eMetrics: Twitter, Tweets & Tweeple: What are we measuring, anyway?
•Download as PPT, PDF•
1 like•913 views
This document discusses various metrics for measuring performance on Twitter. It examines metrics for overall Twitter performance like followers, frequency of tweets, and @replies. It also discusses measuring tweets through clickthroughs and responses, both direct and indirect. Additionally, it explores measuring "Tweeple" or Twitter users, including brand advocates, naysayers, growth in followers and connections beyond Twitter. The document recommends building a knowledge base of Twitter data, going beyond just increases in followers and tweets, and measuring active conversation, contributions to the community, and success through relationships.
![Twitter, Tweets, and Tweeple: What are we measuring, anyway? Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/lauraleedooley [email_address] Social Media Metrics Panel](https://image.slidesharecdn.com/lauraleedooleytwitteremetricssanjose-090506212336-phpapp02/85/eMetrics-Twitter-Tweets-Tweeple-What-are-we-measuring-anyway-1-320.jpg)
More Related Content
What's hot
What's hot (17)
Similar to eMetrics: Twitter, Tweets & Tweeple: What are we measuring, anyway?
Similar to eMetrics: Twitter, Tweets & Tweeple: What are we measuring, anyway? (20)
More from Laura Lee Dooley
More from Laura Lee Dooley (20)
Recently uploaded
Recently uploaded (20)
eMetrics: Twitter, Tweets & Tweeple: What are we measuring, anyway?
- 1. Twitter, Tweets, and Tweeple: What are we measuring, anyway? Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/lauraleedooley [email_address] Social Media Metrics Panel
- 2. www.wri.org
- 3. delicious tags for World Resources Institute
- 4. Goal Satisfaction in Engagement Ambassador/Evangelist Ownership Word of Mouth Repeat Customers Relationship
- 5. Strategy
- 6. Edelman Trust Barometer 2008 People like doing business with people they know … … and love doing business with people they trust .
- 7. TRUST is personal . . . requires risk-taking . . . about relationships, not transactions . . . based on being willing to put the other’s needs first.
- 9. new ways to play & build relationships
- 11. Basic Twitter Analytics Leveraging some free tools . . .
- 13. AUTHORITY: Followers, frequency, @replies
- 15. useqwitter.com
- 16. URL shorteners . . . metrics, noframe
- 17. track twitter links through GA http://www.wri.org/press/2009/04/new-report-shows-strong-potential-economic-benefits-renewable-energy-southeast-us-0 ?utm_campaign=blogging&utm_medium=twitter&utm_source=microblog
- 23. retweetist.com
- 24. . . . not just about retweets . . .
- 25. backtweets.com
- 26. tweetake.com
- 30. Lessons Learned
- 31. Build knowledgebase of data . . .
- 32. . . . go beyond up and to the right . . .
- 33. . . . measure active conversation . . .
- 34. . . . your brand is the sum of many parts . . .
- 35. post ratio - 1:12 (1=you, 12=them)
- 36. . . . online engagement obstacle . . .
- 37. . . . success stories, relationships . . .
- 38. . . . measure against . . . 1) self 2) similar 3) community
- 39. . . . measure your contribution . . .
- 40. . . . listen + share + measure = TIME . . .
- 42. Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/worldresources twitter.com/lauraleedooley [email_address]
Editor's Notes
- Social Media Metrics Panel Laura Lee Dooley , World Resources Institute Erik Bratt , Digitaria Lynn Lanphier , Best Buy What's the impact when a customer can share their opinion about your brand with 10,000 of their closest friends? How do you know how much to invest in social networks and discussion groups? What is the value of a comment on a blog post? A connection in a social network? A question in a support forum? A tag on YouTube? If you aren't on Facebook, Twitter, Friendfeed, Technorati, and Delicious, should you be? And once you jump into social media, how do you track and measure success? Tips, tools and stories from the trenches from people who focus on online engagement and have more links, friends and followers than some small countries have citizens.