Feedback from Part 1 please read and look for typos and grammar!! 100 Authentic · Attempts in-text citations and reference lists; APA style errors are noted throughout; Fails to use APAcitations when appropriate 3 times in document. (0.525 - 0.59) 12:13 · Attempts to presents company conclusion that emphasizes the purpose/significance of the analysis, the consequences of findings, and indicate the wider application derived from main points using course material and research to support the reasoning and conclusions but significant clarity or development is needed. Instructions Project 2:  Internal Environmental Analysis/Strategy Analysis (Week 6) NOTE:  All submitted work is to be your original work (and only yours). You may not use any work from another student, the Internet or an online clearinghouse.  You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).  Purpose: This project is the second of three projects.  Students will perform an internal environmental analysis using the tools and concepts learned in the course to date.  You will also draw from previous business courses to develop an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.  Students also have the opportunity to review an organization’s objectives and goals and the key functional areas within the organization.  Performing an internal environment analysis helps assess a firm’s internal resources and capabilities and plays a critical role in formulating strategy by identifying a firm’s strengths to capitalize on so that it can effectively overcome weaknesses.  Skill Building: In this project, you are building many different skills including research, critical thinking, writing and developing analytical skills related to various financial analysis tools and strategy tools used in business.  Outcomes Met With This Project: · utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically; · integrate ideas, concepts, and theories from previously taken functional courses including, accounting, finance, market, business and human resource management; · analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies in order to revise a current plan or write a new plan and present a strategic plan. Instructions: Step 1:  Research In completing the report, students will use the chapters in the eBook as a guide and perform research on the company from Project 1 so that they can answer the required elements below in narrative form following the steps. Library Resources Y.

1. Feedback from Part 1 please read and look for typos and
grammar!! 100 Authentic
· Attempts in-text citations and reference lists; APA style errors
are noted throughout; Fails to use APAcitations when
appropriate 3 times in document. (0.525 - 0.59)
12:13
· Attempts to presents company conclusion that emphasizes the
purpose/significance of the analysis, the consequences of
findings, and indicate the wider application derived from main
points using course material and research to support the
reasoning and conclusions but significant clarity or
development is needed.
Instructions
Project 2: Internal Environmental Analysis/Strategy Analysis
(Week 6)
NOTE: All submitted work is to be your original work (and
only yours). You may not use any work from another student,
the Internet or an online clearinghouse. You are expected to
understand the Academic Dishonesty and Plagiarism Policy, and
know that it is your responsibility to learn about instructor and
general academic expectations with regard to proper citation of
sources as specified in the APA Publication Manual, 6th Ed.
(Students are held accountable for in-text citations and an
associated reference list only).
Purpose:
This project is the second of three projects. Students will
perform an internal environmental analysis using the tools and

2. concepts learned in the course to date. You will also draw from
previous business courses to develop an understanding of how
organizations develop and manage strategies to establish,
safeguard and sustain its position in a competitive market.
Students also have the opportunity to review an organization’s
objectives and goals and the key functional areas within the
organization. Performing an internal environment analysis
helps assess a firm’s internal resources and capabilities and
plays a critical role in formulating strategy by identifying a
firm’s strengths to capitalize on so that it can effectively
overcome weaknesses.
Skill Building:
In this project, you are building many different skills including
research, critical thinking, writing and developing analytical
skills related to various financial analysis tools and strategy
tools used in business.
Outcomes Met With This Project:
· utilize a set of useful analytical skills, tools, and techniques
for analyzing a company strategically;
· integrate ideas, concepts, and theories from previously taken
functional courses including, accounting, finance, market,
business and human resource management;
· analyze and synthesize strengths, weaknesses, opportunities,
and threats (SWOT) to generate, prioritize, and implement
alternative strategies in order to revise a current plan or write a
new plan and present a strategic plan.
Instructions:
Step 1: Research
In completing the report, students will use the chapters in the
eBook as a guide and perform research on the company from
Project 1 so that they can answer the required elements below in
narrative form following the steps.
Library Resources
You will be using scholarly material and Mergent Online to

3. research privately held and publicly owned companies. On the
main navigation bar in the classroom select, Resources and then
select Library. Select Databases by Title (A - Z). Select M
from the alphabet list, and then select Mergent Online.
UMUC library is available for providing resources and services.
Seek library support for excellence in your academic pursuit.
Library Support
Extensive library resources and services are available online, 24
hours a day, seven days a week
at https://www.umuc.edu/library/index.cfm to support you in
your studies. The UMUC Library provides research assistance
in creating search strategies, selecting relevant databases, and
evaluating and citing resources in a variety of formats via its
Ask a Librarian service
at https://www.umuc.edu/library/libask/index.cfm.
Scholarly Research in OneSearch
To search for only scholarly resources, you are expected to
place a check mark in the space for “Scholarly journals only”
before clicking search.
Step 2: Specific Company for All Three Projects
Since each of the learners in this course has been specifically
assigned in Project 1 by your instructor to write your
independent report on one focal company, the assigned company
must be used for all three projects in this course. Learners are
not allowed to write their reports on any other company
different from the company specifically assigned by your
instructor.
The companies that your instructor has assigned to each of you
are listed in List of Companies.
Each of you has been assigned with a specific company in
Project 1. Students will use the same company to complete this
assignment as they did in Project 1. Students who fail to use
the specifically assigned companies on the list or use an
unapproved company will receive a zero for the assignment.
Step 3: Preparation for the Project
Before you begin writing the report, you will read the following

4. requirements that will help you meet the writing and APA
requirements.
· You will be doing an analysis on the selected company. When
doing an analysis you are not merely making statements that
may be cited. Instead, you will be supporting the statements
made. “Support” is the process of explaining, discussing and
analyzing “why” and “how,” which is a higher level critical
analytical skill that is required. Support is needed to do well on
this project.
· Read the grading rubric for the project. Use the grading
rubric while writing the report to ensure all requirements are
met that will lead to the highest possible grade.
Step 4: Introduction
Create an introductory paragraph. The Introduction should
clearly and concisely convey the main points of the project’s
requirements. Review the following website to learn how to
write an introductory paragraph:
http://www.writing.ucsb.edu/faculty/donelan/intro.html
Step 5: How to Set Up the Report
Create a Word or Rich Text Format (RTF) document using 12-
point font. The final product cannot be longer than 16 pages in
length, which includes all tables and matrices but excludes the
title page and reference page(s). Those items identified in the
technical analysis should appear under the appropriate heading
in the paper. Do no use an Appendix.
Follow the following format using these topics as headings:
· Title page with title, your name, the course number, the
instructor’s name;
· Introduction
· Company Background Analysis
· Internal Environmental Analysis
· Strategy Analysis
· Conclusion
· Reference page
Step 5: Required Elements for the Report
Under the appropriate heading listed above, include the

5. following:
· Background analysis including vision and mission statements
and objectives
· Internal Environmental Analysis
· Corporate Level Strategy
· Business Unit Level Strategy
· Functional Level Strategy
· Explain how these strategies align with the company’s vision
and mission statements;
· Assess the company’s interactions with its stakeholders, the
organizational structure, the organizational culture, and
communication/decision making among managers within human
resources, marketing production, operations, finance and
accounting, R&D, and computer information systems, which can
be accomplished by viewing the company’s website, interviews,
and surveys.
· Financial Analysis for the last reported fiscal year
Use the company’s income statement and balance sheet
to calculate no less than a total of ten(10) key financial ratios to
the business. There must be a mix of four different key
categories inclusive of the leverage, liquidity, profitability, and
efficiency ratios so that the ratios do not all come from the
same category. The specific ratios selection must come from the
following categories.
· Leverage Ratios (Long term debt ratio, Total debt ratio, Debt-
to-equity ratio, Times interest earned ratio, and Cash coverage
ratio).
· Liquidity Ratios (Net working capital to total assets ratio,
current ratio, quick ratio, and cash ratio)
· Efficiency Ratios (Asset turnover ratio, Average collection
period, Inventory turnover ratio, and Days sales outstanding)
· Profitability Ratios (Net profit margin, Return on assets, and
Return on equity)
· Technique Analysis
· Develop and explain SW from partial SWOT analysis, IFE
matrix, BCG matrix, Grand Strategy Matrix, and QSPM. The

6. expectation is not to copy from the Internet but to develop one's
own. If copied from the Internet, a zero will be assigned. The
various tools are to appear in the appropriate area of the paper
and not in one section of the paper. When placing any table or
figure in a table, it must be explained in detail.
· Strategy Analysis
· Identify and explain company strengths and weaknesses.
Discuss success factors and explain what the company must do
to perform successfully in the industry. Discuss what strategies
would allow the company to capitalize on its major strengths.
Discuss strategies that would allow the company to improve
upon its major weaknesses
Step 6:Conclusion
Create a concluding paragraph. The Conclusion is intended to
emphasize the purpose/significance of the analysis, emphasize
the significance/consequence of findings, and indicate the wider
applications that are derived from the main points of the
project’s requirements. Review the following website to learn
how to write a concluding paragraph:
http://www.writing.ucsb.edu/faculty/donelan/concl.html
Step 7:Submit the Report in the Assignment Folder
Submitting the project to the Assignment Folder is considered
the student's final product and therefore ready for grading by
the instructor. It is incumbent upon the student to verify the
project is the correct submission. No exceptions will be
considered by the instructor.
Report Requirements to Follow
In writing the report,
· Use the grading rubric while completing the project to ensure
all requirements are met that will lead to the highest possible
grade.
· Third person writing is required. Third person means that
there are no words such as “I, me, my, we, or us” (first person
writing), nor is there use of “you or your” (second person
writing).
· Contractions are not used in business writing, so do not use

7. them.
· No direct quotes except for mission statement and vision
statement. For all other source material used in the analysis,
you will not use direct quotation marks but will instead
paraphrase. What this means is that you will put the ideas of an
author or article into your own words rather than lifting directly
from a source document. You may not use more than four
consecutive words from a source document, as doing so would
require direct quotation marks. Changing words from a passage
does not exclude the passage from having quotation marks.
· Use in-text citations and provide a reference list that contains
the reference associated with each in-text citation.
· You may not use books in completing this project.
· Provide the page or paragraph number in every in-text citation
presented.