Big data is useful in many ways. But what are they and how they impact our lives. Is it the the ultimate thing that will drive our goals in future? Let's find out. What do we do with all this big data.

1. What do we do with all this
big data?
A TED talk by Susan Etlinger
Prepared by: Abhishek Rana

2. First thing first..
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3. First thing first..
Volume
Variety Veracity

4. Why it is
important?

7. But does it creates meaning for us?
No, we do.

8. Use of tool is not
important, but
your hypothesis
and
interpretation of
results matters..

9. There is a thin
line between
making a good
and disastrous
decision in the
business.

10. Data
Data
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Data Data
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Creative Problem solving

11. Data
Data
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Data Data
Data
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Creative Problem solving
Spot a naked emotional
appeal

12. Data
Data
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Data
Data
Data
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Data Data
Data
Data
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Creative Problem solving
Spot a naked emotional
appeal
Find problem in
argument, with or
without data

13. A study on “How people talk about
quitting cigarettes”.
Analysed
Tweets

14. A study on “How people talk about
quitting cigarettes”.
Analysed
Tweets
87% people
want to quit

15. A study on “How people talk about
quitting cigarettes”.
Analysed
Tweets
87% people
want to quit
But they don’t .

16. Ethical issues..

17. Show you steps.
If you don’t know what steps you
took, then you don’t know what step
you didn’t took.

18. If you don't know what questions you
asked, you don't know what questions
you didn't ask.
Show you steps.

19. And it means asking ourselves, really, the hardest
question of all:
Did the data really show us
this, or does the result make
us feel more successful and
more comfortable?