This document contains the resume of Mochammad Tri Alfian. It summarizes his personal details, education history, work experience, and achievements. He has over 5 years of experience in telecommunications sales and marketing. Currently he works as an Area Sales Manager for PT XL Axiata, where he is responsible for meeting sales targets and managing distributor relationships. Previously he held other marketing and sales roles for telecom and other companies. He has a bachelor's degree and is currently pursuing a master's degree in management.

1. 1
Mochammad Tri Alfian
Villa Indah Permai, Blok E16 No 66, Rt 003/035, Teluk pucung,
Bekasi Utara, 17121 Indonesia
+62 817-6800009 (mobile) & 083806818000 (mobile)
+Mtri@xl.co.id & Moch.3.Alfian@Gmail.com
More than 5 years in telecommunication industry as a professional sales and marketing
skill includes:
 Team Leadership
 Marketing Communication and Community
 Distribution management
 Result oriented, energetic, fast learner, initiative, highly self motivated
 Good desktop presentation skill with Microsoft Power Point toproduce
professional quality presentations
Personal Information
Name : MOCHAMMAD TRI ALFIAN
Place & Date of Birth : Jakarta, 09 – 11 - 1985
Religion : Moslem
Marital Status : Married
Nationality : Indonesia
Address : Villa Indah Permai, Blok E16/66, Rt 003/035
Kelurahan Teluk Pucung, Bekasi Utara 17121
Phone : (Mobile) 0817 6800009 & 6283896617000
Email Address : Mtri@xl.co.id & Moch.3.alfian@gmail.com
Formal Education
 2013 – Present (tesis) : Master of Management
University Bhayangkara
 2004 – 2009 : Bachelor Degree ( S1)
University Sains & Teknologi National ( ISTN )
 2001 – 2004 : SMU Negri Bekasi

2. 2
Mochammad Tri Alfian
Villa Indah Permai, Blok E16 No 66, Rt 003/035, Teluk pucung,
Bekasi Utara, 17121 Indonesia
+62 817-6800009 (mobile) & 083806818000 (mobile)
+Mtri@xl.co.id & Moch.3.Alfian@Gmail.com
Job Experience
1. Feb 2012 – Present : Area Sales Manager (ASM) in PT. XL Axiata
( Rangkasbitung- pandeglang, Serang, Jakarta & Bekasi )
 Manage distributor management and built relationship with distributor as well as
maintain their XL’s product knowledge
 Achieve revenue target in assigned area through effective area sales strategy and
sales/distribution performance monitoring
 Analyze market competition and competitor’s activity to sharpen sales strategy
 Develop sales marketing plan through identification of potential marketing for the
whole year
 Alignment of sales strategy and planning with company's business goals.
 Perform sales activity to achieve sales target. Develop sales plan and forecasting
to achieve sales target.
 Develop and Maintain retailers/ Outlet in Area (Traditional Trad & Modern Trad
– HP Center) .
 Increasing Omzet, New Subscriber/Gross Add, Inner & Outer Capacity, W2W,
AVA, W2P, End Ball, BTS Revenue, etc).
 Fully responsible of performances dealer, including performances of its sales
team in daily, weekly and monthly basis.
 Works together with dealers to plan, execute and monitor sales & marketing
strategies in order to achieve target given by PT. XL, as well as achieve
outstanding Monthly KPI Scores.
2. August 2010 - Dec 2011
Promo Coordinator Area Jabek (Jakarta & bekasi) in Marketing Promotion &
Sales Region JABODETABEK
- Managing all about of Promotion/Event/launching product & Increasing
Brand Awareness XL Area (Jakarta, Bekasi, Cikarang, Depok) :
- Support Regional Marketing :
- Education with team Promo Dealer (SPV Promo dan Direct Selling) &
Retention Program
- Increase awareness to hold the events

3. 3
Mochammad Tri Alfian
Villa Indah Permai, Blok E16 No 66, Rt 003/035, Teluk pucung,
Bekasi Utara, 17121 Indonesia
+62 817-6800009 (mobile) & 083806818000 (mobile)
+Mtri@xl.co.id & Moch.3.Alfian@Gmail.com
- Create , manage and run a good Programs / Events made by the
Region and HQ Department
- Create & Maintenance Brand Awareness (BTL) Below The Line
- Manage Relationship with Komunitas ( Youth / General ) &
Relationship with Government agencies , private & Factory.
- fine Of Royalty Merchant to join with XL
- Supllying POP Royalty Merchant.
- Talkshow Radio For Campaign XL.
- Do Forum Guide Discusion.
 Analyse Competitor Activity
- Market Visit and Collect data from Dealer
- Gather information from Competitor
- Monitor and Control ANP Budget MNP Finance Proced
- Finance Contol
 Monitor And Control Distribution, Placement POP Material Merchant Partner
 Create Reguler Report Through.
- Evaluating and Analysing Program
- Tracking data MSISDN After Event and Submit to Marketing Analyse
- Feedback from internal and Eksternal program
3. Jan 2010 – Agustus 2010
As Spv Sales Modern Market At PT. Multi lestari.
- Coordination with Product Executive and Digital Marketing Officer to
create Integrated Marketing Communication Plan.
- Create Strategy and Budgeting plan for in store activities.
- Planning and execution all activities launching and pipelining new
product in store with sales team.
- Create Planogram and display guidelines for all type stores and
monitoring excellent visibilities in stores.
- Controlling Daily Selling out Front liners, Reporting and create action
plan.
- Analyzing Shopper behavior and competitor activity.
- Planning, controlling implementation and evaluation in store
programs.
- Create an attractive POS Material to influence shopper in store.
-
4. April 2009 – August 2009
As Engineering at PT. Jiexpo Indonesia.

4. 4
Mochammad Tri Alfian
Villa Indah Permai, Blok E16 No 66, Rt 003/035, Teluk pucung,
Bekasi Utara, 17121 Indonesia
+62 817-6800009 (mobile) & 083806818000 (mobile)
+Mtri@xl.co.id & Moch.3.Alfian@Gmail.com
Achievement
 The highest growth area contribution 2015
 racing winner dealer distributors jabodetabek 2014
 The Best Employee Performance 2014
 The Best KPI Achievement 2013
 The Best Marketing Promotion National 2011
 The Best Program Reload Stimulation “LowBTS Program” Jabodetabek
( 01 – 10 Des 2011 )
ProJect
 CSR Program with Partners Media Jabodetabek ( Des 2011 – Until now2012)
 Xmakin 49 Gadget Fair ( 31 Des -4 Jan 2012)
 Gadget Fair Super Ampuh ( 28 Jan – 06 Februari 2012)
 BlindTest HotRod XL ( 20 Februari 2012 )
 BTS Campaign ( 5 – 11 Maret 2012 )
 MDS Corner (Program XL Hotrod 3G Centre) ( 16 – 27 April 2012 )
 XL 3G BlindTest @Karawang ( 19 Mei 2012 )
 Happening Art XmartPlan ( 24 Juni 2012 )
 Brand activation Xmartplan ( 22 – 25 Juni 2012 )
 KDS (Karawang data Strategic) ( 09 Juli – 09 Augts 2012
 JDS (Jakarta Data Strategic) program Jan 2013
 Attact school Community April 2013
 Serang To be Number one Oct 2013
 GTM (Go To Market) strategy Jan 2014
 360 Degree Strategy March 2014
 3R Strategy (Revamp, Rise & Reinvent) Jan 2015
 XL 4G LTE (Jabodetabek) Augt 2015