Raymond Boucher has over 40 years of experience in marketing and sales roles. He has a proven track record of exceeding sales goals and growing business. Boucher is skilled in developing marketing strategies, negotiating contracts, and maintaining strong client relationships. He is proficient in both English and French.
To reach Norwin Merens, call: 8476823592 or email: nmerens@sbcglobal.net. I'm available to handle B2B marketing communications, association management and/or trade show marketing projects.
1. RAYMOND J. BOUCHER
2 Westwood Drive 613-292-7373 (cell)
Ottawa, Ontario K2G 2W7
PROFILE
Seasoned Marketing Professional with a solid track record for business development, leadership
and public relations in an intensely competitive marketplace. Proven skills as an organizer,
communicator and problem-solver.
Languages: English and French.
PROFESSIONAL EXPERIENCE
Senior Account Manager
Ariva Paper (Domtar Inc.), Ottawa, 1997- May, 2016
• Establish, maintain, and grow domestic business opportunities, create and present
marketing and revenue-generating plans.
• Client base include Federal Government, commercial printers, graphic designers and end
users.
• Exceed quarterly and annual sales objectives. Received 2013 Best Performer Award.
• Collaborate with Mill Representatives to market their product offerings.
• Maintaining Inventory control on customer owned products ensuring receipt and on time
delivery as per customer contracts.
• Negotiated contracts and partnership agreements.
Sales Representative
GBC Canada Inc., Ottawa, 1996-1997
• Marketing and sales of office and printing equipment to corporations and government
departments including demonstrations to groups. Participation in trade shows and in-house
training seminars. Position is highly independent, reporting directly to sales manager.
Marketing and Sales Manager
Lyttle Group of Companies, Ottawa, 1993 - 1996
Parkway Van Lines, T. Landry Ltd and Fred Guy Moving. (Atlas Van Lines)
• Marketing analysis and sales with the corporate marketplace in the Ottawa-Hull area.
Position was highly independent, reporting to the shareholders.
. Organizing the shipping and receiving of office and home furniture.
2. - 2 -
Senior Sales Representative
Varig Brazilian Airlines, Ottawa, 1986-1993
• Successfully planned, built and managed a broad-based territory - including Ottawa-Hull,
the Ottawa Valley, the Seaway and the Province of Manitoba. Position was highly
independent, reporting to Canadian Head Office in Toronto.
Senior Representative - Marketing & Sales
CP Air/Canadian Airlines International Ltd., 1971-1986
• Specialized in development and servicing of the corporate marketplace in the National
Capital Region.
Career Highlights
Planning & Management
• Proven skill in generating delivering business development/territory management strategies
based on thorough analysis of marketplace, close monitoring of consumer trends and strong
planning skills.
• Experienced in supporting corporate clients in the establishment of in-house travel services -
includes cost-benefit studies, preparation of organizational proposals and provision of
professional advice.
• Organizer and facilitator of training/information seminars for corporate and agency clients.
• First-hand knowledge of administration including budget preparation, cost control,
inventory control and reporting on market conditions and other business factors.
Marketing
• Excellent track record in marketing travel services and business systems in both the
commercial and government sectors including federal, provincial and municipal government
organizations.
• Established new business and developed existing client base through an aggressive and
service-oriented marketing stance.
• Achieved success by focusing on client needs, ensuring cost-benefit of proposals and
carrying out professional marketing presentations.
3. - 3 -
• Consistently demonstrated skill as a contract negotiator and administrator.
Communication, Liaison & Leadership
• Throughout career, have fostered solid working relationships with senior executives,
management and others in business, industry and professional associations, crown
corporations, and government.
• Initiated a network of business contacts in the travel, accommodation and associated sectors.
• Have frequently consulted with clients on the design and development of marketing
materials to ensure high corporate visibility in a crowded and complex marketplace.
• Provided direction and technical expertise to business owners and managers on the design
and creation of business form systems to increase efficiency and reliability of information.
• Staff leadership experience acquired at Ottawa International Airport during employment
with CP Air/Canadian Airlines International.
PERSONAL
Marathon runner, avid golfer
REFERENCES
Upon request.