This document discusses various methods of mobilization, including flash mobs and social media organizing. It contrasts mob behavior with flash mob mobilization, and examines cases where flash mobs turned to rioting. It also discusses the characteristics of social movement organizations and how they have evolved from hierarchical structures to more network-based models online. Key factors in successful internet mobilization discussed include optimal group size, the use of tools like Google Chat and Facebook, and media strategies for gaining attention and spreading alternative narratives.