The Tourism Authority of Thailand selected InMobi as a part of their ongoing campaign to promote tourism to their country.

1. Case Study: Tourism Authority of Thailand
Thai Tourism Board Drives 1,000’s of Users to Their
Facebook Page With InMobi
Client Target Platform
Tourism Authority of Thailand Men and Women Ages 23 to 55 Feature Phones
Objective Solution Results
Increase Awareness and Display Ads and Lead Peak CTR of 0.21%
Lead Generation Gen Campaign
The Challenge The Solution The Results
Thailand is a world renowned Display ads were developed with Kitsana Kaewtumrong, Director of
vacation destination, known for it's creative that depicted popular International Advertising Publicity
white sand beaches, crystal clear tourist attractions throughout the Division said, “InMobi made
water and year round tropical country. Verticals such as news, integration with Facebook simple.
climate. The Tourism Authority of sports, lifestyle and entertainment Social media is a very cost effective
Thailand selected InMobi as a part were targeted and Facebook social way for us to extend the reach of
of their ongoing campaign to media integration was provided our advertising efforts. We were
promote tourism to their country. through a WAP landing page which very happy with their customer
Reaching the right demographics helped extend the campaign’s service as well.”
was going to be key to the reach.
campaign’s success.
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