Elena Lavarda is an Italian national with over 15 years of experience in marketing, sales, product management, and business development roles in the telecommunications industry. She currently works at Samsung Electronics Italia, where she manages product marketing activities and supports the sales department. Previously, she held roles in planning, supply chain management, technical support, and presales. Elena has strong communication, influencing, and analytical skills and experience developing marketing plans, budgets, and forecasts.

1. Elena Lavarda
Personal informations
First name : Elena
Second name : Lavarda
Civil Status : Married
Nationality : Italian
Date /Place of Birth: 6 December 1974 Busto Arsizio (VA)
Address : via Trento 2, Cassina de Pecchi (MI) Italy
Telephone number: 0039 335 7378203
Email address: elena.lavarda@gmail.com
Personal profile
Positive attitude, team spirit, flexible personality and ability to cooperate with pressure in fast-
paced, time-sensitive, and innovative business environments
Flexible, proactive, goal-oriented and driven by passion for results; Outgoing and dynamic
personality with a high level of energy and drive
Strong ability in communication skills among all levels of organizations across and outside the
company
Strong influencing and negotiating skills with partners, channel and suppliers
Personal Attributes
• Natural attitude in team working and leadership
• Good problem solving, analytical skills, soft sales drive and a hands on approach
• Strategic thinking
• A self-starter with a positive and pro-active attitude towards tackling and resolving issues.
• Strong team player with a collaborative working style
Key experiences
Marketing/Sales Support
Cooperation with marketing and sales management to drive directions in reaching business
objective
Supporting business development activities and developing marketing opportunities and
sales plans, managing staff, budget and forecasting focusing on these objectives:

2. • Marketing and sales operational objectives by contributing marketing and sales
information and recommendations to strategic plans and reviews
• Preparing and completing action plans; implementing production, productivity, quality,
and customer-service standards;
• Resolving problems; completing audits; identifying trends; determining system
improvements; implementing change.
Product marketing
Marketing and sales supporting by planning, developing, implementing, and evaluating
advertising, merchandising, and trade promotion programs; developing field sales action
plans
Consumer requirements support defining market, competitor's share, and competitor's
strengths and weaknesses; forecasting projected business; establishing targeted market
share.
Pricing
• Coordinating, with sales, the drafting of annual sales lists and its discount / net guaranteeing
a profitability in line with business objectives;
• Offering timely updates of the lists according to the new / replacement of products and its
competitive proposals, maintaining proper positioning and profitability;
• Annual and gross-profit planning developing annual sales quotas for regions; projecting
expected sales volume and profit for existing and new products; analyzing trends and
results; establishing pricing strategies; recommending selling prices; monitoring costs,
competition, supply, and demand.
Planning
Meets marketing and sales financial objectives by forecasting requirements; preparing an
annual budget; scheduling expenditures; analyzing variances; initiating corrective actions

3. Job experiences
FROM 2013 till today Samsung Electronics Italia
Product and Sales Budget Management
Business Plan Management
• Coordinate technical team concerning product development
• Support Sales Dept concerning Operator & Open Market Business
• Product Marketing activities management (Brochure , Presentation , Web Site)
• Cooperation with Distributor mkt in ATL activities
• Web Site maintenance
• MDF Management
• Organize event involving corporate customers
B2B Business Support (Telecom Italia, Reseller, IT dealers)
• Distributors marketing plans to develop transactional business and expand resellers
coverage Technical and Commercial training management
• Support Sales Dept in product presentation and events
• Cooperation with Distributor mkt in ATL activities
• Sales Agent Interface in presale and commercial offer preparation
Sales budget managing in cooperation with Sales and Mkt dept overseeing all
administrative activities at all branches
• Pricing
• Mkt plan
• Controls expenses to meet budget guidelines
Forecasting:
• Customer budget plan/Channel cost: Yearly Forecast, GGP, Spending, and
profitability
• Sales Deduction plan
Agencies network management

4. • Yearly commission plan management
• Agencies management in cooperation with Legal and Finance dept
•FROM 2009 till 2013 Samsung Electronics Italia
Planning and SCM
• Carry out analysis related to inventory SI/SO
• Elaborate and Update demand planning (AP1 and AP2)
• Elaborate 3 month forecast rolling forecast for Administration Dept
• Update price list liaising with Sales Dept
Coordinate Order Desk Team
• Manage incoming and outgoing sales orders.
• Track goods arrivals in order to plan the deliveries efficiently.
Work proactively with Demand planning, Sales and Logistics in order to satisfy
customer requests.
• EDI implementation projects for new customers
SCM Coordinator AP2 for in TND (Network and Accessories Business)
Long Term Planning Management
• Elaborate monthly forecast with cooperation of Administration Dept
• SISO analysis and reporting
• PSI Review and Management
• Inventory Management
• Orders Management, Order to Cash, Order Fulfillment
Factory cooperation
• PO confirmation
• Yearly Business plan and Weekly Rolling Review (volumes, amounts, pricing)

5. • International reporting of Market Data and Business Intelligence analysi
FROM 2005 to 2009 Samsung Electronics Italia
Product Marketing and Presale (Network Business)
• Telecom Italia sales support
• Product qualification
• Technical assistance centre support and quality control management
FROM 2002 to 2005 Samsung Electronics Italia
Technical and Product Management (Network Business)
• Product development and customization before commercial launch
• Manual and product documentation management
• Technical assistance center support
• External training management
• Presales activities
Internal Training
Communication Skill
Presentation Skill
Excel Advanced
FROM 2001 to 2002 : Presales at Matra Communication
FORMAL EDUCATION
2001Examination to be put on the Italian Engineer register
1994-2001 Degree at University "Politecnico of Milano" TELECOMMUNICATIONS
ENGINEERING
ENGLISH
Very Good comprehension of spoken and written English language

6. I authorize, according to the law ,the handing of my personal data

7. I authorize, according to the law ,the handing of my personal data