Customer retention strategies refers to the activities companies use to reduce customer defections and increase loyalty. The goal is to retain as many customers as possible through loyalty programs. Some key strategies discussed are to set sales goals, communicate regularly with customers to engage them, educate customers with helpful content, understand customer pain points, implement a loyalty program to reward repeat customers, train employee teams on retention, and solicit feedback to improve the customer experience. The overall aim is to increase the profitability of existing customers and reduce acquisition costs by focusing on keeping current customers happy and coming back.

1. Customer Retention
Strategies
From
Kavyanjali B
1st M. com
Under the guidance of
Sundar B. N.
Asst. Prof. & Course Co-ordinator
GFGCW, PG Studies in Commerce
Holenarasipura

2. customer retention strategies

3. Content
• Introduction
• Meaning
• Definition
• Customer strategies
• Conclusion
• Reference

4. Introduction
Customer retention strategies refers to the activities and
actions companies and organization take to reduce the
number of customer defections
The goal of customer retention programs is to help
companies retain as many customers as possible offen
through customer loyalty and brand loyalty

5. Meaning
Customer retention strategies is the collection of
activities a business uses to increase the number of
repeat customer and to increase the profitability of
each existing customers.

6.  Definition
The customer retention definition in marketing is the process of engaging existing customers to
continue buying products or service from your business
It’s different from ‘ customer acquisition lead generation because you’ve already converted the
customer at least once.

7. Customer retention strategies
1. Set your sales goals
2. Communicate will and engage with customer
3. Educate your customer problems
4. Understand your customer happy with a loyalty
program
5. Make your returning customer happy with a
loyalty program
6. Training your customers retention team
7. Feedback

8. Customer strategies
Set your sales goals :
Before you tackle any marketing strategy. You need a
goal otherwise you don’t know what you’re shooting
for.

9. 2.Communicate will and engage
with customer:The same things happen with your
customers.If you’re not communicating with them. They won’t even
think about checking out your latest blogs or connecting with you on
social media.

10. 3. Educate your customer by offering great
content : lost of people buy products and services from companies because
those businesses are willing to educate their audiences .If you consistently share
amazing content your customers will come back for more.

11. 4.Understand your customer problems
What do you customer need ? What keeps them up at night.? Continue
hitting those pain points throughout your marketing campaigns so you
customers know that your understand them over timely

12. 5. Make your returning customer
happy with a loyalty program
In a world where cometitors are only a swift away.
Customer loyalty is almost importance for business.

13. 6. Training your customer retention team
If you don’t train your people well though,they’ll create bad habits
and unintentionally sabotage your customer retention program.

14. 7.Feedback : asking for feedback from your customer service
two distinct purpose
 It Makes your customers feel good because you value their opinions
 It gives you insight into how your customers think and feel.

16. Reference
Customer retention strategies
( https://www.crazyegg.com/blog/customerretention/#:~:text=Customer%20retent
ion%20increases%20your%20customers,give%20them%20value%20in%20excha
nge)

17. Thank you