Online Storytelling
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The document discusses online storytelling as a way to grow tourism businesses. It recommends following a journalistic formula that emphasizes elements like timeliness, proximity, prominence, impact, novelty, money, and sex and scandal. It provides examples of case studies of South African tourism websites that employ storytelling techniques, such as www.capetown.travel, www.tablemountain.net, and www.aquarium.co.za. The document concludes by asking how businesses can tell the world about their great content and introduces the concept of using a "social networking solar system" to disseminate stories online.
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2011 north canterbury-social networking - session1
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Trip Advisor 2012
TripAdvisor is the world's largest travel website with over 60 million reviews. It has over 50 million monthly users and attracts visitors from over 100 countries worldwide. The document discusses how TripAdvisor is transforming the travel industry through user-generated content and its growing mobile and social media presence. It emphasizes the importance of businesses actively managing their TripAdvisor profiles to positively influence potential customers.
Damian Cook- E-Tourism East Africa
Presentation by E-Tourism Frontiers CEO Damian Cook at E-Tourism East Africa Conference Nairobi March 2012
Kenya Tourist Board 2012
The document discusses Kenya's tourism strategies and initiatives. Kenya Tourist Board's mission is to market Kenya's tourism products professionally while enriching lives. Their strategies include behavioral marketing, online PR, capitalizing on mobile commerce, and campaigns like #TembeaKenya to promote domestic tourism. They plan to refresh MagicalKenya.com, develop partnerships for online bookings, and create a MagicalKenya mobile app to take advantage of growing mobile use. The goal is to diversify tourism content across devices and generate revenue through the app.
Richard Trillo
Presentation by Rough Guides author Richard Trillo at E-Tourism East Africa Conference Nairobi March 2012
Safari Sanctuary 2012
A mobile game was created to connect players across continents and educate them about wildlife in Africa by bringing the reality of the African bush to Facebook. The game was developed to spark ideas and share what the future may hold for further connecting international communities through gaming platforms.
Kenyans for Wildlife
Presentation by Raabia Hawa and Ian James Saunders at the 3rd E-Tourism East Africa Conference- March 2012
Nightsbridge 2012
This document discusses how real-time reservations and online distribution can help small hotels and guesthouses connect with potential guests. It emphasizes the need to address visibility, availability, and bookability through marketing channels, online booking functionality, and integration with third-party sites. A cloud-based system is presented as a solution to manage rates and inventory across all channels with a single entry, maximize bookings from various sources, and simplify the booking process for guests.
Satpack Nairobi 2012
Satpacktravel provides location-based, interactive maps and media-rich mobile solutions for the African tourism industry. They address the importance of mobile in Africa by developing social, local and mobile (SoLoMo) solutions that are mobile-friendly and geo-located. This includes building custom maps for over 180 businesses to help them engage customers accessing content on mobile devices. They provide tips on becoming mobile-friendly and an easy tool for any business to build their own basic mobile map within minutes.
Ras Mbisi Nairobi 2012
Presentation by Michelle Vickers of Ras Mbisi at the 3rd E-Tourism East Africa Conference- March 2012
Expedia Nairobi 2012
Expedia aims to revolutionize travel through technology. It operates multiple global brands across online, mobile, and other channels. Expedia has seen growth in hotel sales in East Africa. The travel industry has changed with customers now using multiple devices and channels in their purchase process. Expedia provides a large customer database but aims to tailor its approach to different types of travelers. It concludes that working together with local suppliers can drive profitability for hotels in East Africa by utilizing various booking windows, technology, merchandising and communication.
Kurt Ackermann
The document summarizes key points from the E-Tourism Africa Summit on September 16, 2011. It discusses how e-tourism involves communicating the right content across various channels to attract valuable customers who will make purchases and return. It also addresses how destinations and travel businesses can become "future-fit" by addressing issues like complexity, interconnectedness, and local context over the next 10 years. Experts provide perspectives on how to navigate these challenges and opportunities as the industry looks toward the future.
Cape Town Tourism
Presentation by Mariette du toit Helmbold- CEO of Cape Town Tourism at the E-Tourism Africa Summit 2011 in Cape Town
Tourvest
The document discusses the travel industry's panic responses to emerging e-commerce in the late 1990s and 2000s. It led companies to hastily expand online without focus. However, travel agencies and tour operators continue thriving by focusing on their traditional B2B services and using technology to enhance rather than replace them. The key lessons are to focus on core competencies, innovate selectively, and avoid panic responses to new technologies.
Trip Advisor Seminar
Seminar Presentation by Victoria Delaney of Trip Advisor at the E-Tourism Africa Summit 2011 in Cape Town
Trip Advisor (2011)
This document summarizes a TripAdvisor presentation about how the travel industry is changing and what this means for tourism businesses. It notes that TripAdvisor is the world's largest travel site with over 50 million monthly users. It provides statistics on TripAdvisor's growth and details how travelers now use TripAdvisor and social media throughout their travel planning process. The presentation recommends that tourism businesses register with TripAdvisor's free Management Center tool, respond to reviews, add their content and engage travelers on TripAdvisor forums to better manage their online presence and influence travelers.
Richard Trillo
The document discusses the future of travel guidebooks in the digital age. It provides quotes from two industry experts: (1) Douglas Schatz from Lonely Planet discussing the company's focus on distributing guidebooks as ebooks on Amazon and Apple, and the potential for location-aware apps. (2) Martin Dunford from Rough Guides noting that general travel information may not be as useful now with more targeted online content, and that consumers can more easily find niche travel options.
Visit Britain
This document summarizes VisitBritain's social media journey and plans for expanding their presence on Facebook. It discusses how VisitBritain has grown their presence on platforms like Twitter, YouTube, and Flickr. It then outlines VisitBritain's plans to leverage Facebook Places to promote locations and drive check-ins, and to launch Facebook Deals to promote deals and purchases. Metrics are provided on growth and success to date across various social media platforms.
72 hours-in-Cape-Town
This document provides tips and advice for using social media to tell stories about trips and experiences in 3 sentences or less. It encourages sharing memorable, funny stories on platforms like Facebook and comments on keeping followers engaged with updates on planning a trip, experiences during the trip, and reminiscing afterward. The document also stresses using social media as a way to get free publicity for businesses by creatively sharing stories and experiences online.
Eres HTI
Rory Montgomery presented on LIVE Online Distribution, a system for hotels to manage their inventory and rates across multiple online booking channels in real-time. The system integrates with various property management systems and online travel agencies. It allows hotels to automate rules-based distribution to maximize revenue based on demand through features like real-time rate and inventory management. The system aims to help hotels drive more online bookings while maintaining rate integrity. It analyzes metrics like RevPAR to measure performance and inform pricing strategies.
Business Principles for Gravel Roads
This document outlines three business principles for growth based on the author's experience starting a travel company. The principles are to make sure people see and hear the business, to do things differently from competitors by looking inward rather than outward, and to prioritize taking care of customers above all else. The document provides context that the author had humble beginnings as a fresh graduate and amateur coder before becoming a successful businessman.
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An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
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👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
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What is RPA? Benefits of RPA?
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UiPath Business Automation Platform
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Online Storytelling
- 1. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING Tara Turkington: Online storytelling
- 8. Online storytelling • Storytelling online can help to grow your tourism business • Follow a journalistic formula • Keep repeating the process • Good storytelling is a conversation
- 9. What’s up with that squirrel?
- 10. What makes a good story? Classic journalistic elements of newsworthiness: - Timeliness - Proximity - Prominence - Impact - Novelty - Money - Sex & scandal
- 11. Some recent South African case studies - www.capetown.travel - www.tablemountain.net - www.aquarium.co.za - www.madikwe.com - www.maropeng.co.za
- 13. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING www.capetown.travel
- 14. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
- 16. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
- 18. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
- 19. Comments/ Reactions/www.aquarium.co.za FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
- 21. FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING www.madikwe.com
- 22. www.maropeng.co.za FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING Australopithecus sediba
- 23. New York Times article FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
- 24. 9 April 2010 Visits 4,186 FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
- 25. So how do you tell the world about your great content? The social networking solar system