social media
&
social change
adrià rodríguez
WHY IT’S KICKING OFF
EVERYWHERE!? The networked character of modern
society makes country-specific unrest
predictions pointless. There is, in reality, one
political entity that matters. Right now it is
more unequal than it’s ever been; its core
economic model is destroyed; the consent
of its citizens to be governed is eroded.
It is the world.
Paul Mason
Number of world protests by main grievance/demand 2006-2013
The logics of contagion and the protests worldwide from 2010 to 2013
Social media call
Concrete event
Others (social unrest)
Occupy movement map
Occupy movement motto “We are the 99%”
Wealth unequality in USA
Chelsea Manning
Edward Snowden
Today hackers have become more
politicized because of Anonymous,
WikiLeaks, Snowden, and the Pirate
Party. We’ll keep seeing forms of
hacktivism, whether they take the
shape of Guy Fawkes masks or not.
Gabriella Coleman
When states are opaque for
citizens and citizens are
transparent for states we call it
surveillance.When states are
transparent for citizens and
citizens are opaque for states
we call it democracy.
Jeremie Zimmerman
What do you
think about... Have you ever used
any privacy or
encription system for
protecting you and
your information?
What is your opinion about the
possibility of governments and big
corporation to take our data?
Do you think it is necessary?
Do you think it is fare?
MASS SELF-COMMUNICATION
We can hope for a transformation of
mass-media power that will overcome
contemporary subjectivity, and for the
beginning of a post-media era of
collective-individual reappropriation and
an interactive use of machines of
information, communication, intelligence,
art and culture.
NEW PUBLIC
SPHERE
Felix Guattari
The whole world tracking #occupywallstreet upheaval on 17.09.2011
front pages newspapers 11-13 May 2011 front pages newspapers 16-18 May 2011
Front page coverage of the 15m movement in Spain
The Streisand Effect
CLICKTIVISM?
OR
TECHNOPOLITICS Internet use grows a 20%
during the emergence
of the #15m and the
occupation of the
squares all around Spain
in 2011. This increase
is mainly on the use of
Facebook and Twitter.
Technopolitics is not clicktivism nor cyberactivism.
Technopolitics is not just the mere use of the
Internet and social networks, but a new paradigm of
political organization, affection, communication and
struggling through and within the net.
Technopolitics is not about Internet itself but about
the capacity of Internet to increase the political
potentialities of the hiperconected multitudes, to
increase capacities of cooperation and affection
between brains/bodies through the Internet tools.
Technopolitics paradigm is not homogenic, there are
differences between countries and regions: differences
on digital divide, internet cultures, and digital
alphabetization.
Destituent & constituent yellings Min 5’10’’
Social media use is not characterized by absolute
horizontality, but is rather accompanied by the rise
of new forms of soft leadership. The term “choreo-
graphy” is a metaphor to render the idea that at
the time of social media protest activity is not as
spontaneous and disorganised as it might appear
at first sight. Rather, by using social media, acting
as Facebook admins or popular movement tweeps,
contemporary digital activists come to act as chore-
graphers or soft leaders of sorts - Paolo Gerbaudo
HORIZONTALITY?
OR DISTRIBUTED LEADERSHIP
Paolo Gerbaudo
Decentralized/temporary/coreographical leadership
Networked communities are neither
closed nor exclusive. You can connect
and disconnect yourself. You can even
connect and disconect yourself to different
communities. Internet is abundance, not
scarcity. You can have multiple identities.
This experience can help us to imagine
more open and flexible forms of
political participation.
Marga Padilla
Not everyone in the world is in
the Internet, but everyone in the
Internet is in the world
- @Ciudadano_zero0
FICTION VS. REAL?
Lina Ben Mhenni
Egyptian revolution: the network and the square
STATE
#Control
#Surveillance
MARKET
#Selling data from prosumers (datamining)
#Selling brands and products to prosumers
Privacy, encription, transparency
Free culture, open data and free software
P2P
Autonomous platforms and media, but.... >
+
WE/
GLOBAL
CITIZENS/
99%
#Democracy
#Rights
DEMOCRACY & NETWORKS
It’s very hard for a repressive
government to shut down a
system that most people are using
for perfectly innocuous needs
- Ethan Zuckerman on the Cute
Cat Theory
What do you
think about... Have you ever used
any social network
for “political” or
social purposes?
Do you think social media is good for
self-organizing among people? To do so,
do you consider it might be necessary to
have social platforms not controlled by
governments or big corporations?
Images, videos and data from
> Datanalysis research group IN3 (UOC University)
>“Kairós. The reinvention of the democracy in the Mediterranean”documentary
> Outliers Collective
Special thanks to
Javier Toret
Paolo Gerbaudo
Hector Huerga
Lali Sandiumenge
Pablo Aragón
Lilia Weslaty
Bernardo Gutiérrez
Juan Linares
Nuria Vila
Ruben Martínez December 2015

Social media & Social change

  • 1.
  • 3.
    WHY IT’S KICKINGOFF EVERYWHERE!? The networked character of modern society makes country-specific unrest predictions pointless. There is, in reality, one political entity that matters. Right now it is more unequal than it’s ever been; its core economic model is destroyed; the consent of its citizens to be governed is eroded. It is the world. Paul Mason
  • 4.
    Number of worldprotests by main grievance/demand 2006-2013
  • 5.
    The logics ofcontagion and the protests worldwide from 2010 to 2013 Social media call Concrete event Others (social unrest)
  • 6.
  • 7.
    Occupy movement motto“We are the 99%”
  • 8.
  • 12.
  • 13.
  • 15.
    Today hackers havebecome more politicized because of Anonymous, WikiLeaks, Snowden, and the Pirate Party. We’ll keep seeing forms of hacktivism, whether they take the shape of Guy Fawkes masks or not. Gabriella Coleman
  • 16.
    When states areopaque for citizens and citizens are transparent for states we call it surveillance.When states are transparent for citizens and citizens are opaque for states we call it democracy. Jeremie Zimmerman
  • 17.
    What do you thinkabout... Have you ever used any privacy or encription system for protecting you and your information? What is your opinion about the possibility of governments and big corporation to take our data? Do you think it is necessary? Do you think it is fare?
  • 18.
  • 19.
    We can hopefor a transformation of mass-media power that will overcome contemporary subjectivity, and for the beginning of a post-media era of collective-individual reappropriation and an interactive use of machines of information, communication, intelligence, art and culture. NEW PUBLIC SPHERE Felix Guattari
  • 20.
    The whole worldtracking #occupywallstreet upheaval on 17.09.2011
  • 21.
    front pages newspapers11-13 May 2011 front pages newspapers 16-18 May 2011 Front page coverage of the 15m movement in Spain
  • 22.
  • 23.
    CLICKTIVISM? OR TECHNOPOLITICS Internet usegrows a 20% during the emergence of the #15m and the occupation of the squares all around Spain in 2011. This increase is mainly on the use of Facebook and Twitter. Technopolitics is not clicktivism nor cyberactivism. Technopolitics is not just the mere use of the Internet and social networks, but a new paradigm of political organization, affection, communication and struggling through and within the net. Technopolitics is not about Internet itself but about the capacity of Internet to increase the political potentialities of the hiperconected multitudes, to increase capacities of cooperation and affection between brains/bodies through the Internet tools. Technopolitics paradigm is not homogenic, there are differences between countries and regions: differences on digital divide, internet cultures, and digital alphabetization.
  • 24.
    Destituent & constituentyellings Min 5’10’’
  • 26.
    Social media useis not characterized by absolute horizontality, but is rather accompanied by the rise of new forms of soft leadership. The term “choreo- graphy” is a metaphor to render the idea that at the time of social media protest activity is not as spontaneous and disorganised as it might appear at first sight. Rather, by using social media, acting as Facebook admins or popular movement tweeps, contemporary digital activists come to act as chore- graphers or soft leaders of sorts - Paolo Gerbaudo HORIZONTALITY? OR DISTRIBUTED LEADERSHIP Paolo Gerbaudo
  • 27.
  • 28.
    Networked communities areneither closed nor exclusive. You can connect and disconnect yourself. You can even connect and disconect yourself to different communities. Internet is abundance, not scarcity. You can have multiple identities. This experience can help us to imagine more open and flexible forms of political participation. Marga Padilla
  • 29.
    Not everyone inthe world is in the Internet, but everyone in the Internet is in the world - @Ciudadano_zero0 FICTION VS. REAL?
  • 30.
  • 31.
    Egyptian revolution: thenetwork and the square
  • 32.
    STATE #Control #Surveillance MARKET #Selling data fromprosumers (datamining) #Selling brands and products to prosumers Privacy, encription, transparency Free culture, open data and free software P2P Autonomous platforms and media, but.... > + WE/ GLOBAL CITIZENS/ 99% #Democracy #Rights DEMOCRACY & NETWORKS
  • 33.
    It’s very hardfor a repressive government to shut down a system that most people are using for perfectly innocuous needs - Ethan Zuckerman on the Cute Cat Theory
  • 34.
    What do you thinkabout... Have you ever used any social network for “political” or social purposes? Do you think social media is good for self-organizing among people? To do so, do you consider it might be necessary to have social platforms not controlled by governments or big corporations?
  • 35.
    Images, videos anddata from > Datanalysis research group IN3 (UOC University) >“Kairós. The reinvention of the democracy in the Mediterranean”documentary > Outliers Collective Special thanks to Javier Toret Paolo Gerbaudo Hector Huerga Lali Sandiumenge Pablo Aragón Lilia Weslaty Bernardo Gutiérrez Juan Linares Nuria Vila Ruben Martínez December 2015