Numerous facets of digital marketing are often underused and misunderstood, resulting in fragmented, incomplete, and ultimately suboptimal campaigns that dish out far more money than they should.
In this talk, you’ll learn:
Product marketing and branding strategies to help your business stand out, without needing to spend millions on advertising.
How to hyper-personalize your campaigns to touch people at every point in the buyer’s journey.
A go-to-market framework that you can apply right away.
On October 24th, 2017 - The Salt Lake City HubSpot Users Group had an awesome session with Dan Tyre from HubSpot, and Darin "Doc" Berntson from Bernco Media discussing Inbound Success planning for businesses in 2017 as well as recapping the Inbound 2017 event in Boston
Is revenue growth a top priority for HubSpot in 2015? Are you confident that your strategy is strong enough to deliver that growth? Grow With HubSpot was an exclusive workshop to teach Sydney marketers how to use inbound marketing to increase their businesses' market share and make this a year of remarkable growth.
Product Marketing Crash Course: What it is, why it matters and how to do it Kissmetrics on SlideShare
How do you position your product? Develop messaging? Go-to-market? Manage product release cycles and communications?
One of the most critical, yet often misunderstood growth levers is product marketing. This cross-functional role sits at the intersection of product, marketing, sales and customer success. It involves a lot of moving parts and the ability to quickly accumulate the knowledge and context needed to iterate better, faster.
In this session, we’ll deconstruct the role of product marketing and how startups should think about it early on and as they scale.
This includes:
What product marketing is (and what it isn’t)
Strategies, tactics and frameworks to execute on key product marketing activities
How to structure and integrate product marketing at different stages of growth
ABM in Practice: How to Personalize your HomepageOptimizely
How do you implement an ABM program you can trust to deepen engagement with the accounts that matter most?
In this presentation, learn:
1) How Optimizely started by identifying high-value website personalization opportunities for our most valuable audiences.
2) The homepage redesign process, and the requirements that enabled strategic personalization.
3) Real results from our personalization efforts so far, and plans for next tests and personalization campaigns.
On October 24th, 2017 - The Salt Lake City HubSpot Users Group had an awesome session with Dan Tyre from HubSpot, and Darin "Doc" Berntson from Bernco Media discussing Inbound Success planning for businesses in 2017 as well as recapping the Inbound 2017 event in Boston
Is revenue growth a top priority for HubSpot in 2015? Are you confident that your strategy is strong enough to deliver that growth? Grow With HubSpot was an exclusive workshop to teach Sydney marketers how to use inbound marketing to increase their businesses' market share and make this a year of remarkable growth.
Product Marketing Crash Course: What it is, why it matters and how to do it Kissmetrics on SlideShare
How do you position your product? Develop messaging? Go-to-market? Manage product release cycles and communications?
One of the most critical, yet often misunderstood growth levers is product marketing. This cross-functional role sits at the intersection of product, marketing, sales and customer success. It involves a lot of moving parts and the ability to quickly accumulate the knowledge and context needed to iterate better, faster.
In this session, we’ll deconstruct the role of product marketing and how startups should think about it early on and as they scale.
This includes:
What product marketing is (and what it isn’t)
Strategies, tactics and frameworks to execute on key product marketing activities
How to structure and integrate product marketing at different stages of growth
ABM in Practice: How to Personalize your HomepageOptimizely
How do you implement an ABM program you can trust to deepen engagement with the accounts that matter most?
In this presentation, learn:
1) How Optimizely started by identifying high-value website personalization opportunities for our most valuable audiences.
2) The homepage redesign process, and the requirements that enabled strategic personalization.
3) Real results from our personalization efforts so far, and plans for next tests and personalization campaigns.
What You Need to Know About Account-Based MarketingUberflip
Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization.
It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action.
In this presentation, we share the key elements you need to succeed with your ABM strategy.
How to Build High Converting Demand ExperiencesUberflip
In this webinar, Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and are optimized for content consumption. This way, your prospects can self-nurture and convert to sales-ready leads that much faster!
Customizing the Content Experience: Five Data Science Insights That Will Impr...Uberflip
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.
In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole.
You’ll learn:
- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement
27 Free & Low-Budget Marketing Ideas for Any BusinessBusinessTime1
Small businesses often have a tightmarketing budgetto workwith, which can make promoting
your business a challenge. The good newsis,there are plenty of waysfor you tomarket
yourselfto your customers withoutspending any (or much) money.
Now as a business owner, you probably don’t have the time to research and identify these free
marketing ideas,so we’ve taken care ofthatfor you.
In this post, you'll find a ton of free and low-budgetwaystomarket your business, broken
down into three categories:
1. Free andfastmarketing ideas
2. Free marketing ideasthatrequire a bitmore effort
3. Quickmarketing ideasthatrequire a little more budget
So let’s getstarted on these marketing strategiesthatwon't put a dentin your wallet.
Free and fast marketing ideas
These strategies are 100% free and don’trequire a ton ofresources ortime (since we know
thattime is money).
1. Create a free Google My Business account
Forlocal businesses especially, a Google Business Profile has become one ofthe most effective
free marketing strategies available. Thisfree listing allows your businessto show up on Google ...
Providing a well-optimized content experience is a crucial part of the content marketing process. The content experience is where content is managed to improve discoverability, where lead generation occurs, and where content can be effectively leveraged throughout the entire buyer journey. And yet, new data indicates that marketers don’t have the technology in place to optimize their content experience.
If content marketing is important to you (and let's face it: it's important to all of us), it's time to learn the 4 Pillars of Content Marketing framework. Uncover valuable insights into how leading marketers are using their software stack to execute their content marketing process during this technology-focused session. You'll also get insight into areas of the content process in which your technology may be lacking.
5 Proven Lead Generation Tips You Can Do Right Now!HubSpot
The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.
How helping clients invest more in planning web builds has transformed results and enhanced digital performance. Agencies shouldn’t be afraid of asking for a greater percentage of a web project in research and planning – the results speak for themselves. This webinar acts as a guide to developing keyword research, user personas, wireframes and information architecture that clients understand, as well as how to prevent scope creep.
Why an investment in planning phases makes financial sense
Keyword Research – how to design & present actionable keyword research
Information Architecture – how to create meaningful user journeys
User Personas – how to understand your client’s customers
Wireframes – building on your architecture
Scope of Work – how to stop scope creep & provide a fixed price for design & development.
Gareth Cartman
Gareth is Director of Digital Marketing at CLD, a digital performance agency based in Berkshire, in the UK. He has over 12 years’ experience in online marketing, with a background in HR, technology and publishing.
Steven Boyce
Steve is the MD of CLD, the company he founded in 2006. With a background in graphic design, Steve is very much hands-on in all areas of the business, from design & development through to digital marketing.
Brighton SEO 2019 | How to find content gaps when you don't speak the languageOban International
This presentation is explicitly aimed at marketers who want to scale their content marketing across languages but don’t know where to start. The ability to identify competitive content gaps based on SEO data and insight in multiple languages will give you a solid foundation for your multilingual content marketing, helping you to identify the biggest opportunities and avoid the costliest mistakes.
What You Need to Know About Account-Based MarketingUberflip
Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization.
It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action.
In this presentation, we share the key elements you need to succeed with your ABM strategy.
How to Build High Converting Demand ExperiencesUberflip
In this webinar, Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and are optimized for content consumption. This way, your prospects can self-nurture and convert to sales-ready leads that much faster!
Customizing the Content Experience: Five Data Science Insights That Will Impr...Uberflip
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.
In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole.
You’ll learn:
- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement
27 Free & Low-Budget Marketing Ideas for Any BusinessBusinessTime1
Small businesses often have a tightmarketing budgetto workwith, which can make promoting
your business a challenge. The good newsis,there are plenty of waysfor you tomarket
yourselfto your customers withoutspending any (or much) money.
Now as a business owner, you probably don’t have the time to research and identify these free
marketing ideas,so we’ve taken care ofthatfor you.
In this post, you'll find a ton of free and low-budgetwaystomarket your business, broken
down into three categories:
1. Free andfastmarketing ideas
2. Free marketing ideasthatrequire a bitmore effort
3. Quickmarketing ideasthatrequire a little more budget
So let’s getstarted on these marketing strategiesthatwon't put a dentin your wallet.
Free and fast marketing ideas
These strategies are 100% free and don’trequire a ton ofresources ortime (since we know
thattime is money).
1. Create a free Google My Business account
Forlocal businesses especially, a Google Business Profile has become one ofthe most effective
free marketing strategies available. Thisfree listing allows your businessto show up on Google ...
Providing a well-optimized content experience is a crucial part of the content marketing process. The content experience is where content is managed to improve discoverability, where lead generation occurs, and where content can be effectively leveraged throughout the entire buyer journey. And yet, new data indicates that marketers don’t have the technology in place to optimize their content experience.
If content marketing is important to you (and let's face it: it's important to all of us), it's time to learn the 4 Pillars of Content Marketing framework. Uncover valuable insights into how leading marketers are using their software stack to execute their content marketing process during this technology-focused session. You'll also get insight into areas of the content process in which your technology may be lacking.
5 Proven Lead Generation Tips You Can Do Right Now!HubSpot
The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.
How helping clients invest more in planning web builds has transformed results and enhanced digital performance. Agencies shouldn’t be afraid of asking for a greater percentage of a web project in research and planning – the results speak for themselves. This webinar acts as a guide to developing keyword research, user personas, wireframes and information architecture that clients understand, as well as how to prevent scope creep.
Why an investment in planning phases makes financial sense
Keyword Research – how to design & present actionable keyword research
Information Architecture – how to create meaningful user journeys
User Personas – how to understand your client’s customers
Wireframes – building on your architecture
Scope of Work – how to stop scope creep & provide a fixed price for design & development.
Gareth Cartman
Gareth is Director of Digital Marketing at CLD, a digital performance agency based in Berkshire, in the UK. He has over 12 years’ experience in online marketing, with a background in HR, technology and publishing.
Steven Boyce
Steve is the MD of CLD, the company he founded in 2006. With a background in graphic design, Steve is very much hands-on in all areas of the business, from design & development through to digital marketing.
Brighton SEO 2019 | How to find content gaps when you don't speak the languageOban International
This presentation is explicitly aimed at marketers who want to scale their content marketing across languages but don’t know where to start. The ability to identify competitive content gaps based on SEO data and insight in multiple languages will give you a solid foundation for your multilingual content marketing, helping you to identify the biggest opportunities and avoid the costliest mistakes.
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
Steve Vaughan, HubSpot
Meer traffic, meer leads, meer klanten met HubSpot all-in-one marketing software
The question is simple: will you position your business so that you can not only survive the next 5-10 years of digital transformation, but capitalise on it so you become a thought-leader in your sector and grow your business in a predictable and scalable manner?
Meer info: www.dfb2b.nl
Powered by: www.webs.nl
The Problems at Small Marketing Agencies & How to Fix ThemPeter Caputa
How small and mid sized agencies can fix common problems like acquiring new clients, cash flow, revenue per client, proving ROI, client retention, client upselling and profitability.
For a bootstrapped entrepreneur, investment in paid marketing is generally the last priority. This deck helps you think about marketing as ongoing task and give you ideas/hacks to reap the most benefits from earned and owned marketing. Feel free to send your questions to Shilpi Sharma on LinkedIn if you have any.
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
The Stepstones to Real Content MarketingSimon Schwarz
This Slideshare presentation The Stepstones to Real Content Marketing provides a how to guide of what you have to consider in doing real Content Marketing.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
CRM & Marketing Automation | Sales & Marketing AlignmentRichard Young
In a recent presentation at the #Techmap event I presented on Sales & Marketing alignment and how CRM and Marketing Automation can help with this process.
4-Step Guide To Demystifying Inbound Like The ProsPeter Justin Yu
The future of digital marketing is inbound - when you know how to do it, it is as easy as TOFU!
Brought to you by Akin x Hubspot x Bebop
For more details on how a marketing agency can deliver More Than Words, do email us at hello@bebop.asia or visit us at www.bebop.asia
Crawl, Walk, Run with Account-Based MarketingSangram Vajre
How do you get started with account-based marketing, then fully execute ABM at scale? In this webinar, Sangram Vajre from Terminus teamed up with Dialpad, LookBook HQ, and Lattice Engines to discuss the steps for successful ABM campaigns.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Lead Nurturing - A Process to Build your CampaignDerek Bell
On the 6th of February, 2014 we hosted a Marketing Automation Meetup in Sydney, Australia. The attached is the deck used for this session.
We specifically focused on a Lead Nurturing Campaign for those Contacts who fall out of the bottom of your funnel before the Closed/Won stage. The key being to ensure the investment made by marketing to get them this far through the funnel is not lost simply because they chose not to buy today.
Curating content strategies for eCommerce Businesses - I delivered a talk on how eCommerce businesses can curate their content strategies at Meet Magento Indonesia 2021.
Find more insights on eCommerce at https://www.ecomkeeda.com/
Inbound 2015 Tips, Tricks and TakeawaysHUG Atlanta
On Oct. 14th 2015, Atlanta marketers came together to share takeaways from Inbound 2015, and learn how to step up their inbound marketing. These slides cover some of HubSpot's new product launches and takeaways from the conference.
Similar to How to compete in a saturated market (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
19. Product marketing.
● What are we building?
● Who is it for?
● How do we talk about it?
@alexa_hubley
20. Product marketing.
● What are we building?
-Hana Abaza, Head of Marketing at Shopify Plus
● Who is it for?
● How do we talk about it?
● How do we go to market?
54. Okay, so then what?
● STEP 2: follow a rigorous go-to-market plan.
@alexa_hubley
55. Build
Set targets
Map Launch Optimize
PHASE 1 PHASE 2 PHASE 3 PHASE 4
Adapted from ‘Sprint: How to Solve Big Problems and Test New Ideas in Just 5 Days
Key messaging
Create assets
Go to market LearnResearch
@alexa_hubley
60. CompetitorsCommon Flaws
Support only has 60 seconds
before people get impatient.
You can’t hide chat based on
queue volume or availability
Self-serve content is often
uncurated/unhelpful.
Competitor landscape
Research:
Help bots are misleading re:
availability.
I specialize in helping businesses create personalized, full-funnel marketing campaigns. Here are a few brands I’ve worked with.
They’ve all achieved product-market fit.
Value hypotheis is validated
Millions in revenue annually
Large # of potential
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
People need to answer their customer requests
Digital marketers need to know how to do their jobs
Businesses need landing page.
Subsequently, each business has hit the point where they’re driving millions in revenue annually.
In saturated markets.
Arguable that’s where marketing comes in. How does product lifecycle marketing make you stand out in a noisy world? Goal-oriented, future-proof, shape the curve of your brand through coordinated, organized project management.
So today i’m going to talk to you about the role of produc marketing and product lifecycle marketing in helping brands compete in saturated markets.
How does product lifecycle marketing make you stand out in a noisy world? You remain competitive
Goal-oriented, future-proof, shape the curve of your brand through coordinated, organized project management. Eye on the prize.
Pre buying stages
Let’s quickly define what product marketing is and how it’s different from marketing-marketing. Product marketing’s role is to figure out what the thing is and how we talk about the thing.
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Product marketing operationalized the context. Product lifecycle marketing maps the context to a specific product lifecycle stage so you stay goal-oriented, resea
Pre buying stages
Pre buying stages
Pre buying stages
This is a simplification Introduction— when the product first comes to market.
Growth—instead of seeking ways of getting consumers to try the product, the originator now faces the more compelling problem of getting them to prefer his brand.”
Maturity— hold your dominant place in the market
Decline— product sales start to shrink
This is a simplification Introduction— when the product first comes to market.
Growth—instead of seeking ways of getting consumers to try the product, the originator now faces the more compelling problem of getting them to prefer his brand.”
Maturity— hold your dominant place in the market
Decline— product sales start to shrink
that and, for marketers, this: Spot the early signs of a pending transition to a new stage and to know how your marketing campaigns will need to change.
you need to plan your campaigns in advance. so, for example, once you see that growth curve start to flatten out, you need to know how your campaigns will change during the maturity phase. likewise, during maturity, you need to consider _in advance_ the ways that you can extend it:
- Identifying new demographics for the product. Is there a subset of potential users that, if marketing reframed its messaging, could become viable prospects?
- Identifying new uses for the product. Bubble wrap, the slinky, Coca-Cola—the list of products known for their secondary uses is long. You probably won’t discover an alternative for your product that generates decades of exponential growth, but you may find a way to prolong the Maturity phase for a year
Introduct
Introduct
Introduct
Introduct
Introduct
Introduct
Introduct
Introduct
Apple milking the brand
Helps you identify what stage you’re in so you can operationalize your messaging, communicate effectively and keep a clear eye on becoming that domaninant “mature” player
Goal-oriented, future-proof, shape the curve of your brand through coordinated, organized project management. Eye on the prize.
goal-oriented, future-proof and helps you shape the curve of your business through organized go-to-market strategies.
Helps you identify what stage you’re in so you can operationalize your messaging, communicate effectively and keep a clear eye on becoming that domaninant “mature” player
Goal-oriented, future-proof, shape the curve of your brand through coordinated, organized project management. Eye on the prize.
goal-oriented, future-proof and helps you shape the curve of your business through organized go-to-market strategies.
Helps you identify what stage you’re in so you can operationalize your messaging, communicate effectively and keep a clear eye on becoming that domaninant “mature” player
Goal-oriented, future-proof, shape the curve of your brand through coordinated, organized project management. Eye on the prize.
goal-oriented, future-proof and helps you shape the curve of your business through organized go-to-market strategies.
Align all your messaging so that your marketing campaigns initiatives and tactics all lineup to achieve that stage’s goal and ensure you’re telling the right story for where your brand and business is at.
Contextually map your message so it’s relevant to the needed tactics/strategies of marketing for that specific stage.
Communicate the message you need to tell for that specific stage
Helps you identify what stage you’re in so you can operationalize your messaging, communicate effectively and keep a clear eye on becoming that domaninant “mature” player
Spot the early signs of a pending transition to a new stage and to know how your marketing campaigns will need to change.
you need to plan your campaigns in advance. so, for example, once you see that growth curve start to flatten out, you need to know how your campaigns will change during the maturity phase. likewise, during maturity, you need to consider _in advance_ the ways that you can extend it:
- Identifying new demographics for the product. Is there a subset of potential users that, if marketing reframed its messaging, could become viable prospects?
- Identifying new uses for the product. Bubble wrap, the slinky, Coca-Cola—the list of products known for their secondary uses is long. You probably won’t discover an alternative for your product that generates decades of exponential growth, but you may find a way to prolong the Maturity phase for a year
Helps you identify what stage you’re in so you can operationalize your messaging, communicate effectively and keep a clear eye on becoming that domaninant “mature” player
Goal-oriented, future-proof, shape the curve of your brand through coordinated, organized project management. Eye on the prize.
goal-oriented, future-proof and helps you shape the curve of your business through organized go-to-market strategies.
Goal-oriented, future-proof, shape the curve of your brand through coordinated, organized project management. Eye on the prize.
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Arguably we’re expanding market share as a business, but the product is entering into an entirely new market. Therefore we’re expanding new markets, just not market share. Here’s where marketing teams get tripped up. As a business in the growth phase, marketing teams might think their role is to keep expanding current market share. In other words, leverage brand plays, do what they’ve been doing just to get to where they are today. Reposition help scout as a tool. But in terms of the product lifecycle, beacon is entirely new to market and therefore the goal of marketing isn’t to focus on helpscout as a whole, instead it’s to introduce this tool to drive rapid product adoption. Not to become the preferred live chat tool, instead the goal is to announce it’s entry and just get people to use it. You have no data on how people use this product with your tool. You need to get that asap.
Arguably we’re expanding market share as a business, but the product is entering into an entirely new market. Therefore we’re expanding new markets, just not market share. Here’s where marketing teams get tripped up. As a business in the growth phase, marketing teams might think their role is to keep expanding current market share. In other words, leverage brand plays, do what they’ve been doing just to get to where they are today. Reposition help scout as a tool. But in terms of the product lifecycle, beacon is entirely new to market and therefore the goal of marketing isn’t to focus on helpscout as a whole, instead it’s to introduce this tool to drive rapid product adoption. Not to become the preferred live chat tool, instead the goal is to announce it’s entry and just get people to use it. You have no data on how people use this product with your tool. You need to get that asap.
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
That’s because help scout considers itself a design-led company.
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Clearly craft something that resonates with your customers, why you and why you’ll help
If beacon came in a box, what would it say?
If beacon came in a box, what would it say?
If beacon came in a box, what would it say?
If beacon came in a box, what would it say?
If beacon came in a box, what would it say?
If beacon came in a box, what would it say?
If beacon came in a box, what would it say?
If beacon came in a box, what would it say?
If beacon came in a box, what would it say?
If beacon came in a box, what would it say?
If beacon came in a box, what would it say?
Pre buying stages
ACtivate your channels and create assets and map them to the buyers journey. Segmentation. relevance. So ultimately the buyer’s journey is a repeatable framework that works regardless of your goal or lifecycle stage. In any purchasing decision, someone needs to first become aware, consider you as an option before they buy.
Where does buyer’s journey fit into the product lifecycle stage?
When things are really process driven it’s easy to just tick a bunch of boxes and stop there
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Pre buying stages
Introduct
So ultimately product lifecycle marketing helps you compete because it comes back to positioning, messaging and structuring a campaign that’s optimized for learning and keeps an eye on the prize of becoming the dominant market player.
Helps you identify what stage you’re in so you can operationalize your messaging, communicate effectively and keep a clear eye on becoming that domaninant “mature” player
Goal-oriented, future-proof, shape the curve of your brand through coordinated, organized project management. Eye on the prize.
