Pet rescue my judy

1. Project Brief & Information Architecture Report Page

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Project Brief & Information Archi-
tecture Report
Prepared For: Rescue by Judy
Prepared By: McCauley Fynn Bullock Womble
Prepared On: December 9, 2022

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Contents
Project Brief 3
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Position Statement 3
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Objectives 3
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The main objectives of the new web design are to increase traffic to the page and promote
repeat traffic which will aid with: 3
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Growth of pet adoptions 3
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Increase donations 3
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Increase in volunteer/foster program 3
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Target Launch Date 4
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Target Audience 4
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Primary Audiences 4
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Competitive Analysis 5
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Main Competitors 5
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We have compared 3 of the major rescue groups in the area to evaluate websites and de-
termine the best features for successful traffic on the sites. 5
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Competitive Advantage 6
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Rescue's nay Judy has been in the Orlando area since 1986 when compassion and caring led
to the formation of the organization. This longevity and the familiar name throughout the
community gives Rescue’s by Judy an advantage. The large, well-signed building, wrapped
rescue vehicles, and adoption event signage along with a strong website will keep this res-
cue thriven and mo in forward with achieved goals. 6
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Current Site Review 6
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Perception 6
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Positive Features 6
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Areas for Improvement 7
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The current site needs to be more inviting and less busy. There is a warmth that 7
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belongs with animal rescue and emotion triggered by a pet in need that is not 7
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present within the current pages. 7
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Current Content Inventory 7
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New Design & Functionality 7
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Look & Feel 7
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Functionality 8
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Project Brief
Position Statement
Rescues by Judy is a dynamic, heartfelt organization with one main goal, to protect and en-
hance the lives of pets in need. Rescues by Judy needs to have a website that portrays the
essence of the organization. Illustrating the pulse of this organization through a well-de-
signed web platform will grow adoptions, foster families, volunteers, and donations.
Objectives
The main objectives of the new web design are to increase traffic to the page and
promote repeat traffic which will aid with:
Growth of pet adoptions
Increase donations
Increase in volunteer/foster program
Usage 8
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Content Strategy 9
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Content Outline 9
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Content Publishing Schedule 9
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Site Map Diagram 11
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Wireframe 12
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Target Launch Date
The target launch date for the site is late January. With the increase in pets being taken to
shelters post-Christmas, and the beginning of puppy and kitten season, the website needs to
be gathering traffic and donations to help with the increased demand for rescuing, fostering,
and adopting these wonderful pets.
Target Audience
Primary Audiences
The primary audiences are potential adoptive parents and potential volun-
teers and donors. Increasing exposure to our target audiences will increase
the success of the organization and save more pets for unnecessary eu-
thanasia. Increasing traffic to pet families will help increase donations and
volunteers.

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Competitive Analysis
Main Competitors
We have compared 3 of the major rescue groups in the area to evaluate web-
sites and determine the best features for successful traffic on the sites.
Pet Alliance of Greater Orlando has a clean, easy to maneuver with a clean and inviting pre-
sentation. The petallianceorlando.org site provides concise details about locations, ser-
vices and needs. The logo and colors are simplistic and inviting.
Spay the Strays, a Central Florida Cat Rescue, has a webpage that is a bit overwhelm-
ing with the amount of reading required to navigate the home page. There is a large
cluster of menu buttons that require a lot of scanning to find the desired information.
The photos of adoptable cats on spaythestrays.rescue.org are difficult to access as addi-
tional information is required. For the simplicity of attracting adopters, a page with
photos and information that shows all options would be easier for the non-computer
savvy potential client to navigate. The logo is not a strong attractant to the site and
the blue color background does not draw in the viewer.
Human and Animals United, humandandanimalsunited.com, has a wonderful site that
uses emotional photos and ease of navigation to attract viewers. The colors are sim-
ple with a primarily white background and a red and blue logo. The red, hero, col-
oration in combination with the blue, caring, color makes a strong presence. These
colors represent the compassion and heroics associated with this organization’s mis-
sion.

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Competitive Advantage
Rescue's nay Judy has been in the Orlando area since 1986 when compassion and caring led to
the formation of the organization. This longevity and the familiar name throughout the commu-
nity gives Rescue’s by Judy an advantage. The large, well-signed building, wrapped rescue ve-
hicles, and adoption event signage along with a strong website will keep this rescue thriven and
mo in forward with achieved goals.
Current Site Review
Perception
The current site is much less dynamic than Rescue’s by Judy. The site does not capture
any emotion from the view and does not entice the viewer to explore the pages of the
site. The colors are not warm and inviting and the many pets that are the focus of the
group need to be brought to the forefront of the page to draw in the emotion of the view-
er and produce an action to adopt, volunteer or rescue.
Positive Features
The current site has a large volume of content including events and social media
formats associated with the rescue.

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Areas for Improvement
The current site needs to be more inviting and less busy. There is a warmth that
belongs with animal rescue and emotion triggered by a pet in need that is not
present within the current pages.
Current Content Inventory
New Design & Functionality
Look & Feel
Heartfelt warmth
Caring
Need for action to save lives
Engaging
Love

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Functionality
A combination of content managed with WordPress as the content management system,
linked PayPal for donations, blog feed, linked electronic forms for adoption applications, vol-
unteer applications and link social media pages, will be incorporated into the website.
Usage
The goal is to provide a strong site that is also mobile-friendly. With a large amount
of the audience scrolling through their phones the majority of the day, capturing this
audience will increase traffic and provide greater visibility.

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Content Strategy
Content Outline
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Content Publishing Schedule
Daily: Daily updates of pet photos and write-ups for adoption.
Weekly: Weekly updates of volunteer, foster parent and supply needs. Weekly up-
dates for adoption pets and success stories.
Description of Content Type of Content
Home
Adoption Adopt a cat
Adopt a dog
Adopt other friends
Find a friend Information on what pet may be best for your
family
Pet recommendations
About us Mission statement, contact us
Donation link
Volunteer Learn more/application
Blog and Events Pup/Cat Tales and Playdates-blog and events
Success stories

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Monthly: Informational blog updates monthly. Monthly updates of adoption events
and adoption meet and greet locations.
Quarterly: Quarterly update of the number of pet lives saved. Costs for protecting
these pets and the financial goals for donations for the following quarter.
Yearly: Yearly update of photos showing events for the prior year and refreshing any
older photos. Update any forms or administrative documents and continue to add
ease to the site for patrons and for team members. !

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Site Map Diagram

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Wireframe