SlideShare a Scribd company logo
Are marketers maximising the ROI in
this channel and could outsourcing
be the key to scaling up your email
marketing programme?
Dela Quist, chief executive officer, Alchemy Worx


  #dmaemail
Dela Quist: CEO Alchemy Worx
How Good Do We think We Are?
What Is Holding Us Back?
How Happy Are We With Our Efforts?
With Very Little Marketing Resource
Bread & Butter Programs Work
ROI Is For The Show
                        (But Numbers Are For The Dough)

•A 100g potato with skin
has 535 mcg of potassium

• % of potassium in the
skin is about 7%

• % of potassium in the
skin is about 0.39%

• The skin has a much
higher % of potassium.

• But there is actually more
potassium in the flesh –
391 mcg in the potato v
144 mcg in the skin


  Sourced from the Silverpop blog
The Basics Still Driving Revenue
Life Cycle Marketing Programmes Deliver Too
End Of The Fear?
A Look To The Future




http://www.youtube.com/watch?v=EC5sbdvnvQM&feature=youtu.be

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DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme

  • 1. Are marketers maximising the ROI in this channel and could outsourcing be the key to scaling up your email marketing programme? Dela Quist, chief executive officer, Alchemy Worx #dmaemail
  • 2. Dela Quist: CEO Alchemy Worx
  • 3. How Good Do We think We Are?
  • 4. What Is Holding Us Back?
  • 5. How Happy Are We With Our Efforts?
  • 6. With Very Little Marketing Resource
  • 7. Bread & Butter Programs Work
  • 8. ROI Is For The Show (But Numbers Are For The Dough) •A 100g potato with skin has 535 mcg of potassium • % of potassium in the skin is about 7% • % of potassium in the skin is about 0.39% • The skin has a much higher % of potassium. • But there is actually more potassium in the flesh – 391 mcg in the potato v 144 mcg in the skin Sourced from the Silverpop blog
  • 9. The Basics Still Driving Revenue
  • 10. Life Cycle Marketing Programmes Deliver Too
  • 11. End Of The Fear?
  • 12. A Look To The Future http://www.youtube.com/watch?v=EC5sbdvnvQM&feature=youtu.be