Presented to the Okaloosa/Walton/Bay Co.'s Young Professionals (YP), July 2011

1. The Social Media
Revolution:
What It Means for YPs
Presented by:
Valeria Lento
Communications Manager
Hilton Sandestin Beach Golf Resort & Spa
July 19, 2011

2. Post-Revolution:
Social Media Is Here to Stay…
http://youtu.be/fpMZbT1tx2o

3. Social Media Has Come of Age
• More than 750 million active users on Facebook
– 50% log on to the site on any given
– 700 billion minutes per month!
• YouTube is the 2nd largest search engine in the world
• 86% of social networking sites’ users are ages 18-29
• Today, Gen Y outnumbers Baby Boomers
o More than 50% of the world’s population is
under the age of 30
o The fastest growing segment on
Facebook is 55 to 65-year-old females
Source: Flowtown

4. Source: Socialnomics | Erik Qualman

5. Social Media Marketing Conversations
• Because of the speed in which social media enables
communication, word of mouth has become world of mouth
• 25% of search results for the World’s Top 20 largest brands
are links to user-generated content
o Do you like what they’re saying about you?
• People care more about how their social network ranks
products than how Google ranks them
o 90% trust peer recommendations
o Only 14% trust advertisements

6. Social Media Politics?
• Barack Obama raised 87% of
campaign funds through social
networks
• Record-breaking $28M raised in
one month (Jan ‘08)….online!
– 90% of contributions < $100
• With no fund raising event, $55
million raised online in Feb ’08
• 3M “fans”/”likes” on FB
• 80M views on YouTube
Source: ResourceNation.com, Conversation Agent

7. Social Media Overload…

8. The Social Network
• 2010: The year FB dethroned Google
– Most searched term item of the year
– The year’s most visited website
– 71.2% of the U.S.-based audience is on FB
• The average user:
– Has 130 friends
– Connected to 80 community pages, groups and events
– More than 3.5 billion pieces of content shared each week
• More than 1.6 million active pgs.
– More than 5.3 billion “likes”
• Privacy, Privacy, Privacy!
Source: Facebook |Statistics

9. Strength in (140) Characters
• Twitter – An emerging form of communication, which takes
140-character messages and serves them up as a micro blog
• Good for:
– Delivering minute-by-minute updates from personal
perspective
– Following conferences through the eyes of
attendees/enthusiasts
– Hashtags

10. Link in to Your Network worth
• 95% of recruiters find potential employees
– 87% did so in 2010
• 101 million active members worldwide
– More than 52% outside of the U.S.
• Used by 69 of Fortune 100 co.’s
• Accessibility to expansive network
of like-minded professionals
Source: LinkedIn | Demographics

11. Mobile Everything (!)
• 2013: Phones overtake PCs as
the most common web-access
devices worldwide
• 2014: > 3 billion people process
transactions electronically via mobile
technology
• Mobility  the Web
• Quick Response (QR) Codes
Source: Design Data 2011

12. Finding Social Media Zen

13. Leveraging Your Connectivity
• Walk the line: Personal vs. Professional?
• Be in charge: Only you control your content.
• Listen to grandma: Maintain good etiquette.
• Engage to sell: Conversations vs. Marketing

14. Implementing Sound SM Strategies
Be strategic | Be consistent | Be transparent
• Take Inventory
• Determine Investment
• Drive Integration
• Define Success and Refine Metrics
• Cultivate Community
Source: Smart Meetings, April 2011 Source: Alterian 2010

15. Trends in the Making
• Geo-targeting
• Mobile, mobile, mobile!
• Tweetlanthropy?
• Digital couponing and
incentivizing (cross-channel)
• Google+

16. Thank you!
Keep in touch:
@HiltonSandestin
vlento@hiltonsandestinbeach.com
850.267.9631
www.HiltonSandestinBeach.com
Valeria Lento, Copyright 2011©

17. Valeria Lento, Copyright 2011©
• All material in this presentation is, unless otherwise stated, the property
of Valeria Lento and other sources, as cited. Copyright and other
intellectual property laws protects this material. Reproduction or
retransmission of the presentation, in whole or in part, in any manner,
without the prior written consent of the copyright holder, is a violation of
copyright law.
• A copy of the information in this presentation may be made, solely for
personal, noncommercial use. Individuals must preserve any copyright or
other notices contained in or associated with them. Users may not
distribute such copies to others, whether or not in electronic form,
whether or not for a charge or other consideration, without prior written
consent of the copyright holder of the information. Contact information
for requests for permission to reproduce or distribute this presentation
are listed below:
Valeria Lento | Hilton Sandestin Beach Golf Resort & Spa
4000 Sandestin Blvd. South Destin, FL 32550 | 850.267.9631
vlento@hiltonsandestinbeach.com