Gregory J Jackson
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This document describes the role and responsibilities of a Marketing and Customer Experience Professional. The role involves developing strategies for marketing mediums, targeting customers, and measuring performance. Key responsibilities also include identifying new product opportunities, developing pricing strategies, introducing products to market, and ensuring excellent customer experience. The ideal candidate has skills in areas like branding, strategy development, analytics, creativity, and collaboration.
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We often hear other PMs and executives say the word Go-to-Market Strategy and everyone nods their heads as if they know exactly what the other person really meant. But the reality is that within any given organization, there are as many ideas of what Go-to-Market Strategy means as there are senior level executives. And when Product Marketing is asked to develop a Go-to-Market Strategy, they are unlikely going to satisfy the expectations of all stakeholders because each one has a different expectation. In this webinar, we'll help you to create a common understanding of a Go-to-Market Strategy and what Product Marketing needs to do to effectively create one.
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- Understand the steps to creating your Go-to-Market Strategy
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