Being a marketer sucks. Acquire the power of the data nerd in five steps, and un-suck your job.

3. MEASURE
and you might keep your job

4. being a marketer
SUCKS

5. changing markets

6. 1. SNEL VERANDERENDE
MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet
bewezen.

7. department’s problems

8. regular social
channels media
customer
marketing
service

9. regular social
channels media
customer
marketing
service

10. content published by marketing
customer
support
content
marketing

11. THE CEO doesn’t
trust you

12. 1. SNEL VERANDERENDE
MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet
bewezen.

13. “The advertisers have lost the way in
the digital ecosystem. Advertisers ask
for a limited set KPI’s which measure
true effect.”
-IAB Whitepaper

18. Five steps
for purple pants to
acquire the power
of the nerd

19. 1.
report monthly

20. 2.
use the right words

21. 3.
always the same metrics

22. 4.
only report headlines

23. 5.
What is your job?

24. sales funnel
brand awareness
brand appreciation
action
advocacy

25. DRIE VOORWAARDEN

26. 1. Report monthly.
2. Use the right words.
3. Always the same metrics.
4. Only report headlines.
5. What’s your job?

27. Thanks!

28. Questions?

29. Anthony Bosschem
Co-founder Darwin Analytics
@anthonybosschem