Analysis of "You May Not Need Big Data After All" by Jeanne W. Ross, Cynthia M. Beath and Anne Quaadgras

1. Analysis of You May Not Need Big
Data After All by Jeanne W. Ross,
Cynthia M. Beath and Anne
Quaadgras
By Darpanraj Deoghare

2. Points Discussed in the Paper
Most companies don’t know
how to use big data for
strategic decisions.
Big data doesn’t provide a
complete picture.
It lacks the “why.”

3. Findings of the Paper
 Big data surely has a role to play in
gaining insights into the behaviour of
these empowered customers. That’s why
enterprises are pouring billions of dollars
into the big data industry.
 But big data doesn’t have all the
answers—at least not yet, and perhaps
never. Companies need to respond
quickly to identify changes in customer
behavior and take action to address their
concerns.

4. Findings of the Paper –
Contd.
In short, the emergence of big data
doesn’t change the fact that people
matter. A human touch is still
integral in business today. Big data
can offer some answers but
continual human-to-human
connections are also needed to fully
understand rapidly evolving
marketplace.

5. Insights

6. Insight – No 1
 The change to a culture of
evidence- based decision making
will be a disruptive one – it involves
people at all levels and needs good
coaching. It is best to start at the
medium level of employees rather
than start at top and come down
like it is usual. Over time, the
culture can spread to many, maybe
even most, roles.

7. Insight – No 2
 Much of the hype around big data
focuses on getting more information
and more people to analyze it. But the
opportunity presented by the
information economy is best tapped by
getting all people to use data more
effectively. That may seem like an
expensive and risky endeavor. But it’s
actually a cheap and powerful way of
taking advantage of all the big—and
little—data you are accumulating.

8. Relevance to Indian
Managers

9.  Managers must know how to
manage the information they
already have.
 They also should focus on how
to analyse that information so it
enhances their understanding.
 The management practices
must catch up with their
technology platforms..

10. Practices to be followed by decision makers and
Companies and MANAGERS
Agree on a Single Source of Truth
USE SCORECARDS
Explicitly Manage Your Business
Rules
Use Coaching to Improve
Performance

11. Submitted for Internship
"Data Analytics " under
Professor Sameer Mathur ,
IIML
By, Darpanraj Deoghare

12. Thank You