This document discusses various methods of mobilization, including flash mobs and social media organizing. It contrasts mob behavior with flash mob mobilization, and examines cases where flash mobs turned to rioting. It also discusses the characteristics of social movement organizations and how they have evolved from hierarchical structures to more network-based models online. Key factors in successful internet mobilization discussed include optimal group size, the use of tools like Google Chat and Facebook, and media strategies for gaining attention and spreading alternative narratives.

1. Cyberpolitics: Week 10 Mobilization

2. Mob behavior <--> Flash mob mobilization Case I: 踢好戲量出旺角 Case II: 新疆騷亂 (Flash mob to riot) Case III: 賈君鵬 (XXX), 你媽媽喊你回家吃飯

3. Discussion: What’s the different between mob and flash mob?

4. Resource mobilization - rational choice - interest and policy - SMOs e.g labour union - membership, resource - hierarchy and solidarity issue - free rider problem - social group - public sympathy - e.g 扎鐵工示威

5. From SMOs to Network organizations

6. golden triangle - optimal cell 5-12 tool - google chat, group, calendar, doc

7. Social network - facebook

9. U.S election: MyBO http://www.youtube.com/watch?v=uRY720HE0DE

10. Discussion: What is the org character of MyOb?

11. New Social Movement - Value, identity and consciousness / subjectivity Media and communication - E.g Feminism, environmentalism, gay and lesbian movement

12. New social movement and old media Media strategy – Mass media: obscuring, delegitimisation, assimilation Media campaigner: media action, debriefing, appealing to the mass media E.G Greenpeace – from rainbow warrior to 無車日 in HK

13. New social movement and new media Alternative public sphere / the third environment – E.g inmedia – 菜園村 / 反高鐵 (origin, strategy and tension – assimilation)

14. Alternative globosphere – Media attention map

15. GLocal social movement Global governance: - UN, G8, ASEAN, EU - e.g international covenant on human rights and environment - IMF, World Bank, WTO, FTA - e.g 1998 financial crisis and structure adjustment imposed by IMF - Global NGOs - e.g Greenpeace, Human rights

16. Alternative globosphere – IMC independent media center: http://www.indymedia.org/en/index.shtml Global voices online: http://www.globalvoicesonline.org

17. Communication guerrilla warfare / semiological guerrilla warfare Appropriation of meaning or cultural jamming E.g 草泥馬 vs. 河蟹 http://www.youtube.com/watch?v=wKx1aenJK08

18. Discussion: What factor determine the success and the failure of an internet mobilization?