Beyond the Open Rate: It's Time to Think Reach Frequency and ImpactAlchemy Worx
What would you do if you found out that 1% of your email list was generating 20% of your revenue? You might target your big spenders in a different way or develop products aimed specifically at them; alternatively, you might look at ways of persuading the other 99% of subscribers to buy more.
Both of these options rely on knowing which customers are your most valuable – but with only the blunt instruments of open and click rates available to you, you simply can’t tell. When we rely on these metrics to measure success we end up with “one size fits all” communications: any serious knowledge of our audience begins and ends with the registration process.
WhichTestWon The Live Event: Subject Line Optimization MasterclassAlchemy Worx
Every email marketer knows that subject lines can make a huge difference to results, but finding the magic formula for writing subject lines is notoriously elusive. With so many variables to take into account; the length, word count, number of propositions, offer positioning, word choice – writing a subject line test plan can be a daunting task. This presentation from Alchemy Worx CEO Dela Quist, reveals how what you test, when you test and how you measure success can have a profound impact on your results.
This document discusses how marketers often make incorrect assumptions about customer engagement based on email open and click rates. It notes that a customer's level of inbox activity does not necessarily correlate with their level of brand engagement. The document advocates considering total customer interactions across all communications channels rather than just email metrics like open rates. It also warns against using open rates to determine optimal email send frequencies, as this can introduce biases into marketing strategies.
The document discusses marketing strategies and programs. It notes that basic bread and butter programs are still driving revenue. It also discusses life cycle marketing programs and how they can deliver too. The document takes a look to the future and provides a link to a YouTube video for additional information.
E-mail Marketing 3.0 is coming: Are you ready?Alchemy Worx
E-mail Marketing 1.0 was batch and blast. E-mail Marketing 2.0 – where we are now – is all about utilising Big Data to segment and target campaigns and use triggered e-mails based on subscriber behaviour. So what’s the next step for e-mail marketing? In his presentation, Dela talks about E-mail Marketing 3.0 and shows how smart marketers have started to move beyond purely reactive campaigns to a more proactive approach where e-mail is also used to create demand for your products and services. Find out how to leverage the power of e-mail within your own programme to make your subscribers more likely to pick your products and services than your competitors.
The document discusses key concepts for email marketing success, including:
- Engagement is key and is expressed by customers choosing to be on a brand's email list. Having an email address is now equivalent to digital participation.
- Open and click rates alone don't capture the full picture of an email's impact. Nudge effects and influence on non-openers are important.
- Long-term messaging strategies for subject lines are more effective than one-off messages. Consistent frequency also drives greater engagement over time.
- Email should be the primary way for brands to reach customers online since it directly and indirectly drives sales in other channels. Database size, frequency, creative, and segmentation are important for email marketing success
The document summarizes an email marketing trends conference held in 2013. It includes an agenda with presentations on research findings, budget allocation, and a case study from Lucky Voice. Key findings from the research presentation included that email marketing remains critical, ROI is strong, and marketers are focusing more on data and segmentation. The Lucky Voice case study showed how their email marketing drives an ROI of £20.50 for every £1 spent through targeted campaigns. The conference highlighted trends around greater data use, mobile engagement, and more sophisticated personalization in email marketing.
This document discusses email marketing metrics and attribution. It argues that most attribution models discriminate against email and that email influences sales across all channels. It promotes using customer-centric, omni-channel dashboards and virtual testing to optimize email performance and understand cross-channel attribution at the individual customer level. Virtual testing platforms can efficiently test many subject line variations without exposing real customers to subpar messages.
Beyond the Open Rate: It's Time to Think Reach Frequency and ImpactAlchemy Worx
What would you do if you found out that 1% of your email list was generating 20% of your revenue? You might target your big spenders in a different way or develop products aimed specifically at them; alternatively, you might look at ways of persuading the other 99% of subscribers to buy more.
Both of these options rely on knowing which customers are your most valuable – but with only the blunt instruments of open and click rates available to you, you simply can’t tell. When we rely on these metrics to measure success we end up with “one size fits all” communications: any serious knowledge of our audience begins and ends with the registration process.
WhichTestWon The Live Event: Subject Line Optimization MasterclassAlchemy Worx
Every email marketer knows that subject lines can make a huge difference to results, but finding the magic formula for writing subject lines is notoriously elusive. With so many variables to take into account; the length, word count, number of propositions, offer positioning, word choice – writing a subject line test plan can be a daunting task. This presentation from Alchemy Worx CEO Dela Quist, reveals how what you test, when you test and how you measure success can have a profound impact on your results.
This document discusses how marketers often make incorrect assumptions about customer engagement based on email open and click rates. It notes that a customer's level of inbox activity does not necessarily correlate with their level of brand engagement. The document advocates considering total customer interactions across all communications channels rather than just email metrics like open rates. It also warns against using open rates to determine optimal email send frequencies, as this can introduce biases into marketing strategies.
The document discusses marketing strategies and programs. It notes that basic bread and butter programs are still driving revenue. It also discusses life cycle marketing programs and how they can deliver too. The document takes a look to the future and provides a link to a YouTube video for additional information.
E-mail Marketing 3.0 is coming: Are you ready?Alchemy Worx
E-mail Marketing 1.0 was batch and blast. E-mail Marketing 2.0 – where we are now – is all about utilising Big Data to segment and target campaigns and use triggered e-mails based on subscriber behaviour. So what’s the next step for e-mail marketing? In his presentation, Dela talks about E-mail Marketing 3.0 and shows how smart marketers have started to move beyond purely reactive campaigns to a more proactive approach where e-mail is also used to create demand for your products and services. Find out how to leverage the power of e-mail within your own programme to make your subscribers more likely to pick your products and services than your competitors.
The document discusses key concepts for email marketing success, including:
- Engagement is key and is expressed by customers choosing to be on a brand's email list. Having an email address is now equivalent to digital participation.
- Open and click rates alone don't capture the full picture of an email's impact. Nudge effects and influence on non-openers are important.
- Long-term messaging strategies for subject lines are more effective than one-off messages. Consistent frequency also drives greater engagement over time.
- Email should be the primary way for brands to reach customers online since it directly and indirectly drives sales in other channels. Database size, frequency, creative, and segmentation are important for email marketing success
The document summarizes an email marketing trends conference held in 2013. It includes an agenda with presentations on research findings, budget allocation, and a case study from Lucky Voice. Key findings from the research presentation included that email marketing remains critical, ROI is strong, and marketers are focusing more on data and segmentation. The Lucky Voice case study showed how their email marketing drives an ROI of £20.50 for every £1 spent through targeted campaigns. The conference highlighted trends around greater data use, mobile engagement, and more sophisticated personalization in email marketing.
This document discusses email marketing metrics and attribution. It argues that most attribution models discriminate against email and that email influences sales across all channels. It promotes using customer-centric, omni-channel dashboards and virtual testing to optimize email performance and understand cross-channel attribution at the individual customer level. Virtual testing platforms can efficiently test many subject line variations without exposing real customers to subpar messages.
Data driven marketing and email marketing conferenceMichael Leander
The DialogSummit is an important conference on data driven marketing and email marketing. Featuring two language tracks - English and German - you can meet acknowledged email marketing and data driven marketing experts such as Dietmar Dahmen, Kath Pay, Michael Leander, Dela Quist, Jordie van Rijn, Tamara Gielen, Gregor Wolf, Dr. Torsten Schwarz and many, many others.
It takes place in Frankfurt, Germany on 3rd May 2016. The day before you can attend a data driven marketing masterclass in English and several email marketing workshops in German.
More here http://www.dialogsummit.de
This document summarizes an agenda for an email marketing trends event in 2014. The agenda includes presentations on research findings from an email marketing report, a case study on data-driven personalization from EasyJet, and a discussion of segmentation strategies. Key findings from the research include that email remains critical for marketing, ROI from email has increased to 2500%, and emphasis is growing on data-driven segmentation and personalization. The EasyJet case study shows how using customer data to personalize emails can boost sales. The segmentation discussion cautions that automation requires human input and that reducing contact frequency may hurt engagement and revenue.
This document discusses metrics for measuring email marketing campaigns and how they can be used appropriately. It explains that accepted emails and renders are more accurate metrics than delivered and opens. Accepted means the email reached the recipient's server, while renders count HTML email displays. The document also discusses using same metrics, which provide consistent definitions, to compare campaigns and establish benchmarks. It outlines how to measure a subscriber's lifespan and the influence of email through various attribution methods like last click and revenue participation. Finally, it discusses optimizing reach, frequency and the valuation of leads and subscribers over time.
This document provides tips and recommendations for optimizing email marketing campaigns. It discusses improving subject lines, call to action buttons, formatting for mobile viewing, using images and text effectively, personalizing content, and focusing on list building. The key recommendations are to make emails concise and visually appealing for mobile, highlight the main benefit or call to action, and increase relevant contact points with subscribers through triggered and personalized messages.
The document summarizes an event on national client email marketing. It includes an agenda with presentations on email marketing research findings, maximizing ROI through outsourcing, email as a favorite channel from Opodo's perspective, and a panel discussion. Presenters were from Rocketseed, Emailvision, Alchemy Worx, Opodo and the event chair from New Media Age. Upcoming related events were also listed at the end.
What consumers really want from their emails presentationRachel Aldighieri
The document summarizes key findings from a study on consumer email preferences and behaviors. It discusses how consumers spend varying amounts of time on email depending on whether at home or at work. It also notes that over half of consumers have more than one email address and receive emails from multiple brands each week. The document highlights that consumers are more likely to engage with emails they find interesting and relevant, and that fear is a major trigger for marking emails as spam. Mobile access to email is also increasingly common.
This document discusses ways to optimize email creative and structure. It examines case studies on how images affect click-through rates. It also explores optimizing emails for whether images are on or off, and encouraging image downloads. The document suggests emails can be optimized for both image-on and image-off viewers. Additional elements like pre-headers, navigation bars, and snippets are discussed.
Beyond A/B: Tips and Tech for Optimizing to the OpenLiveIntent
The subject line is the most important piece of copy in every email you send. It has a direct impact on opens and engagement and presents a potent opportunity for increasing brand awareness in the inbox.
But finding the right subject line requires the endless application of A/B tests, segmentation and just plain dumb luck…or does it?
In this webinar, Dela Quist (CEO, AlchemyWorx), Parry Malm (CEO, Phrasee) and Dave Hendricks (President, LiveIntent) tell you:
• Why everything you know about subject lines is wrong
• Tips for crafting subject lines that increase awareness and opens
• New technologies that revolutionize the A/B testing process and make it possible to generate and optimize your email subject lines
Here are some key design/layout tips for cart recovery emails:
- Keep it simple - these emails should be scannable and easy to understand at a glance. Avoid clutter.
- Use large product images - Highlight abandoned products visually since images capture attention better than text alone.
- Include social proof - Add reviews, star ratings, or popularity indicators to give social validation.
- Add urgency - Use language like "Don't forget" or time-based discounts to encourage quick action before the offer expires.
- Make it easy to complete - Include prominent "Complete Purchase" buttons or links near the top to guide users to one-click checkout.
- Personalize the experience - Greet the
Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder fo...Ajjay Kumar Gupta
Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder for Coffee and Tea).
Powdered milk, also known as milk powder or previously dried milk, is a dairy product that is created by drying milk. One reason for drying milk is to preserve it; milk powder has a much longer shelf life than liquid milk and, due to its low moisture content, does not need to be refrigerated. Another goal is to lower its bulk to improve transportation efficiency.
For More Details:
https://bit.ly/3k7QgEc
𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬
NIIR PROJECT CONSULTANCY SERVICES, DELHI
An ISO 9001:2015 Company
ENTREPRENEUR INDIA
106-E, Kamla Nagar, Opp. Mall ST,
New Delhi-110007, India.
Email: npcs.ei@gmail.com
info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886
Mobile: +91-9097075054, 8800733955
Website: https://www.entrepreneurindia.co
https://www.niir.org
Earn A lot more without disturbing Your Present Profession jagtar singh 98888...Jagtar Dhindsa
This document summarizes the business opportunity with Forever Living Products, a multi-level marketing company selling aloe vera and bee-based health products. It outlines the company's history of growth internationally since 1978. It then describes the marketing plan, compensation structure, and incentives including car bonuses and trips. Testimonials are provided about the products. Overall, it pitches the business opportunity to become a distributor and build a team to earn retail profits and bonuses from the company's product sales.
Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...Biswadeep Ghosh Hazra
The case study entailed strategizing the formalization of the Jaggery (Gud) industry in India and suggesting holistic, sustainable changes in the long term.
Goal-
formulate the plan to improve on the pain-points of the jaggery manufacturers. The objectives are to investigate and establish the nutrition benefits of jaggery, to understand the current and future market, and develop value-added products from jaggery. What would it take for jaggery to expand its market and come back to being the traditional sweetener?
The document appears to be a presentation about advertising and marketing a new product or service. It includes sections on defining advertising, the problem the product addresses, details about the product, competition, growth strategy, financial projections, the founding team, funding needs, and a summary. The overall purpose is to convince investors of the market opportunity and viability of the business.
The document discusses several natural skin care products and their ingredients. It notes that some ingredients in Johnson's Natural Baby Lotion and Burts Bees Natural Nourishing Body Lotion are rated as moderate to high hazards. It also provides background on the founders of a Croatian skin care company and describes the company's products, compensation plan, and potential for growth.
Prestige Business Unlimited is a multi-level marketing company established in 2014 that promotes synergy among distributors to sell quality products. The company emphasizes entrepreneurship through training and aims to continuously improve products, processes, and people. It utilizes a binary compensation plan and provides income from commissions, bonuses, and discounts on product purchases and sales. Distributors can maximize earnings by building a strong downline organization.
Nestle produces over 300 halal products across categories like coffee, milk, beverages, cereals, ice cream, and chocolate. Their vision is to be a trusted provider of healthy food, nutrition and wellness solutions. Using the BCG matrix, their products can be categorized as stars, cash cows, question marks, or dogs based on market growth and market share. Maggi noodles and Milo are examples of cash cows as market leaders in mature markets. Nescafe is a star with a high market share but also high research costs in a growing market. The chocolate category is a question mark as competitors are rising. Mineral water and Sterile Milk bear brand are examples of dogs with low market share and
Nestle produces over 300 halal products across categories like coffee, beverages, milk, ice cream, and chocolate. Their vision is to provide healthy solutions through brands like Maggi, Milo, Nescafe, and Kit Kat. Using the BCG matrix, their analysis identified Maggi noodles and Milo as cash cows due to their market leadership in mature markets. Nescafe was classified as a star due to its high growth and market share in the growing coffee market. Their mineral water and sterile milk products were identified as dogs with low growth and market share.
This webinar discusses content marketing strategies for demand generation and lead generation. It provides tips on scaling content production through repurposing content across channels like blogs, social media and emails. It also discusses how to measure the ROI of content marketing through metrics like traffic, conversions, cost per lead and multi-touch attribution ratios. The webinar aims to help marketers optimize their content strategy and close any content gaps.
Are you getting the most out of your email marketing strategy? Move your customers from “just looking” to “buying it today”! All that you have to do is set up your email drip campaigns. Email drip campaigns are triggered emails meant to provide timely, relevant messages to your customer during key times of the buying cycle. This deck will walk through what drip campaigns are, why you should be running them, and how to optimize these campaigns.
Data driven marketing and email marketing conferenceMichael Leander
The DialogSummit is an important conference on data driven marketing and email marketing. Featuring two language tracks - English and German - you can meet acknowledged email marketing and data driven marketing experts such as Dietmar Dahmen, Kath Pay, Michael Leander, Dela Quist, Jordie van Rijn, Tamara Gielen, Gregor Wolf, Dr. Torsten Schwarz and many, many others.
It takes place in Frankfurt, Germany on 3rd May 2016. The day before you can attend a data driven marketing masterclass in English and several email marketing workshops in German.
More here http://www.dialogsummit.de
This document summarizes an agenda for an email marketing trends event in 2014. The agenda includes presentations on research findings from an email marketing report, a case study on data-driven personalization from EasyJet, and a discussion of segmentation strategies. Key findings from the research include that email remains critical for marketing, ROI from email has increased to 2500%, and emphasis is growing on data-driven segmentation and personalization. The EasyJet case study shows how using customer data to personalize emails can boost sales. The segmentation discussion cautions that automation requires human input and that reducing contact frequency may hurt engagement and revenue.
This document discusses metrics for measuring email marketing campaigns and how they can be used appropriately. It explains that accepted emails and renders are more accurate metrics than delivered and opens. Accepted means the email reached the recipient's server, while renders count HTML email displays. The document also discusses using same metrics, which provide consistent definitions, to compare campaigns and establish benchmarks. It outlines how to measure a subscriber's lifespan and the influence of email through various attribution methods like last click and revenue participation. Finally, it discusses optimizing reach, frequency and the valuation of leads and subscribers over time.
This document provides tips and recommendations for optimizing email marketing campaigns. It discusses improving subject lines, call to action buttons, formatting for mobile viewing, using images and text effectively, personalizing content, and focusing on list building. The key recommendations are to make emails concise and visually appealing for mobile, highlight the main benefit or call to action, and increase relevant contact points with subscribers through triggered and personalized messages.
The document summarizes an event on national client email marketing. It includes an agenda with presentations on email marketing research findings, maximizing ROI through outsourcing, email as a favorite channel from Opodo's perspective, and a panel discussion. Presenters were from Rocketseed, Emailvision, Alchemy Worx, Opodo and the event chair from New Media Age. Upcoming related events were also listed at the end.
What consumers really want from their emails presentationRachel Aldighieri
The document summarizes key findings from a study on consumer email preferences and behaviors. It discusses how consumers spend varying amounts of time on email depending on whether at home or at work. It also notes that over half of consumers have more than one email address and receive emails from multiple brands each week. The document highlights that consumers are more likely to engage with emails they find interesting and relevant, and that fear is a major trigger for marking emails as spam. Mobile access to email is also increasingly common.
This document discusses ways to optimize email creative and structure. It examines case studies on how images affect click-through rates. It also explores optimizing emails for whether images are on or off, and encouraging image downloads. The document suggests emails can be optimized for both image-on and image-off viewers. Additional elements like pre-headers, navigation bars, and snippets are discussed.
Beyond A/B: Tips and Tech for Optimizing to the OpenLiveIntent
The subject line is the most important piece of copy in every email you send. It has a direct impact on opens and engagement and presents a potent opportunity for increasing brand awareness in the inbox.
But finding the right subject line requires the endless application of A/B tests, segmentation and just plain dumb luck…or does it?
In this webinar, Dela Quist (CEO, AlchemyWorx), Parry Malm (CEO, Phrasee) and Dave Hendricks (President, LiveIntent) tell you:
• Why everything you know about subject lines is wrong
• Tips for crafting subject lines that increase awareness and opens
• New technologies that revolutionize the A/B testing process and make it possible to generate and optimize your email subject lines
Here are some key design/layout tips for cart recovery emails:
- Keep it simple - these emails should be scannable and easy to understand at a glance. Avoid clutter.
- Use large product images - Highlight abandoned products visually since images capture attention better than text alone.
- Include social proof - Add reviews, star ratings, or popularity indicators to give social validation.
- Add urgency - Use language like "Don't forget" or time-based discounts to encourage quick action before the offer expires.
- Make it easy to complete - Include prominent "Complete Purchase" buttons or links near the top to guide users to one-click checkout.
- Personalize the experience - Greet the
Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder fo...Ajjay Kumar Gupta
Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder for Coffee and Tea).
Powdered milk, also known as milk powder or previously dried milk, is a dairy product that is created by drying milk. One reason for drying milk is to preserve it; milk powder has a much longer shelf life than liquid milk and, due to its low moisture content, does not need to be refrigerated. Another goal is to lower its bulk to improve transportation efficiency.
For More Details:
https://bit.ly/3k7QgEc
𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬
NIIR PROJECT CONSULTANCY SERVICES, DELHI
An ISO 9001:2015 Company
ENTREPRENEUR INDIA
106-E, Kamla Nagar, Opp. Mall ST,
New Delhi-110007, India.
Email: npcs.ei@gmail.com
info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886
Mobile: +91-9097075054, 8800733955
Website: https://www.entrepreneurindia.co
https://www.niir.org
Earn A lot more without disturbing Your Present Profession jagtar singh 98888...Jagtar Dhindsa
This document summarizes the business opportunity with Forever Living Products, a multi-level marketing company selling aloe vera and bee-based health products. It outlines the company's history of growth internationally since 1978. It then describes the marketing plan, compensation structure, and incentives including car bonuses and trips. Testimonials are provided about the products. Overall, it pitches the business opportunity to become a distributor and build a team to earn retail profits and bonuses from the company's product sales.
Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...Biswadeep Ghosh Hazra
The case study entailed strategizing the formalization of the Jaggery (Gud) industry in India and suggesting holistic, sustainable changes in the long term.
Goal-
formulate the plan to improve on the pain-points of the jaggery manufacturers. The objectives are to investigate and establish the nutrition benefits of jaggery, to understand the current and future market, and develop value-added products from jaggery. What would it take for jaggery to expand its market and come back to being the traditional sweetener?
The document appears to be a presentation about advertising and marketing a new product or service. It includes sections on defining advertising, the problem the product addresses, details about the product, competition, growth strategy, financial projections, the founding team, funding needs, and a summary. The overall purpose is to convince investors of the market opportunity and viability of the business.
The document discusses several natural skin care products and their ingredients. It notes that some ingredients in Johnson's Natural Baby Lotion and Burts Bees Natural Nourishing Body Lotion are rated as moderate to high hazards. It also provides background on the founders of a Croatian skin care company and describes the company's products, compensation plan, and potential for growth.
Prestige Business Unlimited is a multi-level marketing company established in 2014 that promotes synergy among distributors to sell quality products. The company emphasizes entrepreneurship through training and aims to continuously improve products, processes, and people. It utilizes a binary compensation plan and provides income from commissions, bonuses, and discounts on product purchases and sales. Distributors can maximize earnings by building a strong downline organization.
Nestle produces over 300 halal products across categories like coffee, milk, beverages, cereals, ice cream, and chocolate. Their vision is to be a trusted provider of healthy food, nutrition and wellness solutions. Using the BCG matrix, their products can be categorized as stars, cash cows, question marks, or dogs based on market growth and market share. Maggi noodles and Milo are examples of cash cows as market leaders in mature markets. Nescafe is a star with a high market share but also high research costs in a growing market. The chocolate category is a question mark as competitors are rising. Mineral water and Sterile Milk bear brand are examples of dogs with low market share and
Nestle produces over 300 halal products across categories like coffee, beverages, milk, ice cream, and chocolate. Their vision is to provide healthy solutions through brands like Maggi, Milo, Nescafe, and Kit Kat. Using the BCG matrix, their analysis identified Maggi noodles and Milo as cash cows due to their market leadership in mature markets. Nescafe was classified as a star due to its high growth and market share in the growing coffee market. Their mineral water and sterile milk products were identified as dogs with low growth and market share.
This webinar discusses content marketing strategies for demand generation and lead generation. It provides tips on scaling content production through repurposing content across channels like blogs, social media and emails. It also discusses how to measure the ROI of content marketing through metrics like traffic, conversions, cost per lead and multi-touch attribution ratios. The webinar aims to help marketers optimize their content strategy and close any content gaps.
Are you getting the most out of your email marketing strategy? Move your customers from “just looking” to “buying it today”! All that you have to do is set up your email drip campaigns. Email drip campaigns are triggered emails meant to provide timely, relevant messages to your customer during key times of the buying cycle. This deck will walk through what drip campaigns are, why you should be running them, and how to optimize these campaigns.
Brand development ( Cream Cracker for Skin Beauty)Mohamed Sadath
The document proposes strategies for a new cream cracker brand to capture market share in Sri Lanka. It analyzes the biscuit and cream cracker market, identifying opportunities for growth. The largest supermarket chain, CGL, will launch the new rice-based cracker containing vitamins and minerals. Marketing strategies will position it as a healthy product that improves beauty through an organic nutritional composition. Within five years, the brand aims to achieve over 60% of the cracker market through competitive pricing, widespread distribution, and promoting the product's benefits.
Do you, or do you know anyone, that drinks coffee?
2. How do you normally drink it? Black, cream and sugar?
3. What brand do you normally drink?
4. When is the last time you were paid to recommend it?
Would you be interested in trying a new coffee that does what you expect from your coffeeand does pay you?
• I’d like to give you this sample if you give me permission to call you and ask you just two
things... how does it taste and how did it make you feel?
Surviving the Future: Disruptive Innovation in the Age of InboundCurtez Riggs ✌
Evan Dileo, Senior Partner Strategist at HubSpot shares the best damn free tools for every type of entrepreneur
https://milblogging.com/evan-dileo-surviving-future-disruptive-innovation-age-inbound/
MIC'18 will be held in Orlando, Florida on 23-25 September. Visit https://milblogging.com to learn more about our 2018 event and https://milblogging.com/register to purchase tickets.
This document presents a business proposal for a new product or service. It describes problems customers currently face and how the solution addresses these issues. Key points covered include the size of the target market, competitors, product features, traction gained, and financial projections showing anticipated growth in users, revenue, and net income over multiple years. Details are provided about the management team, advisors, funding raised to date, and intended use of additional funds being sought.
Live smart360businesspresentationpowerpoint eu-martin-leadersmartinkalar
LiveSmart 360 is a multi-level marketing company that sells chocolate infused with wellness supplements. Their chocolate contains ZorbMax, a patented ingredient that enhances nutrient absorption. LiveSmart 360 sees opportunities in the billion dollar chocolate and half trillion dollar supplement industries. They offer a compensation plan with various bonuses and commissions, including 20% dual-team commissions for their $1,299 Leader Pack. The company positions itself as having a ground floor opportunity with revolutionary products and expert leadership.
This document summarizes a webinar about email marketing tactics for the razor subscription business 800razors.com. It features presentations from 800razors.com CEO Phil Masiello, Windsor Circle Partner Marketing Manager Caroline Riddle, and WhatCounts Director of Customer Success Matthew Ramos. Key points discussed include 800razors.com's acquisition and retention tactics like welcome series, refer-a-friend campaigns, and replenishment automation. Presenters also share statistics on campaign performance and how personalized email programs have increased customer lifetime value for 800razors.com.
Similar to DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme (20)
This document discusses using big data and social media signals to understand consumers at an individual level. It advocates moving beyond metrics and numbers to humanize data by understanding people's interests, passions, behaviors and how they engage with brands across multiple touchpoints. The key points discussed are:
- Leveraging data signals to gain actionable insights about individuals and at scale.
- Understanding consumers holistically by what they pay attention to online, not just transactions.
- Mapping social data like interests, behaviors and recommendations to identify addressable audiences for brands.
- Using tools like network analysis and interest mapping to better understand audience communities and engagement.
The overall message is that brands can architect more personalized and relevant engage
This document discusses 5 types of customer behaviors that can be automated through marketing: 1) joining/subscribing, 2) browsing and abandoning carts, 3) abandoning shopping baskets, 4) making a purchase, and 5) going inactive. For each behavior, it provides examples of automated marketing campaigns including welcome emails, content-based nurture series, remarketing, upsell emails, and re-engagement campaigns. It highlights the importance of personalizing communications based on customers' behaviors and preferences through behavioral marketing automation.
Michelle Hawkins, Head of Happiness at The Flying Dodo, wrote an article titled "X Marks the Emotional Hotspot" about identifying emotional hotspots. The article discusses how to locate emotional hotspots that cause negative feelings and provides tips for addressing them in a positive way. It suggests that acknowledging hard feelings and working to resolve underlying issues can lead to an improved emotional state.
The document outlines an agenda for an email deliverability masterclass event. The agenda includes:
- A registration period from 8:30-9:00am
- Welcome and introduction from 9:00-9:15am
- A presentation on research findings from 9:15-9:45am
- A Pizza Express case study from 9:45-10:10am
- A panel discussion from 10:10-10:25am
- Closing comments from 10:25am
The document provides details on the sessions including the speakers for the research findings presentation and case study. It also includes tags related to the event organizer, the DMA.
Here are the key strategies that Lucky Voice used to grow their email list size by 112%:
1. Incentivised sign up on their website by offering a prize draw entry for providing contact details. This led to a 92% increase in sign ups.
2. Integrated social sharing into their email campaigns to encourage existing subscribers to share content with friends who may also be interested.
3. Leveraged their bar network relationships to encourage bar staff to collect additional customer email addresses from groups booking tables.
4. Implemented a multi-step welcome series for new subscribers to provide value upfront and increase engagement.
5. Used targeted Facebook ads retargeting website visitors who didn't complete the sign up
This document summarizes research findings from the DMA Email Benchmarking Hub on email marketing trends in 2011. Some key findings include:
1) Email marketing was seen as very important or important by 90.9% of respondents and its strategic value continued to grow, especially for B2B.
2) While email marketing budgets remained relatively low at less than 10% of total marketing spend for many, email was rated as the best marketing tactic for ROI.
3) Barriers to email success included lack of internal resources and challenges highlighting email's value to senior management. Segmentation and personalization also emerged as areas to improve.
4) Overall trends were positive with optimism about performance and satisfaction rising,
The document discusses strategies for customer win-back and reviving customer engagement. It defines inactive customers and prioritizes re-engaging them through multiple channels like email, mobile, and social media. Maintaining relevance is important for retention by understanding customer lifecycles and preferences. While email continues to provide high ROI, the best approach is preventing inactivity by delivering personalized and timely communications across channels.
The document discusses strategies for email campaigns aimed at winning back inactive customers. It provides examples from Screwfix, a home improvement retailer, of testing different approaches to defining inactivity, setting appropriate timescales for outreach, ensuring message relevance, and crafting effective messaging. Three case studies from Screwfix campaigns are presented that tested basic win-back emails with apologetic and friendly messaging, incentives like discounts, and reminders of limited-time offers. The studies found significantly higher open rates, conversion rates, and sales increases compared to blast emails without these win-back strategies.
This document provides examples of win-back campaigns from various companies to reactivate inactive subscribers. It discusses targeting lapsed purchasers and undeliverable opt-ins. The examples encourage subscribers to reengage through incentives, emphasizing benefits, and setting deadlines. Alternative communication channels like direct mail, SMS, and on-site banners are also suggested to reach undeliverable subscribers. The document stresses understanding the target audience and desired response, as well as learning more about inactives through surveys to improve win-back programs.
This document discusses email strategies for retaining customers and preventing churn. It identifies four key attributes of the evolving eCRM landscape: it is happening now, requires a different approach, is real-time, and is controlled by consumers. It provides tips for optimizing the sign-up process and confirmation email to boost engagement. Additionally, it discusses defining customer inactivity accurately and considering timing, content, context and device when re-engaging lapsed users. Lastly, it offers suggestions for improving the unsubscribe experience.
The document discusses strategies for re-engaging inactive email subscribers to increase revenue and customer retention. It provides examples of campaigns from companies like itravel2000 and Opodo that tested different subject lines, formats, incentives and frequencies to encourage subscribers to open and click on emails again. Testing found that addressing subscribers directly to end the relationship or prompting them to confirm their preferences increased engagement over incentivizing clicks. Maintaining communication with inactive subscribers can still generate some revenue, but deliverability risks may rise if engagement does not improve.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme
1. Are marketers maximising the ROI in
this channel and could outsourcing
be the key to scaling up your email
marketing programme?
Dela Quist, chief executive officer, Alchemy Worx
#dmaemail
8. ROI Is For The Show
(But Numbers Are For The Dough)
•A 100g potato with skin
has 535 mcg of potassium
• % of potassium in the
skin is about 7%
• % of potassium in the
skin is about 0.39%
• The skin has a much
higher % of potassium.
• But there is actually more
potassium in the flesh –
391 mcg in the potato v
144 mcg in the skin
Sourced from the Silverpop blog