Social media has become ubiquitous and shapes politics and business in several ways. It allows quick dissemination of information to large audiences and mobilization of support or action. Politicians and businesses use social media to engage stakeholders, shape public discourse, respond to crises, and call people to action. However, governments face challenges in using social media for genuine public engagement versus just showing openness. Looking ahead, the combination of social, mobile, and location-based technologies will further increase social media's influence.
In a fast-changing and dynamic market like China, having a strategy to build capabilities around social media has become an imperative for businesses - whether multinationals or locals. Unlike in traditional media, where there is a complex process of collection and processing before information is delivered to the public, social media is intrinsically flat and interconnected. This requires corporate managers to think carefully about how to adapt their companies’ PR capabilities and brand building to social media platforms. Learn more: http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50901198
In a fast-changing and dynamic market like China, having a strategy to build capabilities around social media has become an imperative for businesses - whether multinationals or locals. Unlike in traditional media, where there is a complex process of collection and processing before information is delivered to the public, social media is intrinsically flat and interconnected. This requires corporate managers to think carefully about how to adapt their companies’ PR capabilities and brand building to social media platforms. Learn more: http://www.booz.com/global/home/what_we_think/reports_and_white_papers/ic-display/50901198
Please visit www.socialmediabootcamp.com for upcoming session dates. [cc] Feel free to use and reuse but please give credit to www.ericschwartzman.com.
Leading Media Advertising Agency Mediaedge:cia created a manual to help break down social media for clients and non-experts. It has input from many social media experts from within the agency.
Using Emerging Media in Matters of Life and Death. Presented at the US Marines Public Affairs Conference in Reno on Aug. 24, 2010 by http://www.ericschwartzman.com. Feel free to use and reuse with attribution. Thanks!
Social media marketing is a sector surrounded by hype & jargon. This guide aims to cut through all the smoke & mirrors and provide practical examples of how you can use this exciting new channel.
Please visit www.socialmediabootcamp.com for upcoming session dates. [cc] Feel free to use and reuse but please give credit to www.ericschwartzman.com.
Leading Media Advertising Agency Mediaedge:cia created a manual to help break down social media for clients and non-experts. It has input from many social media experts from within the agency.
Using Emerging Media in Matters of Life and Death. Presented at the US Marines Public Affairs Conference in Reno on Aug. 24, 2010 by http://www.ericschwartzman.com. Feel free to use and reuse with attribution. Thanks!
Social media marketing is a sector surrounded by hype & jargon. This guide aims to cut through all the smoke & mirrors and provide practical examples of how you can use this exciting new channel.
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Why do women bloggers use social media? Recreation and information motivations outweigh engagement motivations
+ New Media and Society
- Gina M. Chen
/ 조연희
x 2015 Spring
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Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
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What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
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However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
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In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
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2. Social media has become ubiquitous
2
How many of you actively use at least one social
media everyday?
How much time do you spend on social media?
How many platform do you use it on
PC,tablet, smartphone, smart TV?
Facebook, Twitter, Weibo, Google+, Foursquare?
3. A networked population
3
Household broadband penetration rate - 86.6% (August 2012,
OFCA)
Mobile penetration: 222.6% (August 2012, OFCA)
Mobile internet penetration rate [2.5G and 3G/4G mobile
subscribers]: 59% (August 2012, OFCA)
54 percent are on social networks, 4 million social network
users in HK
100 percent reported some sort of mobile device (many
reporting multiple units)
5. Social media is much more than the
5
platforms
Behaviour Lifestyle
Technology Relationships
Social
Media
6. Communications landscape
Denser, more complex, and more participatory
6
Discussion Forums Media sharing
Social networking
Online media
Mobile applications
9. Social media in business and politics
9
Politics Business
Build relationship with stakeholders Build relationship with customers
and influencers
Disseminate information quickly to Respond to market competitors
shape public discourse
Call for action especially signature Call for action through sales
campaign, rally, protest etc. promotion and discounts
The need to manage and respond to Manage and respond to crisis
crisis
10. Social media has the power to make a
10
leader
Source: Barack Obama facebook
21. Rewriting the rules
21
Opinion Traditional Political
Government
leaders media groups
Social Media:
medium to
influence and
empower the
civil society
22. How social media shapes public opinion
22
Media
production
(video, photos,
text)
Collective action Dissemination
and urge for with opinion by
change sharing
From From ideas to
conversations to opinions
actions
Forming opinion Echo by
through influencers via
conversation social media
Pick up by
traditional
media (multiply
influence)
23. 23 Mobilization in networked politics
Case studies
24. Stop Express Rail Line campaign
(2009-2010)
24
Call for action with social media
Source: http://maaa-c.blogspot.hk, Facebook
36. Power when social media meets
traditional media
36
Source: Apple Daily, Facebook
37. Obama’s Q&A session on social media
37
Google+
Reddit
Twitter
Source: Twitter, Google+, Reddit
38. Community’s wisdom – E-Petitions @
38
Number 10 UK
View and sign and see
Government responses to
completed petitions
Aim – enable as many
people as possible to
make their views known
40. Request to impeach Obama received an
official response from the White House
40
………
41. Use of social media in public
consultation
Attempt to consult through Facebook: 3-hour ‘forum’ on
Facebook《運輸基建.公眾參與前瞻》
Source: Facebook
42. Use of social media in public
consultation
Act Now campaign
42
Source: Facebook
43. Use of social media in public
43
consultation
Attempt to consult
via Facebook:
Land supply
consultation
(reclamation
outside Victoria
Harbour)
Source: Facebook
45. HK Government: Purpose of Using
45
Social Media
Online political participation as a trend
Showing ‘openness’ in policy formulation
Raise Government's online presence
Strengthen communications between Govt and
citizens (esp. young people)
Participate in online debates to shape public
opinion
45
46. E-engagement
46
The need for engagement
Points to consider
What is the purpose?
What are the target audience?
47. E-engagement
47
Points to consider (cont’d)
Are the tools/platforms right for the
purpose/audience?
A 'managed' approach for the campaign
Connect to the campaign in the 'real world'
How to measure the results?
48. Typical Constraints Faced by
48
Governments
Balance between transparency and bureaucracy
Mentality toward open government
Lack of guidelines / rules of engagement
But, these concerns are not too different from
those of the corporate world
49. Issues to consider
49
Engagement: Genuine or for ‘show’?
Stage in policy formation: early stage or at the end?
Result of engagement: Responsive or ‘black-hole’?
50. HK Government’s new stance on online
strategy to shape public opinion?
50
Source: TVB
51. Social media in business
51
Product
Marketing Sales
Development
Customer Business Crisis
Service Management Management
52. Marketing
52
The draw: reach, relationship, engaging in
conversation, influence by peer
Example: Ikea Facebook Showroom (2009)
53. Product development
53
YouTube: new product demonstrations
Twitter: reach larger audience and receive quick feedback
Facebook app: social co-creation with ‘fans’
Example: Crowd-funding for product development
58. Looking ahead: prospects of social
58
media
‘SoLoMo’: Social, location, mobile
Visual content rules in storytelling
Social in Search
Big data
Business value: From marketing to productivity
improvement and process streamlining
C-suite driving social media adoption: From
bottom-up to top-down
59. Where to start?
59
Identify your objective
Choose your metrics and tools
Listen
Connect and engage
Act and evolve
60. Thank you
60
Charles Mok
Legislative Councillor (Information Technology)
charles@charlesmok.hk
www.charlesmok.hk
Facebook: Charles Mok B
Twitter: @charlesmok