Jonathan MacDonald 
@jmacdonald
Growth 
Time 
Exponential 
Disruption 
Linear
Future
Fact
Reaction 
vs. 
Response
“Between stimulus and response 
there is a space. In that space is our 
power to choose our response. 
In our response lies our growth and 
our freedom.” 
Viktor E. Frankl 
Neurologist, Psychiatrist & Holocaust Survivor
Choice
Poisons
“We know 
enough”
“We’re fast 
enough”
“We’re good 
enough”
“We’re rich 
enough”
“We’re 
innovative 
enough”
“We have 
plenty of 
time”
“This isn’t 
relevant to 
me”
Disruption cascades
Signs 
Risks 
Opportunities
Discover 
Decide 
Transact 
Communicate
Behaviour
you Connection
Retail is being 
fundamentally disrupted
Investment is being 
fundamentally disrupted
Currency is being 
fundamentally disrupted
Experience is being 
fundamentally disrupted
Production is being 
fundamentally disrupted
Information is being 
fundamentally disrupted
The Value Chain is being 
fundamentally disrupted
Stages
1. Change in production, delivery & consumption
1. Change in production, delivery & consumption 
2. Low perceived threat rating
1. Change in production, delivery & consumption 
2. Low perceived threat rating 
3. Growth by network effect
1. Change in production, delivery & consumption 
2. Low perceived threat rating 
3. Growth by network effect 
4. Inflection point into mainstream
Next…
Education 
Health Care 
Finance 
Legal Services 
Manufacturing 
Logistics
Windmills
1. Elevation
Iceman
2. Planning
Hon Lik
3. Urgency
Growth 
Time 
Exponential 
Disruption 
Linear
me@jonathanmacdonald.com 
jonathanmacdonald.com 
thoughtexpansion.net

Arrow IBM MSP & ISV Jam - Jonathan MacDonald Presentation