Internet, Social Media and NGOs in Mexico

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A presentation by Oscar Alarcón – Oxfam Mexico, Communications and Social Media - at the 09 IAMCR conference in Mexico City.

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Internet, Social Media and NGOs in Mexico

  1. 2. S ocial m edia and c ampaigning in M exico Oscar Alarcón – Oxfam Mexico, Rostros y Voces http:// www.rostrosyvoces.org.mx/index.html
  2. 3. The big picture <ul><li>population 111 millions </li></ul><ul><li>27.4 millions have access to internet </li></ul>1/4 of the population has access to internet
  3. 4. 63 % of users are in the rank of 12 to 34 yr. 63%
  4. 5. 4.15 USD a day is the mexican minimum wage
  5. 6. Communication technologies prices 30 USD the cheapest “broadband” internet home plan (limited to 512 kbps) .10 USD per sms text message on mobile phones 1 USD per hour in a “cybercafé” 40 USD per month the cheapest data plan for mobile phones (limited to 100mb)
  6. 7. % of time spent on line 10 more common activities
  7. 8. In Mexico Internet has become a hight exposition media 2.54 hours is the average connection time
  8. 9. Main social Networks Hi5 is the biggest network in Mexico, it has more users than Facebook or MySpace. Its the 3rd biggest network in the world
  9. 10. Facebook grew 220% between 2008 and 2009 Hi5 grew 35% in the same period
  10. 11. What are we doing?
  11. 12. Youtube Blog RyV Flickr Sitio RyV This is how we were in 2007
  12. 13. In the communications area the on-line strategy has become one of the 3 main divisions
  13. 14. Youtube Facebook Blog RyV Flickr MySpace Hi5 Sitio RyV twitter Google Podcast Calendars MAPS Adwords RSS Web strategy Blog Radio Docs Google Analitics
  14. 15. Campaigns Branding Media Foundraising The social networks in OM are mainly focused on:
  15. 16. <ul><li>Networking </li></ul><ul><li>Events </li></ul><ul><li>Video </li></ul>Every digital tool is diferent and has <ul><li>Cuauses </li></ul><ul><li>Reports </li></ul><ul><li>Invitations to events </li></ul><ul><li>Video </li></ul><ul><li>Foundraising </li></ul><ul><li>Pop mob </li></ul><ul><li>Masive messages </li></ul><ul><li>Video </li></ul><ul><li>Branding </li></ul><ul><li>Links to our articles </li></ul><ul><li>Links to videos (youtube) </li></ul><ul><li>Tweets about events </li></ul><ul><li>News </li></ul><ul><li>Pop mob </li></ul>
  16. 18. Causes Foundraising
  17. 21. Soporte para notas de prensa Eventos, lanzamientos y donaciones Radio, lanzamientos y Popmob Support tools
  18. 22. As marketing tools Give us statistics Let us know what our different audiences need Allow us to focus our efforts Decision tools
  19. 23. *Have all the interactive tools the platform allows Constant update Success principles Be simple

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