This document provides the details and requirements for an assignment on implementing an employee engagement strategy across subsidiaries in China, India, and Germany. The assignment asks students to write an internal report for senior management identifying both the opportunities and challenges of such a strategy across different cultures. Students must critically evaluate and make practical recommendations on developing common engagement approaches while also tailoring strategies to each country. The report should be 2,500 words and discuss relevant cultural issues, communication styles, and cooperation within dispersed cross-cultural teams. It will be assessed based on depth of research, critical evaluation, academic discussion, clear conclusions and recommendations, and proper formatting and referencing.

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MODULE: HRMM058 2016-2017
Module Code Level Credit Value Module Tutor
HRMM058 7 20
Assignment Brief
Assignment title:
Cross-Cultural Report
Weighting:
50%
Deadline:
Please see in “announcements”
Feedback and
Grades due:
First draft deadline 10th
March 2017
Submission deadline 27th
March 2017
Resit Date Please see in “announcements”

2. Purpose of the Assessment
To write a “Senior Management” Report discussing, exploring and evaluating
some of the key opportunities, challenges and issues inherent in implementing
an “employee-engagement” strategy across several different regions of the
world.
Assessment Task
Imagine that you are promoted to be the head of the HR Division of an
organisation with subsidiaries in China, India and Germany. You can relate
this to a previous employer if this “fits”?
You have been tasked with producing an internal report to the Senior
Management Team, in which they have asked that you to discuss an
“employee engagement” strategy.
The Management Team wants to make sure that teamwork, motivation,
engagement and work performance is effective and functioning to a high level
across all of these locations.
In your report you need to clearly identify the opportunities such a strategy
offers the company but (more importantly) you also need to identify and
evaluate the different issues, problems and challenges which you would
associate with implementing this type of working across these different
cultures and also within these different countries. Please provide related
context information as you see fit.
You should examine and address any relevant issues around leading and
managing people in these countries. If you can see clear preferences for
certain communication styles, are those associated with cultural patterns (of all
underlying cultures) and if so, do those advance or hinder the development of
good co-operation within these dispersed cross-cultural teams? How do you
envision communication taking place and what issues might you associate with
these communication processes?
In essence, “what would you summarise as the commonalities which can be
introduced right across these different cultures when developing and
implementing the “employee-engagement” strategy and what would need to
be tailored for any specific country?” (China, India or Germany)
You need to make practical, specific and relevant recommendations that you
consider would help future co-operation and employee-engagement.
You are required to critically evaluate and academically substantiate your
proposed considerations and recommendations.

3. Assessment Breakdown
Your work will be assessed against the generic Level 7 criteria and on the
following assessment criteria:
1 The extent of wider reading on the topic, with relevant and contemporary
references, research, examples and discussion.
2 The depth and breadth of critical evaluation and critical thinking and
reflection
3 The quality of academic discussion and application to the content.
4 The formation of clear conclusions and the depth and relevance of
suggested recommendations.
5 Visual presentation and the use of a correct referencing format.
Assessment Submission
To submit your work, please go to the ‘Submit your work’ area of the Module
NILE site. It is important that you submit your work to the correct module NILE
site, and that your work is submitted on time.
Assessment Guidance
Guidance on how to complete the task:
Your Report should be 2,500 words (+10%)
 Formatted to a high degree, suitable to present to Senior Management
 Clear adherance to the instructions and requirements
 The Report must be research-informed, which means you need to
present evidence based on academic reading, not your own practical
experience
 You must properly reference sources that you have used
 You must provide a conclusion and present recommendations
Academic Practice
This is an individual assignment. The University of Northampton policy will
apply in all cases of copying, plagiarism or any other methods by which
students have obtained (or attempted to obtain) an unfair advantage.
Support and guidance on assessments and academic integrity can be found
from the following resources

4. SkillsHub: http://skillshub.northampton.ac.uk
CfAP: http://tinyurl.com/UoNCfAP
Learning outcomes
The learning outcomes being addressed through this assignment are:
a) Critically evaluate the issues associated with leading and collaborating
with people in different corporate and cultural environments.
c) Critically examine and justify the balance of management skills with
leadership skills and evaluate the merits of both from differeing global
perspectives.
Subject Specific Skills
d) Provide evidence to critically evaluate competing globalisation theories
(for example Ohmae, Dougles & Wind, Bartlett & Choshal) and how they
might apply to leadership.