The document provides a project brief and information architecture report for a redesign of the Sports 4 All website. It includes an analysis of the current site and competitors, recommendations for new design and functionality, and a content strategy with publishing schedule. The goals are to provide information about the organization, encourage volunteer signups, and drive donations. The target launch date is before September 12, 2021.

1. Project Brief & Information Architecture Report Page 1 of 13
Project Brief & Information
Architecture Report
Prepared For: Sports 4 All
https://www.s4af.org
Prepared On: August 18, 2021
Prepared By: Davin Runnerstrom

2. Project Report Page 2 of 13
Contents
Project Brief................................................................................................................................................. 3
Objectives................................................................................................................................................ 3
Target Launch Date ................................................................................................................................. 3
Target Audience........................................................................................................................................... 4
Primary Audiences................................................................................................................................... 4
Competitive Analysis.................................................................................................................................... 5
Main Competitors.................................................................................................................................... 5
Competitive Advantage........................................................................................................................... 6
Current Site Review ..................................................................................................................................... 7
Perception ............................................................................................................................................... 7
Positive Features ..................................................................................................................................... 7
Areas for Improvement ........................................................................................................................... 7
Current Content Inventory ...................................................................................................................... 8
New Design & Functionality......................................................................................................................... 8
Look & Feel.............................................................................................................................................. 9
Functionality............................................................................................................................................ 9
Usage....................................................................................................................................................... 9
Content Strategy........................................................................................................................................ 10
Content Outline..................................................................................................................................... 10
Content Publishing Schedule................................................................................................................. 10
Site Map Diagram.................................................................................................................................. 12
Wireframe ............................................................................................................................................. 13

3. Project Report Page 3 of 13
Project Brief
Position Statement
Sports 4 All is a unique organization that helps turn disabilities into abilities through sports and
healthy activities. Their programs help meet the need of over 1500 people annually through
donated equipment and classes focused on health and wellness.
Objectives
1. Provide information about the organization.
2. Encourage volunteer sign up.
3. Drive donations.
Target Launch Date
Sports 4 All would like to launch the new site before Grandparents Day (September 12, 2021),

4. Project Report Page 4 of 13
Target Audience
Primary Audiences
The primary audiences for Sports 4 All are:
1) High school and college students
(a) They are looking for volunteer opportunities.
(b) When visiting the website, they will be able to volunteer for multiple
upcoming events using a volunteer portal. Addresses for the volunteer
opportunities will also be readily available to them.
2) Project Health instructors
(a) When visiting the website Project Health instructors are looking to sign into
their Sports 4 All account to see the activities they have listed for the day,
week, or upcoming months.
(b) They will be able to login to their account by using the Project Health login
button.
3) Parents of children with disabilities
(a) When visiting the website, parents are looking to learn more about Sports 4
All as an organization, how to get their child involved in activities with the
organization and to donate to the organizations cause.
(b) They will be able to find information on the organization by using the about
us menu tab. They can also learn how to get their children involved using the
sign up for activities menu option. They will also be able to donate to the
organization by clicking the donate button.

5. Project Report Page 5 of 13
Competitive Analysis
Main Competitors
The main competitors of Sports 4 All are:
1. Sports For Youth = http://sports4all.org
a. Strengths = Very clean website, small number of menu
tabs, has mission statement on homepage as well an
about the founder section.
b. Weaknesses = No option to donate money or equipment.
There are no options under menu tabs.
2. Special Olympics Tennessee = https://www.specialolympicstn.org/
a. Strengths = Well organized website, 4 menu tabs with
numerous selections that are easy to navigate. Has
become athlete selection under get involved tab.
b. Weaknesses = They have a fraud alert in the slideshow at
the top of their page, but you cannot see the text on top
of the image they have posted.
3. Features Lacking on client website:
a. There is no option for individuals with disabilities to
become an athlete.
b. No athlete resources selection
c. No incident form on current website

6. Project Report Page 6 of 13
Competitive Advantage
1. Years of experience collecting donations and equipment
2. Agency partners with 35 other organizations including Special Olympics
3. Sports 4 All has 56 community partners

7. Project Report Page 7 of 13
Current Site Review
Perception
Outdated, dark, cluttered.
Positive Features
1.Motto on the home page. It states what the organization does and resonates with
website visitors.
2.Large icons on the home page that allow website visitors to get involved.
Areas for Improvement
1. Some content on the homepage needs to be removed so the site does not seem
cluttered.
2. Change the color of the donate button so it is immediately identifiable to site visitors.
3. Add a blog so stories of events can be shared with site visitors.

8. Project Report Page 8 of 13
Current Content Inventory
Page Title Description of Content
Home Company motto and name, images (slideshow),
social media icons, navigation menu, sponsors,
news and events, most valuable participant section,
large buttons that lead visitors to get involved, and
contact information.
Who we are Text describing the history of the organization,
images, board member names, advisory committee
member names, a list of agency and community
partners, media archives, a link to Sports 4 All
brochure, and contact information.
Equipment Endowment Text describing what the organization does with
sports equipment, a large diagram showing what
happens with donated equipment and an image of
sports equipment.
Past Events Links to past years events, a list of past years
events, images, sponsors, and text related to events
that happened in the past.
Contribute Options to donate money, a donations wish list,
volunteer application, images and text related to
donations.
Contact Us Contact information for the organization, fields for
site visitors to enter their personal information in
regards to contacting the organization, business
hours, and driving directions.
New Design & Functionality

9. Project Report Page 9 of 13
Look & Feel
Organized, professional, modern.
Functionality
• Blog
• Video to homepage
• Become an athlete selection
• Athlete resources
• Incident form
• Code of conduct
• Search bar
Usage
• Desktop
• Tablet
• Phone
• Laptop

10. Project Report 10 of 13
Content Strategy
Content Outline
List the content that should be added to the site in order to meet the goals of both the primary
audiences and the client.
Description of Content Type of Content
Volunteer testimonials Video and blog
Social media updates Instagram and TikTok widgets
Content Publishing Schedule
List the recommended publishing schedule of content for the new website.
Daily:
• Facebook Updates
• Twitter Updates
• Instagram Updates
• Reply to any messages/posts received on social media
Weekly:
• New blog posts

11. Project Report Page 11 of 13
• TikTok video of athletes performing dance trend or skit.
Monthly:
• Email newsletter to subscribers/volunteers about upcoming volunteer opportunities.
Quarterly:
• Letter from the founder of the organization.
Yearly:
• Update website to reflect upcoming events for the year.

12. Project Report Page 12 of 13
Site Map Diagram
Insert image of the site map diagram of the recommended new structure of the website.

13. Project Report Page 13 of 13
Wireframe
Insert image of the wireframe showing the recommended new home page layout of the website.