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Opening Data for Fun
and Profit
                                      3scale
                              Steven Willmott
        Data 2.0 Summit / San Francisco 2012
One of the largest API
Infrastructure Providers
       Worldwide
3
Opening Data
Objective: Maximise Data Value



   To your      To your     To the World
   Business    Customers      at Large




      Provide Access to that Data
Access tends to be Messy

                 • Direct to the Database
                 • Segregated Silos
                 • Tools Built Directly onto
                   Data
                 • Complex Steps to provide
                   access


                            Sunk Cost
                     Low Level Systems Lock In
                       Missed Opportunities
Not Fun &

Generally Not Profitable!!
Have a sound interface from the
          beginning

         => Use an API
Getting Easier and Easier to do…
Out of the Box Control

                        Internal and External
                        Audiences

                        Access Control, Rate Limits,
                        Developer Portal,
                        Monetization
http://www.3scale.net
                        Plug-and-play Setup

                        Get Traffic running
                        immediately

                        Scale quickly and efficiently
                                                  10
Fun & Profit
Examples




           12
e.g.
       Real Time Bus Data

       Impossible to get
       Anywhere Else

       Stand Alone
       Applications

       Integrated
       Applications
e.g.
       Years of Energy R&D

       Detailed Energy
       Profile Calculation

       Power Building
       Energy Rating Listings

       Free and Paid Access
       (to cover costs)
e.g.
       Embed Lyrics Legally
       Anywhere

       Data and Licensing
       Business

       Distribution for Rights
       Owners

       Multi-channel
Common Models


               Data is Infrastructure, Fair Use,
    Public     Enabling Citizens

    Direct     For Fee Data (and Analysis) Access
  Commercial   can a powerful business model

    Indirect   Enabling your customers to
  Commercial   integrate is very sticky
Stages of Data Value
      Internal Re-Use
      Inter Dept, Dashboards, Processes
                                           Raw Data
                                           Measure, Collate, Analyze

Customer
Re-use
Apps, Integration
                                DATA
                                          Open to
                                          Anybody
                                          1000 Flowers, Market
                                          Extension
      Partners and Distribution
      New Revenue, New Reach, Ecosystem
Releasing Data Value


                       APIs are Key to
                       Unlocking
                       This Data Value

                       Look Ahead in the
                       Cycle

                       Derive Value from
                       Every Step
Summary

      Opening Data is one of the Keys to
            unlocking its Value

   There are many varied diverse business
              models to apply

  You can derive value from pretty much any
            level of data openess
Get into the Data Driving Seat
                                            With 3scale




Contact: info@3scale.net
Web: http://www.3scale.net and @3scale
Offices: San Francisco, Barcelona, London
Speaker: @njyx or steve@3scale.net
Credits & More Resources

• 3scale: http://www.3scale.net
• More on API Business Models and Development
  Models
  – http://www.slideshare.net/3scale/apis-for-biz-dev-20-
    which-business-model-9672038
  – http://www.slideshare.net/3scale/apis-power-mvc-for-
    the-web
• Images:
  – Flickr & iStockphoto

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Opening Data for Fun and Profit

  • 1. Opening Data for Fun and Profit 3scale Steven Willmott Data 2.0 Summit / San Francisco 2012
  • 2. One of the largest API Infrastructure Providers Worldwide
  • 3. 3
  • 5. Objective: Maximise Data Value To your To your To the World Business Customers at Large Provide Access to that Data
  • 6. Access tends to be Messy • Direct to the Database • Segregated Silos • Tools Built Directly onto Data • Complex Steps to provide access Sunk Cost Low Level Systems Lock In Missed Opportunities
  • 7. Not Fun & Generally Not Profitable!!
  • 8. Have a sound interface from the beginning => Use an API
  • 9. Getting Easier and Easier to do…
  • 10. Out of the Box Control Internal and External Audiences Access Control, Rate Limits, Developer Portal, Monetization http://www.3scale.net Plug-and-play Setup Get Traffic running immediately Scale quickly and efficiently 10
  • 12. Examples 12
  • 13. e.g. Real Time Bus Data Impossible to get Anywhere Else Stand Alone Applications Integrated Applications
  • 14. e.g. Years of Energy R&D Detailed Energy Profile Calculation Power Building Energy Rating Listings Free and Paid Access (to cover costs)
  • 15. e.g. Embed Lyrics Legally Anywhere Data and Licensing Business Distribution for Rights Owners Multi-channel
  • 16. Common Models Data is Infrastructure, Fair Use, Public Enabling Citizens Direct For Fee Data (and Analysis) Access Commercial can a powerful business model Indirect Enabling your customers to Commercial integrate is very sticky
  • 17. Stages of Data Value Internal Re-Use Inter Dept, Dashboards, Processes Raw Data Measure, Collate, Analyze Customer Re-use Apps, Integration DATA Open to Anybody 1000 Flowers, Market Extension Partners and Distribution New Revenue, New Reach, Ecosystem
  • 18. Releasing Data Value APIs are Key to Unlocking This Data Value Look Ahead in the Cycle Derive Value from Every Step
  • 19. Summary Opening Data is one of the Keys to unlocking its Value There are many varied diverse business models to apply You can derive value from pretty much any level of data openess
  • 20. Get into the Data Driving Seat With 3scale Contact: info@3scale.net Web: http://www.3scale.net and @3scale Offices: San Francisco, Barcelona, London Speaker: @njyx or steve@3scale.net
  • 21. Credits & More Resources • 3scale: http://www.3scale.net • More on API Business Models and Development Models – http://www.slideshare.net/3scale/apis-for-biz-dev-20- which-business-model-9672038 – http://www.slideshare.net/3scale/apis-power-mvc-for- the-web • Images: – Flickr & iStockphoto