The document outlines the initial stages of a social media campaign framework for a business partner between Arrow ECS and Delineo. It includes that within 5 days, Delineo will produce documents including a strategy, framework, and first month content plan. There will then be an intro call between the business partner, Arrow, and Delineo where Delineo will outline the structure and next steps. Delineo will also be introduced to the primary contact at Arrow. The business partner will then host an induction for Delineo to learn more about the business to create a social media strategy, covering topics like industry, content, services, marketing, and customers. Delineo will also provide ongoing campaign support through monthly and bi

1. Arrow ECS
Social media campaign framework for Business Partners
Initial stages
Following this briefing session, Delineo will produce the following
documents within five working days:
• Initial strategy document for the
social media campaign, including
Key Performance Indicators
• Document outlining the framework
of the social media account,
including roles and responsibilities
• First-month content plan
• An agreement regarding sign-off
processes for content
Initial stages
The Business Partner agrees in principal to a three/six-month social
media campaign with a representative from Arrow.
Following this agreement, there
will be an introduction conference
call with a representative from the
Business Partner, Arrow and
Delineo. Delineo will outline the
structure of the social media
campaign and the next steps.
Delineo will be introduced to a
primary point of contact at Arrow
for the Business Partner.
Briefing process
The Business Partner will then host an informal induction session for
Delineo. Delineo will use this as an opportunity to discover more about the
business in order to construct a social media strategy. During the session,
the Business Partner will offer an insight into the business, including the
following topics:
Discussion of
key industry
topics and
areas of focus
Discussion of
potential content
topics for month 1
of the campaign
Introduction to the
business and its
services/products
Introduction to current
social media and general
marketing activity
Introduction to
the business and
marketing objectives
Introduction
to the customer
profile
As part of its social media services, Delineo will offer the Business
Partner the following, in addition to its social media campaign activity:
Ongoing-campaign activity
• A monthly conference call to discuss proposed
content ideas for the forthcoming month
• A fortnightly call to review upcoming social media
activity
• A monthly report detailing campaign progress
• A quarterly report detailing campaign progress
How do I engage?
For further details on Arrow ECS Social-as-a-Service
please email: marketing@arrowecs.co.uk
Tom Mason, Head of Social Media, Delineo