Social Media ROI Dashboard and Analytics Platform
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Social Media ROI Dashboard and Analytics Platform
- 1. DARWIN Darwin Analytics Private Beta Program
- 2. WHY SOCIAL MEDIA ROI?
- 5. • Effectiveness • Impressions • Relationships • Conversions • Referrals • Efficiency • Cost per Mille • Cost per Relationship • Cost per Conversion • Cost per Referral EIGHT CROSS-PLATFORM METRICS
- 6. Client 1: B2B Product Awareness Appreciation Action Advocacy 0 25 50 75 100 Facebook Twitter LinkedIn Organic Youtube
- 8. MEDIAMIX OVERVIEW • Get a full overview on your mediamix • See which channels are contributing to a specific strategic goal • Detect which channels are having the biggest impact on your sales funnel • Discover if your salesfunnel is well-balanced: which strategic goals are under- or over performing
- 10. VISUALIZE EVOLUTION • Compare your salesfunnel in time • See how the performance of your communication channels is evolving in time • Discover how campaigns are impacting your salesfunnel • MakeYTD analysis: see how your strategic goals are performing compared with last year
- 11. COMPARE CHANNELS
- 12. COMPARE CHANNELS • Compare all your online communication channels • Discover how all your online communication channels are performing on key strategic goals • Compare Facebook toTwitter, LinkedIn,YouTube, Pinterest, ... • Compare social media with other online communication channels • Compare display advertising with direct mail, CPC campaigns, ...
- 13. COMPARE BRANDSBrand X Brand Y
- 14. COMPARE BRANDS • Compare the salesfunnel of different brands • See how the mediamix for brand X is performing in comparison with the mediamix for brandY • Discover which strategic goals you are reaching with brand X, and which channels are working best to reach those goals • Update the mediamix of brandY, based on the insights from brand X
- 15. PLANNED FEATURES • Create & export funnel reports 2012: • Cross-client agency dashboard • Determine KPI quality 2013: • Predict investment outcome • Generate goal & budget-based mediamix
- 16. PRIVATE BETA PROGRAM - OVERVIEW • Max 25 clients & agencies • Darwin License: Includes unlimited online channels for one brand • Access to our monthly customer advisory board Determine the roadmap of Darwin together with other beta users • Current beta users include:Telenet, Niko Europe, SD Worx, Ancienne Belgique, Zwitsal, Philips Benelux.
- 17. PRIVATE BETA PROGRAM - PRICING Trial plan • 3 months trial • 1 brand • € 400 set-up • € 400 monthly -------------------- € 1.600 Full plan • 12 months • 1 brand • € 400 set-up • € 400 monthly -------------------- € 4.800 Plus plan • 12 months • 2 brands • € 400 set-up • € 300 monthly -------------------- € 7.200
- 18. DARWIN Anthony Bosschem anthony@darwinanalytics.com + 32 485 15 66 13