SlideShare a Scribd company logo
MAKING YOUR CASE
  FOR IMPACT
       July 30, 2012

   Twitter: @mayurhpatel
THE STORY
                                     &
                               THE ALGORITHM

to Credit: Flickr user Koen Vereeken
(A) Data as the new Element
YOUR (and your
               organization’s)

         “INSIGHT IQ”

Source: Corporate Executive Board Company (CEB)
Unquestioning Empiricists
Visceral Decision makers

   Informed Skeptics
Photo Credit: Flickr user Patrick Hoesly




     (B) DESIGN MATTERS
MAKERS OF
                           MEANING


Photo Credit: Flickr user Johnmuk
Collection
Analysis
Interpretation
Communication
Action
WHY
MEASURE?
What’s wrong with this picture?




              /

Source: flickr.com/photos/zoetnet/5824921697/
No Feedback




Source: flickr.com/photos/zoetnet/5824921697/
“Would you drive a car whose speedometer was
bolted on after the fact? On the outside of the car?
With the only measurement being the average speed
since your last stop? Based on an end-of-trip poll of
the passengers in the car as to how fast the trip felt?
Oh, and finally, the results of which required an
expert to read and interpret?

Right. I didn't think so.”

Michael Gilbert, The Gilbert Center
FOUR Lessons
ONE Exercise
THREE Trends
4 LESSONS
1. Only Collect What
   you will Act On
Source: http://www.infocaptor.com/
Source: flickr.com/photos/austinevan/1225274637/
“Data isn’t like your kids,
you don’t have to
pretend to love them
equally.”

Amanda Cox, NYT Design Group
Juice Analytics white paper
2. Understand the
 Incentives Your
Measures Create
“Bucks + Acres”
3. Vanity Metrics
   on the Web:
    Be Careful
Hidden behind the Cumulative




    Source: The Lean Startup by Eric Ries
TIPS
  New vs Returning

Deepening Engagement

   Identified Data
4. Use Your Data
 to Tell a Story
Trajectory of Research in
Social Sector is to the PDF

  Digital Distribution to
   Digital Information
Our Journey…
DIY Tools Have Arrived
1 EXERCISE
Instructions for Group Exercise

1. Form groups of 5; sit close
2. Invite one person to be the host
3. Discuss the question and generate insights for 10 mins
   while host takes notes
4. Hosts will present highlights from their conversations
   during the large group report out.
Group Exercise

• Think about an occasion when you were able to
  communicate data or findings from your work to a key
  audience that helped advance your mission.

• What was the audience and why do you think you
  were successful in sharing your story?
3 TRENDS
#1 OPENNESS
Transparency is the
   New Currency
#2 BIG DATA
Data as Product
#3 MOBILE
 Harnessing
Connectivity
Recommendations: Outcomes and Metrics
Recommendations: Learning and Psychology

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