This presentation looks at the challenges in business IT and explains how NetApp Storage Solutions help minimise the time, resources and effort of running today's IT.

1. Introducing
Data Center Fitness

2. Challenges in Business IT
 Overload of data and expense of data storage
 Increasingly mobile workforce
 Decreasing technology lifecycles
 Demand for innovation such as cloud computing
and virtualisation
 Balance of meeting immediate needs and scalability
for the future
 Security concerns
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3. Efficient IT: Customer Benefits
 Use up to 50% less storage
 Cut IT expenses in half
 Avoid building new data centers
 Reduce power and cooling loads
 Speed IT response to business needs
 Accelerate time to market
 Deliver IT as a service
Ultimately, NetApp Storage Solutions help
minimise the time, resources and effort of
running today’s IT, freeing resources to
innovate for the future.
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4. Sales Boosting Conversations
Data Center Fitness™ is designed to support sales by enabling
benefit-driven conversations.
 Help customers define and meet their IT efficiency goals
 Access the sales supporting tools and materials
 Sell NetApp technologies as a complete solution rather than
individual products
 Encourage a strong, ongoing sales relationship with
customers
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5. Entry Point or Proof Point
Top down approach: DCF as door opener Bottom up approach: DCF as proof point
Capture Grow
Aligned Support
customer MSE Cloud
awareness sales
data market
HEAT/ IVA/
EPIC WSC VESPA Cloud
IBS V2C
Aligned Support
awareness sales
EPIC HEA/IBS
Capture Grow
customer data MSE market
WSC VESPA
Cloud
Cloud
IVA/V2C
launch
Use our online tools to start the conversation, or to prove the superior
efficiency of NetApp’s storage and data management solutions
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6. Opportunities for Partners
Data Center Fitness allows differentiating positioning opportunities
Data Center Fitness
Build the foundation for Strong proof point for Door opener for mid-
cloud services business success size customers
Reason to believe in Proof point for NetApp
joint cloud solutions storage solutions
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7. Role for Partners
NetApp partners are personal
trainers for Data Center Fitness
 Target your customers
 Use marketing materials to
encourage participation
 Guide clients through DCF
tools
 Review results and discuss
possible efficiency solutions
 Together build a plan to get
your customer’s IT in shape
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8. Data Center Fitness
At a Glance
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9. Data Center Fitness: an Overview
 Solution-focused to help customers discover and
address their IT Efficiency needs
 Links all NetApp storage solutions in an intuitive way
 Increases revenue by providing unified solutions,
rather than point technologies
 Supports sales by creating a customer-focused
conversation with industry benchmark tools as proof
point
 Inspirational and motivational message: Let’s achieve
your goals together
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10. NetApp Data Center Fitness
 A destination for
businesses to learn more
about potential IT and
storage savings
 Home for NetApp’s
interactive assessment
tools
 Powerful sales
opportunity: use as entry
or proof point for selling
NetApp solutions
Goal: Drive NetApp technologies to maximum saturation and adoption
(Deduplication, Thin Provisioning, Compression, Thin replication, FlexClones,
RAID DP+ SATA, Snap Technologies)
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11. Accessing Data Center Fitness
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12. Efficient IT Analyzer
 Users answer basic questions about storage size and utilisation
 Receive a detailed report that highlights key areas for
improvement which they can discuss with their NetApp reseller
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13. Efficient IT Calculator
 In under a minute, users can answer three short questions
 Results show how much storage space they can cut and how
much money they could save with NetApp technologies
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14. Efficiency Blueprint
 How NetApp’s nine efficiency technologies work together
 Interactive element allows users to scroll over each solution to
learn how it can support their IT efficiency
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15. Tour Data Center Fitness
Data Center Fitness can help you get
your customers’ IT into shape:
 Reduce waste and unneeded storage
 Cut IT costs and resources
 Increase performance and efficiency
 Prepare for the future
 Boost your own sales
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