SlideShare a Scribd company logo

Internet and participatory culture opportunities and challenges-ppt

1 of 35
Internet and Participatory Culture  –  Opportunities and challenges T.Shyam Swaroop & Dr.M.Rabindranath Yogi Vemana University, Kadapa-516003, Andhra Pradesh
Introduction The Internet phenomenon is continuously evolving  globally .  Instrument of information accession  –  Source of information dissemination –  Platform for exchange and moulding of people’s opinion .
The Annual I-Cube report by the Internet Mobile Association of India (IAMAI) Internet users in India by December 2011 121 million internet users Internet usage 4-6 times a week - 48% Daily - 28%  Area of access to internet  Cyber cafes – 67% Home - 37%.  Users from cities 92 millions  Rural areas -29 millions (Hindu, November 14, 2011)
Gartner, IT research company report Mobile sales forecast in India –  231 million  - up by8.5 %  (Hindu, November 21, 2011) Study by IMRB and IAMAI  Mobile Internet users - 12 million  –  127 million mobile subscribers out of 471 million total subscribers – Internet ready phones -27% Active users –  2 million
But , c an an ‘active internet user’ be considered as ‘participative’?  Can the shift of Internet usage from passive to active be regarded as an indication of ‘Participatory Culture’?
“ The Web isn’t what you can do with Computers. It’s about people who are connected by Computers”  Tim Berners Lee,  Director World Wide Web Consortium
Ad

Recommended

Participatory Culture
Participatory CultureParticipatory Culture
Participatory Culturevikee pease
 
Uncertainty Reduction Theory
Uncertainty Reduction TheoryUncertainty Reduction Theory
Uncertainty Reduction TheoryArun Jacob
 
Representation theory
Representation theoryRepresentation theory
Representation theoryNaamah Hill
 
Participatory cultures
Participatory culturesParticipatory cultures
Participatory culturesCCN Media
 
Uses & gratifications
Uses & gratificationsUses & gratifications
Uses & gratificationsZeeshan Qasim
 
Agenda Setting Theory
Agenda Setting TheoryAgenda Setting Theory
Agenda Setting TheoryArun Jacob
 
Racist discourse and power in the media
Racist discourse and power in the mediaRacist discourse and power in the media
Racist discourse and power in the mediaNeontiki
 

More Related Content

What's hot

AS Lesson 10 - 3 approaches
AS Lesson 10 - 3 approachesAS Lesson 10 - 3 approaches
AS Lesson 10 - 3 approachesElle Sullivan
 
Uses and Gratifications Theory
Uses and Gratifications TheoryUses and Gratifications Theory
Uses and Gratifications Theoryhsones
 
The Network Society : Manuel Castells
The Network Society : Manuel CastellsThe Network Society : Manuel Castells
The Network Society : Manuel CastellsYadwinder Singh
 
Two step flow
Two step flow Two step flow
Two step flow kerry17
 
The Media Equation
The Media EquationThe Media Equation
The Media EquationArun Jacob
 
Culture industry powerpoint
Culture industry powerpointCulture industry powerpoint
Culture industry powerpointcolinrolfe
 
Media Two Step Flow Theory
Media Two Step Flow TheoryMedia Two Step Flow Theory
Media Two Step Flow TheoryNancyGolds
 
Lesson 4 - Media Audiences
Lesson 4 - Media AudiencesLesson 4 - Media Audiences
Lesson 4 - Media AudiencesCoombeMedia1
 
A2 representation theory feminism and the media
A2 representation theory feminism and the mediaA2 representation theory feminism and the media
A2 representation theory feminism and the mediaKBucket
 
Media And Collective Identity Feminist Film Theory
Media And Collective Identity   Feminist Film TheoryMedia And Collective Identity   Feminist Film Theory
Media And Collective Identity Feminist Film TheorySawtry Community College
 
A2 y2 media language theory structuralism binary opposites
A2 y2 media language theory structuralism binary oppositesA2 y2 media language theory structuralism binary opposites
A2 y2 media language theory structuralism binary oppositesKBucket
 
Understanding audiences and target audiences
Understanding audiences and target audiencesUnderstanding audiences and target audiences
Understanding audiences and target audiencesguest14c40ed3
 
Cultivation Theory -ZK
Cultivation Theory -ZKCultivation Theory -ZK
Cultivation Theory -ZKZareen Khan
 
Knowledge gap- Information Rich and Information Poor
Knowledge gap- Information Rich and Information PoorKnowledge gap- Information Rich and Information Poor
Knowledge gap- Information Rich and Information Poordurgasathyan
 
Understanding Peace Journalism and Conflict Journalism by Abid Zafar
Understanding Peace Journalism and Conflict Journalism by Abid ZafarUnderstanding Peace Journalism and Conflict Journalism by Abid Zafar
Understanding Peace Journalism and Conflict Journalism by Abid ZafarAbid Zafar
 
Sociology of the mass media - Marxist perspective on the media
Sociology of the mass media - Marxist perspective on the mediaSociology of the mass media - Marxist perspective on the media
Sociology of the mass media - Marxist perspective on the mediabrunogiegerich
 

What's hot (20)

Audience theory
Audience theory Audience theory
Audience theory
 
AS Lesson 10 - 3 approaches
AS Lesson 10 - 3 approachesAS Lesson 10 - 3 approaches
AS Lesson 10 - 3 approaches
 
Uses and Gratifications Theory
Uses and Gratifications TheoryUses and Gratifications Theory
Uses and Gratifications Theory
 
The Network Society : Manuel Castells
The Network Society : Manuel CastellsThe Network Society : Manuel Castells
The Network Society : Manuel Castells
 
Two step flow
Two step flow Two step flow
Two step flow
 
The Media Equation
The Media EquationThe Media Equation
The Media Equation
 
Public Sphere
Public SpherePublic Sphere
Public Sphere
 
Culture industry powerpoint
Culture industry powerpointCulture industry powerpoint
Culture industry powerpoint
 
Media Two Step Flow Theory
Media Two Step Flow TheoryMedia Two Step Flow Theory
Media Two Step Flow Theory
 
Lesson 4 - Media Audiences
Lesson 4 - Media AudiencesLesson 4 - Media Audiences
Lesson 4 - Media Audiences
 
A2 representation theory feminism and the media
A2 representation theory feminism and the mediaA2 representation theory feminism and the media
A2 representation theory feminism and the media
 
Media And Collective Identity Feminist Film Theory
Media And Collective Identity   Feminist Film TheoryMedia And Collective Identity   Feminist Film Theory
Media And Collective Identity Feminist Film Theory
 
Public sphere
Public sphere Public sphere
Public sphere
 
Cultivation theory
Cultivation theoryCultivation theory
Cultivation theory
 
A2 y2 media language theory structuralism binary opposites
A2 y2 media language theory structuralism binary oppositesA2 y2 media language theory structuralism binary opposites
A2 y2 media language theory structuralism binary opposites
 
Understanding audiences and target audiences
Understanding audiences and target audiencesUnderstanding audiences and target audiences
Understanding audiences and target audiences
 
Cultivation Theory -ZK
Cultivation Theory -ZKCultivation Theory -ZK
Cultivation Theory -ZK
 
Knowledge gap- Information Rich and Information Poor
Knowledge gap- Information Rich and Information PoorKnowledge gap- Information Rich and Information Poor
Knowledge gap- Information Rich and Information Poor
 
Understanding Peace Journalism and Conflict Journalism by Abid Zafar
Understanding Peace Journalism and Conflict Journalism by Abid ZafarUnderstanding Peace Journalism and Conflict Journalism by Abid Zafar
Understanding Peace Journalism and Conflict Journalism by Abid Zafar
 
Sociology of the mass media - Marxist perspective on the media
Sociology of the mass media - Marxist perspective on the mediaSociology of the mass media - Marxist perspective on the media
Sociology of the mass media - Marxist perspective on the media
 

Viewers also liked

Political participation in the internet era, South Korea
Political participation in the internet era, South KoreaPolitical participation in the internet era, South Korea
Political participation in the internet era, South KoreaBinh Truong
 
Transliteracy as a Framework for Participatory Practices of Learning
Transliteracy as a Framework for Participatory Practices of LearningTransliteracy as a Framework for Participatory Practices of Learning
Transliteracy as a Framework for Participatory Practices of LearningBuffy Hamilton
 
Transgender Population within Cultures
Transgender Population within CulturesTransgender Population within Cultures
Transgender Population within Culturesalibowbali26
 
Transgender Populations Within Cultures
Transgender Populations Within CulturesTransgender Populations Within Cultures
Transgender Populations Within Culturesalibowbali26
 
Resurrection of identity in facebook edited
Resurrection of identity in facebook editedResurrection of identity in facebook edited
Resurrection of identity in facebook editedArulselvan Senthivel
 
Participatory research: A brief overview
Participatory research: A brief overviewParticipatory research: A brief overview
Participatory research: A brief overviewILRI
 
The cultural impact of different media on the
The cultural impact of different media on theThe cultural impact of different media on the
The cultural impact of different media on theArulselvan Senthivel
 
Internet vs intranet vs extranet
Internet vs intranet vs extranetInternet vs intranet vs extranet
Internet vs intranet vs extranetTej Kiran
 
Participatory Action Research
Participatory Action ResearchParticipatory Action Research
Participatory Action ResearchReynante Tagum
 
Transgender & Science
Transgender & ScienceTransgender & Science
Transgender & Sciencefayebridge
 
Gender identity transgender
Gender identity  transgenderGender identity  transgender
Gender identity transgenderSuyash Shanker
 
Gender discirmination PPT
Gender discirmination PPTGender discirmination PPT
Gender discirmination PPTAnsh Mehta
 
Difference Between Intranet And Extranet
Difference  Between  Intranet And  ExtranetDifference  Between  Intranet And  Extranet
Difference Between Intranet And Extranetcalix_ricia
 

Viewers also liked (20)

Political participation in the internet era, South Korea
Political participation in the internet era, South KoreaPolitical participation in the internet era, South Korea
Political participation in the internet era, South Korea
 
Transliteracy as a Framework for Participatory Practices of Learning
Transliteracy as a Framework for Participatory Practices of LearningTransliteracy as a Framework for Participatory Practices of Learning
Transliteracy as a Framework for Participatory Practices of Learning
 
National seminar
National seminarNational seminar
National seminar
 
Transgender Population within Cultures
Transgender Population within CulturesTransgender Population within Cultures
Transgender Population within Cultures
 
Pondy conf ppt presentation
Pondy conf ppt presentationPondy conf ppt presentation
Pondy conf ppt presentation
 
Transgender Populations Within Cultures
Transgender Populations Within CulturesTransgender Populations Within Cultures
Transgender Populations Within Cultures
 
Resurrection of identity in facebook edited
Resurrection of identity in facebook editedResurrection of identity in facebook edited
Resurrection of identity in facebook edited
 
Transgender and cinema
Transgender and cinemaTransgender and cinema
Transgender and cinema
 
Participatory research: A brief overview
Participatory research: A brief overviewParticipatory research: A brief overview
Participatory research: A brief overview
 
The cultural impact of different media on the
The cultural impact of different media on theThe cultural impact of different media on the
The cultural impact of different media on the
 
Transgender and cinema
Transgender and cinemaTransgender and cinema
Transgender and cinema
 
Internet vs intranet vs extranet
Internet vs intranet vs extranetInternet vs intranet vs extranet
Internet vs intranet vs extranet
 
Participatory Action Research
Participatory Action ResearchParticipatory Action Research
Participatory Action Research
 
Transgender & Science
Transgender & ScienceTransgender & Science
Transgender & Science
 
Intranet & Extranet
Intranet & ExtranetIntranet & Extranet
Intranet & Extranet
 
Internet, Intranet e Extranet
Internet, Intranet e ExtranetInternet, Intranet e Extranet
Internet, Intranet e Extranet
 
Gender identity transgender
Gender identity  transgenderGender identity  transgender
Gender identity transgender
 
Gender discirmination PPT
Gender discirmination PPTGender discirmination PPT
Gender discirmination PPT
 
Intranet and extranet
Intranet and extranetIntranet and extranet
Intranet and extranet
 
Difference Between Intranet And Extranet
Difference  Between  Intranet And  ExtranetDifference  Between  Intranet And  Extranet
Difference Between Intranet And Extranet
 

Similar to Internet and participatory culture opportunities and challenges-ppt

Trends in internet use - how public radio fits in
Trends in internet use - how public radio fits inTrends in internet use - how public radio fits in
Trends in internet use - how public radio fits inLee Rainie
 
Digital life tns ph media briefing final
Digital life tns ph media briefing finalDigital life tns ph media briefing final
Digital life tns ph media briefing finalAbe Olandres
 
New Voices: The Civic Technology and Open Government Opportunity
New Voices: The Civic Technology and Open Government OpportunityNew Voices: The Civic Technology and Open Government Opportunity
New Voices: The Civic Technology and Open Government OpportunitySteven Clift
 
Social Networking And Hiv Aids Communications 01
Social Networking And Hiv Aids Communications 01Social Networking And Hiv Aids Communications 01
Social Networking And Hiv Aids Communications 01pete cranston
 
2018 tech-report-english
2018 tech-report-english2018 tech-report-english
2018 tech-report-englishjugaldejr
 
2018 GLOBAL NGO Technology Report
2018 GLOBAL NGO Technology Report2018 GLOBAL NGO Technology Report
2018 GLOBAL NGO Technology ReportDmytro Lysiuk
 
Effects of social media on youth by Nilender Pratap Singh
Effects of social media on youth by Nilender Pratap SinghEffects of social media on youth by Nilender Pratap Singh
Effects of social media on youth by Nilender Pratap SinghSHASHANKKUMAR426
 
The Social Mind Study
The Social Mind StudyThe Social Mind Study
The Social Mind StudyDon Bulmer
 
The Social Mind Research Study
The Social Mind Research StudyThe Social Mind Research Study
The Social Mind Research StudyLeader Networks
 
The internet and_the_arts_4.22.08
The internet and_the_arts_4.22.08The internet and_the_arts_4.22.08
The internet and_the_arts_4.22.08tchoubar
 
Vietnam in the digital era 2020
Vietnam in the digital era 2020Vietnam in the digital era 2020
Vietnam in the digital era 2020Chuong Nguyen
 
Vietnam in the digital era 2020
Vietnam in the digital era 2020Vietnam in the digital era 2020
Vietnam in the digital era 2020Duy, Vo Hoang
 

Similar to Internet and participatory culture opportunities and challenges-ppt (20)

How Communities Learn
How Communities LearnHow Communities Learn
How Communities Learn
 
The rise of the e-patient - Lee Rainie
The rise of the e-patient - Lee RainieThe rise of the e-patient - Lee Rainie
The rise of the e-patient - Lee Rainie
 
Museums and Digital Communication
Museums and Digital CommunicationMuseums and Digital Communication
Museums and Digital Communication
 
Trends in internet use - how public radio fits in
Trends in internet use - how public radio fits inTrends in internet use - how public radio fits in
Trends in internet use - how public radio fits in
 
Networked worlds and networked enterprises
Networked worlds and networked enterprisesNetworked worlds and networked enterprises
Networked worlds and networked enterprises
 
Digital life tns ph media briefing final
Digital life tns ph media briefing finalDigital life tns ph media briefing final
Digital life tns ph media briefing final
 
New Voices: The Civic Technology and Open Government Opportunity
New Voices: The Civic Technology and Open Government OpportunityNew Voices: The Civic Technology and Open Government Opportunity
New Voices: The Civic Technology and Open Government Opportunity
 
Information Consumption 2010: Portable, Participatory and Personal
Information Consumption 2010: Portable, Participatory and PersonalInformation Consumption 2010: Portable, Participatory and Personal
Information Consumption 2010: Portable, Participatory and Personal
 
Social Networking And Hiv Aids Communications 01
Social Networking And Hiv Aids Communications 01Social Networking And Hiv Aids Communications 01
Social Networking And Hiv Aids Communications 01
 
2018 tech-report-english
2018 tech-report-english2018 tech-report-english
2018 tech-report-english
 
2018 GLOBAL NGO Technology Report
2018 GLOBAL NGO Technology Report2018 GLOBAL NGO Technology Report
2018 GLOBAL NGO Technology Report
 
Lee Rainie's broadband keynote at "Online Opportunities"
Lee Rainie's broadband keynote at "Online Opportunities"Lee Rainie's broadband keynote at "Online Opportunities"
Lee Rainie's broadband keynote at "Online Opportunities"
 
The Social Media Landscape
The Social Media LandscapeThe Social Media Landscape
The Social Media Landscape
 
Effects of social media on youth by Nilender Pratap Singh
Effects of social media on youth by Nilender Pratap SinghEffects of social media on youth by Nilender Pratap Singh
Effects of social media on youth by Nilender Pratap Singh
 
The Social Mind Study
The Social Mind StudyThe Social Mind Study
The Social Mind Study
 
The Social Mind Research Study
The Social Mind Research StudyThe Social Mind Research Study
The Social Mind Research Study
 
The Internet And The Arts: How new technology affects old aesthetics
The Internet And The Arts: How new technology affects old aestheticsThe Internet And The Arts: How new technology affects old aesthetics
The Internet And The Arts: How new technology affects old aesthetics
 
The internet and_the_arts_4.22.08
The internet and_the_arts_4.22.08The internet and_the_arts_4.22.08
The internet and_the_arts_4.22.08
 
Vietnam in the digital era 2020
Vietnam in the digital era 2020Vietnam in the digital era 2020
Vietnam in the digital era 2020
 
Vietnam in the digital era 2020
Vietnam in the digital era 2020Vietnam in the digital era 2020
Vietnam in the digital era 2020
 

More from Arulselvan Senthivel (20)

Satellites as worldwide change agents
Satellites as worldwide change agentsSatellites as worldwide change agents
Satellites as worldwide change agents
 
Satellites as worldwide change agents
Satellites as worldwide change agentsSatellites as worldwide change agents
Satellites as worldwide change agents
 
Theories of media globalizaiton
Theories of media globalizaitonTheories of media globalizaiton
Theories of media globalizaiton
 
Social media
Social mediaSocial media
Social media
 
Presentation ready gomathi
Presentation ready gomathiPresentation ready gomathi
Presentation ready gomathi
 
Media education
Media educationMedia education
Media education
 
Children n tv
Children n tvChildren n tv
Children n tv
 
Catchrohin@gmail.com
Catchrohin@gmail.comCatchrohin@gmail.com
Catchrohin@gmail.com
 
An exploration of multiple media narratives in digital video art installation...
An exploration of multiple media narratives in digital video art installation...An exploration of multiple media narratives in digital video art installation...
An exploration of multiple media narratives in digital video art installation...
 
Juby periph
Juby periphJuby periph
Juby periph
 
Slides on media in human rights reportings 55555555555
Slides on media in human rights reportings 55555555555Slides on media in human rights reportings 55555555555
Slides on media in human rights reportings 55555555555
 
Mala pcu ppt
Mala   pcu pptMala   pcu ppt
Mala pcu ppt
 
Kaushik mishra ppt
Kaushik mishra pptKaushik mishra ppt
Kaushik mishra ppt
 
Balu
BaluBalu
Balu
 
Cj presentation
Cj presentationCj presentation
Cj presentation
 
Tn act pu
Tn act puTn act pu
Tn act pu
 
Nagarathinam
NagarathinamNagarathinam
Nagarathinam
 
National seminar
National seminarNational seminar
National seminar
 
Pondi me, dr.bk ravi - final (a2)
Pondi  me, dr.bk ravi - final (a2)Pondi  me, dr.bk ravi - final (a2)
Pondi me, dr.bk ravi - final (a2)
 
Pedagogy & cinema
Pedagogy & cinemaPedagogy & cinema
Pedagogy & cinema
 

Recently uploaded

Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...
Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...
Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...AKSHAYMAGAR17
 
A LABORATORY MANUAL FOR ORGANIC CHEMISTRY.pdf
A LABORATORY MANUAL FOR ORGANIC CHEMISTRY.pdfA LABORATORY MANUAL FOR ORGANIC CHEMISTRY.pdf
A LABORATORY MANUAL FOR ORGANIC CHEMISTRY.pdfDr.M.Geethavani
 
Grades 7 to 8 Anti- OSAEC and CSAEM session.pptx
Grades 7 to 8 Anti- OSAEC and CSAEM session.pptxGrades 7 to 8 Anti- OSAEC and CSAEM session.pptx
Grades 7 to 8 Anti- OSAEC and CSAEM session.pptxGladysValencia13
 
Odontogenesis and its related anomiles.pptx
Odontogenesis and its related anomiles.pptxOdontogenesis and its related anomiles.pptx
Odontogenesis and its related anomiles.pptxMennat Allah Alkaram
 
VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024
VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024
VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024avesmalik2
 
ICSE English Literature Class X Handwritten Notes
ICSE English Literature Class X Handwritten NotesICSE English Literature Class X Handwritten Notes
ICSE English Literature Class X Handwritten NotesGauri S
 
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptx
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptxPractical Research 1: Qualitative Research and Its Importance in Daily Life.pptx
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptxKatherine Villaluna
 
Chromatography-Gas chromatography-Principle
Chromatography-Gas chromatography-PrincipleChromatography-Gas chromatography-Principle
Chromatography-Gas chromatography-Principleblessipriyanka
 
2.22.24 Black Nationalism and the Nation of Islam.pptx
2.22.24 Black Nationalism and the Nation of Islam.pptx2.22.24 Black Nationalism and the Nation of Islam.pptx
2.22.24 Black Nationalism and the Nation of Islam.pptxMaryPotorti1
 
Food Web SlideShare for Ecology Notes Quiz in Canvas
Food Web SlideShare for Ecology Notes Quiz in CanvasFood Web SlideShare for Ecology Notes Quiz in Canvas
Food Web SlideShare for Ecology Notes Quiz in CanvasAlexandraSwartzwelde
 
Routes of Drug Administrations PPT..pptx
Routes of Drug Administrations PPT..pptxRoutes of Drug Administrations PPT..pptx
Routes of Drug Administrations PPT..pptxRenuka N Sunagad
 
Overview of Databases and Data Modelling-1.pdf
Overview of Databases and Data Modelling-1.pdfOverview of Databases and Data Modelling-1.pdf
Overview of Databases and Data Modelling-1.pdfChristalin Nelson
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...Nguyen Thanh Tu Collection
 
HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)
HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)
HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)Rabiya Husain
 
Nzinga Kika - The story of the queen
Nzinga Kika    -  The story of the queenNzinga Kika    -  The story of the queen
Nzinga Kika - The story of the queenDeanAmory1
 

Recently uploaded (20)

DNA damage and repair mechanism
DNA damage and repair mechanism DNA damage and repair mechanism
DNA damage and repair mechanism
 
Capter 5 Climate of Ethiopia and the Horn GeES 1011.pdf
Capter 5 Climate of Ethiopia and the Horn GeES 1011.pdfCapter 5 Climate of Ethiopia and the Horn GeES 1011.pdf
Capter 5 Climate of Ethiopia and the Horn GeES 1011.pdf
 
Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...
Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...
Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...
 
A LABORATORY MANUAL FOR ORGANIC CHEMISTRY.pdf
A LABORATORY MANUAL FOR ORGANIC CHEMISTRY.pdfA LABORATORY MANUAL FOR ORGANIC CHEMISTRY.pdf
A LABORATORY MANUAL FOR ORGANIC CHEMISTRY.pdf
 
Grades 7 to 8 Anti- OSAEC and CSAEM session.pptx
Grades 7 to 8 Anti- OSAEC and CSAEM session.pptxGrades 7 to 8 Anti- OSAEC and CSAEM session.pptx
Grades 7 to 8 Anti- OSAEC and CSAEM session.pptx
 
Odontogenesis and its related anomiles.pptx
Odontogenesis and its related anomiles.pptxOdontogenesis and its related anomiles.pptx
Odontogenesis and its related anomiles.pptx
 
VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024
VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024
VPEC BROUCHER FOR ALL COURSES UPDATED FEB 2024
 
ICSE English Literature Class X Handwritten Notes
ICSE English Literature Class X Handwritten NotesICSE English Literature Class X Handwritten Notes
ICSE English Literature Class X Handwritten Notes
 
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptx
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptxPractical Research 1: Qualitative Research and Its Importance in Daily Life.pptx
Practical Research 1: Qualitative Research and Its Importance in Daily Life.pptx
 
first section physiology laboratory.pptx
first section physiology laboratory.pptxfirst section physiology laboratory.pptx
first section physiology laboratory.pptx
 
Chromatography-Gas chromatography-Principle
Chromatography-Gas chromatography-PrincipleChromatography-Gas chromatography-Principle
Chromatography-Gas chromatography-Principle
 
Lipids as Biopolymer
Lipids as Biopolymer Lipids as Biopolymer
Lipids as Biopolymer
 
2.22.24 Black Nationalism and the Nation of Islam.pptx
2.22.24 Black Nationalism and the Nation of Islam.pptx2.22.24 Black Nationalism and the Nation of Islam.pptx
2.22.24 Black Nationalism and the Nation of Islam.pptx
 
Food Web SlideShare for Ecology Notes Quiz in Canvas
Food Web SlideShare for Ecology Notes Quiz in CanvasFood Web SlideShare for Ecology Notes Quiz in Canvas
Food Web SlideShare for Ecology Notes Quiz in Canvas
 
Routes of Drug Administrations PPT..pptx
Routes of Drug Administrations PPT..pptxRoutes of Drug Administrations PPT..pptx
Routes of Drug Administrations PPT..pptx
 
Overview of Databases and Data Modelling-1.pdf
Overview of Databases and Data Modelling-1.pdfOverview of Databases and Data Modelling-1.pdf
Overview of Databases and Data Modelling-1.pdf
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
 
ThinkTech 2024 Prelims- U25 BizTech Quiz by Pragya
ThinkTech 2024 Prelims- U25 BizTech Quiz by PragyaThinkTech 2024 Prelims- U25 BizTech Quiz by Pragya
ThinkTech 2024 Prelims- U25 BizTech Quiz by Pragya
 
HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)
HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)
HOW TO DEVELOP A RESEARCH PROPOSAL (FOR RESEARCH SCHOLARS)
 
Nzinga Kika - The story of the queen
Nzinga Kika    -  The story of the queenNzinga Kika    -  The story of the queen
Nzinga Kika - The story of the queen
 

Internet and participatory culture opportunities and challenges-ppt

  • 1. Internet and Participatory Culture – Opportunities and challenges T.Shyam Swaroop & Dr.M.Rabindranath Yogi Vemana University, Kadapa-516003, Andhra Pradesh
  • 2. Introduction The Internet phenomenon is continuously evolving globally . Instrument of information accession – Source of information dissemination – Platform for exchange and moulding of people’s opinion .
  • 3. The Annual I-Cube report by the Internet Mobile Association of India (IAMAI) Internet users in India by December 2011 121 million internet users Internet usage 4-6 times a week - 48% Daily - 28% Area of access to internet Cyber cafes – 67% Home - 37%. Users from cities 92 millions Rural areas -29 millions (Hindu, November 14, 2011)
  • 4. Gartner, IT research company report Mobile sales forecast in India – 231 million - up by8.5 % (Hindu, November 21, 2011) Study by IMRB and IAMAI Mobile Internet users - 12 million – 127 million mobile subscribers out of 471 million total subscribers – Internet ready phones -27% Active users – 2 million
  • 5. But , c an an ‘active internet user’ be considered as ‘participative’? Can the shift of Internet usage from passive to active be regarded as an indication of ‘Participatory Culture’?
  • 6. “ The Web isn’t what you can do with Computers. It’s about people who are connected by Computers” Tim Berners Lee, Director World Wide Web Consortium
  • 7. Participation is generally defined as the people’s involvement in the decision-making process through self –organized action (Cohen, Uphoff, 1962) The participation of people can be in many ways and ranging from information giving, consultation, interaction, self – mobilisation. (Pretty et al.1995)
  • 8.
  • 9. Pew Internet and American Life project 2005 The growing number of American young people who are embracing the new participatory culture 57 percent of teens are media creators created blogs, web pages, posted original artworks, photos, stories, videos, remixed online content. 1/3 rd of teens share what they create online. 22% have their own websites, 19% blog. 19% remix online content. 40% urban youth 28% suburban youth 38% rural youth are media creators. Among 15-17 years 27% of Girls 17% boys are involved social activities online.
  • 10. “ While to adults the Internet primarily means the World Wide Web, for children it means email, chat, games and here they are already content producers. Too often neglected, these communication and entertainment focused activities, by contrast with the information-focused uses at the centre of public and policy agendas, are driving emerging media literacy. Through such uses, children are most engaged— multi-tasking, becoming proficient at navigation and manoeuvre so as to win, judging their participation and that of others”- Livingstone , (2003, pp.15-16) ,
  • 11. Pew Internet Centre & American Life Project, Nov 23 rd –Dec 21, 2010 - ‘Social side of the Internet ’ Net using American adults are actively involved in various social & community organizations . 41% are active in religious and spiritual groups, 28%- sports & recreation leagues, 27% - consumer groups, 26% - charitable associations, 20% - trade associations, 17% - political organizations, 11% - youth groups or scouts, 9% - labour unions & 9% - environmental groups . The project establishes a link between competent net users who are able to apply their community networks in the real field situations . The date supports the fact that participation culture can result in social action and can result in empowering people in decision-making process.
  • 12.  
  • 13. Hypothesis Internet as a communication medium has increased the ‘active participation’ of Citizens individually and socially in the media content when compared to other media forms. Internet tools especially new media tools have increased the interactivity between the communities there by increasing the ‘communication competence’ of individuals, initiating ‘self organized action’ and influencing decision making process. Therefore Participation culture can result in collective and active social participation of all forms of groups in the society .
  • 14.
  • 15. Theory Media Dependency theory Sandra Ball –Rockeach & Melvin De Fleur, 1976 . Communication Competence theory Spitzberg & Cupach, in 1984. Hierarchy of Needs proposed by Abraham Maslow
  • 16. Community Building on the Web- Book written by Amy Jo Kim Online community expert She mapped Maslow’s offline needs to online community equivalents. People are motivated to participate in order to achieve a sense of be­longing to a group, to build self-esteem through contributions, to garner recognition for contributing, and to develop new skills and opportunities for ego building and self-actualization.
  • 17. Sample Among the population of internet users in Andhra Pradesh 200 internet users belonging to different age groups from four different metropolitan cities i.e. Hyderabad, Visakhapatnam, Karimnagar and Kadapa (50 each) were taken as sample for study. The data was collected between August & September 2011. The sampling within the selected towns was done on ‘2-stage random’ basis , i.e. first a random selection of Internet cafes and then a random selection of households was done followed by systematic random basis , selection of every n th user in the internet café and households. Proper care was taken to see that the sample covers age groups from 12 to 60. Apart from that personal, online interviews, were taken from 50 senior media professionals and experts in the field.
  • 18. Methodology The Structured questionnaire method & Personal interview method were used for data collection. Both open a close ended questions on new media habits, types of uses, knowledge and skill in running various tools, participation factors like creation & sharing of audio, video and other media content etc. The personal interviews & mail interviews were taken from various media professional and experts on issues like impact of participatory culture on media and society including their analysis of opportunities and challenges .
  • 19. 1. Internet Users age wise Sl.No. Age Group No of Internet Users Percentage 1 18-35 82 41% 2 36-50 64 32% 3 51-65 42 21% 4 65 above 12 6% Total 200 100%
  • 20. 2. Internet usage in hours . Sl.No. Periodicity of Internet use No of Internet Users Percentage 1 Once in a week 34 17% 2 2-3 times a week 78 39% 3 Daily 88 44% Total 200 100%
  • 21. 3. Popular Online activities, Use of Social Software Sl.No. Online Activity No. of Internet Users % of Internet Users 1 Send or Read E-Mail. 200 100% 2 Use a Search engine 200 100% 3 Watch Videos 178 89% 4 Search Maps 171 85.5% 5 Friendship / Contracts 169 84.5% 6 Job Search 168 84% 7 Matrimony 160 80% 8 E-Greetings 154 77% 9 Join in Social Networks 149 74.5% 10 PC to Mobile SMS 148 74%
  • 22. 3. Popular Online activities, Use of Social Software 11 Screen Savers /Wall papers 144 72% 12 Download Music 138 69% 13 Cinema Content 137 68.5% 14 Send Instant Messages 134 67% 15 Purchase of Products 133 66.5% 16 Online Chatting 132 66% 17 Online Education 128 64% 18 Read Online News 122 61% 19 Post in a Blog 116 58% 20 Pay Bills Online 103 51.5%
  • 23. 3. Popular Online activities, Use of Social Software 21 Play Online Games 102 51% 22 Astrology 92 46% 23 Online Donations 84 42% 24 Rate a product or service 76 38% 25 Bank online 56 28% 26 Online Auctions 42 21% 27 Download Podcasts 41 20.5%
  • 24. Sl. No. Activities percentage Type of activity 1 100% Send or Read E-Mail, Use a Search engine 2 51% to 100% Watch Videos, Search Maps, Friendship / Contracts, Job Search, Matrimony, E-Greetings, Join in Social Networks, Join in Social Networks, PC to Mobile SMS, Screen Savers /Wall papers, Download Music, Cinema Content, Send Instant Messages, Purchase of Products, Online Chatting, Online Education, Read Online News, Post in a Blog, Pay Bills Online, Play Online Games. 3 0 to 50% Astrology, Online Donations, Rate a product or service, Bank online, Online Auctions, Download Podcasts.
  • 25. 4. Habitual Shift Sl.No. Online Activity Habitual shift from Percentage 1 e-Mailing Writing Letters, Telegrams etc. 100% 2 Information Search Books, Manuals, Guides 100% 3 Download Music Buying CD/DVD 75% 4 Job Search Searching in News Papers 65% 5 Chatting Conversation by other forms 55% 6 Pay Bills Online Paying in e-Seva centres. 68% 7 Purchase of Products Visiting Shops, Malls 45% 8 Online News Reading News Papers 69% 9 Online Games Other outdoor and Indoor Games 45% 10 Matrimony News papers, Marriage Bureaus, 63% 11 Astrology Reading from News Papers 68% 12 E-Greetings Sending Greeting Cards 85% 13 Screen Savers /Wall papers Purchasing posters, pictures 100% 14 Friendship / Contracts Personal Contacts, Phone Books 100% 15 Cinema Content Reviews, opinions, Rating Shows 65% 16 Search Maps Purchasing Road maps 78%
  • 26. 5. Content Creation Sl. No Content creation activity Number of users Percentage 1 Uploading photos for tagging on Internet 38 19% 2 Shooting Video, editing, uploading in internet for sharing 24 12% 3 Writing news articles, opinion articles for internet 13 6.5% 4 Encoding cinema DVD and placing it for downloading 8 4% 5 Creating Podcast and delivering through internet 5 2.5% 6 Creating websites for information, entertainment 2 1% 7 Creating blog. 1 0.5%
  • 27. 6. Reasons for not indulging in content creating activities Sl. No Reasons for not creating Content Number of users Percentage 1 Lacking technical Knowledge and skill in performing such functions 106 53% 2 Lack of necessary software or technology, tools, 25 12.5% 3 Lack of individual computers (desktops, laptops) 26 13% 4 Lack of interest, time 5 2.5% Total 162 81%
  • 28. 7. Active users and Participatory users Sl. No. Type of users Number of users Percentage 1 Active Users 162 81% 2 Participatory users 38 19% Total 200 100%
  • 29.
  • 30. Reasons for Participation Social recognition Platform for new voices Form interest groups Information dissemination
  • 31. Opportunities User generated content Changed attitude towards intellectual property Virtual communities Peer-to-peer learning More role play Diversification of cultural expression Network effect Empowered conception of citizenship .
  • 32. Challenges The Participation Gap Elatedness’ – limited to netizens . Transparency Problem Editorial supremacy - Gate keeping - Disinformation campaigns The Ethics Challenge Breakdown of traditional forms of professional training and socialization - London riots
  • 33. An opposition supporter holds up a laptop showing images of celebrations in Cairo's Tahrir Square, after Egypt's President Hosni Mubarak resigned, February 11, 2011 .
  • 34. Delegates hold up mobile devices during the Bilbao Web Summit in the Palacio Euskalduna, Spain, May 17, 2011 .
  • 35. T H A N K Y O U