Presently associated with CordLife , as General Manager (Sales & Marketing). Launched CordLife 8 years back, Today Cordlife is present in 110 cities in India, having a turnover of 70 crore. I am overseeing Sales, Marketing (Digital, B.T.L, A.T.L), customer care

1. UpamannyueRoyChoudhury
Mobile: +919830706585
Landline :-(033)25375084
Email:upamanyue@gmail.com
Location:- Kolkata(West Bengal)
Objective Defining success by rising my own standards. A team player and striving for breaking the conventional norms.
Learnings Experience of 24 years in sales, marketing & administrative functions at different hierarchical positions with reputed
Multinational Organization’s
● Products handled:- General pharmaceuticals molecules, disinfectants, O.T.C pharma products, O.T.C products, Insurance,
Stem cell banking & Diagnostics.
● Sales: Relationship building with Doctors & Key opinion leaders, Institutions sales & negotiations, Client negotiations
● Launch: Launching a company and concept of stem cell banking across the country.
● Marketing:- Brand management- Scientific literature, communication for doctors and clients, competitive approach
A.T.L (Television , Print, Radio, magazine), Digital- S.E.O, S.E.M, Blogs, integration etc. ,B.T.L Events)
● H.R:- Formulating basic H.R policy for 100 plus employees, Incentive structures, pay bands, other entitled benefits
● Operations: Customer care, customer service handling, basic operational functions which includes, Office agreements,
petty cash, couriers etc.
● Training: Training of sales force on concept, selling skills, operations & CRM portal.
● Administration: Handling a tem which is more than 300 with variety of job functions including doctors meting team,
client meeting team, four level of managers, channel marketing team, customer care & customer service, phlebotomists
team (Nurses), Office boys & attendants, marketing team, Digital Marketing teams.
Professional
experience
GENERAL MANAGER(SALES & MARKETING)
August 2008 till date with CORDLIFE SCIENCES INDIA Pvt. Ltd.
CordLife is the pioneer in Umbilical Cord blood stem cell banking in Asia Pacific. Singapore based multinational,
Listed in Singapore stock exchange, CordLife stands tall amongst all the major plyers across the Asia pacific region.
Being the largest network of Cord Blood bank in the region. CordLife is present in Singapore, Hong Kong, Indonesia,
Philippines, India. Apart from the mentioned countries, CordLife has strategic alliance in China (China Cord, and
Stemlife Bernard in Malaysia.
My Journey & learnings
August 2008:- Took over Kolkata as S.M-East with 3 sales executives and three enrolments per month only in the city
of Kolkata.
Situation:
● Only three executives based out of south Kolkata, Only 2-3 enrolment per month. Company turnover was only 25 lac
per annum. One operation executive looking in to the same.
● We were not having any marketing activities, not even a digital presence. No India specific website.
Working on Basics

2. ● Task was challenging, our competitors Lifecell & Cryobanks were far more established across the country, we are
considered as a non-existent regional bank with 6 Clients in total.
● Recruitment was the priority followed by working on Basics including building relationship with K.O.L’s , digital
marketing, building relationships with Key Hospitals & on Client presentations.
● Started to understand & study competitors, their strong points & tried to work on their weakness.
● till Jan 2009 We were at 18 enrolments on monthly basis.
March 2009:-
● Rebuilding the team at Kolkata and started to expand, Launched State of Bihar, Jharkhand, Orissa later expended to
Guwahati.
January 2010:-Promoted as Sales manager for East & South.
Expansion:
● Selected a team for Hyderabad & trained them. Launched Hyderabad, followed by rest of A.P Markets.
● By end of August launched Bangalore with a team of six member.
● Our turnover was close to 100 enrolments per month.
● Designed the Entire H.R policy for the company, starting from Pay bands, Leave policy, Incentive policy, Increment
policy, Recruitment policy, policy for resignation & final settlement, Laptop policy, Cord Blood banking policy for
employees and Got a company to do BACKGOUND verification of employees whom we intended to recruit.
● By end of the year, launched rest of Andhra Pradesh & A.P became our prime market.
January 2011:- Promoted as National Sales Manager
● CordLife had launched Delhi NCR & Mumbai, but the results were not pouring in , Huge attrition and integrity
issues prevailed.
Added Responsibility:
● Another challenge was awaiting me. I readily accepted it.
Correcting the situation:
● Recruitments, and extensive training for the new field force.
● Leading by examples, worked at ground level, at doctors as well as at prospects presentation.
● Designed presentations, for doctors & clients. Introduced Cell times (quarterly news letter for doctors).
● Slowly Mumbai & Delhi started to gather stability & pace.
●Launched Pune, U.P, and Rajasthan.
Celebrity endorsement & exposure to Marketing:
● Got the news that Ms. Shilpa Shetty is expecting. Finally we managed to get through her. I personally took the
initiative & met her, convinced her on the concept & got her enrolled.
● Negotiated with her agency for formal endorsement, arranged agency for photo shoot & video shooting. Worked with
Mr. Vikram Bawa (one of the ace photographer of India).
● Got another news about Mr. Mahesh Babu (Super star of A.P) and his spouse Mrs. Namrata Shirodhkar.
● Got them enrolled & negotiated them to be our Face in A.P.
● We suddenly received immediate attention & got the ball rolling fast. We started to grow by 150-200% YTD.
January2012:- promoted as G.M(S&M)
Another challenge was awaiting me. I readily accepted it.
● I was entrusted the responsibility of taking on the marketing for the company as well as the P.R.
● learned the digital marketing aspect & also print marketing. Started to meet various magazine companies, negotiated
the rates & got them on board for promotions.
● Increased our presence across the country.

3. ● Got Agreement designed for Hospital associations & introduced a separate team.
● Channel Marketing: this team was been entrusted to build relations with K.O.L’s , Major Hospitals and to open new
lead sources.
June 2014:-Introduction to A.T.L Marketing
● Took 360 degree approach, Television, Print, complete Digital, Cinema Halls, Events, P.R, Doctors endorsement,
Client referrals.
● CordLife is today the No-2 Brand in the country in terms of Number of enrolments.
● We are the premium brand selling @ 50% more than the other brands available.
● We have our brand being endorsed by 1100 + doctors across the country.
CordLife is today the premium brand of India with monthly enrolments which is more than 1000 consistently.
Branch Manager
April 2008- July 2008 H.D.F.C Standard life insurance
Took up a new challenge, as the industry looked very challenging & had lots of promise. HDFC recruited huge number of
candidates from pharmaceuticals. Started very well. Had 7 SDM (Executive) t the onset & 103 FC’s within three months. I
was on target for all the months with 63% of my F.C’s active. I Started the practice of visiting clients on Sundays also.
REGIONAL SALES MANAGER
August 2005- April 2008 LUNDBECK INDIA Pvt Ltd.
Joined as Territory Sales Manager, Area of coverage-West Bengal & North East.
A multinational organization, researchers and had introduced molecules like amitriptyline, flupenthixol, citalopram and the
block buster molecule escitlopram in the world market. I suddenly realized the difference, the same old doctors behavior
changed. Good relations was added with lots of respect. This was a concept driven company.
Challenge of getting accepted: The biggest challenge was to get accepted by my colleagues. They were having excellent
product knowledge, but the doctor coverage & relationship building was missing. I lacked product knowledge, but I had
the advantage of having better understanding of the market and relationship building skills.
Step-1: I started to extensively study. I had to prove that I am having adequate knowledge which is needed to
work in Lundbeck. That I achieved within one month. Then I started to conduct refresher course for the team on monthly
meeting. The major objective was to prove my knowledge infront of my team. Within two months they started to accept me
slowly.
Step-2: Now I started to convince them on the fact that B grade doctors can also contribute to our achievements,
again I started to lead form the front. They followed.
Definition of the wok pattern in east changed. We were having an excellent coverage & so the business grew.
When I left Lundbeck we have grown by 350% over the last four years.
AREA SALES MANAGER
August 2002 –August 2005 ZYDUS NEUROSCIENCES H.Q-Kolkata
Area of coverage part of Kolkata& Entire Districts of West Bengal.
Reckitt Benckiser decided to close down the pharmaceutical division. Moved on after taking VRS. For the 1st
time I have
been offered the role of a Manager. I was offered Siliguri as my H.Q and area was coverage was initially north Bengal,
later South Bengal was also added. I had three executives reporting to me. Later it became 5.
Team Management:
As the area was vacant for quite some time, the team was demotivated, I took up the challenge to motivate the team. We as
team sat down and segregated the doctors. I took onus of 17 doctors, whom I will convert. Small outing & get together
also helped to build the team bonding.
Planning and execution: We shortlisted doctors based on sort term & long term goal. Some were targeted for instant
conversion and the other few were to build long term relationship.
Over a period of 12 months, we grew by 133% and in the subsequent we grew by 67% over the corresponding year. I was
recognized by proving Metro city. I was given Kolkata, to develop.

4. I Continued with the same old strategy. Results was replicated. Within one year in Kolkata, I was offered by Lundbeck to
take over the responsibility of entire eastern zone. I glad fully accepted the offer.
Medical Representative
August 1993 – August 2002 RECKITT& COLMAN OF INDIA LTDH.Q-Siliguri/ Asansol.
Area of coverage:- North Bengal/ South Bengal
● Area was Siliguri & area of Coverage entire North Bengal. Responsibility was to get brand endorsement & prescriptions
for Brands like Dettol & Disprin & other products like Gelora, Gaviscon & Fybogel. After 3 years , I was assigned
Institution belt of Asansol & Adjoining areas.
Medical Representative
1992-August –1993August TORRENT Pharmaceuticals H.Q-kolkata
●Started my journey as a professional. I was provided with Barasat (District of West Bengal) as my working area. As a
novice individual, I started meeting doctors and my lone stockist. than helpful to groom me & tech me the basics of the
job. I got into the thick of things very fast. Many a times it was doctors who used to update me on competition & how
they are helping.
Responsibilities Sales management, strategy planning & implementation, celebrity endorsement, Budgeting of Pan India Sales
.Recruitment, Training and development Pan India.
Incentives & Increment policies for Employees( H.R Policy)
Redefining Job role of Executives Pan India.
Strategic Successful launches in various cities of India.
Modification of Client Agreement and developing new USP’s.
Collateral, marketing strategy and Client presentation Pan India.
Logistic support Pan India.
Date of Birth 18th
August 1971
Family back
ground
FATHER—LATE Dr. BIMALENDU RAY CHAUDHURY (COL)
MOTHER --- Dr. MRS DIPALI ROY CHOUDHURY
SISTER --- Dr. MRS SHAON ROY CHOUDHURY (PhD, SCIENTIST)
WIFE --- MRS MOHUA ROY CHOUDHURY.
DAUGHTER--- Ms URMI ROY CHOUDHURY
Marital Status MARRIED
Academic
background
1989 - 1992 Calcutta University Kolkata, Bengal
B.Sc. Hons with Zoology, Botany & Human Physiology
E-M.B.A ( Marketing Management as Major & H.R as Minor)
2010 I.I.B.M.S Mumbai- Maharashtra
Reference Will be provided when asked for