TUengage

336 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
336
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

TUengage

  1. 1. Using social media to engage our audience
  2. 2. What is social media? <ul><li>“… a group of Internet-based applications that builds on the ideological and technological foundations of Web 2.0, and that allows the creation and exchange of user-generated content.” </li></ul><ul><li>- -Professors Andreas Kaplan and Michael Haenlein </li></ul>
  3. 3. What is Web 2.0?
  4. 6. How popular are blogs? The number of people creating blogs in the US will also grow, reaching 34.7 million people by 2012—16% of the Internet population. By contrast, there were some 22.6 million US bloggers in 2007, a number that correlates to 12% of Internet users.
  5. 7. Facebook: company statistics <ul><li>More than 350 million active users </li></ul><ul><li>50% of our active users log on to Facebook in any given day </li></ul><ul><li>More than 35 million users update their status each day </li></ul><ul><li>More than 55 million status updates posted each day </li></ul><ul><li>More than 2.5 billion photos uploaded to the site each month </li></ul>
  6. 8. Facebook: company statistics <ul><li>More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week </li></ul><ul><li>More than 3.5 million events created each month </li></ul><ul><li>More than 1.6 million active Pages on Facebook </li></ul><ul><li>More than 700,000 local businesses have active Pages on Facebook </li></ul><ul><li>Pages have created more than 5.3 billion fans </li></ul>
  7. 9. Twitter’s growth in 2009
  8. 20. The time to build social marketing applications is now <ul><li>More than four in five US online adults use social media at least once a month, and half participate in social networks like Facebook. </li></ul><ul><li>-- Forrester Research, August 2009 </li></ul>
  9. 21. … and it’s not just about the 18-34s <ul><li>While young people continue to march toward almost universal adoption of social applications, the most rapid growth occurred among consumers 35 and older.” </li></ul><ul><li>-- Forrester Research, August 2009 </li></ul>

×