Make your charts pop and your data tell a story with these top tips from data expert, Ryan Withop. Originally presented at the SF Analytics Summit 2016, Ryan describes the C's of great data visualization: Chart type, Clean, Color, and Sizing and provides examples of how to make your charts and dashboards easy to understand from a distance.
SearchLove London 2016 | Marcus Tober | Why User-Focused Content is the Death...Distilled
With the evolution of machine-learning approaches, like RankBrain, coupled with the importance of content relevance, old-fashioned SEO tactics have died a sudden death – and traditional ranking factors are following suit. Today’s challenge for every digital marketer is to uncover specific user intent. In this session, you will learn how to meet the needs of your online audience by using data-driven technologies, and create the perfect content for every stage of the customer funnel.
SearchLove London 2016 | Larry Kim | Ten CRO Truth Bombs that will Change You...Distilled
You can increase conversion rates by A/B testing on-page elements like design, images, copy, UX, etc. But what if there was a different way that yielded 10x more conversion leverage and didn’t even involve touching a landing page – but instead focused on influencing the right people before and after they visit your site. Learn how new marketing technologies are rendering conventional CRO thinking obsolete.
Part1: Transmedia storytelling is about participation and interaction
Part 2: Transmedia storytelling as a communication tool
Part3: How important is the conversation to achieve communication goals, when using transmedia storytelling?
Conclusions
Strategy, engagement and conversation
#WBIS Presentation - Session 1 - COMMUNICATION: Online video to promote your ...Finkus Bripp
During this #WBIS presentation, Finkus focused on the importance of STORYTELLING and its relevance in video production and communicating with your target audience.
The #WBIS (WINE BUSINESS INNOVATION SUMMIT) aims to promote new and innovative approaches to growth and communication in the wine industry. The first edition of #WBIS was held on Saturday, January 19, 2013 in Brussels.
By creating a forum for wine professionals, bloggers, social media whizzes and business experts, #WBIS encourages innovation, disruptive thinking and the use of new technologies in the wine world.
This document provides a summary of various online marketing and technology data points from January 2017. It includes statistics on topics such as social media platform usage, mobile app adoption and usage, online search and advertising trends, and the relationship between television advertising and social media engagement. The data is compiled from various public sources and is intended to be updated over time.
Deep diving into featured snippets: How to earn more and rise to the top.Rob Bucci
This is the deck from a talk I originally gave at BrightonSEO 2016. It is based on the whitepaper that we released on the STAT website at https://getstat.com/blog/featured-snippets/
Information Architecture Conference 2020 presentation. Learn how large-scale, anonymous usability studies (card sorts, tree testing, and first-click testing) can inform and improve formal in-person testing helping to create more citizen-centric Federal Government websites. Appendices include extensive source links.
Twitter for Music at MIDEM in Cannes, FranceLeslie Poston
Slides from my MIDEM presentation on leveraging Twitter for music
Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.
SearchLove London 2016 | Marcus Tober | Why User-Focused Content is the Death...Distilled
With the evolution of machine-learning approaches, like RankBrain, coupled with the importance of content relevance, old-fashioned SEO tactics have died a sudden death – and traditional ranking factors are following suit. Today’s challenge for every digital marketer is to uncover specific user intent. In this session, you will learn how to meet the needs of your online audience by using data-driven technologies, and create the perfect content for every stage of the customer funnel.
SearchLove London 2016 | Larry Kim | Ten CRO Truth Bombs that will Change You...Distilled
You can increase conversion rates by A/B testing on-page elements like design, images, copy, UX, etc. But what if there was a different way that yielded 10x more conversion leverage and didn’t even involve touching a landing page – but instead focused on influencing the right people before and after they visit your site. Learn how new marketing technologies are rendering conventional CRO thinking obsolete.
Part1: Transmedia storytelling is about participation and interaction
Part 2: Transmedia storytelling as a communication tool
Part3: How important is the conversation to achieve communication goals, when using transmedia storytelling?
Conclusions
Strategy, engagement and conversation
#WBIS Presentation - Session 1 - COMMUNICATION: Online video to promote your ...Finkus Bripp
During this #WBIS presentation, Finkus focused on the importance of STORYTELLING and its relevance in video production and communicating with your target audience.
The #WBIS (WINE BUSINESS INNOVATION SUMMIT) aims to promote new and innovative approaches to growth and communication in the wine industry. The first edition of #WBIS was held on Saturday, January 19, 2013 in Brussels.
By creating a forum for wine professionals, bloggers, social media whizzes and business experts, #WBIS encourages innovation, disruptive thinking and the use of new technologies in the wine world.
This document provides a summary of various online marketing and technology data points from January 2017. It includes statistics on topics such as social media platform usage, mobile app adoption and usage, online search and advertising trends, and the relationship between television advertising and social media engagement. The data is compiled from various public sources and is intended to be updated over time.
Deep diving into featured snippets: How to earn more and rise to the top.Rob Bucci
This is the deck from a talk I originally gave at BrightonSEO 2016. It is based on the whitepaper that we released on the STAT website at https://getstat.com/blog/featured-snippets/
Information Architecture Conference 2020 presentation. Learn how large-scale, anonymous usability studies (card sorts, tree testing, and first-click testing) can inform and improve formal in-person testing helping to create more citizen-centric Federal Government websites. Appendices include extensive source links.
Twitter for Music at MIDEM in Cannes, FranceLeslie Poston
Slides from my MIDEM presentation on leveraging Twitter for music
Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.
Presenting this set of slides with name - Sample Budget Ppt PowerPoint Presentation Slides. This PPT deck displays twenty slides with in depth research. Our topic oriented Sample Budget Ppt PowerPoint Presentation Slides deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Sample Budget Ppt PowerPoint Presentation Slides. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.
A study examined the relationship between music genres in the top 10 lists of schools' radio stations and the average SAT scores of those schools. It found that schools with genres like alternative, classic rock, jazz, and indie on their top lists tended to have higher average SAT scores, while schools with genres like emo, hip hop, Christian, metal, and pop tended to have lower average SAT scores. The study aimed to determine if the type of music listened to correlated with academic performance.
SearchLove London 2016 | Rob Bucci | Taking the Top Spot: How to Earn More Fe...Distilled
Featured snippets (also known as answer boxes) are steadily appearing in the first organic SERP spot, providing big opportunities for SEOs able to snag them. Armed with the latest data and analysis, Rob Bucci will take you on a deep dive into the constantly evolving featured snippet and show you how to earn more for your site. And just for the SearchLove audience, this will be the first time that Rob has publicly shared data on featured snippets for mobile searches.
State Credit Union Association Consumer Insights 2015Mike Fisher
The document summarizes the performance of a multi-channel marketing campaign run by Rocket Fuel for a state credit union association from May to November 2014. Key findings include:
- The campaign exceeded its conversion rate goal by 7% and click-through rate goal by 15%
- Women contributed 65% more conversions than men and mobile performance was stronger among men.
- The best performing times were 9am-noon for conversions and midnight-3am for clicks.
- Detroit and Flint had the strongest conversion performance relative to their population shares.
Recommendations focus on campaign goals, pixel placement, and aligning media choices with objectives.
SDGC14 DAY ONE - 9. Redefining Value, to Business and to Society by Nathan Sh...Service Design Network
Watch the video of this talk here: http://ow.ly/DJHfE
Other SDGC14 talks (videos, slide-decks, sketch-notes etc.): http://ow.ly/DJvLJ
Nathan Shedroff from California College of the Arts
All value only emerges in the context of a relationship and the best value lies beyond the qualitative kinds taught to businesspeople (like price and performance). The opportunity to create the most and best value, over the long term, requires us to understand qualitative issues that drive decisions, meaning, and satisfaction. In this way, service design can strategically drive value in businesses (and even NGOs).
Prioritizing Digital Marketing Channels - Metallica EditionShaun Raines
This presentation shares information relative to the big four digital marketing channels. Search, Social, Display and Video. Using data from a collection of car dealers and a little Metallica inspiration, you can see the value of each channel. This helps car dealers and perhaps others prioritize their digital marketing based on the goals of their business.
Lessons in Appstore Optimization from the Amazon AppstoreDevGAMM Conference
Mike Hines, Developer Evangelist, Amazon
Over half of your downloads will come from organic sources, so make sure your listing pages on the appstores are working for you. Amazon will share data on the kinds of improvements you could get and show you actual examples. In addition, Mike Hines will share data from his game when he followed the advice.When this presentation is over, you will know how to build a professional product listing page.
Taking the Top Sport | How To Earn More Featured SnippetsDFWSEM
The document discusses trends in featured snippets on Google search over time. It analyzes data on over 1 million keyword searches and finds that the percentage of search engine results pages containing featured snippets has increased from January to July, both for desktop and mobile searches. Featured snippets most commonly take the form of tables. The type of content and format that appears in featured snippets varies depending on the keyword and query type. The document provides tips for content creators to optimize their content for different queries based on the types of snippets that currently appear.
Getting your technology adopted by streamers can seem difficult. But understanding your Extension customer can inform best practices for discovery and improve the chance that your Extension will be activated by streamers.
Spotify has scaled its agile practices to over 1700 employees across multiple sites. They organize into autonomous squads organized by chapters, tribes, and alliances, with an organic structure where employees can determine how to solve problems. Spotify celebrates failures publicly to promote innovation and learning from mistakes. Their values of empowerment, trust, and collaboration help drive autonomy across the organization.
1605 online marketing and technology data pointsGed Carroll
A collection of slides that I have built from desk research data and original data during the different projects that I have been doing. I have bundled them together in case they are useful for someone else.
Lessons in Appstore Optimization from the Amazon Appstore | Mike HinesJessica Tams
Delivered at Casual Connect Asia 2017. Over half of your downloads will come from organic sources, so it pays to make sure your listing page on the appstores are working for you as hard as they can. We’ll share data on the impact that the right changes can make, and we’ll show you actual examples of going from not-optimized to optimized assets. Learn how to build a professional product listing page that doesn’t scream ‘newbie’ to your potential customers.
Is data driving your budget planning & decisions? It should be. This interactive session comes with a two-fold perspective led by Montreat College’s former Vice President of Marketing & Enrollment and Plattform’s data-driven experts in education marketing. This session will explore critical areas including: how deep does your data allow you to analyze, and how to manage performance along with expectations based on data. This presentation will involve key discussions such as setting realistic enrollment expectations based on budget and having those difficult conversations with institutional leadership.
Presenter:
Lyle Kraft
Executive Vice-President of Enrollment Marketing
PlattForm
The document contains a release schedule and marketing plan for an album release from weeks 1-24. It includes tasks for creating marketing materials like photos, videos, and merch; promoting through social media, email newsletters, and events; and tracking sales goals and projections for digital singles, albums, physical CDs, and merch. The marketing plan aims to build awareness leading up to the release and engage fans to help reach sales targets for generating over $27,000 in total projected revenue.
Bringing Data to Life. Spreadsheets are boring! (ClickZ Live Singapore 2014)Dave Sanderson
It doesn’t matter how good the analysis is if the key decision makers can’t understand it quickly. This session will take you through visual languages that can be used to highlight key points in your analysis, techniques to simplify data visualization, and go through common mistakes that can kill a good piece of valuable analysis.
Take homes include:
Understand how to use visual tools to communicate data effectively – beyond just tables and bar charts
Learn how to simplify your data presentations so they are easier to understand
Identify and avoid common pitfalls in data visualisation.
Presented on 3rd December, 2014 at ClickZ Live Singapore
http://www.clickzlive.com/singapore/
Agile Metrics: Make Better Decisions with DataTechWell
Some consider measurement in agile development destructive—or at the very least useless. Larry Maccherone disagrees and offers insight into how you can use metrics in an agile environment to make life better. How do you know when you are ready to introduce metrics into the environment? What are the sources for these metrics? What tools and techniques are necessary to make decisions probabilistically? What are the mindset shifts necessary for metrics to help you making better decisions? How do teams and organizations avoid the anti-patterns that so often derail a metrics program? Larry answers these questions and shows how to create a culture where measurement is an insight amplification and feedback mechanism—not a club to beat people up; where your teams seek out—rather than dread—the use of quantitative insight; and where metrics bring stakeholders and teams closer together—not drive them apart. Leave with the vision and understanding necessary to implement your own metrics regimen and make better decisions with data.
An experiment at Pinterest revealed somewhat shocking results. When nine data scientists and ML engineers were asked the same constrained question, they gave nine spectacularly different answers. The implications for business are astronomical. June Andrews and Frances Haugen explore the aspects of analysis that cause differences in conclusions and offer some solutions.
Marketing in a Downturn: Think Digital presentation by Ian Fenwick to the Thai Canadian Chamber of Commerce (TCCC).
Follow me on Twitter, http://www.Twitter.com/DrIanFenwick. Or check out http://www.DigiMarketingNow.com
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
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SDGC14 DAY ONE - 9. Redefining Value, to Business and to Society by Nathan Sh...Service Design Network
Watch the video of this talk here: http://ow.ly/DJHfE
Other SDGC14 talks (videos, slide-decks, sketch-notes etc.): http://ow.ly/DJvLJ
Nathan Shedroff from California College of the Arts
All value only emerges in the context of a relationship and the best value lies beyond the qualitative kinds taught to businesspeople (like price and performance). The opportunity to create the most and best value, over the long term, requires us to understand qualitative issues that drive decisions, meaning, and satisfaction. In this way, service design can strategically drive value in businesses (and even NGOs).
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This presentation shares information relative to the big four digital marketing channels. Search, Social, Display and Video. Using data from a collection of car dealers and a little Metallica inspiration, you can see the value of each channel. This helps car dealers and perhaps others prioritize their digital marketing based on the goals of their business.
Lessons in Appstore Optimization from the Amazon AppstoreDevGAMM Conference
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Over half of your downloads will come from organic sources, so make sure your listing pages on the appstores are working for you. Amazon will share data on the kinds of improvements you could get and show you actual examples. In addition, Mike Hines will share data from his game when he followed the advice.When this presentation is over, you will know how to build a professional product listing page.
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Getting your technology adopted by streamers can seem difficult. But understanding your Extension customer can inform best practices for discovery and improve the chance that your Extension will be activated by streamers.
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Delivered at Casual Connect Asia 2017. Over half of your downloads will come from organic sources, so it pays to make sure your listing page on the appstores are working for you as hard as they can. We’ll share data on the impact that the right changes can make, and we’ll show you actual examples of going from not-optimized to optimized assets. Learn how to build a professional product listing page that doesn’t scream ‘newbie’ to your potential customers.
Is data driving your budget planning & decisions? It should be. This interactive session comes with a two-fold perspective led by Montreat College’s former Vice President of Marketing & Enrollment and Plattform’s data-driven experts in education marketing. This session will explore critical areas including: how deep does your data allow you to analyze, and how to manage performance along with expectations based on data. This presentation will involve key discussions such as setting realistic enrollment expectations based on budget and having those difficult conversations with institutional leadership.
Presenter:
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Executive Vice-President of Enrollment Marketing
PlattForm
The document contains a release schedule and marketing plan for an album release from weeks 1-24. It includes tasks for creating marketing materials like photos, videos, and merch; promoting through social media, email newsletters, and events; and tracking sales goals and projections for digital singles, albums, physical CDs, and merch. The marketing plan aims to build awareness leading up to the release and engage fans to help reach sales targets for generating over $27,000 in total projected revenue.
Bringing Data to Life. Spreadsheets are boring! (ClickZ Live Singapore 2014)Dave Sanderson
It doesn’t matter how good the analysis is if the key decision makers can’t understand it quickly. This session will take you through visual languages that can be used to highlight key points in your analysis, techniques to simplify data visualization, and go through common mistakes that can kill a good piece of valuable analysis.
Take homes include:
Understand how to use visual tools to communicate data effectively – beyond just tables and bar charts
Learn how to simplify your data presentations so they are easier to understand
Identify and avoid common pitfalls in data visualisation.
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Session in https://budapestdata.hu/2024/04/kaxil-naik-astronomer-io/ | https://dataml24.sessionize.com/session/667627
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- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
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https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
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We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
1. Ryan Withop
Former Sr. Mgr. Analytics, Electronic Arts
Analytics Lead, Chosen.fm
@RyanWithop
Data Visualization & Storytelling Tips
SF Analytics Summit 03/16
Comments in gray were added post-facto to help Slideshare readers.
2. Source: Star Wars Battlefront, EA, DICE
Video game play recording of rwithopswag
This is what I was competing against visually at Electronic Arts.
3. Source: Charley Kyd, MBA
http://exceluser.com/training/reporting/dashboard-ebook.html
Great for Finance. Terrible for communicating action.
11. Thank You Email Drives 10% Lift
In 2nd Purchases
0%
5%
10%
15%
20%
25%
30%
Made a 2nd Purchase
(1/1 – 2/28/2015, n=11K)
+10%
Recommendation: Deploy “Thank You” emails across purchasing
system within one hour of first transaction
State the results at the top and provide next steps.
22. • Tableau, Domo, Looker
• Geckoboard
• Amplitude Analytics
• Mixpanel, Kissmetrics
• JS: wrapboostrap
• Chart.io, QlikView
8+2 Visualization Solutions
These are the data platforms/visualization solutions I recently reviewed.
Ask me on twitter if you have questions about these for your business.
24. Source: USA Today Super Bowl Ads 2014
http://visual.ly/m/portfolio/science-of-superbowl-ads-usa-today/
Easy to visually determine the ROI.
25. Source: Michael Carper, Apparatus
http://www.tableau.com/about/blog/2013/12/viz-hall-fame-27270
Interactive. Easy to see biggest companies by state.
26. Source: Michael Carper, Apparatus
http://www.tableau.com/about/blog/2013/12/viz-hall-fame-27270
27. Source: Diana Gosi, Fuze
http://visual.ly/ugly-truth-about-meetings
Time in Meetings
Simple use of color to highlight. Simplicity.
28. Source: Diana Gosi, Fuze
http://visual.ly/ugly-truth-about-meetings
Time in Meetings
0%
10%
20%
30%
40%
50%
60%
Total Org. Middle Mgmt Upper Mgmt
Management Time in Meetings
If story is that Upper Mgmt wastes the most time, this would be
more effective.
29. Source: Ryan Sleeper - Evolytics
https://public.tableau.com/profile/osmguy
$100K $483K $45K
Adding just a few visual elements, makes the data story more engaging.
35. What is the Story?
0.0
0.1
0.2
0.3
0.4
0.5
0.6
Ellen Dance
Rock
Taylor Swift
Punjabi
It is not clear what we are trying to say here. Changing the chart
type will help us better communicate our message.
38. Ellen’s Dance Off Highest Retention
Last Month
25%
28%
36%
48%
0% 20% 40% 60%
Retention by Game
(08/01 – 08/30/2015, n= 4.5K)
Ellen Dance
Rock
Taylor Swift
Punjabi Prayer
Notice how horizontal charts make it appear like the categories
are competing against each other?
39. Pie Chart
N. America
Ellen Dance Off
Country
Rock
Pop
Taylor Swift
Ed Sheeran
R&B
Rap
Grunge
Europe
Ellen Dance Off
Country
Rock
Pop
Taylor Swift
Ed Sheeran
R&B
Rap
Grunge
Asia
Ellen Dance Off
Country
Rock
Pop
Taylor Swift
Ed Sheeran
R&B
Rap
Grunge
41. Source: James Wright - YouTube
Patti Labelle Sweet Potato Pie
Video of James Wright singing about pie.
42. Horizontal Stacked Bar Chart
0% 20% 40% 60% 80% 100%
N.America
Asia
Players by Game
(11/2015, n=54K)
Ellen Dance Off
Country
Rock
Pop
Taylor Swift
Ed Sheeran
R&B
Rap
Grunge
Compared to pie charts, this is much easier to compare any
category between N.America and Asia.
54. Too Many Categories
0% 20% 40% 60% 80% 100%
N.America
Asia
Players by Game
(11/2015, n=54K)
Ellen Dance Off
Country
Rock
Pop
Taylor Swift
Ed Sheeran
R&B
Rap
Grunge
56. Horizontal Stacked Bar Chart
Reduce to five categories
0% 20% 40% 60% 80% 100%
N.America
Asia
Players by Game
(11/2015, n=54K)
Ellen Dance Off
Country
Rock
Pop
Others
65. Too Much Color
25%
28%
36%
48%
0% 20% 40% 60%
Retention by Game
(10/01 – 12/31/2015, n= 4.5K)
Ellen Dance
Rock
Taylor Swift
Punjabi Prayer
66. Gradient Colors
25%
28%
36%
48%
0% 20% 40% 60%
Retention by Game
(10/01 – 12/31/2015, n= 4.5K)
Ellen Dance
Rock
Taylor Swift
Punjabi Prayer
Simplifies the message. Darkest value gets the most attention.
67. Gradient Colors
25%
28%
36%
48%
0% 20% 40% 60%
Retention by Game
(10/01 – 12/31/2015, n= 4.5K)
Ellen Dance
Rock
Taylor Swift
Punjabi Prayer
1
1 5% improvement in Rock category
How to highlight an important result.
69. Which Games Should We Cross-Promote?
Dark Green is High Affinity
Removing the text and using affinity as the shading dimension, we
can now see that Ellen Dance Off and Taylor Swift should be
cross promoted.
70. Which Games Should We Cross-Promote?
Dark Green is High Affinity
Add values back if they are relevant to your decision makers.
72. Can It Be Read From the Back?
16+pt axes fonts, 20-24pt title font
$0.8
$0.9
$1.0
$1.1
$1.2
$1.3
$1.4
$1.5
$1.6
$1.7
$1.8
$1.9
$2.0
Millions
Revenue
$1.0
$1.1
$1.2
$1.3
$1.4
$1.5
$1.6
$1.7
$1.8
January
February
March
April
May
June
July
August
September
October
Millions
Revenue
73. Does It Tell Your Story?
Scale Axes
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Made a 2nd Purchase
0%
5%
10%
15%
20%
25%
30%
Made a 2nd Purchase
+10%
74. Does Scale Change the Story?
1,500,000
1,550,000
1,600,000
1,650,000
1,700,000
1,750,000
1,800,000
NumberofUsers
New Users
75. Does Scale Change the Story?
1.00
1.10
1.20
1.30
1.40
1.50
1.60
1.70
1.80
NumberofUsers
Millions
New Users
The previous slide made it appear that every dip was important,
when these are actually normal deviations. Increase your y-axis
scale to tell the story that there is little change.
79. Show Change in a Static Chart
$2.7
$3.2
$0.8$0.7
$-
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
$4.0
0 1 2 3 4
Revenue($M)
Weeks Active
Change in Key Performance Metrics
You don’t need animations if you always show older values in a
more transparent color.
89. Source: Cloudfront Theme - wrapbootstrap
https://wrapbootstrap.com/themes
Good contrast showing different data types above. Lower boxes
contrast is too high and competes for our attention.
95. Source: James Gonzales, Ryan Withop
Electronic Arts (EA)
412,000
Simple color scheme, bar chart for hitting goals, sizing metrics for
highlighting what is important, and a simple graphic.
You can do this too now.
96. Future of Visualization
• Open Source
• D3.js, Chart.js, Rmarkdown, ggplot2,
OpenStreetmap, wrapbootstrap
• Animation
• Easier creation of complex visualizations
98. 1. Chart Type
2. Clean
3. Color
4. Size
The C’s of Data Visualization
99. Doesn’t have to be beautiful,
but it does have to be
UNDERSTANDABLE
100. Ryan Withop
Former Sr. Mgr. Analytics, Electronic Arts
Analytics Lead, Chosen.fm
@RyanWithop
Data Visualization & Storytelling Tips
SF Analytics Summit 03/16
Editor's Notes
This is what I had to compete with at EA – we show this at quarterly meetings, and then we show my line graphs and bar graphs?
Can’t present this
When I could present this
Construct – see icon top –
Used on field – stop play – one tip to refocus and restart
Communicate the intended message
Graphing
Communicating
Communicate the intended message
Volunteer 2nd row – 6th line – get a shirt
Great Christmas present if you want it - $10.20
Lots among a forest, road sign
Mining crafting
Too much asking for my attention
What is the story here? – poor choice of charts
Explain – Super bowl ads
Bigger text in bar chart, use of red text?
Interactive - Click a state or industry to filter down the blob of biggest company bubbles
Interactive – Human Resources selected – note the filtering
Few simple elements – wise use of color to emphasize
Multiple clicks
She could have just shown this – but this probably wouldn’t live beyond her presentation
Just a couple visual elements totally changes this
Broke boring bar chart into little bricks – explaining the brick
Would have added the totals
My favorite
Really just numbers and text – but creative use of text size to make more readable
Not talented – maybe you are great at spotting talent
heart – vote up, vote down, share, follow
Construct – games, videos, voting, events
Ellen became investor – yesterday launched the app on her show – entrants in her dance competition – appearance on show
Missy Elliot – launched a game
Fox’s TV Show Empire
Future platform – anyone in the world create a game
Not clear what trying to say with this chart
Communicate the intended message
Communicate the intended message
Our eyes are better at estimating size – horizontally
Notice how it almost feels like these categories are racing each other?
(BTW: we will work on these colors later – yuck!)
Is Taylor Swift Bigger than pop?
Taylor more popular in N. America or Europe?
Problem with Area Charts – people are bad at judging size in circular fashion
Communicate the intended message
How much easier it is to see the size difference between any individual item across Asia vs N.America?
Can see the trend really well, but comparison just ok
Area Chart – make the fill color semi-transparent – “More Fill Colors” -> Transparency=60%
If your charting does not give you the actual points too….copy the data points, add in as a second series but change chart type to line with data points, change the outline color…green and fill color to white
Set the x-axis the same
Revenue is the size dimension
Y-axis is half the size dimension
Wind Rose – height is the # of times in that direction, text is current value, radial placement – direction
I think color was the strength of the wind – 4 dimensions – easy to understand
Hard to explain to non-technical – too many stats
Get to the point for business users
Too Many Categories
Reduced to 5-6 categories
Clear that Asia has more variety in their choice of game and Ellen, Country less popular there
Removed grid lines
Do you even need the axes – if only current value and trajectory are necessary for your story?
Lots of white space and variety
More on this dashboard I created later
What’s important here? – I can’t tell – all screaming for my attention
How quickly you can identify overlap in games
Can even add value back – doesn’t hurt much
16-18 pt font on the axes and axes labels
20-24 pt title font
If 10% is meaningful to your company – then disservice to present it the way shown in blue
If change in number of users here not significant, don’t show it in a scale that makes look significant
Only asking to have to spend time researching cause behind every dip
Wipe from Bottom
Animate by Element in Series – PowerPoint option
Using R or Tableau type tool – just make chart previous value in lighter or more transparent color
Clearly see purple dropping in value and blue rising in value
ere? – I can’t tell – all screaming for my attention
Use of size and contrast and light use of color to draw focus
Mostly asked about the current value anyway
Grey – goal – feel pressured to meet the goal
Hor bar feels like progress and pressure
Spark instead of trend lines to show getting better
Like the coloring – not a bad dashboard – could be better with a little more alignment
Like the Grid system – easy for eyes to move from section to section
I added color to top to make it stand out
Organized incorrectly, put the income together with income related items beneath it, “LAST ACTIVITY” move under the colored activity sections – so just look down
Good amount of contrast, maybe too much with bottom group of text boxes competing for attention
What’s important here? – I can’t tell – all screaming for my attention and not screaming at the same time
he intended message
Top left most important
Most put logo there – what percentage of your employees don’t know what company they work for? – move it to the bottom
In this case – new partnership – maybe want to highlight how many users we are getting
(fake data)
Maybe better if I can get a smaller logo – hold grid better
How to make the funnel
See her
Back to beginning of our presentation
See how this is actually simple – only a few elements