This document provides an overview of Darwin Analytics' social media ROI analysis platform and private beta program. The platform allows users to analyze key metrics across various online communication channels, visualize the evolution of performance over time, compare brands and channels, and get a full overview of their "mediamix". The private beta program offers access to the platform for up to 25 clients/agencies, includes a Darwin license for one brand, and participation in a monthly advisory board. Pricing plans for the beta include a 3-month trial and 12-month full or plus plans.

1. DARWIN
Darwin Analytics
Private Beta Program

2. WHY SOCIAL MEDIA ROI?

3. COMPARE ALL ONLINE
COMMUNICATION

4. SALESFUNNEL
Brand Awareness
Brand
Appreciation
Action
Advocacy

5. • Effectiveness
• Impressions
• Relationships
• Conversions
• Referrals
• Efficiency
• Cost per Mille
• Cost per Relationship
• Cost per Conversion
• Cost per Referral
EIGHT CROSS-PLATFORM
METRICS

6. Client 1: B2B Product
Awareness
Appreciation
Action
Advocacy
0 25 50 75 100
Facebook Twitter LinkedIn Organic Youtube

7. MEDIAMIX OVERVIEW

8. MEDIAMIX OVERVIEW
• Get a full overview on your mediamix
• See which channels are contributing to a specific strategic goal
• Detect which channels are having the biggest impact on your
sales funnel
• Discover if your salesfunnel is well-balanced: which strategic
goals are under- or over performing

9. VISUALIZE EVOLUTION

10. VISUALIZE EVOLUTION
• Compare your salesfunnel in time
• See how the performance of your communication channels is
evolving in time
• Discover how campaigns are impacting your salesfunnel
• MakeYTD analysis: see how your strategic goals are performing
compared with last year

11. COMPARE CHANNELS

12. COMPARE CHANNELS
• Compare all your online communication channels
• Discover how all your online communication channels are
performing on key strategic goals
• Compare Facebook toTwitter, LinkedIn,YouTube, Pinterest, ...
• Compare social media with other online communication
channels
• Compare display advertising with direct mail, CPC campaigns, ...

13. COMPARE BRANDSBrand X Brand Y

14. COMPARE BRANDS
• Compare the salesfunnel of different brands
• See how the mediamix for brand X is performing in
comparison with the mediamix for brandY
• Discover which strategic goals you are reaching with brand X,
and which channels are working best to reach those goals
• Update the mediamix of brandY, based on the insights from
brand X

15. PLANNED FEATURES
• Create & export funnel reports
2012:
• Cross-client agency dashboard
• Determine KPI quality
2013:
• Predict investment outcome
• Generate goal & budget-based mediamix

16. PRIVATE BETA PROGRAM -
OVERVIEW
• Max 25 clients & agencies
• Darwin License:
Includes unlimited online channels for one brand
• Access to our monthly customer advisory board
Determine the roadmap of Darwin together with other
beta users
• Current beta users include:Telenet, Niko Europe, SD Worx,
Ancienne Belgique, Zwitsal, Philips Benelux.

17. PRIVATE BETA PROGRAM -
PRICING
Trial plan
• 3 months trial
• 1 brand
• € 400 set-up
• € 400 monthly
--------------------
€ 1.600
Full plan
• 12 months
• 1 brand
• € 400 set-up
• € 400 monthly
--------------------
€ 4.800
Plus plan
• 12 months
• 2 brands
• € 400 set-up
• € 300 monthly
--------------------
€ 7.200

18. DARWIN
Anthony Bosschem
anthony@darwinanalytics.com
+ 32 485 15 66 13