Data Management and Activation
Crevan O’Malley – Evangelist, Oracle Marketing Cloud
Modern Marketers rely on data-driven marketing solutions to deliver more personalised customer experiences across every channel—helping attract and retain the ideal customers who become brand advocates. Discover how to aggregate, enrich, and analyze all your customer data on a single data management platform.
Why Marketers need to know about Data
Tara Grehan - Managing Director at Datalytics
Why Marketers need to know about Data
Tara Grehan - Managing Director at Datalytics
Despite starting out as a qualitative researcher, roles and projects frequently brought me back to data. And so I decided to tackle it and have developed some interesting insights into data management along the way.
Having worked in Marketing both agency and client side for fifteen years now in a variety of roles from Market Research and Customer Insights to Change Management, being comfortable with data has made all the difference and this evening I’ll tell you why.
Using Big Data to Grow on a Budget
Michael Waldron - Marketing and Sales Manager at AYLIEN
AYLIEN is an Artificial Intelligence content analysis startup and Mike will be speaking on their growth journey over the past 6 months. With a focus on how they have delivered growth by optimising their budget, focusing on Data Points that matter and what to points to obsess on through the marketing funnel.
Presentation deck from a webinar with Comcast Business and Entrepreneur about collecting and using customer and prospect data to provide the best experience for customers.
In partnership with a leading global technology analyst firm, Dun & Bradstreet commissioned a new study to examine how Customer Data Management (CDM) impacts business development and overall performance. This exclusive study proves that smart CDM is essential for driving growth and staying ahead of the data explosion
Target Better, Nurture Better and Close Better. Learn how Dun & Bradstreet data within Oracle Cloud can help businesses grow relationships and revenue.
Marketing Data Renovators Guide: 10 Steps to Prime Your B2B Database for Anal...Shelly Lucas
What do a fixer-upper and your marketing database have in common? More than you think. Learn 10 clear steps for making your database analytics-ready in this e-book.
We conducted a ground-breaking survey of the UK’s data and business professionals to get a snapshot of the state of the world of data, uncover some of the issues facing the industry and get a sense of the changes on the horizon. The results were enlightening, and in some cases, very surprising.
Take a look at the stories and statistics behind some of Dun & Bradstreet’s most successful analytics projects with our enterprise analytics case study look book.
Presentation deck from a webinar with Comcast Business and Entrepreneur about collecting and using customer and prospect data to provide the best experience for customers.
In partnership with a leading global technology analyst firm, Dun & Bradstreet commissioned a new study to examine how Customer Data Management (CDM) impacts business development and overall performance. This exclusive study proves that smart CDM is essential for driving growth and staying ahead of the data explosion
Target Better, Nurture Better and Close Better. Learn how Dun & Bradstreet data within Oracle Cloud can help businesses grow relationships and revenue.
Marketing Data Renovators Guide: 10 Steps to Prime Your B2B Database for Anal...Shelly Lucas
What do a fixer-upper and your marketing database have in common? More than you think. Learn 10 clear steps for making your database analytics-ready in this e-book.
We conducted a ground-breaking survey of the UK’s data and business professionals to get a snapshot of the state of the world of data, uncover some of the issues facing the industry and get a sense of the changes on the horizon. The results were enlightening, and in some cases, very surprising.
Take a look at the stories and statistics behind some of Dun & Bradstreet’s most successful analytics projects with our enterprise analytics case study look book.
Leading enterprise-scale big data business outcomesGuy Pearce
A talk specially prepared for McMaster University. There is more benefit to thinking about big data as a paradigm rather than as a technology, as it helps shape these projects in the context of resolving some of the enterprise's greatest challenges, including its competitive positioning. This approach integrates the operating model, the business model and the strategy in the solution, which improves the ability of the project to actually deliver its intended value. I support this position with a case study that created audited financial value for a major global bank.
Bridging the Data Divide: Driving Data and Analytics Projects Forward with Tr...Precisely
There’s no debate that data is the most valuable strategic asset available to your business today. According to ‘Voice of the Enterprise: Data Management and Analytics 2020’ by 451 Research, 63% of enterprises use data to drive nearly all or most of their strategic decisions.
Join Amy O’Connor, Precisely Chief Data and Information Officer, and Paige Bartley, 451 Research Senior Research Analyst for Data, AI, and Analytics as Paige shares the latest research on data and analytics drawn from surveys of business and technology decision-makers and chats with Amy about her experience implementing Precisely products to ensure data integrity and fuel the company’s data-driven business model.
View this on-demand webinar to hear Amy and Paige share their perspectives on key points from the research, including how:
• Only 25% of respondents rate more than 80% of their recent data and analytics initiatives as successful
• 78% of those most successful with data and analytics initiatives are using or considering using technologies to accelerate the analysis of distributed data
• 24% of respondents are investing in programs that increase trust in data by improving accuracy, quality, lineage and/or governance to improve their data culture
Scaling Account-Based Marketing in the Digital AgeDun & Bradstreet
Despite spending billions of dollars in pursuit of growth, only a select few companies actually achieve it. Rishi Dave, CMO of Dun & Bradstreet, explores the marriage of data, technology and account-based marketing via a “relationship platform” that can be your company’s springboard to growth.
In this presentation, Paul Ballew, D&B's Chief Data and Analytics Officer, explains the three levels of insight needed to gain an informed perspective for smarter decisions involving big data.
3 Steps for Measuring ROI of Data Quality for Data-Driven MarketersAlex Yastrebenetsky
In this one-time webinar, special guest speaker and analyst from Forrester, Richard Joyce, will helped us examine the rise of data-driven marketing and how the quality of digital data informs budgets while affecting advertising ROI.
Everyone that attends the webinar and reviews the slide will leave:
- Knowing the challenges that present themselves with data-driven marketing and how to overcome them
- Understanding how to be a data-driven marketer and why high-quality digital data is essential to successful marketing initiatives
- Aware of the impact of high-quality data and the ROI of improving data quality
- Able to explain the key components of data quality and how to design a framework of processes and procedures
- With actionable next steps and recommendations
[Handout from webinar collaboration with Nimble] Marketers are increasingly being held responsible for growth and revenue. Today, data analytics provide the foundation for finding, keeping, and growing the value of customers - your growth engine. Join this webinar to learn about the skills and analysis needed to intelligently understand your customers, allowing you to reach them with the right content, at the right time, and in the right channel.
Learn the importance of data management and data governance for your marketing automation campaigns, and get a preview of our Salesforce Connector and APIs.
Leveraging big data to drive marketing innovationAndrew Leone
Summary of the book: "The Big Data-Driven Company." Contains insights into leveraging data to drive marketing innovation. To buy this book: http://amzn.to/1YTdtqY
The Hidden Gems: Optimizing your DNB Credit ReportsDun & Bradstreet
The following presentation explores how businesses can mine maximum insight from their D&B credit reports, including finding the right business to identifying high-risk and special event triggers.
This panel event will be about trying to understand the do's and don'ts of inbound to ensure you convert your leads, rather than build you webtraffic
The Consequences of a Faceless Social Media Campaign
Heidi Grimwood - Campaign specialist Social Media Skills Club
The journey to modern marketing
Peter Reynolds - Marketing Cloud Alliances for Western Europe ; Oracle
Inbound Marketing - Secrets to Success
Alan Lynam - International Account Manager at HubSpot
Using predictive analytics to increase consumer response rate - PyCon Irelan...Conor Duke
We have recently taken millions inbound and outbound text messages and used predictive techniques to increase the user response rate to outbound messaging.
The talk will include data wrangling, stack set-up, feature creation and extraction and various machine learning techniques and there application to the business problem
Leading enterprise-scale big data business outcomesGuy Pearce
A talk specially prepared for McMaster University. There is more benefit to thinking about big data as a paradigm rather than as a technology, as it helps shape these projects in the context of resolving some of the enterprise's greatest challenges, including its competitive positioning. This approach integrates the operating model, the business model and the strategy in the solution, which improves the ability of the project to actually deliver its intended value. I support this position with a case study that created audited financial value for a major global bank.
Bridging the Data Divide: Driving Data and Analytics Projects Forward with Tr...Precisely
There’s no debate that data is the most valuable strategic asset available to your business today. According to ‘Voice of the Enterprise: Data Management and Analytics 2020’ by 451 Research, 63% of enterprises use data to drive nearly all or most of their strategic decisions.
Join Amy O’Connor, Precisely Chief Data and Information Officer, and Paige Bartley, 451 Research Senior Research Analyst for Data, AI, and Analytics as Paige shares the latest research on data and analytics drawn from surveys of business and technology decision-makers and chats with Amy about her experience implementing Precisely products to ensure data integrity and fuel the company’s data-driven business model.
View this on-demand webinar to hear Amy and Paige share their perspectives on key points from the research, including how:
• Only 25% of respondents rate more than 80% of their recent data and analytics initiatives as successful
• 78% of those most successful with data and analytics initiatives are using or considering using technologies to accelerate the analysis of distributed data
• 24% of respondents are investing in programs that increase trust in data by improving accuracy, quality, lineage and/or governance to improve their data culture
Scaling Account-Based Marketing in the Digital AgeDun & Bradstreet
Despite spending billions of dollars in pursuit of growth, only a select few companies actually achieve it. Rishi Dave, CMO of Dun & Bradstreet, explores the marriage of data, technology and account-based marketing via a “relationship platform” that can be your company’s springboard to growth.
In this presentation, Paul Ballew, D&B's Chief Data and Analytics Officer, explains the three levels of insight needed to gain an informed perspective for smarter decisions involving big data.
3 Steps for Measuring ROI of Data Quality for Data-Driven MarketersAlex Yastrebenetsky
In this one-time webinar, special guest speaker and analyst from Forrester, Richard Joyce, will helped us examine the rise of data-driven marketing and how the quality of digital data informs budgets while affecting advertising ROI.
Everyone that attends the webinar and reviews the slide will leave:
- Knowing the challenges that present themselves with data-driven marketing and how to overcome them
- Understanding how to be a data-driven marketer and why high-quality digital data is essential to successful marketing initiatives
- Aware of the impact of high-quality data and the ROI of improving data quality
- Able to explain the key components of data quality and how to design a framework of processes and procedures
- With actionable next steps and recommendations
[Handout from webinar collaboration with Nimble] Marketers are increasingly being held responsible for growth and revenue. Today, data analytics provide the foundation for finding, keeping, and growing the value of customers - your growth engine. Join this webinar to learn about the skills and analysis needed to intelligently understand your customers, allowing you to reach them with the right content, at the right time, and in the right channel.
Learn the importance of data management and data governance for your marketing automation campaigns, and get a preview of our Salesforce Connector and APIs.
Leveraging big data to drive marketing innovationAndrew Leone
Summary of the book: "The Big Data-Driven Company." Contains insights into leveraging data to drive marketing innovation. To buy this book: http://amzn.to/1YTdtqY
The Hidden Gems: Optimizing your DNB Credit ReportsDun & Bradstreet
The following presentation explores how businesses can mine maximum insight from their D&B credit reports, including finding the right business to identifying high-risk and special event triggers.
This panel event will be about trying to understand the do's and don'ts of inbound to ensure you convert your leads, rather than build you webtraffic
The Consequences of a Faceless Social Media Campaign
Heidi Grimwood - Campaign specialist Social Media Skills Club
The journey to modern marketing
Peter Reynolds - Marketing Cloud Alliances for Western Europe ; Oracle
Inbound Marketing - Secrets to Success
Alan Lynam - International Account Manager at HubSpot
Using predictive analytics to increase consumer response rate - PyCon Irelan...Conor Duke
We have recently taken millions inbound and outbound text messages and used predictive techniques to increase the user response rate to outbound messaging.
The talk will include data wrangling, stack set-up, feature creation and extraction and various machine learning techniques and there application to the business problem
Content Recommendation using factorisation machines ; Pycon Ireland 2016Conor Duke
Short talk on deploying factorisation machines using Dato / Turi to recommend content across a social network. Compares FM with other recommendation algorithms.
Anderson SAA 2014 Using CRM Data for "Big Picture" Researchdinaa_proj
David G. Anderson (University of Tennessee) presented his paper, “Using CRM Data for ‘Big Picture’ Research,” at the 79th annual meeting of the Society for American Archaeology in Austin, TX, in April 2014. This paper details the importance of CRM research in the development of Archaeology over the last forty years. Giving credit to the hundreds of thousands of technical reports and other forms of archaeological data stemming from ever-increasing amounts of CRM research in the Southeast, Anderson says this is the basis on which big picture research can now be accomplished. As technology and storage have caught up with the massive scale of new archaeological questions, digital repositories like DINAA can be utilized as highly effective tools.
Big Data: Unveiling opportunities in Email MarketingEmail Monks
This infographic by Monks unveils the big data opportunities discussing multi-channel data management, big data analytics models, customer data types, etc. to help marketers with the best practices to utilize big data in email marketing.
Marketing Automation & CRM: Terrible Twosome or Dynamic Duo?Pardot
No matter where you are in your marketing automation/CRM lifecycle, whether beginning your search, choosing a system, implementing and integrating or utilizing already existing systems, this webinar is presented with you in mind!
- Choosing a New System – Learn how to give your current process a thorough “once-over” and use this information to establish your shopping list
- Implementing / Integrating a System – Learn what to do – after you’ve made the big purchase
- Optimizing an Existing System – Learn how to maximize your current process approach and bring marketing and sales together – how to play “nice” and get things done
Valtech - Big Data for Marketing
Aurélie Hornoy, Digital Performance Lead, Valtech
aurelie.hornoy@valtech.fr
The benefits of data-driven marketing
Event - Big Data : de l'analytics à la créativité ...
Valtech - 29/11
Social CRM - #Datamarketing @DM2013Toronto ArCompany
CRM is not a new concept, but with the emergence of Big Data, it has the ability to transform organizations more than ever.
The rise of the social customer has also given rise to communities, friends, and recommendation sites having profound influence in their purchase decision. Companies have gotten too big to think about the individual customer. Companies have ignored the statistically insignificant.
These days, that same customer has the ability to bring down Goliath. I always come back to United Breaks Guitars incident. The truth is that we've now come full circle and these days in order to get a customer and keep them you have to go beyond just meeting their expectations.
A recent article: "The Reason So Many Brands Fail On Social Media Is That They Don't Actually Talk To Their Customers" indicated the following:
The wealth of data on customer desires being generated is helping organizations work more effectively, and achieve better results.
Social customer management doubles the percentage of sales leads that result in actual sales, relative to traditional CRM approaches.
Corporations are starting to recognize that paying attention to customer comments, interests and preferences–once deemed "irrelevant" by brands– becomes the competitive differentiator.
AWS Webcast - Sales Productivity Solutions with MicroStrategy and RedshiftAmazon Web Services
Sales Force Automation (SFA) and Customer Relationship Management (CRM) tools, such as Salesforce.com and Microsoft Dynamics CRM, are ubiquitous tools that provide all of the transactional capabilities required to manage a company's sales pipeline. SFA and CRM data alone, however, is limited and so combining it with information from other sources enables you to create unique and powerful insights. When combined with product and financial data, for example, get visibility into relationships between geographies, sales reps, product performance, and revenue to ultimately optimize profits. Layer on advanced analytic to make predictions about future product sales based on seasonality and other market conditions. To unleash the full power of the CRM and dramatically increase operational performance and top-line revenue, companies are leveraging advanced analytic and data visualization to deliver new insights to the entire sales organization. Moreover, delivering these sales enablement productivity solutions on mobile devices, ensures strong adoption across every sales team. Join us in this webinar to learn how to use MicroStrategy together with Amazon Redshift to build mobile sales productivity solutions for your business.
Topic Modelling to identify behavioral trends in online communities Conor Duke
We extracted a high volume of discussion from an online help forum and were able to significantly predict behavior based on the type of topics users were discussing, we are currently applying this to reduce churn and increase ARPU at major telco provider
This presentation includes a introduction to semantic analysis using Radim Řehůřek's Gensim and D3. We will be discussing the statistical principals of LDA, its application using Ipython notebook and interrogation of the results using D3 framework.
BIO: Conor Duke is the Insights manager at Fabrikatyr Analytics. He likes coffee, doing stuff social good and the outdoors. @conr / ie.linkedin.com/in/conorduke
Futurecasting: Big Data, Social Data API &d CRM Convergence, What Will Be th...Dave Mendoza
Working with leading talent strategy consultant Dave Mendoza, Futurestep published a new report into “Futurecasting” – the high-impact concept that could transform the business of recruiting. Currently, most organizations are only scratching the surface when it comes to making sense of the huge quantities of data that now exist about billions of potential job candidates across the globe. But the right enhancements to Candidate Relationship Management (CRM) platforms – and crucially to the way they are actually used – could see the talent industry finally start to match the huge strides achieved by leading proponents in sales and marketing.
The Impact of Big Data On Marketing Analytics (UpStream Software)Revolution Analytics
Presenter: Tess Nesbitt, Senior Statistician, UpStream Software
Presentation Date: February 26, 2013
This presentation describes how Hadoop and Revolution R Enterprise provide the predictive analytics models for UpStream's revenue attribution application.
Real Time Marketing Big Data Analytics Social Marketing Intelligence DisruptionChase McMichael
Social Analytics-driven Real-time Marketing with Domain-specific Use Cases The Take away from this event:
1. What is Real Time Marketing and how marketers are using it
2. Why social analysis "The Science" is here to stay and how it works
3. Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.
Start your Monday off right and be the smartest person in the room. @chasemcmichael
An effective MarTech stack can help you execute, evaluate and expand marketing efforts across the entire customer lifecycle. Listen in to this webinar to how to optimize your MarTech stack.
LavaPM is focused on delivering measurable business results for marketers, i.e. we help organisations bridge the gap between their marketing and sales functions/results.
We excel in the integration of Western best practices with local market nuances, and when it comes to our focus geographies (non-English-working regions like China, North Asia, Thailand, etc), this is in most cases, the crucial make-or-break factor in any business endeavour in this region.
LavaPM is focused on delivering measurable business results for marketers, i.e. we help organisations bridge the gap between their marketing and sales functions/results.
We excel in the integration of Western best practices with local market nuances, and when it comes to our focus geographies (non-English-working regions like China, North Asia, Thailand, etc), this is in most cases, the crucial make-or-break factor in any business endeavour in this region.
The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
"What's in Your Marketing Cloud? How to Maximize Technology Investments" - In...Tealium
See how InsideView and Legal Zoom are using Tealium as the foundation of their digital marketing operations to drive superior results, including faster campaign time to market, and real-time engagement.
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Marketing To An Audience Of One. PRESENTATION: SAP Marketing Runs Hybris Marketing - Given by Andreas Starke - @SAP - VP & Chief Marketing Technologist, Global Marketing - SAP. #MarTech DAY1
Sales and Marketing Alignment: Bridging the Great Divide through ABMDemandbase
Featuring Peter Isaacson
Chief Marketing Officer, Demandbase
Ever feel like your sales team just isn’t satisfied with the volume or the quality of the leads you generate? Are you hitting your goals, but your sales team is not? Join Demandbase’s CMO, Peter Isaacson, as he outlines some of the greatest challenges for today’s B2B Marketers, and shares how to overcome them by aligning around high-value accounts and focusing on key strategies to drive revenue. He will illustrate the basic foundations for turning your marketing organziation into an ABM machine through the example of Demandbase’s own journey to an ABM strategy.
How to Prepare for a Cross-Channel Future: Action Steps for MarketersSignal
A whopping 65% of CMOs are expected to spend more money on marketing technology this year. But what technology should you buy and what should you prioritize when building your own marketing stack?
Marketing experts Jonathan Margulies of the Winterberry Group and Joe Stanhope, SVP of Signal, present action steps marketers can take to align their technology and data investments with their cross-channel marketing goals.
You’ll learn:
- Key survey findings that detail how executive-level marketers are grappling with the marketing technology ecosystem
- Steps marketers can take to get the most ROI out of their marketing technology investments to power cross-channel capabilities
- How marketers can break down organizational silos and use people and processes to power their data strategy
‘El nuevo marketing: más técnico y data driven que nunca' - Víctor López, Iberia Cluster Application Leader en Oracle, sobre los puntos clave del 'nuevo marketing' y la importancia de entender, gestionar y analizar el flujo de información que se puede extraer de cada usuario o cliente.
Según Víctor López, es "fundamental unificar datos y conocer al cliente", haciendo referencia tanto al impacto positivo en el revenue de una compañía como a la capacidad de mejora de la relación con el cliente, que lleva a un mayor engagement.
As a digitally-minded advertising agency, Tocquigny frequently helps clients select, deploy and optimize marketing automation platforms to drive, nurture and convert leads. In Part 1 of The Marketing Automation Manual, we provide a basic understanding of this increasingly important element of the marketing mix and we help you assess the needs around marketing automation in your business. After this presentation, you’ll be ready for Part 2 of The Marketing Automation Manual. Visit www.tocquigny.com for more information.
5 Strategies to Supercharge Your Data-Driven MarketingMarketo
The majority of marketers agree — data-driven marketing is an essential practice for any business. But what does it look like to “get it right?” And if your approach is less than sound, what are the consequences?
You'll learn about:
-Why data-driven marketing is so difficult to get right
-How to clean, organize, and manage your database
-Where lead lifecycle marketing and account-based marketing fit into a data-driven approach
-Using your data to create more personalized and engaging experiences
-Implementing the right attribution solution for your organization and team
How DMP Will Save Marketing - Myths, Truths and Best PracticesAnnalect Finland
Annalect Finland's Managing Director Jussi Piri's presentation on DMPs, their role in Marketing, and how we at Annalect use them to reap fabulous results.
Eliminate the use of inaccurate ‘last click’ attribution with OptimaHub MediaAttribution. Advertisers can use this tool to get an accurate marketing ROI across all channels and to optimise media spend accordingly.
Similar to Big Data and Marketing: Data Activation and Management (20)
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Big Data and Marketing: Data Activation and Management
1. Big Data and Marketing
Data Activation and Management
Data-Driven Monday April 2015
@DDMDUB
#datadriven
2. DDM Dublin April 2015
Big Data and Marketing:Agenda
1. Introduction –
◦ Conor Duke ; Manager @Fabrikatyr / @conr
2. Optimising your marketing funnel through data driven decisions
◦ Mike Waldron ; @_Aylien / @MikeWallly
3. Why Marketers need to know about Data
◦ Tara Grehan; @Datalytics
4. Data Management and Activation
◦ Crevan O’Malley – Evangelist, Oracle Marketing Cloud;@OracleMktgCloud
5. Q&A and Closing remarks
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 2
4. Our Strategy @ AYLIEN
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 4
● Grow our user base
● Budget to a minimum
● Inbound Methodology
● Freemium Model
5. Our Funnel
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 5
KPIs
● Visits
● Conversion
Rates
● API calls
6. Data @ AYLIEN
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 6
Collect
o Google Analytics, Mailchimp, Zoho, Social, In App Analytics - All Free
Measure
o KPI’s/Metrics
o Set goals
o Benchmark
Analyze
o Weekly and Monthly reports (Obsess over your core KPI’s)
o What’s working?, What’s not?, What’s repeatable?
Optimize
o Processes, Journeys, Workflows
o Respond to Personas
8. Data Focused
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 8
Make (simple) Data Driven
Decisions!
9. Personas
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 9
Figure out who you’re marketing to
Landing page
Analyze - 80% Developers
Optimize - TTFHW, Sandbox, SDKs
10. Channels
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 10
Focus on effective channels
Reddit vs Specialist Blogs
Conversion by channel vs Visits by channel
( .19% vs 10% Conversion )
11. Campaigns
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 11
Identify what’s successful
Third party content - Taskulu
Repeat the process
10X Visitors
12X Accounts created
12. Take Aways
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 12
● Keep it simple
● Conversion rates specific to your goal
● Keep the Persona in mind
● Repeat what’s working - Tweak what’s not
14. Who are we?
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 14
We’re a Customer Engagement Agency that works with clients to
utilise their data to develop communication strategies that
enhance their customer relationship marketing (CRM).
15. What do we do with data?
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 15
Data mining
Propensity
modelling
Segmentation Campaign
Management
Response Analysis
Database
building
Customer Behaviour
Analysis
Profitability ROI
Contact
Planning
Channel
Optimisation
Single Customer
View
Social Media Listening
16. Data and Marketing: Data Activation and Management
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 16
17. Why do Marketers need to know about data
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 17
Right message, right customer, right time!
18. Why do Marketers need to know about data
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 18
"If content is king, context is God“. Gary Vaynerchuk/Brian Halligan
Source: http://www.huffingtonpost.com/vala-afshar/hubspot-ceo-4-ways-to-bui_b_3903509.html
19. From the theory to the practical …
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 19
Data Technology
Processes People
20. Is it worth the effort?
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 20
Source: http://www.bain.com/infographics/big-data
21. Improving Campaign Effectiveness
13 Apr 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 21
Winner of the 2011 An Post Direct Marketing Awards ‘Best Data Strategy’.
▪ Historic Insights – guestimate of best customers to include in a
campaign to target for a Fixed Savings product.
▪ The campaign response rate was X, and 19% of sales were
savings accounts.
▪ Profiling – built a profile of customers who had
recently opened a Fixed Savings account.
▪ The campaign response rate was X + 36%, and
68% of sales were savings accounts.
▪ Propensity modelling – by the third wave of the
campaign we’d build a propensity model and
selected the top deciles for the campaign.
▪ The campaign response rate was X + 85%, and
84% of sales were savings accounts.
45. Uncover tangible truths amidst the noise of modern media
10 April 2015 Fabrikatyr - Insight from 'Big Data' 45
Uncover tangible truths amidst the noise of modern media
Fabrikatyr Analytics
@Fabrikatyr
www.fabrikatyr.com / conor@fabrikatyr.com
46. Our client wanted Qualitative insight with Global Reach to understand
how international consumers interacted with airline brands
We took over 300,000
comments from the Trip-
Advisor forum** for Airline
Travel
46
Key Themes Rank
Fare Hunting 1
Transfer queries 2
Brand comparison 3
Long haul &
Transatlantic 4
Booking 5
**93% of global travellers say their booking decisions are influenced by online reviews.
TripAdvisor is by far the largest review site accounting for more reviews than the next 10 review sites combined.
Fabrikatyr - Insight from 'Big Data'10 April 2015
Process & Collate
Create
Insightful & well supported
narratives
Brands
Themes
Sentiment
Gather
Online commentary
• Business Travel and trip reviews of customer
experience were surprisingly low.
• Users view BRAND-X as one of the best value
operators especially for the transatlantic.
However this perception seems to be solely
based on price
• Flying long haul to Dublin BRAND-X seems be
the dominant carrier to be recommended, but
they appear to be a ‘me-too’ operator out side of
this route