The document discusses search engine optimization (SEO) as a method to increase website traffic through organic means rather than paid advertisements. It outlines the importance of content and coding in SEO, emphasizing the use of keywords, landing pages, and proper website coding to enhance search engine visibility. Additionally, it mentions the role of content management systems like WordPress in facilitating effective SEO practices.

1. Search Engine
Optimization
Most people who own and
operate a website strive to
have as much traffic as
possible. There are two main
ways that you can get more
visitors: paying for
advertisements, or designing
your site to be suggested by
search engines, or SEO

2. How SEO
Works
Search engines use
programs called “crawlers”
to quickly browse your
website, understand what
it’s about, and remember
that when serving search
results.

3. Implementing
SEO
There are two main parts
to improving your SEO:
Content and Coding.
Content
When talking about the
content of your website,
that means the text and
information you provide.

4. Keywords
Users of a search engine
will be entering specific
keywords to find the
right website to meet
their needs. Try to
anticipate what
keywords you’d want
users to provide to make
their way to your
website.

5. Use landing
pages
By building
specialized
“landing pages”
on your website,
you can really
focus on specific
keywords,
customer/visitor
segments or
products/services

6. Use Headings
and Titles
By focusing on titles
and headings to call
out the important
topics on your website
pages, you identify
which concepts and
content on the page is
most relevant.

7. Coding
The way your website is
coded can facilitate or
impede search engine
crawlers from
understanding your
website. Luckily, many
content management
systems (CMSs) such as
WordPress, are often
built with SEO in mind.

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