Engaging with the Millennial Traveller
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Engaging with the Millennial Consumer by Angelique Miller, Creative Director of Expedia Media Solutions rounded by the British Marine seminar.
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The Rise of the Asian Millennial Traveller, Micecon Manila 2015
For an industry that’s as fast-moving and competitive as the global travel and tourism industry, it’s logical to look ahead; to seek opportunities to launch new products that appeal to new groups of consumers.
Given that these young people will increasingly be travelling to and from the Philippines as well as other countries in the Asia-Pacific region, it’s even more important to understand what motivates them, what makes them happy and how they plan their journeys. Crucially, Millennials have grown up in very different times to their parents, and this makes them a fast-moving, fast-thinking and unpredictable generation of travellers!
At MICECON Manila 2015, the Philippines' national tourism conference, Peter Jordan, Senior Tourism Analyst with Toposophy discussed recent consumer trends among the Millennial generation that will affect the travel industry of tomorrow, and explained how all tourism players across the Philippines can start to orientate their product towards this exciting, powerful group of young consumers.
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For an industry that’s as fast-moving and competitive as the global travel and tourism industry, it’s logical to look ahead; to seek opportunities to launch new products that appeal to new groups of consumers.
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Here I take a look at the wider issues Millennials face today, and explain how this impacts their travel choices. I also explain how the LGBT travel industry can seize opportunities to adapt their products to the taste of demanding Millennial consumers.
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What are the trends that are about to rock the world of tourism and marketing? Toposophy presented two of them to a packed crowd of tourism industry professionals at WTM London 2015.
While it's true that lots of people in our are talking about Millennials, does the wider community understand quite how important they are as consumers now? It's also true that they're definitely not all the same. At Toposophy we take the Millennials market seriously in all the work we do, so we're pleased to share some of our insights with you.
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Millennials are shaking up technology, politics and society around the world, and are joining the global workforce in ever greater numbers. However their attitudes have been strongly defined by the times in which they grew up. This includes the era of great advancements in equal rights for LGBT people, which Millennials have both witnessed and benefitted from. As a result, this generation is increasingly flexible and open-minded in its attitudes towards sexuality, calling into question whether LGBT-specific travel products and experiences will be so relevant in the future.
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Julia Santos is exploring her personal brand as a digital marketer for streaming services. She has experience as a social media coordinator and digital media analyst. Her goals are to work her way up to a manager position at Disney+ by 2025 and become the group creative director by 2040. She is currently a student studying entertainment business and pursuing digital marketing certifications. Julia aims to use storytelling to connect with audiences and support the evolution of the entertainment industry through streaming.
Personal brand
Julia Santos is exploring her personal brand as a digital marketer for streaming companies. She has experience as an intern and social media coordinator. Her goals are to work at The Walt Disney Company, eventually becoming Group Creative Director of Disney+. She outlines her skills, education credentials, target audiences, and competition to build her professional profile and network in the digital marketing industry.
Personal brandcanvas
Julia Santos is exploring her personal brand as a digital marketer for streaming services. She has experience as an intern and social media coordinator. Her goals are to work at The Walt Disney Company, eventually becoming Group Creative Director of Disney+. She outlines her skills, education credentials, target audiences, and competition to develop her personal brand and marketing strategy.
MaryKayPlansBookTeam346
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LinkedIn Marketing Solutions inVancouver
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Brandslip campaign package
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B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。乌龟和王八贼头贼脑的倒也逗人喜爱日上三竿时山娃总爱窜进自家瓜棚里跟小伙伴们坐着聊天聊着聊着便忍不住往瓜田里逡巡一番抱起一只硕大的西瓜用石刀劈开抑或用拳头砸开每人抱起一大块就啃啃得满嘴满脸猴屁股般的红艳大家一个劲地指着对方吃吃地笑瓜裂得古怪奇形怪状却丝毫不影响瓜味甜丝丝的满嘴生津遍地都是瓜横七竖八的活像掷满了一地的大石块摘走二三只爷爷是断然发现不了的即便发现爷爷也不恼反而教山娃辨认孰熟孰嫩孰甜孰淡水
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Southwest Airlines Low Fare Calendar: The Ultimate Guide
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
Inca Trail to Machu Picchu An Unforgettable Adventure
The Inca Trail to Machu Picchu is an unforgettable adventure, blending stunning natural beauty with rich history. Over four days, trekkers traverse diverse landscapes, from lush cloud forests to high mountain passes, encountering ancient Inca ruins along the way. Each step brings you closer to the awe-inspiring sight of Machu Picchu, revealed at sunrise from the Sun Gate. The journey is challenging but incredibly rewarding, offering a profound sense of accomplishment. With its combination of breathtaking scenery and cultural significance, the Inca Trail to Machu Picchu is a must-do for those seeking an extraordinary adventure in Peru.
What Budget-Friendly Attractions Does San Antonio Offer For Families
A list of budget-friendly things that families can do in San Antonio! Dive into its rich history and vibrant culture at iconic landmarks like the Alamo. Explore colorful Market Square and stroll along the scenic River Walk. Enjoy family-friendly fun at Brackenridge Park and capture breathtaking views at the Tower of the Americas—all without breaking the bank!
09 Days Tour To Skardu(By Road): Skardu Ambassador Tours
The 09 Days Tour to Skardu by road offers a breathtaking journey through some of Pakistan’s most spectacular landscapes. Skardu, nestled in the heart of the Karakoram mountain range, is renowned for its stunning vistas, crystal-clear lakes, and rugged terrain.
Discover the Magic of Ibiza An Unforgettable Boat Trip
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
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What Budget-Friendly Attractions Does San Antonio Offer For Families
What Budget-Friendly Attractions Does San Antonio Offer For Families
09 Days Tour To Skardu(By Road): Skardu Ambassador Tours
09 Days Tour To Skardu(By Road): Skardu Ambassador Tours
Discover the Magic of Ibiza An Unforgettable Boat Trip
Discover the Magic of Ibiza An Unforgettable Boat Trip
Engaging with the Millennial Traveller
- 1. Engaging with the Millennial Traveller Angelique Miller Director, Creative Partnerships | Expedia Media Solutions
- 2. ANGELIQUE MILLER Director, Creative Partnerships Expedia Media Solutions Over 12 years media experience Previous Experience 2 Leads advertising partnerships globally, providing clients with a full-service agency and idea center that delivers creative and integrated custom solutions. Prior to joining Expedia, Angelique was director of sales and creative solutions at ESPN.
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- 5. OUR APPROACH Data InsightsPartnership Test & Learn 5
- 7. 1982
- 8. Y2K Bug!!! Details >> 1982 1999
- 12. 0% 20% 40% 60% 80% China Brazil France South Korea US Germany UK Australia When I go on holiday, the most important thing for me is to experience the authentic culture of the place. MILLENNIALS WANT AUTHENTICITY “ ”
- 14. I wish I could be more like the person I describe myself as on social media.“ ”
- 15. 52% 31% 12% 5% Authentic experience is more important Equal importance Social media response is more important Neither are important MILLENNIAL Authenticity vs Social Standing
- 17. Holiday photos posted by my contacts on social media influence where I decide to go on holiday. “ ” 42% Millennials 32% Total
- 18. I would like to use virtual reality (VR e.g. Oculus Rift) to discover holiday destinations…“ ” 0% 20% 40% 60% 80% 100% Brazil China US South Korea France the UK Australia Germany Total Millennials
- 23. TOO MUCH INFORMATION WHEN MAKING AN IMPORTANT PURCHASE DECISION Total 40% Millennials 45%
- 24. MILLENNIALS ARE WILLING TO SHARE DATA Non- Millennials 64% Millennials 77%
- 25. I would offer online travel agents personal data… “ “ 45% I would interact with a travel brand on social media… “ “ 50%+ Discounts & Offers
- 26. WILLING TO SHARE DATA FOR RECOMMENDATIONS, ADVICE/TIPS, OR PERSONALISED SERVICE Non- Millennials 47% Millennials 57% Personal Recommendations
- 27. WANT A TRAVEL SERVICE BASED ON THEIR PREFERENCES AND BUDGET Millennials 80%Non- Millennials 67% Budget & Preferences
- 28. CURATING INTENT SIGNALS FROM CONTENT…
- 33. MAKE SMALL CHANGES… FREQUENTLY +1500 c. 200 2009 20112010 2012 2013 2014 2015
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