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HP ProLiant servers are changing the way computing serves business.


Freshen Up.
Why next generation HP Proliant scores highly
for technology refresh...




According to analyst IT IDC, 80% of x86 servers deployed today have
reached the end of their lifecycle and are effectively on borrowed time.
With evermore unpredictable economic cycles it’s easy to pull in the
purse strings and opt to delay technology refresh or under value the
impact of next generation technology.




Tel: +44 (0)844 736 6155                                  info@servium.co.uk
HP ProLiant servers are changing the way computing serves business.


The R.O.I. Argument
The ROI argument for deploying newer server technology is well documented, but the specifics
are lost amongst the noise of competing messages from an array of vendors. In many ways it’s
an ‘own goal‘ from the manufacturers as there are compelling benefits and innovation gems
which as an end-user you’re turned off from discovering.


At Servium we are inspired by overcoming the IT challenges of our customers so we spend our
lives cutting through these messages to distil and workout what’s really going to answer our
customers’ problems. Always at the forefront of our mind is to deliver economies not previously
thought possible – whether that’s financial, time, resources deployed – whatever. That’s our
motivation for elevating some of the reasons we think it’s important to look at HP’s latest
generation of Proliant servers. If you’re considering a technology refresh or re-platforming, this
is need-to-know stuff, if you’re putting off a refresh we think this may help tip the balance.


We’re not suggesting HP is the only server brand to consider, but what we do want to share are
the things which are exciting us about the technology from what we’ve achieved for some of our
customers and what we think is possible with this at the foundation of your infrastructure.




  Tel: +44 (0)844 736 6155                                                     info@servium.co.uk
HP ProLiant servers are changing the way computing serves business.


Are You Putting Off a Tech Refresh?
1.     One for all – a comprehensive portfolio

There’s no debating that Proliant has been
deployed more than any other WINtel server
globally. It stands to reason that the family would
be made up of a comprehensive portfolio of
products. With the newest generation of
technology Servium has been exceptionally
impressed by the depth of the portfolio -
departmental server to enterprise data centre or
anything in between it’s easy to identify a
machine with the right performance, scalability
and availability characteristics for a multitude of
tasks. Whether you’re looking for a robust
virtualisation platform, high performance
compute, low-end Unix replacement, simple file
and print or anything in between Proliant is a
sound choice.



2.     Unrivalled consolidation

Regardless of what stage you’re at in the virtualisation journey there’s no questioning you’ll get
some fantastic consolidation benefits from choosing Proliant. If you’re determined to stay or keep
a chunk of your environment physical you’ll get considerably more performance from a smaller
physical footprint and power envelope the result of multi-core processors and reclaimed energy
through HP Thermal Logic Technology. These efficiencies are further accentuated if you choose to
go BladeSystem too (see point # 10).



3.     Scaling the promise of virtualisation

On the other hand, if you’re looking at continuing a programme of virtualisation or starting this from
scratch you’ll be pleased to know that Proliant will dramatically reduce the amount of physical
infrastructure you’ll need. Thanks to breakthrough innovation in processors, memory and I/O
acceleration, including the world’s first 16-core x86 processor, get up to 35% greater performance
and 33% more virtual machines on a single host. We’ve seen conservative server consolidation
ratios upwards of 20:1 whilst HP claims to have consolidated 91 legacy Proliant G4 servers onto
the latest generation of server.




 Tel: +44 (0)844 736 6155                                                      info@servium.co.uk
HP ProLiant servers are changing the way computing serves business.


27 x More Efficient Is Hard To Ignore
4.     Modular building blocks

One of the things we really like about Proliant is that it’s more than just a server. Technologies are
converging – server, storage and network. Proliant is a standards-based technology so
interoperability is high, helping to break traditional computing silo’s and integrate with other
systems. If used in conjunction with other HP technologies compute functions can be combined
into pools of available resources which can be managed through HP’s universal management
console to reduce complexity, remove constraints, and adapt to changes. In this sense we see it
as a building block to help deliver IT services more efficiently.



Refresh Now
     Cash back for your legacy servers when you trade in against next generation Proliant
     See it in action – contact us for a free demonstration
     Try it in your own environment - contact us to qualify for a free loan



5.     Energy efficiency reclaims capacity

Utilising massively power efficient processors from
both Intel and AMD plus some unique HP only
innovation including the “sea of sensors” – up to 30
smart sensors integrated throughout the server that
reduce power usage based on real-time
adjustments to operating conditions power - can be
provisioned based on server workload. The result is
that the current generation of Proliant servers is 27
x more energy efficient than a typical 4 year old x86
machine. Perhaps most interesting though are HP’s
suggestions that consolidating on this technology
can reclaim up to 80% of data centre capacity
                                                                                 Servium




without facility expansion, creating fresh headroom
for future growth and extending the life of the data
centre. A bold statement but one we’re bought into
from the data centre space, power and cooling
savings we’ve seen our customers reclaim across a
variety of projects both large and small.




 Tel: +44 (0)844 736 6155                                                      info@servium.co.uk
HP ProLiant servers are changing the way computing serves business.


60 Day Cast Iron Payback
6.      Through the looking glass

You won’t be alone if you’re estate has grown in part thanks to the commoditisation of cheap to
purchase x86 technology. Inefficient IT stacks result in more to manage, more to power and cool,
more to learn, and more to do. HP management tools significantly improve the management of
your server estate. From a single pane of glass manage physical machines, virtual machines and
much more. This enables new systems and services to be spun up quickly and infrastructure-wide
management, health monitoring, and remote control.




7.      Stretch your budget

Analysts suggest that as much as 80% of the average IT budget is spent on maintaining systems
rather than innovating and moving things forward. Replacing aging technology with next
generation Proliant can help your budget go much further – up to 10 x further in fact. It’s not
rocket science either, the new systems are cheaper to power, cool, manage and house plus you’ll
need fewer of them. That’s why customers are choosing to move to Proliant as a low-cost,
non-proprietary platform with mission-critical performance triggering the desire to save big and
move to off-the-shelf applications. What’s more they’ll pay for themselves quickly too. We’ve
seen investment pay back in as little as 6 months on power and cooling savings alone, although
HP believe that in some situations this can be as little as 60 days.




9.      Innovate on demand

HP Proliant servers are helping change the way computing serves business. Draw confidence
from a standards-based server infrastructure prepared for convergence with the flexibility to
deliver your IT services now and in the future. The ability to automatically provision and low touch
manage new systems means you’ll deploy new services your business demands up to 12 x faster
than before – a welcome relief in this tough economic climate where new players cause you to up
your game—putting greater pressure on business innovation.




     Tel: +44 (0)844 736 6155                                                  info@servium.co.uk
HP ProLiant servers are changing the way computing serves business.


Razor Sharp Blades
10.    Infrastructure In A Box

HP is the market leader in this space and rightly so. The Proliant BladeSystem family is a proven
architecture and clever innovation sets it apart from the competition. BladeSystem really is an
‘infrastructure in a box’ – one chassis can conceivably contain everything you’d need to run your
business – servers, storage, networking and management. Compared to traditional rack mount
servers this delivers up to 40% upfront cost reduction in acquisition of servers, switches and
cables. We’re also really impressed with clever HP innovation like Virtual Connect which
drastically simplifies LAN and SAN connectivity while reducing network interface card and cable
usage by 75%, plus at the same time delivering 10GbE bandwidth.




What Next?

If any of these xxxx considerations have struck a chord with you please talk to us. We’ll help you
examine how HP Proliant and other emerging technologies can stimulate benefits and returns you
didn’t think possible. We’ll show you the technology working for real through detailed
proof-of-concept, loan you the technology for trial in your own environment and provide all of the
expertise and care needed to design, implement and ultimately put the technology to work on your
behalf.




  Tel: +44 (0)844 736 6155                                                   info@servium.co.uk
About Servium
 Servium provides IT infrastructure services for medium to
 large enterprises in both the private and public sector. We
 pride ourselves on delivering innovative solutions inspired
by overcoming the day-to-day and strategic IT challenges of
 our customers. We blend the best emerging technologies
     with professional customer service to answer these
 challenges and deliver economies not previously possible.

                Tel: +44 (0)844 736 6155
               Email: info@servium.co.uk
                Web: www.servium.co.uk

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Servium Freshen Up with NextGen Proliant

  • 1. HP ProLiant servers are changing the way computing serves business. Freshen Up. Why next generation HP Proliant scores highly for technology refresh... According to analyst IT IDC, 80% of x86 servers deployed today have reached the end of their lifecycle and are effectively on borrowed time. With evermore unpredictable economic cycles it’s easy to pull in the purse strings and opt to delay technology refresh or under value the impact of next generation technology. Tel: +44 (0)844 736 6155 info@servium.co.uk
  • 2. HP ProLiant servers are changing the way computing serves business. The R.O.I. Argument The ROI argument for deploying newer server technology is well documented, but the specifics are lost amongst the noise of competing messages from an array of vendors. In many ways it’s an ‘own goal‘ from the manufacturers as there are compelling benefits and innovation gems which as an end-user you’re turned off from discovering. At Servium we are inspired by overcoming the IT challenges of our customers so we spend our lives cutting through these messages to distil and workout what’s really going to answer our customers’ problems. Always at the forefront of our mind is to deliver economies not previously thought possible – whether that’s financial, time, resources deployed – whatever. That’s our motivation for elevating some of the reasons we think it’s important to look at HP’s latest generation of Proliant servers. If you’re considering a technology refresh or re-platforming, this is need-to-know stuff, if you’re putting off a refresh we think this may help tip the balance. We’re not suggesting HP is the only server brand to consider, but what we do want to share are the things which are exciting us about the technology from what we’ve achieved for some of our customers and what we think is possible with this at the foundation of your infrastructure. Tel: +44 (0)844 736 6155 info@servium.co.uk
  • 3. HP ProLiant servers are changing the way computing serves business. Are You Putting Off a Tech Refresh? 1. One for all – a comprehensive portfolio There’s no debating that Proliant has been deployed more than any other WINtel server globally. It stands to reason that the family would be made up of a comprehensive portfolio of products. With the newest generation of technology Servium has been exceptionally impressed by the depth of the portfolio - departmental server to enterprise data centre or anything in between it’s easy to identify a machine with the right performance, scalability and availability characteristics for a multitude of tasks. Whether you’re looking for a robust virtualisation platform, high performance compute, low-end Unix replacement, simple file and print or anything in between Proliant is a sound choice. 2. Unrivalled consolidation Regardless of what stage you’re at in the virtualisation journey there’s no questioning you’ll get some fantastic consolidation benefits from choosing Proliant. If you’re determined to stay or keep a chunk of your environment physical you’ll get considerably more performance from a smaller physical footprint and power envelope the result of multi-core processors and reclaimed energy through HP Thermal Logic Technology. These efficiencies are further accentuated if you choose to go BladeSystem too (see point # 10). 3. Scaling the promise of virtualisation On the other hand, if you’re looking at continuing a programme of virtualisation or starting this from scratch you’ll be pleased to know that Proliant will dramatically reduce the amount of physical infrastructure you’ll need. Thanks to breakthrough innovation in processors, memory and I/O acceleration, including the world’s first 16-core x86 processor, get up to 35% greater performance and 33% more virtual machines on a single host. We’ve seen conservative server consolidation ratios upwards of 20:1 whilst HP claims to have consolidated 91 legacy Proliant G4 servers onto the latest generation of server. Tel: +44 (0)844 736 6155 info@servium.co.uk
  • 4. HP ProLiant servers are changing the way computing serves business. 27 x More Efficient Is Hard To Ignore 4. Modular building blocks One of the things we really like about Proliant is that it’s more than just a server. Technologies are converging – server, storage and network. Proliant is a standards-based technology so interoperability is high, helping to break traditional computing silo’s and integrate with other systems. If used in conjunction with other HP technologies compute functions can be combined into pools of available resources which can be managed through HP’s universal management console to reduce complexity, remove constraints, and adapt to changes. In this sense we see it as a building block to help deliver IT services more efficiently. Refresh Now Cash back for your legacy servers when you trade in against next generation Proliant See it in action – contact us for a free demonstration Try it in your own environment - contact us to qualify for a free loan 5. Energy efficiency reclaims capacity Utilising massively power efficient processors from both Intel and AMD plus some unique HP only innovation including the “sea of sensors” – up to 30 smart sensors integrated throughout the server that reduce power usage based on real-time adjustments to operating conditions power - can be provisioned based on server workload. The result is that the current generation of Proliant servers is 27 x more energy efficient than a typical 4 year old x86 machine. Perhaps most interesting though are HP’s suggestions that consolidating on this technology can reclaim up to 80% of data centre capacity Servium without facility expansion, creating fresh headroom for future growth and extending the life of the data centre. A bold statement but one we’re bought into from the data centre space, power and cooling savings we’ve seen our customers reclaim across a variety of projects both large and small. Tel: +44 (0)844 736 6155 info@servium.co.uk
  • 5. HP ProLiant servers are changing the way computing serves business. 60 Day Cast Iron Payback 6. Through the looking glass You won’t be alone if you’re estate has grown in part thanks to the commoditisation of cheap to purchase x86 technology. Inefficient IT stacks result in more to manage, more to power and cool, more to learn, and more to do. HP management tools significantly improve the management of your server estate. From a single pane of glass manage physical machines, virtual machines and much more. This enables new systems and services to be spun up quickly and infrastructure-wide management, health monitoring, and remote control. 7. Stretch your budget Analysts suggest that as much as 80% of the average IT budget is spent on maintaining systems rather than innovating and moving things forward. Replacing aging technology with next generation Proliant can help your budget go much further – up to 10 x further in fact. It’s not rocket science either, the new systems are cheaper to power, cool, manage and house plus you’ll need fewer of them. That’s why customers are choosing to move to Proliant as a low-cost, non-proprietary platform with mission-critical performance triggering the desire to save big and move to off-the-shelf applications. What’s more they’ll pay for themselves quickly too. We’ve seen investment pay back in as little as 6 months on power and cooling savings alone, although HP believe that in some situations this can be as little as 60 days. 9. Innovate on demand HP Proliant servers are helping change the way computing serves business. Draw confidence from a standards-based server infrastructure prepared for convergence with the flexibility to deliver your IT services now and in the future. The ability to automatically provision and low touch manage new systems means you’ll deploy new services your business demands up to 12 x faster than before – a welcome relief in this tough economic climate where new players cause you to up your game—putting greater pressure on business innovation. Tel: +44 (0)844 736 6155 info@servium.co.uk
  • 6. HP ProLiant servers are changing the way computing serves business. Razor Sharp Blades 10. Infrastructure In A Box HP is the market leader in this space and rightly so. The Proliant BladeSystem family is a proven architecture and clever innovation sets it apart from the competition. BladeSystem really is an ‘infrastructure in a box’ – one chassis can conceivably contain everything you’d need to run your business – servers, storage, networking and management. Compared to traditional rack mount servers this delivers up to 40% upfront cost reduction in acquisition of servers, switches and cables. We’re also really impressed with clever HP innovation like Virtual Connect which drastically simplifies LAN and SAN connectivity while reducing network interface card and cable usage by 75%, plus at the same time delivering 10GbE bandwidth. What Next? If any of these xxxx considerations have struck a chord with you please talk to us. We’ll help you examine how HP Proliant and other emerging technologies can stimulate benefits and returns you didn’t think possible. We’ll show you the technology working for real through detailed proof-of-concept, loan you the technology for trial in your own environment and provide all of the expertise and care needed to design, implement and ultimately put the technology to work on your behalf. Tel: +44 (0)844 736 6155 info@servium.co.uk
  • 7. About Servium Servium provides IT infrastructure services for medium to large enterprises in both the private and public sector. We pride ourselves on delivering innovative solutions inspired by overcoming the day-to-day and strategic IT challenges of our customers. We blend the best emerging technologies with professional customer service to answer these challenges and deliver economies not previously possible. Tel: +44 (0)844 736 6155 Email: info@servium.co.uk Web: www.servium.co.uk