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1. Project for VIVA
-SHADAAB QURESHI
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2. weLounge
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3. Mr. Robin
Banerjee
MANAGING DIRECTOR – CAPRIHANS INDIA LTD.
weLounge
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4. About Robin Banerjee
Currently the Managing Director at Caprihans India Ltd. With over 28 yrs of hands on
experience.
He has been known for turning around the performance of the organization.
“For every success there are perhaps 99 failures.” – Robin Banerjee
He believes in focusing on the negative areas & the sectors with shortcomings. This will
help to take necessary steps to overcome them.
He has emphasized on understanding the concepts behind the subject.
He focusses on interpersonal skills & communication, especially written.
As per Robin, ‘diligence’ is the secret to success.
Stressed on enhancing Emotional Quotient along with the I.Q.
weLounge
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5. Journey with Mittal Industries
He joined as the Managing Director of Mittal Industries handling operations in
Germany that were running in losses.
Challenges- Foreign Country & Language, no knowledge about the product, its
operations & technology
However, he focused on
 1) The basics of management skills- reduction of costs to yield profit.
 2) Focused on Customer satisfaction by on time delivery.
It worked like a charm & the organization made profits ever since.
weLounge
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6. Journey with Caprihans India Ltd.
Since the organization was running in losses he focused on MIS to find the individual
performance of the product.
Focused on the right product mix – & picked the one that yielded maximum profit -
which worked & helped turn around losses into profits.
The organization adds value by on time delivery & adopted JustInTime process.
Investment in Technology to add value for the organization.
He believes in fair compensation and favorable work environment for the employee.
Future plan to reduce cost to compete with the unorganized sector.
weLounge
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7. Mr. Himanshu Chakrawarti
CEO – MOBILE STORE
weLounge
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8. About Himanshu Chakrawarti
 Introduced Sun Screen in India
 “Passionate about whatever you do.”
 Weakness is ‘being passionate without evaluation’.
weLounge
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9. Mobile Store
Challenges – Organization making losses due to recession
Steps taken to bring the organization back in business:
 Optimized the network
 Increased the value added services
 Increased the profitability of the organization
Future plan
 Size of the network
 Needs a steady growth
weLounge
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10. Mobile Store
Introduced EMI scheme to bridge the affordability.
- The motive was to ease the purchasing issue.
Working towards Human Resources to reduce the attrition.
Provide training. Working on Incentive Plans.
Initiatives:
 CEO Block
 Red Flag meeting
 Performance Recognition Awards
weLounge
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11. Mr. Javed Akhtar
CEO – TRAVEL PORT
weLounge
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12. About Javed Akhtar
Serial Entrepreneur with penchant for marketing services.
He Introduced Reward Port.
At Reward Port, he combines sound technology with great innovation.
Though the infrastructure was strong, the organization lacked creativity & innovation.
Focused on expansion. Added glamour to the salesperson & changed the perception.
He believes in early failures that keeps a person motivated.
“Idea is useless without execution.” - Javed Akhtar
weLounge
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13. Travel Port
He talked about Positioning strategy
He made divisions in the business and focused his directions accordingly.
Major focus was provided to the Corporate section where Reward Port was
introduced.
He is passionate about adaptive, creative & innovative.
He believes in reinventing strategy to sustain the business.
Being adaptive & innovative are the secret to his success at Travel Port.
weLounge
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14. Reward Port
Reward Port focuses Corporate customers.
As positioning, he focuses on engagement. Loyalty follows then.
Reward port is free from recession dangers.
“Success is moving from failure to failure without losing enthusiasm.” - Javed Akhtar
weLounge
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15. weTube
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16. Use of Social Media
Marketing
BY SWATI S PANICKER
weTube
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17. Role of Social Media Marketing
Social Media plays a very important role in promoting the business.
It is simple & economical.
Helps in branding, advertisement & awareness.
Online Marketing.
Marketing Planning with the help of SAPD & JDS.
Helps track competitors.
Measure success via Social Media Analytics – Google Analytics
Keyword Tracking & Analysis.
weTube
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18. Channels – TW, FB, …
Twitter, Facebook, LinkedIn, Pinterest, Google+…
Access videos via YouTube.
Social Media Channels helps connect people, create network.
These channels help organization reach their end customers. Engage directly and
communicate with them.
Blog articles & Links increases customer traffic to the business website.
Reviews helps with the detailed analysis of the different products.
weTube
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19. Benefits of Social Media Marketing
Manage Customer Relationship Management.
Online Reputation Marketing – Helps maintain customer relations.
Online Advertising.
Brand Promotions helps increase popularity.
Cross promotion on Social Media channels.
Facebook & Twitter helps create business accounts & manage them for branding,
advertising & engagement.
Receive quick feedback from your customers.
Helps target the audience and position yourself precisely.
Analytics helps gauge the performance of the organization.
weTube
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20. Risk Management
BY SANDEEP PENDSE
weTube
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21. Risk & its Categorization
Risk is a potential problem.
Characteristics - 1. Uncertainty 2. Loss
Risk Categorization-
1. Project Risks Threaten the project plan.
2. Technical Risks Threaten the quality & timeliness of the product.
3. Business Risks Threaten the viability of the software or product.
weTube
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22. Steps for Risk Management
1. Identification of possible risks.
2. Analysis of each risks & priorities
3. Rank the risks by probability & impact.
4. Development of contingency plan.
weTube
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23. Risk Identification & Projection
Risk Identification & Projection:
1. Systematic attempt to specify threats to the project plan.
2. Helps manager takes necessary steps to avoid them as early as possible.
3. Generic Risks & Product-specific risks.
Risk Projection:
1. Establish a scale
2. Delineate the consequences of the risks.
3. Estimate the impact of the risk
4. Analyze the overall accuracy of the risk projection.
weTube
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24. Risk Mitigation Plan
Risk Mitigation is the primary strategy i.e. achieved through a plan.
Risk Mitigation is a problem avoiding activity.
Risk Monitoring is a project tracing activity.
Implementing Risk Framework – multiple frameworks available.
Matured Risk Management improves security.
weTube
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25. Performance Management
BY GAURANG CHANDARANA
weTube
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26. What is performance management?
What is Performance?
The accomplishment of a given task measured against preset known standards of accuracy
completeness cost & speed.
Expected standard of delivery at the workplace. Which are measurable.
Why Performance?
To deal in a very competitive market & dynamic work environment.
What is performance management?
Process of creating a work environment or setting in which people are enabled to perform
to the best of their abilities.
weTube
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27. Elements of performance management
Functional & departmental goals – Needs to be set in advance
Job Descriptions – Performance suffers with the mismatch in the role.
Job role & requirements – Needs to be clear & explained formally.
Individual goal & expectations – Individual parameters needs to agreed upon by the
managers & set expectation accordingly.
Training & Development – Regular training needs to be provided to the employees.
Monitoring & Feedback – Formal quarterly & monthly review necessary.
weTube
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28. Elements of performance management
Appraisal Systems – Traditional appraisals, Is subjective.
Rewards & recognition – Motivation factor, Needs to well designed.
Compensation Packages – Integral part of the performance management.
Bell Curve: fit appraisals. To force-fit employees in categories as per the performance
level
360 Degrees Evaluation: Appraisee receiving feedback from people whose views are
considered helpful & relevant.
Post Appraisal: Refine/ Revise job roles & description required.
Completing the cycle. performance management must be reviewed at the end of the
year.
weTube
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29. Exit Interviews
BY MRINAL MUSALE
weTube
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30. What is an exit interview?
Different stages of Employee Life Cycle.
Reason of attrition:
- Lack of recognition, Low morale, Shift of personal goals, Ineffective reward systems,
Stressful work environment…
Exit interview: is an assessment conducted by an organization with an individual who is
separating from the organization.
1. It is a formal interview.
2. It is a structured, purposeful & open discussion.
3. One of the most effective methods agreed by HR experts for extracting critical
information.
weTube
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31. Key points
Reason to conduct Interviews:
1. Identifying the reasons of attrition, organizations strength & vulnerabilities
2. Have an unconstrained feedback.
3. Thanking & acknowledging the employees for his/ her services
Generally conducted by HR professionals, however, advised to have the employee’s
direct supervisor.
weTube
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32. Methods:
 In person exit interviews
 Telephone exit interviews
 Online exit interviews
 Paper & pencil interviews
Follow up: Collation of the information gathered to understand the reason of the
separation - Trend summary report.
Though exit interviews are largely reactive process, they are still relevant.
If conducted with a purpose it can prove to be an excellent tool for measuring inadequacies
in the management policies.
weTube
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33. Project Management
BY PROF. SEEMA JOSHI
weTube
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34. What is project management?
Project: “A temporary endeavor undertaken to create a unique product or service.”
Project Management: is an application of knowledge, skills, tools & techniques to
project activities to meet the project requirements.
Process involved in Project Management:
Initiating, Planning, Executing Monitoring & Control, Closing.
weTube
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35. 9 knowledge areas
Project Management Knowledge areas: (Competencies required)
1. Integration management
2. Scope management
3. Time management
4. Cost management
5. Quality management
6. HR management
7. Communications management
8. Risk management
9. Procure management
weTube
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36. Project Life Cycle
Three Phase Project:
1. Initiation - 2. Execution - 3. Closeout
Nine Phase Project:
1. Formulate a concept – 2. Evaluation of the concept – 3. Verify the scope – 4.
Prepare design – 5. Construct the design – 6. Construct the product – 7. Deploy – 8.
Maintain - 9. Close
weTube
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37. NewsWire
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38. 1. Three key things to learn
about your target customer
- BUSINESS NEWS DAILY
NewsWire
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39. 3 things-
1. Their problem(s):
No matter how well you're projecting your customers' values and interests, you ultimately won't
succeed if you don't show that your product or service solves a problem for them.
2. Their values:
When you know what your target customers care about, it's much easier to create marketing materials
that resonate with them.
3. Their online browsing habits:
When potential customers visit your website and social media pages, how are they interacting with
your brand? Are they sharing certain types of posts? Searching for specific content features? Most
importantly, what ultimately leads them to click through to your product pages? Tracking these
browsing and search activities can help you figure out the best way to drive traffic where you want it
to go.
NewsWire
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40. Finding and using customer information
Two primary ways to extract this information.
1. Pulling and analyzing data.
- Modern marketers have numerous data sources, tracking tools and analytics
programs at their disposal, so be sure to take advantage of what's out there.
2. Connect with your customers directly.
- to find out what they're looking for. Requires a little more effort.
--- "Data is a marketer's best friend," Yraola said.
NewsWire
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41. 2- Five Ways Customer
Service Has Changed (And
How To Adapt)
- BUSINESS NEWS DAILY
NewsWire
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42. The basic goal of keeping customers satisfied has always been at the heart of customer service.
1. Customers are in control — and that's how it will stay.
- The Internet has given consumers a powerful voice, and they're not afraid to use it.
- Consumer empowerment also means that customer expectations about when and how they
communicate with brands are incredibly high.
- You need to be where consumers are, right when they need you.
2. Quick, personalized responses are a service benchmark.
- Embrace social media as an opportunity to not only directly connect with your customer, but to
publicly demonstrate your ability to quickly respond to your clients with outstanding service," Zonozi said.
- Successful companies have to be literate in all social media channels & know to productively handle
complaints by offering a personalized, relevant response to every customer inquiry.
NewsWire
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43. 3. Customers want to help themselves.
- Troubleshooting guides and FAQ pages on their websites, but companies are increasingly trying to help customers
solve their own issue
- Can prove economical if the customers get the answers themselves.
4. Texting isn't just for peer-to-peer communication.
- Since text messages are firing at all hours of the day, text alerts are becoming a good tool to reach the customers.
They are more prevalent and accepted now.
5. Consistency is the key to improving service.
- Collaboration allows people to connect from practically anywhere in the world to brainstorm, share and execute
great idea.
- Its worth to invest the necessary time and resources into providing the best possible customer service & ensure
seamless customer experiences
NewsWire
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44. 3- Six Stages Involved In
Marketing Research Process
- YOUR ARTICLE LIBRARY
NewsWire
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45. 1. Problem Definition
2. Defining research objectives
3. Working out research design
4. Deciding on the sources of data
5. Planning and deciding on data collection techniques and tools
6. Analyzing data.
NewsWire
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46.  Marketing Research uses a key to the evolution of successful marketing strategies.
 It is an important tool to study buyer behavior, changes in consumer life styles,
consumption patterns, brand loyalty and also forecast market changes.
 Marketing Research also helps create and enhance brand equity.
 Many a time, a researcher’s bias attitude makes Marketing Research a wasteful
exercise.
Agood researcher is like a good doctor, knows that it is better to present facts and let
the company decide the strategy rather than hide it.
NewsWire
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47. 4- Eight important traits of
successful salespeople
- BUSINESS NEWS DAILY
NewsWire
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48. 1. They care about customer's interests
Being a great sales person is all about adding value and building trust.
Your customers want to know that you understand their challenges, dreams and goals and have carefully
considered a solution accordingly.
2. They're confident
It's all about confidence in sales. If you can confidently explain how your product or service is going to solve
a problem for the customer, then you've got the customer in the palm of your hand.
3. They're always on
A good salesperson also understands being on all the time. He is aware of the circumstances and
surroundings & utilize them effectively & be prepared to present and make a sale at any moment.
4. They're not pushy
Never look like you are selling anything. Be educating, instilling faith and confidence. Quietly and invisibly
demonstrate why customers should believe in you.
NewsWire
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49. 5. They're resilient
Top sales professionals are pros at denying that a lost sale is a failure. They take rejection as a
personal challenge to succeed with the next customer
6. They're extroverted
An extrovert is generally sociable; to be willing to meet people, enjoy the interaction, and talk
about many things.
7. They're good listeners
Listening skills are very critical to be a great salesperson.
You have to listen to the customer's pain point before you start selling your product or service.
8. They're skilled at multitasking
A great multitasker can keep everything sorted, conducting multiple trains on a one-train track, and
this leads to efficiency, which in turn leads to better performance
NewsWire
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50. Thank You
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