CyberAgent organic growth framework
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CyberAgent has an original organic growth framework for innovation.
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CyberAgent organic growth framework
- 1. 1 Tetsuhito Soyama Director of Human Resources CyberAgent, Inc. CyberAgent Organic Growth Framework
- 2. 2 What is CyberAgent? Fast growth A lot of New businesses Great place to work
- 3. 3 Employees 20 people → 6,000 people 300 x in 1999 (1yr after launch) in 2014 20 people
- 4. 4 4 million US$ → 2 billion US$ Sales 4 million US$ 500 x in 2014in 1999 (1yr after launch)
- 5. 5 Growth Acceleration 4 million US$ In 1999 1 billion US$ In 2011 2 billion US$ In 2014
- 6. 6 Shareholder Returns 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 2000 年 2001 年 2002 年 2003 年 2004 年 2005 年 2006 年 2007 年 2008 年 2009 年 2010 年 2011 年 2012 年 2013 年 2014 年 Apr., 2000 Collapse of Internet bubble Sep., 2008 subprime crisis Stock price [unit: yen] 50 x market capitalization Jan., 2006 Livedoor shock Nov., 2013 Highest price since the listing
- 7. 7 What is CyberAgent? Blog & Game Platform No.1 Internet Ad Smartphone Games Internet Services
- 8. 8 Overview of CA’s HR ・ Founded in 1998 by 2 young workers ・ 6000 employees Average age ; 29 ・ Male : Female = 7:3 Female Manager ; 23%
- 9. 9 Agenda 1. Who is Soyama ? 2. What is CyberAgent? 3. Why CyberAgent Grows ?
- 10. 10 3. Why CyberAgent Grows ? Innovation × Motivation
- 11. 11 Innovation x Motivation means A lot of New Businesses × Great Place to Work
- 12. 12 Framework for Innovation CyberAgent Organic Growth Framework
- 13. 13 CA Organic Growth Framework New assignment support Mass of Ideas The rule of Withdrawal Management decision with employees Ideas Decision Withdrawal If good… Invest more! Safety net If bad… Giving up
- 14. 14 CA Organic Growth Framework New assignment support Mass of Ideas The rule of Withdrawal Management decision with employees Ideas Decision Withdrawal If good… Invest more! Safety net If bad… Giving up
- 15. 15 Employees’ ideas contest Mass of Ideas Jigyo Tsuku ジギョつく (Jigyo = business, tsuku = create)
- 16. 16 “Jigyo Tsuku” Grab a Chance to Dream
- 17. 17 “Jigyo Tsuku” ・ Every week 17 ・ Opportunity & Reward ・ Whoever
- 18. 18 CA Organic Growth Framework New assignment support The rule of Withdrawal Ideas Decision Withdrawal If good… Invest more! Safety net If bad… Giving up Mass of Ideas Management decision with employees
- 19. 19 Open battle among Board Members Management decision with employees Ashita kaigi あした会議 “Meeting for Tomorrow”
- 20. 20 “Ashita Kaigi” Competition BOD Propose Resolution Team with 4 members Share result in SNS
- 21. 21 21 Involving employees in big decisions
- 22. 22 Decision with Employees 22 BOD Resolution Battle ”Ashita Kaigi” 700 million USD
- 23. 23 CA Organic Growth Framework New assignment support Mass of Ideas The rule of Withdrawal Management decision with employees Ideas Decision Withdrawal If good… Invest more! Safety net If bad… Giving up
- 24. 24 The rule of Withdrawal CAJJ system Cyber Agent Jigyo (business) Jinzai (employees) developing system
- 25. 2525 J1 J2 J3 J4 J5 J7 J6 J8 J9 J10 ①Rating by Operating Profit Core buisness stage Surplus stage Startup stage ②Withdrawal Rule 1. 5Q deficit 2. 5Q Sales decline 1. BOD Agenda 2. Ashita Kaigi 3. Change Director CAJJ “CyberAgent Business Rating system”
- 26. 2626 New assignment support Mass of Ideas The rule of Withdrawal Management decision with employees CA Organic Growth Framework Ideas Desicion Withdrawal If good… Invest more! Safety net If bad… Giving up
- 27. 27 27 “CAREER AGENT group” In-house Headhunters for employees New assignment support system
- 28. 28 28 1. Get reqirements from GM, directors 2. Look for candidates inside entire company 3. Propose BOD Career Agent helps “Challengers” Inside our company Career Agent do…
- 29. 29 3. Why CyberAgent Grows ? Innovation × Motivation
- 30. 30 Innovation x Motivation means A lot of New Businesses × Great Place to Work
- 31. 31 Winning Best Companies Awards 31 9 yrs
- 32. 32 Our Employees answer in GPTW 32 I would say this is a great place to work. 91%People celebrate special events around here. Management recognizes honest mistakes as part of doing business. 85% 87% People here are willing to give extra to get the job done. 87%
- 34. 34 3434 CA8 （ CyberAgent 8 ） BOD rotation system
- 35. 35 Our 8 BOD, known as “CA8” 35
- 36. 36 36 1.8 board members stay 2.Every 2 years, 2 BOD are replaced 3.Stepping down is not a demotion! BOD are role models for “Changing” CA8 （ CyberAgent 8 ）
- 37. 37 37 Employee interaction Club Activities Support Investing Employees’ Good relationships
- 38. 38 Golf with BOD and 80 employees
- 39. 39 39 Key points for GPTW Meritocracy and Good Relations
- 40. 40 Our Fast Growth 40 Innovation Organic Growth Framework Meritocracy and Good Relation ・ Jigyo Tsuku ・ Ashita kaigi ・ CAJJ system ・ Career Agent ・ CA8 ・ Support for Social Dinner ・ Support for Club Activities Motivation×
Editor's Notes
- 「In 13 years」、「 In 4 years」だと、どこから見て13年なのか、などが分かりにくいため、表記を変更しました。
- Female と womanで表現に違いがあるので修正しました。 ナンバリング＝順序というわけではないので、今までのスライドに合わせ「・」にしました。
- 来日している教授陣は日本語が好きな可能性があるので、日本語も入れてみました