1. 
Personal Data

- Place and Date of Birth : Jakarta / August 27th, 1979
- Status : Single
- Weight / Height : 75 / 180 cm
 Career Tracking
PT Wavin Duta Jaya
Channel Management Division Head August 2016 - Present
Strength
Channel Strategy, Route to Market Strategy, Area Development, People Management
Responsibility
Creating sales and channel strategy to make sure the sustainability of business and to incorporate
the company value and culture combined with the current business situation and needs
PT Frisian Flag Indonesia
Business Region Manager – Greater Jakarta April 2014 –July 2016
Business Region Manager - East Indonesia July 2012 – Mar 2014
Strength
Distributor Management, Route to Market Strategy, Area Development, Trade and Shopper
Marketing, People Management, Branch Office Management
Responsibility
Achieving company’s objectives by optimizing excellent execution on strategy and make sure
sustainability of business process by improving healthy relationship with business partners
Achievement
- Youngest Business Region Manager in PT Frisian Flag Indonesia at the age of 33
- Managing double digit growth annually from 2012 – 2014, even still managed to grow in slow
economy of 2015
- Increase Numeric distribution in greater Jakarta from 86 to 88 points in 2015
- Optimizing efficiency by downsizing head count by 20% however still manage to operate better
- Improve distributor financing by optimizing stock cover days and productivity improvement

2. 
Career Tracking

PT Frisian Flag Indonesia
Channel Development Manager - GT June 6th 2011 – June 1st, 2012
Strength
Distributor Management, Route to Market Strategy, Area Development, Trade and Shopper
Marketing, People Management
Responsibility
- Deliver revenue growth from the General Trade channel through strategies that based on
understanding of the shopper behavior, sales trends and market dynamics
- Deliver profitable growth by long term planning and managing trade budget effectively
- Strong In store visibility by developing Point of buying strategy
Achievement
- Manage to achieve double digit growth in General Trade Channel in 2011 and Mid year 2012
- Act as Key Person for the success of several projects such as: “Blue Block Project”, “SCM
Recovery Plan” and “Ayo Rebut Kembali” in 2011 and 2012
- Manage effective budgeting strategy to spend less and gain more volume
PT Hutchison CP Telecommunication
Product Manager – Post-paid segmentation October 22nd – June 6th 2011
Responsibility
- Define relevant product requirement based on market understanding, services offering toward
the customer segmentation, and policies related to telecommunication products and services
- Determine pricing and tariff proposition as to ensure the profitability for the company
- Ensure product and service requirements are developed according to specifications and
delivered in time
- Define product communication direction and develop acquisition programs including co-
branding and co-promotion programs with other partner

3.  Career Tracking
PT Hutchison CP Telecommunication Indonesia
Regional Marketing Manager – Northern Sumatra February 22nd – October 22nd 2010
Responsibility
- Maintain brand health of “Three” by executing programs which increases brand awareness and
brand image
- Maintain consumer activation by increasing numbers and quality of end-user participation and
conducting excellent on-ground projects targeted to end-users, including creating alternative
channel
- Manage and develop front-liners of the company, e.g Direct Selling Team and Sales Promotion
people in order for them to have excellent way of approaching potential customers and have
give proper product knowledge
- Create media plan and act as brand ambassador for public related issues which covers
identifying new opportunities and the most effective strategies for investment in outdoor media
and visibility
- Act as ”revenue driver” in the region
PT Nestle Indonesia
Local Supermarket Coordinator – East Java to NTT July 16th 2007 – August 10th 2008
Responsibility
- Set up annual customer blueprint, budget planning and estimate, as well as the annual
expected outcomes as basis for designing annual business plan with key customers, by also
paying attention to their personalized needs and demands
- Maintain relationship with approximately 1,500 local consumers in the area of East Java up to
East Nusa Tenggara Province as well as to ensure the excellent implementation of activities
and programs
- Ensure and Maintain the sustainable development of our customers in term of business growth
and knowledge transmission by designing and implementing training and other program to
ensure our local customers awareness of and capability to engage in healthy competition with
global / national players
- Create comprehensive ex-ante and ex-post reports for each and every activity for national
coordinator in the head office to ensure company’s profitability upon the initial investment

4. 
Career Tracking
PT Nestle Indonesia
Head of Area – Central Java Region July 16th 2003 – July 16th 2007
Responsibility
- Leading distributor team to comply with the principal’s standard procedures and to achieve
target by closely monitoring and contributing to their day to day operations
- Managing and developing distributor sales team
- Ensuring the best implementation of trade and marketing activities in the field
- Creating innovative and creative local schemes to excite markets and consumers
Ernst and Young Public Accounting Firm Prasetio, Prawoko, Sanjaya
Junior Staff Auditor January 2nd 2003 – July 8th 2003
Responsibility
- Ensuring the accountability of numbers of companies’ financial Reports which involved
scrutinizing major as well as minor details of the companies’ transactions over the past year
- Providing recommendations to improve and promote financial accountability and transparency
to be implemented in the next coming years.
Atma Jaya Catholic University
Lecturer Assistant – Accounting and Statistics July 15th 2001 – Dec12th 2002
Responsibility
As Lecturer Assistant for Accounting and Statistic units, It was my duty to give practical elaboration of
Accounting and Statistic theory and translate them into daily practises in creating financial report and
statistical analysis to university students.

5.  Education
University/Institute GPA Years Attended Degree Obtained
From To
Atma Jaya Catholic University 3.36 / 4.00 1997 2002 Bachelor of Economic
(SE)
Institute of Development Policy
And Management (IOB),
University of Antwerp, Belgium Distinction 2008 2009 Master of Arts (MA)
Title for Dissertation: Analyzing the impact of Foreign Direct Investment to employment: the Case of
South Africa (to be published in University of Western Cape Working Paper)

Organization Experience

2002
Position/Organization
Representative of Indonesian delegates for ASEAN Environmental Debate in Chulalangkorn
University, Bangkok 2002, selected by Indonesian Ministry of Environment
Description
An event held by one of organization in ASEAN to increase the awareness of young ASEAN students
regarding environmental issues and their impacts toward the society.
2001 – 2002
Position/Organization
Chairman for Atma Jaya English Debating Club
Description
A Media for university students to open up their horizon regarding to local, national and even
international issues, to learn how to express one’s opinion openly in front of public in English.
1999
Position/Organization
Vice President of Production for Junior Achievement Indonesia Program
Description
Virtual Export import Company established by young Indonesians to learn about international trade
and entrepreneurship.

6. 
References

Danny Chew
Position : Sales Director PT Frisian Flag Indonesia
E-mail address: danny.chew@frieslandcampina.com
Relationship : Superior
Henry Panjaitan
Position : Sr.GM National Mobile Broadband & Jabodetabek Business Unit
E-mail address: henry.panjaitan@three.co.id
Relationship : Former Superior
Helen Herlianty
Position : National Field Operations Manager PT Nestle Indonesia
E-mail address: helen.herlianty@nestle.co.id
Relationship : Former Superior