4Q14 Presentation
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1) Multiplus saw an increase in new members, points redeemed, and points purchased in the 4th quarter of 2014 compared to the same period in 2013. 2) Over 121 million impressions were achieved through owned and sponsored media, with over 1 million visits to a landing page, increasing awareness of the loyalty program. 3) Strong banking partnerships led to higher transaction volumes and member engagement, providing value to both members and partners.
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Multiplus is one of the largest insurance consultancies in Brazil operating in over 30 locations with several major insurance companies. It also operates one of the biggest hospitality groups in Brazil with 8 units in major commercial centers. Special promotions for holidays generated increases in points redeemed of around 7% with almost 2 billion points traded during one promotion and 41% of members transferring points from credit cards for the first time.
Apresentação de Resultados | 2T15
A consultoria opera com as principais seguradoras do Brasil e está presente em mais de 30 localidades, oferecendo serviços de seguros. A Multiplus, um dos maiores programas de fidelidade do país, realizou uma campanha que permitiu aos clientes acumular dois pontos a cada real gasto e fez a primeira transferência de pontos para o programa crescer 41%. A ação gerou quase 200 milhões de pontos resgatados, 31% a mais do que no mesmo período anterior.
2015 05 05 investor presentation (en)
This document summarizes key events and statistics for Multiplus, a Brazilian loyalty program company. It traces Multiplus' history from its creation in 1993 as TAM Fidelidade through its spin-off and IPO in 2010. The summary highlights Multiplus reaching 200 partners in 2012, 10 million members in 2012, and non-air redemptions reaching 8% for the first time in 2013. Financial metrics showing growth in gross billings, points issued, revenue, and income through 2014 are also provided.
2015 05 05 investor presentation (EN)
This document summarizes key events and statistics for Multiplus, a Brazilian loyalty program company. It traces Multiplus' history from its creation in 1993 as TAM Fidelidade through its spin-off and IPO in 2010. The summary highlights Multiplus reaching 200 partners in 2012, 10 million members in 2012, and non-air redemptions reaching 8% for the first time in 2013. Financial metrics showing growth in gross billings, points issued, revenue, and income through 2014 are also provided.
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- 5. Member`s experience Value for partner Business Sustainability Offer intuitive experience , segmented and personalized, facilitating the relationship and interaction with our brand. Encourage the use of the network, with greater assertiveness, boosting the accrual and redemption of points. Provide intelligence for our business partners and greater exposure of its brands, products and services . Smart 5
- 6. New Partnerships “Multiplus Challenge” An increase of 76,000 new members in the quarter through the new MGM platform (member get member) The YKP offers packages to enjoy golf courses in Brazil • Bring active members to Network • Make the Member understands what is the Network and interact Goals YKP Adding partners that bring value to the network, according to the profile of Multiplus members. 6
- 7. Increase of 40% on points redeemed in the week * .nov/13 .nov/14 *(vs. same period of 2013) Targeted and segmented offers 12% growth in points purchase (vs. 3T14) • Dafiti • Netshoes • PontoFrio • PBKIDS • Tripadvisor 40% Partners participating the Pre-Black Week (accrual): 7
- 8. More than 121 million impacts through own and sponsored medias More than 1 million accesses to our landing page (more than 300 000 on launch day of “Peugeot Unforgettable Redemptions”) Increased awareness of the program Partner exposure, with our brand 8
- 9. Strong relationships with banks Increase in volume Member engagement increase Incentive to partners Value to the member Bonus points in transfer points of credit cards Perception of value for members 9
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- 12. 16.1% 17.6% 14.1% 17.9% 17.9% 4Q14 e 2014 include non-recurrent events after taxes: (-)R$ 2.8 mln regarding write down of JV Prismah; e (-)R$2.8 mln regarding provision on doubtful accounts, due to the outstanding balance with a financial partner in Argentina 12