hand. Residents are asked what is good about where they live and what they could bring to make life better for their community.  The assets of organisations: this is not just the services that organizations deliver locally, but also the other assets they control, for example, parks, community centers and faith buildings. In fact, it covers anything that could be put to the use of a community to improve its wellbeing. It includes staff and their influence and expertise, which they can use to support new ideas.
  • 23. Categories of Assets/ Resources The physical assets of an area: what green space, unused land, buildings, streets, markets, transport are in the area? Mapping these assets helps people to appreciate their value and to realise the potential productive uses they could be put to. The economic assets of an area: economic activity is at the heart of rebuilding a community. What skills and talents are not being used in the local economy? How do local associations contribute to the local economy by attracting investment and generating jobs and income? Could public spending in the area be used to employ local people instead of outside professionals? How could the residents spend more of their money in local shops and businesses and increase local economic activity?
  • 24. Categories of Assets/ Resources The cultural assets of an area: everyday life is full of creativity and culture. This involves mapping the talents for music, drama, art and the opportunities for everyone to express themselves in ways that reflect their values and identities, improves understanding and tackles their lack of a ‘voice’.
  • 25. Significance of Resource Mapping Benefits of Resource Mapping include :  Identification of new resources to develop, enhance, and sustain goals  Determination of whether existing resources are being used effectively to achieve expected outcomes  Improved alignment and coordination of resources  Enhanced coordination and collaboration among stakeholders with relevant resources  Development of new policies and legislation to better meet goals and objectives.
  • 26. Summary In summary, mapping (community, stakeholders and resource)is a process that requires  strong partnerships;  clear goals that everyone in the partnership support;  good communication;  commitment to collecting relevant data and analyzing the data for gaps and overlaps;  on-going evaluation to ensure continuous improvement;  and specific, strategic actions based on the information learned